Epson and Mercedes-AMG Petronas Motorsport Create Glow-in-the-Dark Pit Stop

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Epson is looking forward to the iconic nightime Singapore Grand Prix by taking a fresh and exciting look at a Formula 1™ car and pit stop. The ambitious plan to create what is believed to be the world’s first glow-in-the-dark pit stop combined Epson’s market leading products with the proven excellence of the reigning Formula One™ World Constructors’ Champions, Mercedes-AMG Petronas Motorsport, featuring three-time World Champion driver, Lewis Hamilton. 

Epson began by transforming the Mercedes-AMG Petronas race car from its normal state into a glow-in-the-dark masterpiece. An Epson SureColor SC-S Series printer enabled the Mercedes-AMG Petronas Motorsport design team to transform the 2016 World Championship winning livery by printing luminous material that was wrapped around the car and glow-in-the-dark versions of the car’s iconic branding. The lights were then turned off and the crew completed the world’s first ever glow-in-the-dark pit stop. Complete with glowing overalls and equipment, the team conducted several rapid tyre changes. 

The effect was enhanced by the Epson’s flagship EB-L25000U, the world’s first and brightest 3LCD laser projector with 25,000 lumens plus 4K Enhancement, which is designed for dynamic and high-impact production*1. 

The concept was designed to encourage Formula 1 fans to look at pit stops in an entirely new light, while demonstrating the global technology leadership of both Epson and Mercedes-AMG Petronas Motorsport in a compelling manner. 

The 2017 race calendar next sees the championship travel to Singapore, where Mercedes-AMG Petronas Motorsport will be looking to consolidate their championship lead at this iconic ‘F1 night race’. With over 1600 lights illuminating the famous city circuit four times brighter than most football stadiums it is a spectacle welcomed by fans globally. To celebrate this night race, the glow-in-the-dark content will be released on Epson and Mercedes-AMG Petronas channels over the Singapore GP race weekend (15-17 September 2017). 

The glow-in-the-dark pit stop is part of a series of innovative activations between Epson and Mercedes-AMG Petronas, which includes last year’s #LewisGetsInked campaign and the 2017 Lewis Hamilton F1 Ink Tank Challenge (https://www.epson.co.uk/lewisgetsinked). 

A video of the glow-in-the-dark and other content will be released on Epson channels shortly.

Ian Cameron, general manager of brand and communications at Epson said: “Our partnership with Mercedes-AMG Petronas Motorsport has always focused on working together in the joint pursuit of innovation and performance in our respective industries. The glow-in-the-dark pit stop is both pioneering and exciting. It perfectly demonstrates how adaptable and practical our products are in the most unusual and striking of environments. We are delighted with the results.”

Victoria Vowles, Marketing Operations Director, Mercedes-AMG Petronas Motorsport, said, “It is always a pleasure to work with Epson to create these innovative and forward-thinking concepts. Epson’s use of advanced technology to deliver performance is perfectly aligned to what we strive to achieve in Formula 1. Pit stops are a well established feature of the Formula 1 experience, so being able to work with Epson and their pioneering products to bring a fresh perspective to this process has been highly exciting.”

*1 According to Seiko Epson research (as of August 2016)

Please refer to your local Epson site for details of the Epson SureColor SC-S Series, the EB-L25000U and other Epson products. Visit http://global.epson.com/web_sites.html

* Note that product names and availability vary by region.

Acer Ph makes partnership with Kita Kita stars Alessandra De Rossi and Empoy, and Fashion Brand Salvatore Mann for its SM's Pre-Holiday Promo

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The leading tech and innovations company Acer Philippines, recently makes partnership with celebrities Alessandra De Rossi and Empoy, and Salvatore Mann, a men’s fashion brand under retail giant SM, for its pre-holiday promo.

The partnerships were formally launched at the Mega Fashion Hall, SM Megamall last September 19, creating an event that embodied both Acer and Salvatore Mann in aesthetics, the Mega Fashion Hall was transformed to fit a sleek runway and was accentuated with neutral tones and elements. This set the backdrop for a striking fashion show where the Salvatore Mann collection, designed exclusively for Acer’s pre-holiday promo was launched.

Acer Philippines tapped Kita Kita actors Alessandra De Rossi and Empoy on a video titled #KasyaPa.  Producing a short film that was visually nostalgic, lighthearted yet somewhat tear-jerking and easily relatable.

#KasyaPa, the video tugs at heartstrings as it shows the struggles a lot of people experience in work, in life, and especially in love.

“We build partnerships with brands and personalities that not only resonate Acer’s aesthetics and appeal, but help enrich and strengthen them as well,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Empoy and Alessandra, in their most recent film Kita Kita and as seen in #KasyaPa, exhibit relatability and resilience – traits that personify Acer. Meanwhile, Acer laptops and gadgets are sleek and fashionable, yet highly functional – characteristics that define Salvatore Mann bags too.”

