March 21, 2018

Visionary Novel “Ready Player One” Gets Spectacular Movie Treatment

Little more than 30 years ago, it seemed almost inconceivable that you could log onto a computer, create your own profile—true or not—and connect with people anywhere on the globe in real time. But what if, 30 years from now, you could log in, become your own personal avatar—true or not—and interact with people in an infinite virtual world? Consider the possibilities…and the perils.



That is the basic premise of Ernest Cline’s bestseller Ready Player One, which captured the imagination of one of the most revered and successful filmmakers of all time: Steven Spielberg. “It’s a huge, sprawling adventure that intercuts between two completely different worlds,” he says. “I think Ernest Cline is a visionary who wrote of a future that’s actually not so far away from where we’re heading with the evolution of virtual reality.”

The author credits Steven Spielberg with being one of his greatest influences in creating his first novel. “It’s hard to quantify what a profound effect Steven Spielberg’s work has had on my life and my interests, but I could not have written Ready Player One if I had not grown up on a steady diet of his films. Just as anyone who grew up with a passion for movies in the 1970s and `80s, his work is woven into the fabric of my life. So much of it ended up informing the story and the way I chose to write it, and the evidence of that is seen throughout the book.”

Warner Bros.‘ futuristic adventure “Ready Player One” is set in 2045, when people will have the ability to enter into a digital universe called the OASIS, where you go wherever you want, do whatever you like, be whomever or whatever you choose to be. With the population beset by unemployment, poverty, overcrowding, and utter hopelessness, “it’s a good time to escape into a virtual world where you can live an extraordinary life through your avatar,” says Spielberg.“All you need is an imagination, and that will take you far in the OASIS. But when you escape from reality, you’re also, in a way, divesting yourself of any real human contact. So, the story is entertaining, but there is also a bit of a social commentary.”

Cline reveals that his inspiration for the story came from some of the touchstones of his youth. “The initial idea came from the Atari game Adventure, which was the very first videogame to have an Easter egg in it—its designer, Warren Robinett, had created a secret room within the game that had his name inside it. It was my first time finding something inside a virtual world hidden by the creator of that world. It was a profound experience that really stuck with me. I was also a huge fan of Roald Dahl’s works, especially the Willy Wonka books, and one day the idea occurred to me: What if Willy Wonka had been a videogame designer instead of a candy maker? I started thinking about all the riddles and puzzles this eccentric billionaire could leave behind to find a worthy successor, and I knew I was on to something.”

Cline’s eccentric billionaire became the character of James Halliday, the reclusive co-creator of the OASIS, played byMark Rylance. “The entire world lives within his dream—the dream from which he built an entire world,” says Spielberg. “But when he died he had no heirs, so he left behind a contest: the first to defeat three challenges, each rewarded with a key, and then find the Egg hidden somewhere inside the OASIS, will inherit everything.”

The buzz surrounding the book Ready Player One was already at a high pitch when it was first published in August 2011. It not only lived up to expectations; it surpassed them in spectacular fashion. A runaway hit, the #1 New York Times Best Seller has been published in more than 50 countries.

“I wondered if perhaps the book would only appeal to people around my age who were nostalgic for the `80s,” Cline continues. “But that has not been the case because it speaks to the way we live our lives now. Most of us have an actual identity and a virtual identity in the form of our social media profiles. And, not unlike the avatars in the story, you can shape those based on how you want other people to see you.”

In bringing the novel to the screen, it was vital to the filmmakers to be respectful of the source material, as well as its many fans. “But,” Spielberg acknowledges, “every book has to go through a process of adaptation when it goes from a literary work to a cinematic one. I think we ended up with just the right elements to tell a truly wonderful story.”

“Ready Player One” stars Tye Sheridan (“X-Men: Apocalypse”), Olivia Cooke (“Me and Earl and the Dying Girl,” “Bates Motel”), Ben Mendelsohn (“Rogue One – A Star Wars Story”) and T.J. Miller (“Deadpool”), with Simon Pegg (the “Star Trek” movies, the “Mission: Impossible” movies) and Oscar winner Mark Rylance (“Bridge of Spies,” “Dunkirk”).

“Ready Player One” is distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Elegance and Efficiency: Electrolux launches the new generation Ergorapido vacuum cleaner

Gone are the days when you need to hide your vacuum cleaner in the broom closet. The new Electrolux Ergorapido Vacuum Cleaner offers versatility and cleaning efficiency in one elegant package.

Style or substance? Why not have both with the latest Electrolux Ergorapido vacuum cleaner. 

