What Makes Tiktok Hashtags So Powerful?

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TikTok hashtags help categorize content, attract followers, and even connect other followers with one another. 

As the app continues to expand and grow, TikTok becomes event more relevant. It has grown into more than just a platform for trending challenges and dance videos and has transformed into a thriving online community where everyone is welcomed with open arms. 

Hashtags have played a huge role in TikTok's evolution, helping curate the viewing experience of each user, and giving creators a boost as they grow their presence and following on the app. But what is it exactly that makes hashtags so powerful? These five things, for starters. 

1. Hashtags help you reach the right audiences 

Users looking for specific content can tap on a hashtag to search for what they want. When you use the appropriate hashtags in your posts, you become more discoverable to the followers that you want to attract. 

 https://www.tiktok.com/@erwan/video/6893316875946593537

2. You can raise greater awareness with the help of hashtags 

Breaking news reports, pressing issues, and current events that matter can gain more attention through hashtags that raise awareness on the app. 

https://www.tiktok.com/@who/video/6899156941436701953

3. Starting a movement is easy using hashtags 

You can show support for issues that you are passionate about, and even start your own online movement by creating your own TikTok hashtags. 

https://www.tiktok.com/@iamkielsantos/video/6889363670124498178

4. You can gain support for causes through hashtags 

Hashtags can help connect people who are fighting for the same causes. These are also great tools for gaining support from like-minded users on the app. 

5. Hashtags can drive meaningful conversations 

Everyone has a voice on TikTok. With the help of hashtags, more voices can be heard, and anyone who wants to engage in a meaningful exchange of ideas gets the chance to do so. 

https://www.tiktok.com/@yourlologab/video/6868890337872530690

A good example for how hashtags can be used to start a movement is TikTok Philippines' own #TikTokSkwela. This hashtag was used for TikTok's EDU year-end campaign, which ran from November 20 to December 4, 2020. The campaign focused on giving back to the TikTok community - the viewers, creators, and anyone who contributed to making the entire EDU project a success. 

In the midst of tough times, through this hashtag, the community banded together, supported one another, and fostered growth, while still having fun. Since it was created, #TikTokSkwela has generated 6.2K posts, and 633.1M views in the Philippines, and these numbers still continue to grow. 

Be sure to check out the different TikTok hashtags that are relevant to you, in order to enrich your experience on the app. Download TikTok on your iOS and Android devices today to get started. 

About TikTok 

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com. 

No office? No problem. Work more efficiently with these must-haves from Shopee! 10 Work from Home Essentials You Need for a More Productive 2021

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MANILA, JANUARY 15, 2021 - We’re all finding it a little difficult to swing back into the rhythm at work after the holidays. After all, the current work-from-home setup makes it even trickier—you have to deal with distractions such as an inviting bed, loud neighbors, and clingy pets. 

Still struggling to maximize your efficiency at home, even with months of working remotely under your belt? This new year, use a few key products to make working from home a breeze! Check them out below. 

Mumuso LED Desk Lamp

Great lighting wakes you up and gets you in the zone—plus it brightens up your face for work video calls. This sleek lamp features three adjustable levels of brightness. 

Papemelroti Planner

Stay on top of projects and deadlines with a planner. This pocket notebook, which is made of 100% recycled paper, features monthly spreads printed in black and white. 

Hydro Flask Water Bottle

A tumbler full of your power drink of choice—whether a coffee, smoothie, or even just water—will get you through the day. Choose an insulated one to keep your beverage hot or cold for hours. 

Socone Seat Cushion

You spend most of your day perched on your office chair, so make it as comfortable an experience as possible. This soft, comfortable cushion can be used on the seat or back of your chair. 

Soundpeats Desk Organizer

A cluttered workspace muddles up your brain. Organize your desk so you can clear your head and work on your deliverables more efficiently. This storage box features a 9-piece pen holder, 3 storage compartments, and a drawer. 

