October 16, 2021

LBC introduces the ‘Padalakada’ a 3D-animated campaign by BBDO Guerrero

LBC launches a bold new brand platform with their recently appointed agency, BBDO Guerrero. They put endorsers at the front and center of quirky, character-driven ads, but instead of influencers, LBC has created the ‘Padalakada’, a cast of 3D-animated, everyday objects.

With the most extensive network nationwide and enhanced digital services, LBC offers a vast range of solutions to send and receive items locally and abroad. The animated characters starred in a series of digital spots and activations that cater to the courier, cargo and remittance services provided by LBC Express.

https://youtu.be/DL34nY9FXZo

And who better to speak about these services than the items themselves. LBC’s ‘Padalakada’ are carefully created characters each representing a specific service. Meet Jordy and P. Air, a pair of sneakers, who endorse the brand’s main courier service.  Potricia, a plant pot and momprenuer, represents SoShop!, LBC’s program for social sellers.  Pursee loves k-pop and remitting with LBC. While Phiona the phone and Blesh the blush swoon over an LBC rider on his way to pick them up.  Many more characters round out the cast.

Javier Mantecon, LBC Chief Marketing Officer shares, “We wanted to create a new voice for the brand to reflect the innovations and breadth of services that we offer.  BBDO has been able to bring this to life in a fresh way and we are very excited to share our upcoming programs and offers to the different customers we serve.”

“With LBC’s portfolio of products and services, it was important that we created a consistent platform with the flexibility to tailor messages for different customer segments, “ said BBDO Guerrero Creative Chairman, David Guerrero.  “It’s been a wonderful collaboration with our clients and productions partners and we are very proud of the work we have done together”.

The campaign received the highest ad recall lift on YouTube of 13.4% within the logistics category.

 

CHAMP Cargosystems PH signs with PLDT Enterprise for ePLDT Calling activation


CHAMP Cargosystems—the most successful global IT provider dedicated to the needs of the air cargo industry, providing integrated services for cargo carriers and their distribution partners worldwide —recently signed a strategic partnership with PLDT Enterprise, together with its ICT arm ePLDT, for services that would enable their international offices to be more operationally agile and connected amidst the changing demands of the new normal business landscape.

The IT solutions company is the first onboarded customer of ePLDT Calling for Microsoft Teams, a cloud-based phone system that allows businesses to combine their communication and collaboration systems in a single platform.

This hybrid telephony and video conferencing solution is designed by ePLDT highlighting the integrated features of Microsoft Teams, robustness of PLDT SIP connectivity and reliability of VITRO Data Center. Now employees, customers and stakeholders can call, chat and connect together real-time and seamlessly.

In over seven global offices of CHAMP Cargosystems with more than 450 employees worldwide, this solution will help ensure quality reliable calls with built-in security and privacy from Microsoft 365.

“This partnership with PLDT Enterprise will allow us to achieve our goals in providing accelerated IT solutions, services and support for our air cargo and aviation regulator customers. In the air cargo industry context, it is imperative to have reliable, fast, and secure connectivity and communication services that will allow us to collaborate faster and do our business optimally. We believe that PLDT Enterprise is the perfect partner for that,” said Philips Manalaysay, Managing Director of CHAMP Cargosystems Philippines.

CHAMP Cargosystems provides services to over 100 airlines and 200 customers worldwide, including GSAs and Forwarders, over 300 handling stations, more than 1,500 stations spanning across 100 countries, over 3,000 connected forwarders, and over 15,000 users worldwide. Members of the CHAMP community can exchange information securely using industry standards processes and formats, with over 300 million processed messages and 20 million shipments annually. CHAMP Cargosystems’ applications portfolio spans core cargo systems, enterprise systems and community and distribution services, compliance services as well freight forwarding solutions.

“We are pleased to kickstart this partnership with CHAMP Cargosystems Philippines. PLDT Enterprise always values the trust and support of our clients and we commit to providing excellent services that would propel them towards meeting their goals,” said Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups.

