Vote wisely for #DEWmocracy as Mountain Dew launched limited edition flavors – Live Wire and Blue Shock!

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Mountain Dew has launched the country’s first ever DEWmocracy with two new and limited edition flavors – Live Wire (infused with Orange) and Blue Shock (charged with Raspberry Citrus)

As part of their DEWmocracy campaign, Mountain Dew invites everyone to vote for either flavors - #DewBlueShock and #DewLivewire for a chance to win a brand new pick up truck. Voting starts on August 13 and closes on October 31.

“The goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWMOCRACY, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain,” said Mountain Dew Brand manager Ms. Kay Paras.

Making the campaign more exciting are the two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock. 

“Iba talaga ang tama ng #BlueShock for me. It’s something that completes the excitement of my day,” Ramon. 

Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”

Between the two limited-edition flavors , Blue Shock is known to be cool and stunning. It lets action do the talking and leaves you, well, in shock! It has a distinct raspberry-like flavor that is unique to Filipinos.

Live Wire is loud and electrifying. It is the Dew that hypes the crowd before jumping. As an orange flavor, Filipinos are sure to like its taste of familiarity.

Mountain Dew has always been know to champion innovation on all levels. Over the years, each campaign the DEW brand has created focuses on creativity, adventure and passion, empowering each DEW drinker to embrace new experiences and try new things. From action to sports to entertainment to art to gaming, Mountain Dew is always on hand.

“With a campaign such as this, it’s impossible for us not to think of ways to make it extra fun and exciting for our consumers. Adding the two-well-renowed influencers is a sure fit for each limited-edition flavor as well as the brand,” added Ms. Kay Paras.

Mountain Dew invites you to vote wisely for DEWmocracy!

Live Wire (infused with Orange) - #DewLivewire

Be heard and make your stand. Everyone has a voice. Are you #DewBlueShock or #DewLiveWire?

Blue Shock (charged with Raspberry Citrus) - #DewBlueShock

Vote now on Twitter and Instagram to make your votes count. Voting period starts August 13 and voting will close on October 31. 

Voters of the winning flavor will have a chance to wina brand new pickup, perfect for your next wild adventure.

Make sure to stay updated with DEWmocracy at Mountain Dew Philippines’ official Facebook page https://www.facebook.com/mountaindewPH/ and don’t forget to follow @MountainDewPH on Twitter.

Habitat launches "The Plus Can Project" with ambassador Derek Ramsay

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Habitat for Humanity Philippines (Habitat) has launched its latest initiative: ‘The Plus Can Project’, alongside the organization’s celebrity Ambassador, Derek Ramsay, last August 3 at the Habitat national office.

Derek Ramsay

“The Plus Can means more homes for the homeless, more decent shelter for survivors of disaster, more permanent dwellings for the displaced and more productive communities for our nation. “It is also a reminder that we are all part of a larger family — the Filipino family.” - - - Derek Ramsay

Unlike an ordinary donation drive can, the Plus Can has a unique coin slot in the shape of a plus sign (+), illustrating that by getting involved everyone can be a ‘plus’ to humanity.

This latest fundraising project of Habitat aims to encourage more support towards the housing advocacy in improving the poverty housing situation of the country.

“There is a housing backlog of more than five million families in the Philippines, and in order for this to be addressed everyone needs to take action,” Charlie Ayco, Habitat’s Managing Director and CEO said.

 “The Plus Can is one way Habitat aims to reach individuals from all sectors to support our advocacy of building more healthy and sustainable homes for families in need.”

To show your support and for information on how to get a Habitat Plus Can of your own, please visit: www.pluscanproject.org.

Bags of Hope Campaign : Make your purchase meaningful for World Vision Kids

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Robinsons Supermarket, Unilever Philippines and World Vision united together and launched the “Bags of Hope” campaign – which aims to help World Vision Kids with their education and their future.

Packing hope in a bag is possible with the help of Unilever Philippines, Robinsons Supermarket and World Vision through Lady’s Choice’ Bags of Hope.

With what began as a child sponsorship endeavor in Malabon in 2007, blossomed into a relentless commitment for continued and growing support for children in more communities. It inspired the launch of “Lunch Box of Hope,” and eventually gave rise to the “Bags of Hope” we know today.

Lady’s Choice Bags of Hope is mounted each year together with Robinsons Supermarket to help in the education of World Vision kids. In the early days of the campaign, P5 is donated to World Vision for every Bags of Hope pack sold. Recognizing the growing needs of kids and the yearning to extend greater assistance for their studies, Unilever donates a set a school supplies for each Bags of Hope pack sold on top of the free school bag included in each pack.

On its 9th year, Bags of Hope ensured to help more kids in their education. Bags of Hope was able to donate Php 1.1 Million pesos worth of school supplies that benefited 15,000 students from World Vision-assisted communities. Through this support, beneficiaries are ensured they go to school equipped with what they need to learn.

