EROC Philippines Launches Its New Affordable M1 Air Fryer for Millennials Living Independently

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● The new EROC M1 Air Fryer boasts a smart temperature control feature that is managed using its signature “One Spin” technology

● There are 6 reasons why an Air Fryer like EROC’s is a must-have today

EROC Philippines, an e-commerce smart home appliance brand, brings a new and affordable must-have kitchen commodity to the local market – the EROC M1 Air Fryer. This new air fryer from EROC features One Spin smart temperature control and a pressurized cooking environment that makes cooking easier and more efficient.

EROC’s newest smart kitchen appliance makes cooking easier for all the members of your household. With its capacity of 5.5 liters, you can cater meals for as many as 8 people!

The EROC M1 Air Fryer will be available on the brand’s official flagship store on Lazada and Shopee starting 19th January with the manufacturer’s suggested retail price of PHP 3,999.00. But as part of the brand’s grand launch, it will be initially available for only Php 1,999.00 from 19th to 21st of January! Furthermore, EROC will be holding a weekly Facebook lucky draw on EROC Philippines starting on 17th January where customers get the chance to win an EROC M1 Air Fryer for FREE.

More Filipino millennials are now keen on having their own homes. In fact, experts forecast that the real estate industry will be driven by millennials this and the coming years. And for every newbie homeowner, furnishing the house is just as exciting as buying it. This is the reason why EROC ensures that Filipino millennials have viable options for appliances that don’t drive up their moving costs further. But besides attainable pricing, using air fryers like EROC’s M1 comes with other benefits perfect for Millennials living independently.

One-Spin Air Fryer

Fast-paced millennials establishing independent lives in the metro need kitchenware that can ease them into their new homes. This entails the need for smarter appliances that don’t come with hefty instruction manuals that are difficult to digest.

Get a kitchen tool that’s easy to use with EROC’s single central knob that operates the M1's intelligent temperature control technology. This appliance’s overall ergonomic design makes navigation simple.

The EROC M1 Air Fryer has an ergonomic design that makes control and navigation quick to understand. It has a singular central knob used to manage the M1’s smart temperature control. After one spin, users can leave the air fryer and work on other items on their checklist.

Smart Temperature Control

Users of the EROC M1 Air Fryer need not worry about over or undercooking. This smart kitchenware comes with a nifty function called smart temperature control which monitors temperature in real-time. Multiple temperature sensors are placed strategically inside of the air fryer cavity which enables the smart appliance to heat up faster with small temperature increments, hence cooking the food evenly at a quicker pace.

No experience in the kitchen? The EROC’s M1 Air Fryer is a great starter smart kitchen appliance with its smart temperature control that lessens the possibility of over or undercooking your dishes.

What also sets the EROC M1 Air Fryer apart is its simulation of a pressurized cooking environment made possible by its well-sealed cavity. Once the user pushes the frying basket and closes the air fryer, its 1400W high heating power is optimized to concentrate on the food being cooked, frying it to perfection.

It is also a plus that the EROC M1 Air Fryer comes with recipes on its top cover thereby ridding the need to review cookbooks and tutorial videos prior to cooking. Very efficient.

Healthier Option

Air Fryers come with many benefits that have catapulted them to the top of preferred kitchen appliances by Millennials and even Gen Zs. But what made Air Fryers popular among the younger generations is their main proposition – they use way less oil compared to traditional cookware yet are still able to seal in the flavor.

Good food doesn’t have to come with bad health consequences. With EROC’s M1 Air Fryer, get the full flavor in any dish without the grease.

Decreasing oil use for cooking reduces calorie and fat intake significantly. This helps users cut off unhealthy oils to better manage their weight. And in a country where hypertension-related diseases continue to be among the top causes of mortality, avoiding deep-fried food is highly recommended.

Small Yet Very Capable

Real estate in central business districts does not come with a lot of space. Because of this, millennials buying new homes are in need of appliances that do not take up much space yet can still do the job. The EROC M1 Air Fryer is only one-fifth in size of a traditional wall oven. Its size also allows it to cook faster with no pre-heating thus cushioning electrical usage. It also has a 5.5L capacity, which can accommodate food for a party for five to eight people.

Water-Based Paint Rinse and Clean

Everybody loves eating but almost nobody likes cleaning after – and that’s the gospel truth. So those living a fast-paced lifestyle, like millennial corporate gladiators, require appliances that are very easy to clean – and the EROC M1 Air Fryer is exactly this.

