Users eagerly snapped up deals, peaking at 1 million items sold in a minute
Shopee,
the leading e-commerce platform in Southeast Asia and Taiwan, wraps up the
year-end shopping season with a record-breaking 12.12. On December 12, 12 million items were sold in the first
24 minutes and at its peak, one million items were bought in a
single minute.
Martin Yu, Director at Shopee
Philippines, said, “We are humbled to end the year on
a high note with a groundbreaking 12.12 Big Christmas Sale. Given the
unprecedented year that 2020 has been, we wanted this to be a special day not
just for Shopee, but for the people we serve. E-commerce has become of
increasing importance in our lives. It has evolved beyond a platform to access
basic needs to one that connects people and businesses. We are glad to
celebrate the past five years with our users, sellers, and brand partners and
are truly excited about what’s to come."
Shopee ushered in the festive
season with fun and convenience
Users
joined Shopee every day for four weeks of fun and entertainment leading up to
December 12, where they shopped for over 2
billion products. Consumers also spent more time on Shopee’s in-app games
and features.
●
450 million views were recorded on Shopee Live
across the entire 12.12
●
Shopee’s in-app games were played
a record of 2.7 billion times
●
Two of Shopee’s newest games,
Shopee Bubble and Shopee Candy, were big hits with a total of 28 million hours played
The surge in shopping activity was also met with the
increasing adoption of digital payments. Users enjoyed the convenience of
ShopeePay, with orders paid via the mobile wallet surging 18 times.
12.12 Big
Christmas Sale in the Philippines:
In the Philippines, Filipinos enjoyed a constant stream of
deals on December 12, supported by Shopee’s robust ecosystem.
Filipinos shopped
for their home and entertainment needs with Home &
Living, Mobile Accessories, and Fashion emerging as the best-selling product
categories.
●
Home & Living: Consumers took the time to
revamp their homes, with 1.5 million home decor products such as curtains,
wallpapers, and 3D wall stickers sold.
●
Mobile Accessories: Smartphone accessories
were a big priority as people geared up for the festive season. A total of one
million smartphone accessories were sold, with phone cases, phone covers, and
power banks being the most popular.
●
Fashion: There was a strong demand for fashion
products, with 1.6 million tops sold. More
Filipinos also focused on fitness with over 57,000 sports bras sold.
Powered by the surge in shopping activity, sales peaked for
local businesses on Shopee. One top seller recorded more than 75,000 orders
within 24 hours on December 12.
Yu closed, “We are extremely grateful for the unwavering support that our users,
sellers, and brand partners have shown us. As we look ahead, we will continue
meeting the needs of our local communities; making online shopping accessible,
easy, and enjoyable for users; and helping businesses realize the growth
opportunities for e-commerce in the region. We look forward to continuing
creating new experiences and value for everyone in 2021.”
Shop
from the 12.12 Thank You Sale at https://shopee.ph/m/christmas-sale.
Download
Shopee for free on the App Store or Google Play Store.