Akari Extension Cord

Got lots of gadgets to charge and only one outlet in your working area? An extension cord is a lifesaver! Choose a product with different sockets, such as this one. It has 3 gang universal sockets, 2 gang multi-purpose sockets, and a 3-meter wire. 

Lotus Activewear Wrist & Ankle Weights

If you’re finding it difficult to fit workouts into your busy schedule, sneak them in while on the job. With wrist and ankle weights, who’ll ever know? Each pair of this hypoallergenic, antibacterial set weighs 0.5 lbs. 

Buzzbee Mini LED Speaker

A Bluetooth speaker helps you connect with your colleagues better on weekdays, and relax more on weekends. This product boasts of a working range of up to 10m and a working time of 5 hours. 

Bostanten Blue Light Glasses

Remember to take care of your eyes—you spend more or less eight hours in front of the computer screen for work, after all. Blue light lenses prevent eye strain and aid in better sleep, thanks to a coating that filters harmful light emitted by digital screens. 

Plextone Diffuser/Humidifier

Enjoying the chilly weather? Don’t forget to use a humidifier to improve air quality in your working space. This also works as a diffuser for all your favorite relaxing scents. Its aesthetically pleasing design would spruce up your desk as well. 

Check out more authentic products at the lowest prices on https://shopee.ph. 

For more deals, top up your ShopeePay wallet. Top up at least a total of P3,000 until January 31 to receive a free shipping voucher and a 20% off voucher on the 7th day of the following month. Learn more here: https://shopee.ph/m/shopeepay-topup-rewards. 

Download the Shopee app for free via the App Store or Google Play. 

About Shopee 

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure, and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice. 

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion, and fitness equipment. 

Shopee, a Sea company, was first launched in Singapore in 2015 and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Sea is a leader in digital entertainment, e-commerce, and digital financial services across Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology and is listed on the NYSE under the symbol SE.

Forbes names Brother one of World’s Best Employers in 2020: Positive work culture and prudent COVID-19 response earns Brother high spot on the ranking

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MANILA, January 14, 2021 – Influential business publication Forbes Magazine names Brother Industries, Ltd. as one of the “World’s Best Employers” in this year’s edition of the prestigious list released last October.

With a ranking of 130 among 750 multinationals and corporations from 45 countries, this achievement is the first in Brother’s storied history. The survey, which Forbes did with German market research firm Statista, was conducted from June to July this year.

A positive and employee-friendly company culture that places a premium on talent development, gender equality, social responsibility, and economic footprint, as well as the corporation’s deft response to the global COVID-19 pandemic are what landed Brother on the list.

“We are honored to be highlighted on Forbes’s ‘World’s Best Employers’ list this year, and it only goes to show that our success cannot be achieved without the valuable effort and contributions of our employees. It’s most important to all of us to make sure our people are well-taken care of,” said Brother Philippines President Glenn Hocson.

For more news and updates about Brother, customers may visit our Facebook page https://www.facebook.com/BROTHERatyourside/. 

They can also call the Brother Helpdesk Hotline at (02) 8 581-9898, or through the toll-free line at 1-10-BROTHER or send an email to helpdesk@brother.com.ph.

Start the New Year Strong by Setting a New GUINNESS WORLD RECORDS™ title with Datu Puti!

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Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list?

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face.

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

The program will be hosted by Mukhasimbassador Sam YG. Joining the fun are a number of local celebrities and personalities such as actor and host Eric “Eruption” Tai and actress and singer Maymay Entrata, to name a few.

Everyone who joins the attempt will receive a digital certificate as proof of their world record attendance. Those with the best Mukhasim faces will also receive a special gift from Datu Puti and be featured on the brand’s social media posts.

How’s that for starting 2021 with a bang? Looking for a new kind of achievement? 

