LG Celebrates History with Tomorrow’s AI Technology

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LGEPH, in partnership with Intramuros Administration, showcases history in an entirely different perspective in the newly opened Museo de Intramuros

(L-R) Cinematographer Pong Ignacio and Director JP Habac of TBA Studios, IA Administrator Atty. Guiller Asido, LGEPH Managing Director Mr. Inkwun Heo, LG Brand Ambassador Mr. James Deakin, and LGEPH Vice-President for Home Electronics Mr. Tony An

Intramuros, Manila - History was made yet again as the Intramuros Administration (IA), the government agency tasked for the orderly restoration, management, development, and promotion of Intramuros as a national heritage, celebrated its 40th Anniversary in the recently opened Museo de Intramuros.

The past meets the future as LG unveiled their newest line of OLED TVs in Museo de Intramuros

To celebrate the momentous occasion together with IA, LG Philippines made their presence felt as they simultaneously unveiled their newest line of state of the art OLED TVs, putting side by side our rich and colorful history together with tomorrow’s technology. 

LG PH Managing Director Inkwun Heo led the festivities as he formally handed over six (6) units of the LG TVs to the museum.

LGEPH Managing Director Mr. Inkwun Heo discussing the importance of the Philippines’ and South Korea’s rich cultural heritage.

 Mr. Heo went on to say 

“This 2019 marks the 70th anniversary of diplomatic ties between the Philippines and the Republic of Korea. Throughout the seven (7) decades of friendship between the 2 nations, we’ve been championing the importance of culture. We at LG Philippines remain committed in doing our part to preserve and showcase Philippine history. We hope that through the integration of our industry leading OLED TV technology with riveting historically significant content, we are able to communicate to audiences, both old and new, the importance of Intramuros and Philippine history as a whole”.

Present during the event was event was Atty. Guiller Asido, Administrator of the Intramuros Administration, who was ecstatic about the educational possibilities of the TV donations. Referring to the event’s official hashtag #TheTVThatUnderstandsYou, he quips “I would like to rephrase our hashtag, this is not just the TV that understands you — it is the TV that understands the history and culture of the Filipino people.”

IA Administrator Atty. Guiller Asido giving his acceptance speech for the new LG TVs Museo de Intramuros received.

Also unveiled during the program was another gift of LG to IA: a special AVP made by TBA Studios, the creative geniuses behind local hit movies Heneral Luna and GOYO.

The video which featured Museo De Intramuros was directed by JP Habac with cinematography by Pong Ignacio. Habac and Ignacio were awe-struck with how vivid the color rendition of the LG OLED TVs was.

IA Administrator Atty. Guiller Asido and LG Managing Director Mr. Inkwun Heo formalize the partnership in the newly opened Museo de Intramuros

(L-R) LGEPH Vice-President for Home Electronics Mr. Tony An, IA Administrator Atty. Guiller Asido, and LGEPH Managing Director Mr. Inkwun Heo

“Every bit of detail is seen the way it’s supposed to be seen. The dynamic range is really something to behold”, says Habac. LG commissioned the video featuring the Department of Tourism Sec. Bernadette Romulo-Puyat and museum curator Dino Santos to showcase the enchanting beauty of Intramuros through its crystal-clear OLED displays. You can watch TBA Studios’ masterful take on the Walled City here:

LG Philippines x Museo De Intramuros Video

LG’s newest line of TVs is powered by never before seen cutting-edge technology. With Deep Learning technology now embedded in their new α9 Gen2 & α7 Gen2 processors) – the TV, through intuitive recognition, can understand how to optimize and enhance the picture and sound for any content. The AI feeds on data and adapts accordingly, giving you the most optimal viewing experience possible. With the Deep Learning technology, the LG TV can understand how to display best picture quality from any source and resolution.