Thanks to its application of patented “Water-Based Paint” on the frying basket and tray, the EROC M1 Air Fryer does not come with all the cleaning hassle. The water-based paint prevents the oil and other ingredients from sticking to the contacting surface of the frying basket and tray - very easy to rinse and clean.

Sturdy Enough for the Years to Come

Millennials are very conscious about their finances. They carefully select which items to invest in and which ones can benefit them most in the long run. This has challenged brands from the world over to come up with products that provide bang for buck value and longevity of usage.

The build of the entire EROC M1 Air Fryer, for instance, has been designed meticulously to stand the test of time. It has a matte-finish exterior that was molded from premium plastic and its power cord is thicker and longer compared to that of competitors’. Lastly, the M1 Air Fryer’s frying basket is made of heavy-duty steel. The EROC M1 Air Fryer has been tested by international standardization agencies, earning certificates from the European Union (EU) Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH) Regulation; and the Restriction of Hazardous Substances (RoHS) Directive.

The kitchen is the heart of every home. It is where celebrations and special occasions start. To have a smart-functioning kitchen is heaven-sent for any newbie ‘chef’ establishing a life of their own in their new home, hence efficient and affordable cooking buddies like the EROC M1 Air Fryer are an essential addition to the countertop.

For more information on the EROC M1 Air Fryer, customers may visit EROC Philippines on Facebook.

About EROC Philippines

EROC Philippines is an e-commerce smart home appliance brand. The EROC is the word 'core' written in reverse, also a vivid representation of 'decentralization'. We see ourselves as a market disruptor, aiming to overturn the common conception of home-appliance, to redefine healthy living.

LG Announces Call for Entries for LG Ambassador Challenge

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Globally renowned electronics giant LG, announces call for entries to the Philippines’ LG Ambassador Challenge. The program, initiated globally with Korea Friends of Hope International, is a first in the Philippines and a part of LG’s commitment to help the Filipinos through social contribution activities that deliver sustainable growth to local communities. 

The LG Electronics Ambassador Program is an annual social initiative founded in Bangladesh in 2017 which was expanded to other South Asian countries last year. Individuals and organizations are invited to submit ideas and solutions for local issues. The best, realistic, and workable proposals are awarded LG Ambassador status and provided with grants and donations to implement their work even further. 

LG Philippines Managing Director Seungjae Kim shares his excitement about the program “For global companies like LG Electronics which operates in more than 100 locations worldwide, it is crucial that we participate in initiatives to promote mutual growth with local communities and build a company that works with our stakeholders for a better future. This is a trailblazing initiative that looks for innovative programs that can uplift and improve the livelihood of Filipinos. Potential ambassadors are invited to shed light and identify problems, and offer tangible, workable solutions for the betterment of lives.” 

Under an overarching vision that sees various aspects of society working together to achieve a better life for all, the program is open to all groups that strive to solve social problems and alleviate poverty through LG products and technologies. It is a unique opportunity for individuals, groups, and organizations to make a difference. 

The selection process will be based on the necessity, effectiveness, efficiency, specificity, and feasibility of the project. Make a difference and become an LG Ambassador today.

Competition period is extended until January 31, 2022.

See mechanics below:

*Indicate project entry name and location in Subject title.

*All project entries shall include the Entry Form Format:

- Name:

- Designation:

- Organization:

- Telephone number:

- Mobile number:

- Email address:

- Program location:

- Project description:

- Why should LG finance your project:

- Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

*For supporting documents, Pit all photo and photo captions into a single Word file and landscape orientation for video attachment/s

*Submit the digital format entry In not more than 20MB to email address: mktg-ph@lge.com

Shopee Delivers Aid to Typhoon Odette Victims via Shopee Express

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 Shopee collaborated with partner brands and utilized its nationwide Shopee Express fleet to dispatch immediate relief 

Almost a month since Typhoon Odette devastated several provinces in Visayas and Mindanao, millions of Filipinos continue to reel from the aftermath. To support and serve the communities affected, Shopee partnered with several brands and corporations and mobilized its nationwide Shopee Express network to help provide immediate relief to Typhoon Odette victims in less accessible areas.

