CreativeFest brings together ad heavyweights, industry leaders to unlock creativity

Tweet

Manila Luzon and other creative heavyweights headline PHL’s largest ad event

The largest gathering of creative professionals, marketing experts, and thought leaders from a wide variety of fields is coming together once again to celebrate the power of creativity to move the world and drive it forward at CreativeFest, to be held virtually for the second year in a row this November 24 to 26, with "Creativity Unlocked" as the theme.

The media and representatives from allied industries had a sneak peek into the event through a Media and Industry Preview held online last November 9. Details of the event were discussed during the exclusive preview, including the list of speakers and the topics they’ll tackle. The good news is that admission to it will remain free for everyone.

“The [Association of Accredited Advertising Agencies in the Philippines] believes that imagination and inventiveness should be always celebrated in whatever form or scale,” Melvin Mangada, Chairman of the 4As and Chairman and Chief Creative Officer of TBWA\ Santiago Mangada Puno said. “This year’s theme, Creativity Unlocked, is again a call of defiance—creating stories from our dining rooms, living rooms, and bedrooms. And despite cramped spaces, limited movement and physical interaction, we’ve proven that the creative mind knows no boundaries.”

“The theme is actually to celebrate those who have surpassed the challenging times and difficult as it is to cope with the situation, it is even more inspiring that people were able to come up with wonderful work despite the circumstances. Creativity Unlocked is not only our theme but our battle cry to continue to do inspired and fresh work even in the confines of our own homes,” Teeny Gonzales, Seven A.D. CEO and 4As Co-Trustee in-charge of Creative Services furthered.

One of the expected highlights of this year’s CreativeFest is the Keynote Address that will be delivered by one of the most famous drag queens today, a RuPaul’s Drag Race alum and soon-to-be host of the much-anticipated Filipino Reality Drag competition Drag Den, Manila Luzon. Luzon made a special video appearance during the media preview and she invited her fans and creative professionals to join her for CreativeFest.

“I’m so excited for you to hear my keynote and how drag has helped millions in its relentless pursuit of effective protest and people’s embrace of drag as an art form. For everyone watching, please don’t forget to register for CreativeFest happening on November 24th to November 26th,” Manila Luzon said.

Aside from Manila Luzon, many creative heavyweights are also expected to attend CreativeFest 2021 to deliver inspiring talks and take part in thought-provoking roundtable discussions.

Madonna Badger, Chief Creative Officer and Founder of Badger and Winters will deliver the Day 2 Keynote Address for the CreativeFest. Other expected speakers are Cannes Spokesperson Susie Walker; Dentsu Taiwan Executive Creative Director Alice Chou; Lego Creative Lead and Trese Creator Budjette Tan; OPM Band Ben&Ben; and many others.

“We’re very excited that the full line-up of the CreativeFest, from November 24 to 26 is huge, it’s global, and hopefully it inspires everyone to stay creative and keep creativity unlocked in our blood,” JC Valenzuela, Founder and CEO of Propel Manila and CreativeFest Chairman said.

This year will also see the return of the Kidlat Awards, one of the most prestigious recognitions in Philippine advertising. The Kidlat Awards was not held last year because of the pandemic, and as such this year’s recognition will cover the period between 2019 to 2021. The awards night will be the culminating activity of this year’s CreativeFest and will happen on November 26.

“Kidlat Awards is back!” Russel Molina, Chief Creative Officer of Seven A.D. and Committee Chairman of the Kidlat Awards said. “It signals a new chapter for us in the industry and it gives us renewed energy for the advertising industry.”

Just like last year, CreativeFest 2021 remains free for everyone. The event will also benefit Silid-Aralan, an organization that educates and empowers low-performing learners, and is committed to creating a better and more sustainable nation.

This year’s CreativeFest is brought to us by Bench, JTI, and Ginebra, in partnership with Cignal, TV5, One Sports, Provill, Google Creative Works, Grupo Agatep, Adobo Magazine, Hit Productions, and Plan B.

To register for the event for free, please visit this link https://4asphilippines.com/creativefest2021/.

To know the latest about CreativeFest and Kidlat Awards, please visit www.4asphilippines.com and like and follow them on Facebook at www.facebook.com/4asPhilippines.

"Viral Scandal" showcases acting prowess of Charlie and Joshua

Tweet

Charlie Dizon and Joshua Garcia, two of the country’s finest young actors, are teaming up in ABS-CBN Entertainment’s “Viral Scandal,” a timely series about online video scandals that is premiering on Monday (Nov. 15)

Charlie and Joshua, who have won praises and accolades for their acting performances, return on television as Rica and Kyle. Their characters' budding relationship gets tested by a viral video.

In the series, Charlie plays Rica, the eldest among the children of Kakay (Dimples Romana) and Dan (Miko Raval), who is just finishing her internship in an architectural firm and is about to take the board exam. All is well for Rica and her family until she gets involved in a viral video.

Even after the viral video, Rica tries to continue her life by applying in Balai Arkitektura, where Kyle (Joshua) is the acting CEO. Here, she will try to regain the confidence she lost from the viral video.

With all the problems that will arise from the viral video, will there be space for love to blossom between Rica and Kyle?

The series marks the return of Charlie and Joshua in the RCD Drama Unit after their eye-catching performances in the group's award-winning shows, "A Soldier's Heart" and "The Killer Bride," respectively.

“Viral Scandal” also stars Dimples Romana, Jake Cuenca, Miko Raval, Jameson Blake, Markus Patterson, Ria Atayde, Maxene Magalona, Aljon Mendoza, Karina Bautista, Louise Abuel, Kaila Estrada,Vance Larena, Gian Magdangal, Arielle Roces, and Aya Fernandez. 