LG’s AI doesn’t just stop at picture quality. You can also talk to your TV. When you press the microphone button on your remote, LG’s ThinQ AI listens to your commands and executes them, even those based on an earlier “conversation”. From simple TV controls, weather questions, or you can create follow-up questions based on your initial command and the ThinQ AI will still carry-on the conversation. James Deakin, LG’s Brand Ambassador, gamely demonstrated the AI capabilities of the TV onstage, as he issued commands and questions one after the other. “This is as smart as smart TVs can get. LG is ahead of the game in pushing the boundaries of innovation and technology”.

LG's flagship OLED TV flanked by Museo de Intramuros' historical wooden sculptures

If that wasn’t enough, LG’s flagship OLED TVs also have LG’s award-winning OLED Panel Technology that works seamlessly with Deep Learning Technology. Sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events. Users can adjust the sound to suit viewing conditions or let the TV set the best sound levels based on the environment.

High Dynamic Range (HDR) is made possible with the help of Dolby Atmos for incredibly realistic sound as the TV intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, allowing viewers the opportunity to enjoy 4K content at a blazing fast 60 frames per second. The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR), and enhanced audio return channel (eARC).

With the release of their flagship OLED TV, LG takes another step ahead in their vision of a truly interconnected smart home. As the Internet of Things grow day by day, LG has answered the call to provide personalized, proactive, efficient, and easy solutions, while seamlessly incorporating integrated multifunctional technology into your life. Powered by the ThinQ Artificial Intelligence technology, these innovations work together in sync and in perfect harmony, adapting to your needs every step of the way. 

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs, which revolutionized the premium TV category. For more details on LG OLED TVs, log on to lg.com/ph, like @LGTVPhilippines on Facebook, and follow @LGPhilippines on Instagram.

4As inks partnership with Cannes Lions

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The 4As is now the Official Festival Representative of Cannes Lions and Spikes Asia in The Philippines

Philip Thomas, Chairman of Cannes Lions (Left) and David Guerrero, Chairman of the Association of Accredited Advertising Agencies of the Philippines (Right) formalize an agreement to make 4As the Official Festival Representative for the Philippines of Cannes Lions and Spikes Asia.

The Association of Accredited Advertising Agencies of the Philippines (4As) has been appointed as the Official Festival Representative for the Philippines of two of the most prestigious creative festivals in the world—Cannes Lions and Spikes Asia.

The agreement was announced at the 4As Agency of the Year award ceremony at the Makati Shangri-La Hotel last July 25. The partnership was made in principle at the recent 2019 Cannes Lions Festival in France with Phil Thomas, Chairman of Cannes Lions and David Guerrero, Chairman of the 4As, on behalf of the organization’s 2019 board. The contract was signed this month.

“This partnership between the 4As and Cannes Lions strengthens our belief in creativity as the key to effective communications,” Guerrero said. “We believe that through this agreement, we can help inspire more creative professionals and showcase the world-class talent of Filipinos on the global stage.”

“We’re delighted to welcome 4As as the official festival representative of the Philippines for the Cannes Lions and Spikes Asia festivals. This new partnership will ensure that the creative community of the Philippines can continue to benchmark creative excellence globally and regionally, now and in the future,” Philip Thomas, Chairman of Cannes Lions said.

Since its introduction in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes, France to learn, network, and celebrate.

Meanwhile, Spikes Asia, the APAC region's oldest and most prestigious industry awards is a three-day festival reaching the region's most influential decision-makers, as well as up-and-coming talent.

The 4As, which brings together the country’s leading creative agencies, will promote the festivals in the country through its educational and professional development programs. It will also nominate jury members and inspire new generations of Filipino marketers and creatives by showcasing the best creative communications in the world.

For more information about 4As and its activities, like and follow its Facebook page at https://facebook.com/4AsPhilippines​.

Get more rewards when you pay via cash or credit card : Say bye to July with as much as P2650 in cashback and more amazing perks from PayMaya!

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The rainy season is here and with it comes a deluge of discounts, cashback, and other perks as the leading digital financial wallet and app PayMaya brings more amazing surprises to all account holders every time they pay using their PayMaya account. From today until July 31, you can get up to a total of P2,650 in cashback when you pay your purchases with their PayMaya account!