The newest Ergorapido vacuum cleaner not only comes in a sleek rose gold finish but also has a host of new features that deliver the cleaning benefits of a 2-in-1 floor and furniture cleaner. 



The Ergorapido’s ergonomic design makes cleaning effortless. It’s cordless, has a lightweight feel, and great maneuverability with its 180° Easysteer™ function that lets you swivel around corners or under tables. It also comes with a detachable hand-held unit offering surface versatility - now you’ll be able to keep shelves and tables dust free, over and under. 

Upholstery Nozzle



You can also clean better for longer with the new Ergorapido. It comes with a high performance lithium battery, plus a motorized power brush with a wide nozzle great for picking up large crumbs and optimized for generating strong suction. It also has DustSpotter LED Lights to make sure you don’t miss a speck of dust in dark corners.

DustSpotter LED Lights




The Ergorapido has a wide nozzle great for picking up large crumbs and optimized for generating strong suction.


Stubborn hair and fibers that always get stuck on your vacuum brush can now also be removed with no sweat - the BrushRollClean™ feature gets rid of them by simply pushing a pedal.

The detachable hand-held unit


The Ergorapido vacuum cleaner also comes with a variety of attachments tailor fitted to your every cleaning need, making it truly multifunctional. 

BedPro™ Mini

Long Crevice Nozzle

Treat your cushions to a deep clean with the BedPro™ Mini attachment for effortless mattress cleaning and the Upholstery nozzle for sofas and car seats.

If you need reach, there’s the flexi hose and the long crevice nozzle which cleans the tightest nooks.

Flexi Hose
It is also self-standing, making storage really easy—or why not display this beauty around the house? With its elegant design and extensive features, the Electrolux Ergorapido vacuum cleaner is a surefire conversation starter.

If you are looking for a vacuum cleaner that looks and cleans great, the new Electrolux Ergorapido Vacuum Cleaner is an easy choice. Combining elegance and efficiency, it’s the perfect cleaning companion for today’s modern home. 


Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world.  

For more information go to www.electroluxgroup.com.ph


March 20, 2018

Witness the power of faith in “Paul, Apostle of Christ” Exclusively in SM Cinema


This Lenten season, witness the all-too-real story of “Paul, Apostle of Christ,” at SM Cinema. 

Purveyed in the perspective of the Apostle Luke, the film depicts Paul in the midst of a brutal Roman campaign against religion, persecuting all those who share the faith and preach the word of the Lord through the most gruesome methods ever devised. 




Witness the power of faith in “Paul, Apostle of Christ” Exclusively in SM Cinema

Paul, is held prisoner and sentenced to death by Roman Emperor Nero. Luke, risks his life to visit him and there decides to write another text containing the beginnings of “The Way” and the start of what will later be known as the Church.

Chained and confined in the infamous Mamertine Prison, under the command of the hateful Prefect Mauritius Gallas, Paul introspects, realizing the tribulations he underwent: countless floggings, starvation, stoning, hunger and thirst. Now, as he waits for certain death alone in the dark, shadows of his past misdeeds haunt him and he wonders if he will be able to finish the race well.



The two Apostles struggle against the weakness of humanity and one of Christianity’s grueling oppressions in order to spread the Gospel of Jesus and keep the faith as a beacon of hope to all the believers across the land.

“When I think of God's grace and mercy and who's the one embodiment of that, it's always Paul to me. Somebody who goes from basically the greatest persecutor of early Christians into the greatest evangelizer in all of church history,” Writer and Director Andrew Hyatt shared.




Starring Jim Caviezel as Luke, French actor Olivier Martinez as Mauritius Gallas and Game of Thrones Alumnus James Faulkner in the titular role, “Paul, Apostle of Christ” will be exclusively screened at SM Cinema theatres nationwide starting March 23.



Book your tickets now through the website, www.smcinema.com or skip the line by downloading the SM Cinema app now through the App Store and Google Play. Stay tuned to SM Cinema on Facebook and @SM_Cinema on Instagram for more details.

Vivo to bring the house down this March with newest flagship

Top global phone manufacturer Vivo is set to send the mobile phone industry in frenzy with the release of yet another stunner in their smartphone series. Set to be unveiled March, Vivo’s latest offering promises consumers bigger and better offerings in their mobile phone experience.
                                           
“Vivo will offer another innovative flagship phone this March”

Following the success of the V7 plus and the V7 release, word is out that consumers can expect that the new offering will retain all of the V7 phones’ impressive, thumbprint features albeit enhanced and updated with specs that are centered on delivering flawless selfie shots made even by state-of-the-art artificial intelligence beautifying tools. Because it is still dedicated in delivering perfect photos, it should also be expected that the camera will rock a souped up HDR mode.