The Acer pre-holiday promo will run until October 15, 2017, during which any purchase of Acer laptops and projectors will earn buyers exclusive Salvatore Mann bags. Customers will get a duffel bag or backpack for every purchase of an Acer projector, an Acer Aspire i3-powered laptop or desktop; and both for every purchase of an i5-powered, i7-powered, or all-in-one Acer Aspire laptop or desktop. Additionally, exclusive Salvatore Mann sling bags await SM Advantage, SM Prestige, and BDO Rewards Card Holders. Salvatore Mann is exclusively available in the SM store. 

“Salvatore Mann is deeply honored to be partnering with Acer for its pre-holiday promo,” shares Rina Bugayong, Senior Assistant Vice President for Marketing for SM Shoes and Bags. “Hand in hand, Salvatore Mann and Acer have shown that style and functionality can be achieved; it need not be one or the other.” 

The #KasyaPa video may be found at the Acer Philippines Facebook page at www.facebook.com/AcerPH. 

For more information on the promo, visit: www.acer.com.ph, follow @acerphils on Twitter, and visit the Acer Philippines Facebook page. 

For more information on Salvatore Mann, follow @salvatoremann on Facebook and Instagram. 

The Selfie and Wefie that makes everyone smile - ASUS Ph with Operation Smile Foundation for #4theSmile campaign

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ASUS Philippines, in partnership with the Operation Smile Foundation, aims to changes lives through its #4theSmile campaign

There’s no argument that the Philippines is widely-considered as one of the happiest places in the world. And we’re not only talking about the breath-taking tourist spots or the multicultural experiences that this wonderful country has to offer. It’s also because of the signature Filipino hospitality — that renowned enthusiasm and excitement whenever we meet new people, coupled with warm welcomes and wide smiles that we wear on our faces, regardless of what’s happening in our lives. 

This is why when the act of taking selfies took the entire world by storm, it especially became such a hit among Filipinos from all walks of life. Whoever we are and where ever we may be, a memorable experience would never be complete without it immortalized with a selfie or, now, a wefie – that captures everyone’s shared experience in one frame. It’s how we identify ourselves and is the best way to capture our world-renowned smiles. 

Transforming lives, one smile at a time

But admittedly, some people need a little help in sharing those beautiful smiles with the world. The non-profit medical service organization of Operation Smile Philippines (OSP) says it is estimated that in every 3 minutes, a child is born with a cleft – a split or opening in the roof of the mouth which affects their speech, hearing, and other day-to-day functions. 

Since 1982, Operation Smile Philippines started working their magic in the Philippines through various medical missions and programs for children with this condition, beginning with gathering donations and volunteers and in the process, creating significant changes in these kids’ lives. Its medical volunteers have shared how participating in this cause has made quite an impact in their own lives as well. The foundation has officially been around for 35 years as a non-stock, non-profit later, since its registry in 1988.

The Face of a Thousand Smiles

Last August, ASUS Philippines recently announced its partnership with Operation Smile Philippines at the much-anticipated launch of the ZenFone 4 Series in the local market. In line with its hero tagline, "We Love Selfie & Wefie," , ASUS Philippines’ 10th year anniversary, and together with 35 years of the Operation Smile Philippines, the global tech giant introduced #4theSmile campaign. The said campaign wishes to bring smiles to the 4,500 Filipino children who are born with cleft lips and palates each year, by inviting everyone to contribute and help create smiles.

By joining #4theSmile, each participant will help push further the advocacy that Operation Smile Philippines has been supporting across different countries in the world. With each selfie and wefie taken by any of the ZenFone 4 series that is posted on Twitter and Instagram, using the hashtag #4theSmile, ASUS Philippines will donate and P1.00 to support a medical mission. ASUS Philippines aims to get roughly around the magnanimous number of 1,300,000 selfies and wefies combined before the year ends. 

“There is a relationship that exists even between strangers. ASUS Philippines is here to prove just that by turning selfies and wefies into shared moments that go beyond the people within the frame and actually touch other people’s lives for the better,” shares ASUS Philippines Country Manager, George Su, as he echoes their newest campaign philosophy – From ME to WE. “Through this new partnership, we want our selfie-loving audience to take their selfies and wefies to another level by sharing their smiles to brighten the lives of thousands of children with cleft lips and palates, and help bring these children’s smiles to the world.”

For more information on the Zenfone 4 series and the #4TheSmile campaign, visit the official website,welovephoto.ph and follow ASUS Philippines’ Official Facebook Page and ASUS ZenTalk Forum.

The ZenFone 4 Selfie is available on 0% interest for credit card transactions! 

Visit : 

ASUS PH Facebook: http://www.facebook.com/ASUSph

ASUS PH Twitter: http://www.twitter.com/ASUSph

ASUS PH Instagram: http://www.instagram.com/ASUSph

#SmartiPhone 6 is now available for only P999/month under Smart Postpaid

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Smart is now offering iPhone 6 under Plan 399 with P600 device cash-out per month for 30 months.