“With all of these perks and rewards, it’s time to leave your wallet at home because paying using your PayMaya account today brings you even more value than cash or your credit card! PayMaya is not just convenient, it also offers you the best cashback deals and discounts for all the things you have to pay every day–whether it’s shopping online, buying load, or paying at the supermarket,” said Raymund Villanueva, Head of Growth and Marketing at PayMaya. 

Until July 31, PayMaya account holders can enjoy the following perks and discounts for every transaction: 

• Get up to 100% cashback every time you buy load (max. P200) in the PayMaya Shop so you can keep calling and texting your friends and family 
• Buy discounted Mobile Legends: Bang Bang gaming pins and get up to 100% cashback on all gaming pins (max. P200) for all-day power-ups for your games 
• Get P300 cashback when you shop online with your PayMaya card (min. P3,000 single transaction) so you can snag the latest deals on your favorite e-Commerce sites 
• Get P150 cashback when you send money of at least P3,000 to another PayMaya user so you can easily send money to friends and family 
• Get up to P1000 cashback whenever they pay using PayMaya QR at any partner merchants (for upgraded accounts) for more value each time you shop 

And from July 29 to 31, PayMaya is multiplying the fun as users can get double the cashback on QR purchases (max. P500), which means double the savings on every purchase so you can splurge on that gadget accessory or cute dress you’ve seen in the mall.*

What’s more, qualified users who pay their bills with PayMaya can also have the chance to earn as much as P200 cashback for two bills paid from July 29 to 31.

Not yet a PayMaya account holder? Signing up for one is easy. Simply download the PayMaya app on the Play Store and the App Store and sign up using your mobile number. 

Get started on transacting by instantly adding money to your account through more than 30 bank partners via Instapay, or through the more than 40,000 PayMaya Add Money channels nationwide that include Smart Padala by PayMaya centers, Smart stores, Bayad Center, SM Business Center, Robinsons Business Center, Gaisano Capital Business Center, 7-Eleven, ExpressPay, Palawan Pawnshop, Cebuana Lhuillier, RD Pawnshop, Shopwise, Wellcome, UnionBank ATMs, BDO, Metrobank, RCBC, iBayad, ECPay, VMobile and Touchpay, eTAP & Pay&Go Kiosks, among many others.

PayMaya, the digital financial services arm of Voyager Innovations, is the only FinTech company in the Philippines offering integrated consumer and merchant payment solutions with the widest on-ground branch network. It is the first to give millions of Filipinos an e-wallet that allows them to pay cashless transactions at any time of the day, anywhere in the world, and from any device.

To know more how you can maximize your PayMaya account, visit paymaya.com/deals or follow @PayMayaOfficial on Facebook, Twitter, and Instagram.

"The world is better when we come together, through Chicken." - -- Max's Restaurant

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Max’s Restaurant’s newest installment of its ‘Every Kind of Family’ campaign features ‘Rise Up’ takes an unexpected twist of celebrating Max’s 74 years anniversary. 

'Rise Up"

Can you imagine a world where the sun doesn’t shine? A life where we must aimlessly walk blind with nothing but darkness to guide us? 

This may sound like a dystopian, post-apocalyptic scenario, but in ‘Rise Up,’ Max’s Restaurant’s newest installment of its ‘Every Kind of Family’ campaign, it is a far lighter take; one on kindness, respect, collaboration, and working together for the good of everyone.

Max’s history of compelling storytelling was recently recognized by the prestigious Asia-Pacific Tambuli Awards as the Advertiser of the Year for coming up with ‘End Alienation,’ which highlights our intrinsic need to belong. This was then followed by ‘Resolutions,’ which proves it’s possible to unite and come together as a family despite our differences. 

Now, ‘Rise Up’ takes an unexpected twist of celebrating Max’s 74 years of proud existence – its Sarap-To-The-Bones® chicken and how it brings everyone from different walks of life together and foster life-long relationships.

“One of the things our fans have come to love about the brand is our out-of-this-world sense of humor and our belief in seeing the best in people,” shares Max’s Restaurant Chief Operating Officer Paolo Serrano. “With ‘Rise Up,’ we played to these strengths to give people a fresher take on Max’s Restaurant and our message.”