Moreover, a buzz on this newest Vivo flagship includes a bigger display complemented by a full HD resolution. As the V7’s successor, the Game Mode feature is expected to still be onboard in the list of specifications along with the futuristic Face ID and fingerprint unlock component.

The mobile phone industry awaits with bated breath as Vivo’s freshest charmer is out in the market. Although the specs are merely founded on speculations, one thing that is certain is Vivo will never disappoint. 


About Vivo
A global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people. We now have over two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. 
For inquiries about Vivo, visit the Vivo website at www.vivo.com/ph or check out their Facebook (https://www.facebook.com/VivoPhil), Instagram (https://www.instagram.com/vivophil/), and Twitter (https://twitter.com/vivo_phil) accounts.




Leading social innovator Zhihan Lee obtains support from Globe, gets recognized as the newest global Ashoka Fellow

Ashoka, together with Globe Telecom, recently recognized social innovator and chief executive officer and founder of BagoSphere, Zhihan Lee, as an Ashoka Fellow. With this recognition, Lee will receive further support to provide high quality digital and soft skills training to rural and out-of-school youth through his work in BagoSphere.


Photo above shows Globe Senior Vice President for Corporate Communications Yoly Crisanto, with BagosSphere CEO & Co-Founder of Bagosphere Zhihan Lee at his recent induction as Ashoka Fellow.


In 2017, Globe engaged Ashoka as the implementing partner for the Globe Future Makers: a nationwide social innovation program for initiatives that are using technology to help solve social problems. The program was patterned after the social innovation program of the Singtel group of companies within the Asia Pacific region. Launched in 2016 in Singapore and Australia, the program seeks to recognize the most innovative technology-enabled solutions focused on solving social issues in Singapore, Australia, and the Philippines.

To further enrich the social innovation ecosystem in the Philippines, another aspect of the Globe Future Makers initiative was to support the election of a tech-focused social innovator into the Ashoka Fellowship. Through Ashoka’s lifetime Fellowship, Zhihan gains increased global visibility, a 3-year needs-based personal stipend, and lifelong personal and professional support through a global network and programs tailored to his needs as a social innovator.

Lee’s BagoSphere was founded with the idea of working directly with employers to develop programs and training that equip rural and out-of-school youth with the necessary professional skills needed by companies. Lee knew that higher education was a prerequisite to becoming a skilled and successful individual. However, he also knew that not everyone could afford it, especially in a country like the Philippines where 70 percent of high school graduates are unable to pursue higher education, while 40 percent of those who manage to go to college eventually drop out.

Through BagoSphere, the students who graduate are placed with partner-employers while providing dedicated support in continuing to explore other job and career opportunities. Even if the youth were not able to gain access to higher education, they can still acquire high-demand positions in emerging industries such as Business Process Outsourcing (BPO) companies with the promise of a better future for themselves and their families. Through its “last-mile education” model, BagoSphere also established partnerships with microfinance organizations for a “study now, pay later” financing option for poor but deserving and talented students. 

“By enabling support for Lee and BagoSphere together with Ashoka, we know that he can reach out to more out-of-school youth in the country and spread his philosophy of ‘transformative higher education.’ With this, we also hope that he can spark a social innovation revolution not just in the Philippines but also throughout Southeast Asia, where access to higher education is still inaccessible for many. We hope he can inspire others as well in making social innovation a byword in this era of globalization,” said Yoly Crisanto, Globe Senior Vice President for Corporate Communications.

At present, Bagosphere has 1,054 graduates with an 85 percent employment rate since 2013, while job placement is currently pegged at 95 percent. BagoSphere's firm focus on transparent impact indicators helps to track their graduation performance, a key indicator that is often missing in higher education.

"Youth unemployment is deeply exacerbated by the acceleration of change happening in the workplace. We are grateful to work with Globe and Ashoka to tackle this global problem and bring a successful model to many other cities in the Philippines and South-East Asia,” said Lee.

Pioneering the field of social entrepreneurship in the 1980s, Ashoka is the largest professional network of social innovators in the world. With over 3,500 Ashoka Fellows from 93 countries, Ashoka helps accelerate social change through its global community of changemakers from across causes, disciplines sectors, and borders.

To be inducted as a fellow, Ashoka gauges nominees through the global selection process involving extensive research; series of interviews; local and international evaluations; and advice from key experts in related fields. This way Ashoka is able to assess whether a candidate’s proposed idea has potential for systemic change. The selection process also considers projected rate of success by taking a closer look at the social innovators themselves. Candidates must be highly adaptive, resourceful, practical, and ethical for their proposed social innovations to work.

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