Lady’s Choice not only makes delightful sandwiches and salads for the family, it is also packed with renewed hope towards a better, brighter future for children.

To help World Vision Kids with their education, Robinsons Supermarket, Unilever Philippines and World Vision unite together and launched the “Bags of Hope” campaign.

One may be a committed donor through buying the Bags of Hope pack. One can choose from purchasing 470ml Lady’s Choice Mayonnaise, Ham or Bacon spreads. Purchase will automatically entitle one to receive a “collectible school bag” which comes in four designs while concurrently giving out school supplies as donations for World Vision Kids to support their education.

Let us bring back the children to school and share the Bags of Hope to give a child a chance in life.

Take this WWF and YuneOh quiz: Which endangered species are you?

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The Philippines is home to some of the most unique and interesting animals in the world. Luzon has the highest number of unique mammals, Visayas the highest concentration of marine life and Mindanao has a high biodiversity status. Unfortunately, some of these Philippine species are critically endangered!

To spread more information about these threatened creatures before it's too late, WWF Philippines has created a short and fun quiz for you to take.

Are you a friendly and outgoing Irrawaddy Dolphin? A tough and fearless Tamaraw? Or a creative loner like the Butanding?

Let's get to know them and help do what we can to make sure they swim, slither and soar in the Philippines! 

WWF and YuneOh invite you to take this quiz to find out which endangered species best fits your personality and to know which endangered species you are! 

Check this out! http://yuneoh.com/contests/what-kind-endangered-species/

About WWF-Philippines

WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network, WWF-Philippines has successfully implemented various conservation projects to transform lives and help conserve some of the most biologically-significant ecosystems in the country. 

OPPO unveils its latest selfie expert - OPPOF1s

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Selfies just got better with the F1s as OPPO Philippines unveils its latest selfie expert - OPPOF1s! 

For travelers, photographers, lifestyle people and everyone as what is more known "selfies" you can now enjoy doing things wherever and whenever, capture, share, and store priceless moments. 

OPPO released a new smartphone under the F1 series that’s sure to offer the best selfie experience yet. The F1s combines powerful hardware and software to create a selfie experience like no other.

The newest amazing camera phone dubbed as the “selfie expert” was launched during the fun-filled activities for the media / bloggers held at Pico Sands Hotel, Pico De Loro Cove, Batangas on August 11-13, 2016.

OPPO's F1s knocks the selfie game out of the park without leaving the mid-end price point. Competition in the smartphone industry has never been this intense, with high-spec offerings entering the market left and right, often with costs to match. 

After F1 and F1 Plus, rising mobile tech giant OPPO is back with the F1s—a new model that packs stronger firepower than its predecessors without the premium pricing.

Visually, the F1s continues along the line of previous OPPO units, with the use of thin, nicely rounded bezels and the prominent white colorway of its predecessors. That's where the similarities end, though.

Art, smarts, and looks to die for

For a phone with a 5.5-inch form factor, the F1s doesn't skimp out on its feature set. The first notable feature is its 16-megapixel front-facing camera, which is predictably amazing for selfies, group photos, and video calls. The rear camera is no slouch either, boasting a powerful 13-megapixel sensor.

The phone runs on an MT6750 octa-core processor with up to three gigabytes of RAM. It also carries a fair amount of juice with a 3075 mAh internal battery. This should be more than enough for casual gaming and browsing social media accounts throughout the day.

Stephen Cheng, OPPO Brand Marketing Manager for the Philippines

"It’s amazing how the F1s lets you capture selfies the way you want them to look," said OPPO Brand Marketing Manager for the Philippines Stephen Cheng during the F1s launch at Pico de Loro, Batangas last August 11. 

"We wanted to offer a phone that gives selfie lovers a satisfying photo experience, and I think the new model does just that."

Adding to its sheer power, the F1s runs on the latest version of OPPO's ColorOS, a proprietary Android skin. While the camera itself is an impressive piece of hardware, OPPO's built-in Beautify 4.0 software allows users to readily tweak their photos on the fly.

It's hard to stand out in the saturated selfie smartphone market, but OPPO is really coming into their own as a company that allows its hardware to step back and let the users be the stars.

"With how personal phones are, it's important for us to produce models that bring out the best in people," Cheng said.

International finance company Home Credit offers the F1s at an affordable six-month installment plan for as low as P2,165 at zero percent interest. “Home Credit aims to bring smiles to many Filipino customers as we offer the newest OPPO F1S at very affordable installments,” said Home Credit Philippines’ Head of Sales, Adam Bernasek.

"We are thrilled to be partnering with OPPO once again, and we look forward to helping even more Filipinos avail of the best selfie phone in the market."

OPPO partnered with Home Credit earlier this year to offer the F1 at zero percent installments.

For more information, please visit http://global.oppo.com.