For Serrano, animation and quirky tone aside, ‘Rise Up’ gets to the heart of Max’s Restaurant as an institution; more than The House That Fried Chicken Built, it has also been a place where people of different ages, backgrounds, and beliefs have come together for over seven decades. 

“Max’s has always been a place where people come together for something greater and more meaningful than themselves,” notes Serrano. “Whether it’s celebrating a child’s first birthday, the start of a marriage, or a young adult getting their degree, Max’s has always been that place for people. We have always seen ourselves as part of the communities we are in. It’s also been a place where people passionate about good food, great service, and love of sustainable local cuisine have come together.”

“Having Max’s be a part of our fans’ lives has meant a lot to us, and as a gesture of appreciation, we’re now making it easier for everyone to come together at Max’s with our Rewards Card,”  adds Serrano,

With a minimum single-receipt food purchase of PHP1,000 which automatically entitles guests with one card, Every Kind of Family can have all the more memorable dining experiences Every Day to the Max.

This latest must-have allows cardholders an outright 10% discount starting at PHP500 to PHP10,000 food purchase. Even better, card owners can avail a free Max’s Best Plate anytime, seven days before or after their birthday. 

This special set is where all the best of Max’s come together, like Fried Chicken, Lumpiang Shanghai, Pancit Canton, Max’s Tofu or Chicken Skin, Sweet Kamote Fries, Rice, and a Caramel Bar.

Coming together doesn’t stop there because on July 31, starting 12PM, Max’s is also having another round of Chicken All-You-Can. Make sure to gather your friends, families, or even someone you just met and get your hands on unlimited Max’s Fried Chicken, Soup of the Day, Soft Drinks, and Rice for only PHP399.

Indeed, the world is better when we come together, especially if the heart of each get-together is at Max’s Restaurant, enjoying a plate of Sarap-To-The-Bones® Fried Chicken.

To watch Max’s latest film and find more information about the Rewards Card and Chicken All-You-Can, visit Max’s Facebook page.

City of Dreams Manila unveils Melco Club, the new brand of its Rewards Program

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Set to deliver bolder perks and privileges, City of Dreams Manila is unveiling on July 22 Melco Club, a new loyalty program, replacing Dream Rewards. 

A bigger and better rewards program, Melco Club offers members Melco Points that will provide them access to a multitude of benefits at City of Dreams Manila. Members gain more Melco Points with every spend within City of Dreams Manila and can earn their way to greater rewards, ascending from Sapphire to Gold, Pearl, Jade, Phoenix and on to Dragon membership.

Members can redeem rewards such as a complimentary stay at Nuwa Manila, Forbes Travel Guide’s (FTG) Five Star Awardee and one of the World’s Most Luxurious Hotels, or at FTG Four Star Awardee Nobu Hotel Manila; food and beverage credits and discounts at any of the 20 restaurants on property including signature restaurants Nobu Manila, Crystal Dragon and Red Ginger; access to shopping at featured cosmopolitan lifestyle brands at The Shops at the Boulevard; and tickets at DreamPlay and The Garage’s VR Zone.

Current Dream Rewards members can update their account information and change their membership cards into Melco Club cards for free starting July 22 at the Melco Club Activation booths at the Main Lobby, Ground Floor and Upper Ground. Registration for new members is also for free and open to interested individuals who are at least 21 years old.

In celebration of Melco Club’s unveiling, guests who sign up for membership and Dream Rewards members updating their card to Melco Club from July 22 to 26 will receive an updated “Membership Benefits and Privileges Kit” and a limited-edition Melco Club jacket or t-shirt, on a first-come, first-serve basis. Moreover, during the same period, members who earn 1,000 Melco points will get 1,000 free play, which can be redeemed until July 27. Members will also get perks from participating retail shops & restaurants during launch week.

For more information, download the Melco Club App. For inquiries, call 800-8080 or e-mail guestservices@cod-manila.comor visit www.cityofdreamsmanila.com.