Watch it on Kapamilya Channel, TV5, A2Z, Kapamilya Online Live, iWantTFC, and TFC IPTV.

Angels Initiative advocates stroke awareness among Filipinos to mark World Stroke Day

Tweet

There is no home treatment or first aid for stroke.

Stroke, also known as a “brain attack,” is a medical emergency that needs to be addressed by healthcare experts with timely medical intervention to avoid certain disabilities or death. The best option for those who exhibit symptoms of stroke is to rush them to the nearest stroke-ready or thrombolysis-capable hospitals.

With stroke remaining to be one of the leading causes of death in the Philippines1, Angels Initiative—a global healthcare initiative that aims to increase the number and optimize the quality of stroke treatment at acute stroke centers—seeks to empower Filipinos with the knowledge to help minimize the dangers of stroke through an awareness campaign video.

The video contains information on debunking the common first aid treatments applied to the patient, the symptoms of stroke that the public should watch out for, and the crucial importance of timely and quick medical response in stroke cases.

For more information, watch and share the stroke awareness video below. #StrokeDontStayAtHome

World Stroke Day Video

Megastar Sharon Cuneta to star in first Kapamilya teleserye, joins "FPJ's Ang Probinsyano"

Tweet

The one and only Megastar Sharon Cuneta’s highly anticipated debut in a Kapamilya teleserye is finally happening as she joins the star-studded cast of “FPJ’s Ang Probinsyano,” the country’s’ longest-running action-drama series that recently marked its historic sixth anniversary.

To formally welcome the Megastar into the show, ABS-CBN rolled out the red carpet for her on Tuesday (November 9) with ABS-CBN COO of broadcast Cory Vidanes, TV production head Laurenti Dyogi, Dreamscape Entertainment head Deo Endrinal, and “FPJAP” star, director, and creative director Coco Martin in attendance.

It was followed by a story conference where Sharon discussed her upcoming role with Coco and directors Albert Langitan, Kevin de Vela, John Prats, and Malu Sevilla.

News about the Megastar’s addition to the cast has been one of the most talked about and most anticipated by Kapamilya fans especially since the show has featured hundreds of stars in the last six years.

It is also one of the biggest highlights in the show’s anniversary celebration as it continues to deliver top-quality entertainment and important values and lessons, such as love for family and community, to every Filipino home around the world.

What will the Megastar’s role be? Will she be Cardo’s (Coco) friend or foe?

“FPJ’s Ang Probinsyano” continues to achieve milestones in its sixth year as it became the first Filipino teleserye to livestream on YouTube, where it repeatedly smashed its own live viewership record, peaking at 162,831 concurrent viewers. Through the years, “FPJ’s Ang Probinsyano” and its stars have also received over 100 awards from various award-giving bodies. The legendary show has also enjoyed success overseas as it seen in other countries via Netflix and The Filipino Channel and its TV broadcast in Vietnam, Myanmar, Laos, Thailand, and 41 countries in Africa.

Watch out for Megastar Sharon Cuneta in “FPJ’s Ang Probinsyano,” weeknights on Kapamilya Channel, A2Z, TV5, CineMo, Kapamilya Online Live on ABS-CBN Entertainment’s YouTube channel and Facebook page, iWantTFC, WeTV, and iflix. Viewers who use any digital TV box at home such as the TVplus box only need to rescan their device to be able to watch “FPJ’s Ang Probinsyano” on TV5 and A2Z. For viewers outside of the Philippines, catch it on The Filipino Channel on cable and IPTV.

For updates, follow @abscbnpr on Facebook, Twitter, Instagram, and TikTok

“Mpowered” Maymay to stage first digital concert on November 26

Tweet

With special guests AC, Darren, Mimiyuuuh, and Nyoy

Fresh from the success of her “Amakabogera” single and music video now with almost 1 million views on YouTube, Maymay Entrata returns to the concert stage more confident than ever in “Mpowered,” a digital spectacle streaming on November 26 (Friday) via KTX.ph, iWantTFC, and TFC IPTV.

Happening in celebration of her fifth year in the entertainment industry, Maymay’s first-ever solo virtual concert will showcase her growth as a versatile singer-performer who is now fully embracing her uniqueness with renewed boldness.

The Kapamilya artist shared that she is thrilled for the surprises they have been preparing for the concert, which include never-before-seen production numbers and challenging dance routines. “Maipagmamalaki ko po na labis ang paghahanda namin dito at marami kaming pasabog na ngayon ko lang gagawin,” she said.

Joining Maymay on “Mpowered” are her fellow young artists Darren Espanto and AC Bonifacio, her good friend and social media sensation Mimiyuuuh, and the ‘King of Philippine Acoustic Pop’ Nyoy Volante.

The digital offering produced by ABS-CBN Events follows the success of Maymay’s self-empowering singles “’Di Kawalan” and “Amakabogera,” which will both be part of her upcoming album under ABS-CBN’s Star Pop.

Regular tickets which give viewers access to the main concert are priced at P299. Meanwhile, VIP and SVIP tickets can be purchased at P899 and P1399 respectively, which comes with a special Zoom after party admission with Maymay and hosts DJ Jhai Ho and Edward Barber.

Be “Mpowered” with Maymay and watch her digital concert, streaming worldwide on November 26 (Friday) at 8:30 PM (PHT), with a rerun the next day (November 27) at 10 AM (PHT) via KTX.ph, iWantTFC, and TFC IPTV.