With ePLDT’s ICT expertise and Microsoft 365 certifications, CHAMP Cargosystems is assured that its groundbreaking solution ePLDT Calling for Microsoft Teams is professionally implemented and supported and shall be continually enhanced.

“It is our aspiration to fortify our enterprise accounts of the best ICT and connectivity solutions that will maximize their business capabilities. Such is our dedication to CHAMP Cargosystems. We thank you for your patronage and trust, and you can anchor your long-term plans with PLDT Enterprise,” said Vic Tria, PLDT First Vice President and Enterprise Revenue Group Head

For more information, visit epldt.com


Adele returns with ‘Easy on Me’


Global superstar Adele returns with the release of her brand new single and video “Easy On Me.”

“Easy On Me” precedes the November 19th release of Adele’s newest album 30, on Columbia Records. Earlier this week, Adele shared the news of her new album release date and inspiration with a personal note to her fans letting them know she was “finally ready to put this album out.”

The video for “Easy On Me,” shot last month in Quebec, finds Adele once again collaborating with Cannes Grand Prix winning director Xavier Dolan (Mommy, It’s Only The End The World).

“I was honestly hoping for this to happen,” noted Dolan. “For me, there’s nothing stronger than artists reconnecting after years apart. I’ve changed. Adele’s changed. And this is an opportunity to celebrate how we’ve both evolved, and how we’ve also both remained faithful to our dearest themes. It’s all the same, but different.” The video begins in the same house the pair used to shoot the video for Adele’s 2015 smash single “Hello.”

Listen to “Easy On Me” here and check out the video here.

30 is the first new music from Adele since the release of her third studio album 25 in November 2015. The album is produced with former collaborators Greg Kurstin, Max Martin, Shellback and Tobias Jesso Jr as well as new collaborators Inflo and Ludwig Göransson. 30 is available for preorder at all physical and digital retailers globally.

In addition, exclusive configurations will be available at select retailers nationwide including a Target deluxe CD featuring three bonus tracks and a Walmart clear exclusive double vinyl.

An Amazon white exclusive double vinyl will be available globally. 30 and lead single “Easy On Me” will also be offered on cassette, exclusive to Adele’s D2C store while supplies last. The album will be available on all digital platforms. Pre-order 30 here.

NEW PRODUCTS ALERT: CHERRY introduces new products under Cherry Home

CHERRY continues to expand, adding new products to its massive lineup of home devices.

Leading the bunch is the Cherry E-Pump, a revolutionary device which offers mind-blowing convenience in everyday life. As a gallon of water is too heavy to lift, simply sealing this electronic water pump to your container will already allow you to quench your thirst, just like that! It provides ease of use, installed just like a standard gallon head and operates using only one button. It has long-lasting battery and automatically shuts down after a minute. Since it’s compact, you can bring this easily with you and is especially handy during staycations. Get this for just P799.

An addition to your new normal must-haves is the CHERRY Antibacterial UV Spray Gun. It is a portable disinfectant device and has UV sterilization, featuring 3W UV power. Definitely not your usual alcohol or disinfectant sprayer as it is equipped with powerful UV to help eliminate 99.99% of bacteria and viruses. Not only that, it can also be used to water your plants and even functions as a humidifier and aroma diffuser. Truly, an all-around essential for your home. It can last long with its 2000mAh battery capacity and prompts you with a low power warning feature. Get one for also P799.

Finally, live your K-drama dream with the Cherry Home Smart Movasweep Robotic Vacuum. It can be controlled via the Cherry Home application and is an effective cleaning tool, featuring a 2,600 Pa Suction Power. With that much to boast, it remains to be ideal even for nighttime use with its low noise level. Now, it is easier to cover all areas of your home using this device’s intelligent mapping technology. It has four cleaning modes: Cyclone, Zigzag, Box, and Wave. You can also guarantee that it is robust as it comes with anti-falling, anti-collision, and anti-tangling features. Enjoy these and more for P13,900.