Set a world record with Datu Puti’s #MukhasimNation happening on January 24! Simply visit http://bit.ly/MukhasimWorldRecord, fill out the form completely, and wait for the confirmation email. Once confirmed, all you need to prepare is your favorite Datu Puti vinegar variant, a dish or snack to dip in the sauce—and of course, your best #Mukhasim face!

Be part of the #MukhasimNation and set a new world record on January 24, 2020. Register online now!

For more information on the event and other Datu Puti news and updates, follow Datu Puti on Facebook at facebook.com/DatuPuti.

Samsung Introduces a One-Stop Shop that Curates Every Step of Your Cooking Journey - Samsung is bringing a popular Family HubTM feature to smartphone users with SmartThings Cooking

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Ridgefield Park, NJ – Jan., 2021 — Samsung Electronics Co., Ltd. announces today at CES 2021 that it is making one of its most popular Family Hub™ features available in the SmartThings app. Family Hub won its sixth consecutive CES Innovation Award this year—a testament to Samsung’s innovative strides in offering families smarter and more seamless kitchen experiences.

SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds weekly meal plans to match. As you’re cooking, it sends recipe instructions directly to synced Samsung cooking devices—so Family Hub can order groceries and the Front Control Slide-in Range[1] can automatically preheat, while SmartThings Cooking guides you through every step of meal prep. 

“Families around the world embraced smarter cooking and streamlined meal planning with Samsung’s Family Hub,” said John Herrington, Senior Vice President, General Manager of Home Appliances.  “We are proud to bring these features to more than 33 million people who use the SmartThings app—and we hope to inspire those who are cooking, and experimenting, more than ever.”

Smarter Meal Planning from Screen to Table: A New Kitchen Experience

As people spend more time in the kitchen and seek out new recipes, Samsung’s SmartThings Cooking service can help by bringing all of your Samsung kitchen appliances together, offering a seamless journey that allows you to search, plan, purchase, and prep weekly meals via the SmartThings app on your Family Hub or smartphone—a single platform that you can access anywhere, any time.

SmartThings Cooking recommends personalized recipes based on your unique taste and preferences—as well as what’s on hand—to curate personalized recipe recommendations, so you can plan meals for your family more efficiently. You can even browse the categorized recipe collections to match your craving, ingredient, or mood. SmartThings Cooking also allows you to enjoy convenient one-stop grocery shopping through Walmart, Kroger, Instacart, and Amazon Fresh, using the Whisk network.

Every recipe is laid out to guide you through the simplified cooking process, timing and explaining each step like an at-home cooking class. You can also manage meal prep with one-touch control over cooking modes, temperatures, and time settings, and monitor the entire process at a single glance.

SmartThings Cooking is powered by Whisk, a smart food platform acquired by Samsung NEXT. Whisk’s Food AI brings together user preferences, intent, and environmental factors to deliver personalized cooking experiences. Simply save a few of your favorite recipes into the recipe box and, if you wish, share your personal food preferences and your location. You will then receive customized recommendations.

Although SmartThings Cooking is a standalone service accessible via the SmartThings app,[2] Family Hub owners can also enjoy meal planning conveniently from their fridge.[3] The smart fridge offers a full-screen dedicated board optimized for SmartThings Cooking, which works with Family Hub to understand what’s inside the fridge and add missing ingredients directly to your online grocery cart for at-home delivery.

Samsung’s Family Hub for 2021 also brings powerful new capabilities that make it the center of the smart home. Widgets for the most frequently used functions have become easier to use, with a larger music widget that includes personalized recommendations and an upgraded SmartThings widget that serves as a dashboard for all your smart home devices. Family members can upload photos, notes, and more to any screen, so that you can use all of the Family Hub screens like the Family Board feature, first introduced in 2019.

More information on SmartThings Cooking and Family Hub will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information about Samsung’s latest products, please visit https://www.samsung.com/us/explore/experiences/ces2021.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

[1] Available on Wi-Fi ranges registered with SmartThings.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Available on versions after Family Hub 2.0.