There is a one-time cash-out of P1,000 when you avail of the plan.

The iPhone 6 can be availed through the Smart Stores or through the Smart Online Store:http://store.smart.com.ph/view/1434/

Plan 399 includes the following:

· 3GB Monthly Data

· 500MB for FB Messenger, Viber, and WhatsApp

· Unlimited All-Net Texts

· 20 mins All-Net Calls

· Discounted calls to Smart/TNT (P4/min)

Apple iPhone 6 Specs:

Display	4.7-inch (diagonal) LED-backlit widescreen Multi?Touch display with IPS technology
Camera	New 8-megapixel iSight camera with 1.5µ pixels
Memory	32GB, 1GB RAM DDR3 internal memory
Video	1080p HD video recording (30 fps or 60 fps)
OS	iOS 8
Processor	A8 chip with 64-bit architecture M8 motion coprocessor
Battery	Built-in rechargeable lithium-ion battery
Color	Available Color: Gold

Others	Fingerprint-resistant oleophobic coating on front

Smart Postpaid Plans comes with bigger data, unlimited all-net texts, free all-net calls, and free apps each month.

This iPhone 6 offer is good for those who wants an iPhone at an affordable price.

#SmartiPhone6

Health Talks, How Phytosterol in canola oil reduces the risk of coronary heart disease?

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Most Filipino families are big fans of fastfood chains that serve fried foods - fried chicken, fried tapa, fried pork liempo and more. They love the crispy-crunchy sound these make with every bite, but they like the delightful taste of fried food—whether it’s chicken, beef, pork or fish—even better.

Reduce your body’s cholesterol level by up to 15 percent by choosing Golden Fiesta Canola Oil, made possible by its phytosterol content.

This trend has raised the alarm among health advocates who associate frying with the liberal use of cooking oil, which is flagged as a product that is detrimental to one’s cardiovascular health.

Fortunately, not all cooking oils are the same, and not all of them are harmful to your body—not when you use the right one.

"Canola is extracted from grapeseed, which is low in uric acid and glucosinolates. Canola is the third largest vegetable oil produced after palm oil and soybean oil."

"Phytosterols, like sterols and stanols, are natural plant-derived compounds that are structurally related to cholesterol."

In fact, scientific studies show that there is actually a heart-healthy nutrient found in canola oil, which lowers one’s bad cholesterol (LDL) level and minimizes one’s risk of acquiring coronary heart disease and hypertension.

Eating fried dishes does not have to be an unhealthy experience with Golden Fiesta’s Canola Oil, which is a rich source of the heart-healthy nutrient phytosterol.

Yes, you read that right—canola oil is a cooking oil that you can use for frying without jeopardizing your heart health. 

But first, what is canola and what are the benefits we derive from it?

Canola is extracted from grapeseed, which is low in uric acid and glucosinolates. Thus, while canola oil is characterized by a low level of harmful saturated fatty acids, it has substantial amounts of monounsaturated fatty acids, which are touted to have positive effects on cardiovascular health through the regulation of plasma lipids and proteins. 

Fry your favorite fried food without the fear of jeopardizing your own health with Golden Fiesta’s Canola Oil, which boasts of a rich phytosterol content that reduces your body’s cholesterol level.

In 2006, the US Food and Drug Administration declared that “eating about 1½ tablespoons (19 grams) of canola oil daily may reduce the risk of coronary heart disease due to its unsaturated fat content.”

Research published in Nutrition Reviews further reveals five studies that compared canola-based diets with typical Western diets and found evidence that canola was able to reduce total cholesterol levels by an average of 12.2%. This cholesterol-reducing action is made by possible by canola’s phytosterol content.

Golden Fiesta Canola oil is rich in a heart-healthy nutrient called phytosterol, which lowers the body’s cholesterol level and reduces one’s risk of acquiring coronary heart disease. 

Phytosterols, like sterols and stanols, are natural plant-derived compounds that are structurally related to cholesterol. Studies have shown that an intake of 2 grams per day of stanols or sterol reduce low-density lipoprotein by 10 percent. 

The USDA has also acknowledged that plant sterol or stanol is generally recognized as safe by manufacturers, and has authorized them to claim that foods rich in phytosterol may reduce the risk of coronary heart disease—one of the leading causes of morbidity and mortality, not just in the US but in the rest of the world.

Indeed, years of scientific evidence have increasingly bolstered the status of canola oil as one of the healthiest oils we can ever use. This explains why canola is the third largest vegetable oil produced after palm oil and soybean oil, and is also the second most consumed cooking oil in the United States.

Touted as one of the healthiest oils in the world, canola oil is rich in the cholesterol-reducing phytosterol nutrient and has unsaturated fat content.

NutriAsia Golden Fiesta Canola Oil is a good source of phytosterols. Two grams of phytosterols per day may potentially reduce the risk of coronary heart disease.

So go ahead and enjoy your favorite fried foods. Just be a smart consumer and choose the cooking oil that is best for you.