Make your home smarter, safer, and more comfortable with these new products from CHERRY. For more information, visit:

Cherry Shop PH: www.cherryshop.com.ph

 

Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey

While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo Olympics, not everyone knew of the hardships that she had to overcome to reach her dream of winning the country’s first Olympic Gold medal. Now, her story of “lakas at puso” which made all that possible is immortalized in Jollibee’s latest Kwentong Jollibee, “Ginto”.

Jollibee is one with Filipinos in paying tribute to Hidilyn
through her own Kwentong Jollibee short film

The short film chronicles the life-long journey of Hidilyn in typical Kwentong Jollibee fashion – heartwarming, tugs at the heartstrings and filled with life lessons – while aimed at continuing to inspire Filipinos to reach their own dreams.

“We wanted to pay tribute not just to Hidilyn’s victory, but to her strength, heart and resilience, which truly brought joy and uplifted the nation. And we thought it fitting to produce her own Kwentong Jollibee, not just to thank her for her feat but to somehow share her story so that we Filipinos can continue to be inspired by what she has achieved”, said Arline Adeva, Jollibee Philippines Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.

Ginto showed how Hidilyn, despite the lockdown and being away from her family,
persevered to reach her golden dream.

“Ginto” is directed by internationally acclaimed and resident Kwentong Jollibee director Pepe Diokno. The latest Kwentong Jollibee film is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said. Direk Pepe also added that giving hope and providing inspiration was at the core of this latest Kwentong Jollibee film. “I think with the current situation, many Filipinos feel defeated and divided, but Hidilyn’s win gave us strength and brought us together,” he said.

Hidilyn shared that she is honored to have her own Kwentong Jollibee,
and is proud to be part of a well-loved Filipino brand.

For her part, Hidilyn cherished being part of her own, special Kwentong Jollibee. “Lahat naman tayo kilala ang Kwentong Jollibee. Usually, ito yung tungkol sa love and relationships. Masaya lang ako kasi naipakita dito yung love for sports, love for your dream, and love for your country. Sana naipakita namin yung inspirasyon na maidudulot nung Kwentong Jollibee Ginto,” Hidilyn said.
Hidilyn’s Kwentong Jollibee shows how “lakas at puso” are key to achieving your dreams

While Hidilyn’s rise to become a modern-day icon and the country’s pride and joy was well-documented, Jollibee and McCann worked together to creatively tell her story in a way that would make a lasting impact. “Everyone knows her story by now so the challenge was how to shine a new light on her in a way that would inspire and motivate Filipinos who may also be experiencing struggles and challenges,” explained NJ Mijares, Creative Director of McCann Worldgroup Philippines. “With every Kwentong Jollibee we create, we always ask ourselves ‘is this relatable? Will other people feel the same way?’ More so with this one. Because we're telling a story of a very specific person with a very specific achievement, we tried to tell it in a way that mirrors the dreams, the struggles, and the journey of millions of Filipinos.”

Watch the Kwentong Jollibee Ginto on the official Jollibee Facebook page and on Jollibee Studios YouTube channel, and join the conversation online by using the hashtag #KwentongJollibeeGinto.



CREDITS
  • Client: Jollibee
  • JFC Country Marketing Head and Jollibee PH Marketing Head: Francis Flores
  • AVP and Head of Brand PR, Engagement and Digital Marketing: Arline Adeva
  • Senior Brand PR and Communications Manager: Dennis Reyes
  • Brand PR and Communications Officer: Elise Maog
  • Agency: McCann Worldgroup Philippines
  • Associate Managing Partner: Mitzie Lim-Nacianceno
  • Associate Business Group Director: Joms Robles
  • Account Manager Chloe Adaraya
  • Executive Creative Director: Sid Samodio
  • Creative Director: NJ Mijares
  • Art Director: Gabby Alcazaren
  • Strategic Planning Director: Earl Javier


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