Reaching the affected communities via Shopee Express

With the typhoon damaging communication and transportation infrastructure, a lot of the affected communities experienced difficulty receiving aid. With its nationwide coverage, Shopee Express trucks and vehicles have been able to transport water, health kits, water filters, solar lights, and other relief goods from brands and organizations such as the Manila Water Foundation, Maynilad Water Services, Inc., Coca-Cola Beverages Philippines, Inc., Unilab, Akari Lighting, Envirocab, Socone, Asia Brewery, Inc., Mitsushi, Herco Trading, Inc., Qoncept Furniture, Foodplus, Del Monte, Dohera Corporation, Universal Robina Corporation, San Miguel Corporation, Lions Club International, and Luzon Clean Water Development Corporation. 

These donations were brought from Metro Manila to key Shopee Express Sorting centers in Cebu, Bohol, and Surigao for repacking before being distributed to thousands of affected residents across Visayas and Mindanao. With the support from various government agencies, such as the Office of Civil Defense, the Philippine Air Force, and the Philippine Navy, Shopee was able to expedite distribution to these areas further.

Through this nationwide effort, Shopee Express was also able to immediately provide essentials such as water, sanitary kits, and non-perishable food items to around 10,000 of its affected workers, most of whom are riders and drivers. 

Despite being among those affected by Typhoon Odette, Shopee Express riders also volunteered to help repack and distribute the donations. Some even decided to donate cash from their own pockets to be used for purchasing relief goods.

Elmer Tapales, who started as a Shopee rider last August, said, “I decided to become a rider because of the pandemic, where it was difficult to find employment. Thankfully, there was an opening here so I decided to apply. We were badly affected by the typhoon but we are grateful for the help Shopee gave us.”

Marijon Pinebro works as a maintenance personnel at a Shopee Express Hub, and Typhoon Odette affected them very much. “Shopee helped me a lot, aside from the financial help I received, they also provided assistance and relief goods. I'm so thankful to Shopee.”

Bernadette Sanchez, a security guard at Shopee Express, said, “Shopee helped us a lot and we got to keep our jobs. Shopee even gave all employees, riders, staff, and guards relief goods and provided the needed assistance. I want to thank Shopee for helping us in times of need.”

Keeping the spirit of generosity alive with Shopee Bayanihan

In partnership with GMA Kapuso Foundation, World Vision, and UNICEF, Shopee raised more than ₱1 million worth of donations through its Shopee Bayanihan: Typhoon Odette Support initiative, which allows users to donate to the typhoon-affected communities by purchasing e-vouchers on the microsite and checking out via ShopeePay, Shopee’s all-in-one e-wallet. With the donation drive raising more than ₱1 million worth of donations, Shopee matched the amount to provide an additional ₱1 million worth of total donations to further support these three charities. 

Martin Yu, Director at Shopee Philippines, said, “As soon as we learned about the struggles that our kababayans faced in Visayas and Mindanao, we immediately mobilized our resources to provide relief quickly. The Filipino spirit of Bayanihan never fails to shine a bright light amidst dark times. We are thankful to our partner brands, generous users, and our employees who went out of their way to provide support to those in need. We hope that our combined efforts will contribute to the recovery and restoring of livelihoods among those affected.”

Download the Shopee app for free via the App Store or Google Play.

PHINMA Education fulfills Unbreakable Commitment to accessible education in the next normal

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PHINMA Education, a fast-growing network of schools in Southeast Asia, believes that access to quality education can make lives better for millions of underserved youth. Witnessing that many students are unable to complete their college degrees, the institution aims to make education accessible particularly in some key growth areas across the Philippines.

Christopher Tan, Chief Operations Officer of PHINMA Education

However, because of the COVID-19 pandemic, their unbreakable commitment to delivering quality education towards gainful employment for their students and graduates was severely challenged.

“It was a very disruptive year for the educational sector. The pandemic made it very difficult for all types of schools, whether public or private to fulfill their mission of educating their students,” said Christopher A. Tan, Chief Operating Officer of PHINMA Education.

The institution, which operates nine tertiary schools in the country, recognized that flexible learning would be the way forward for students and teachers. While online education became common for most educational institutions in the country, PHINMA Education’s unique market needed a different solution.

“We serve students from lower-income households and many of them are not prepared well in their grade school and high school for college. They are more likely to drop out even under normal circumstances and the big problem with distance learning is not so much the quality of education, but it’s the ability to complete the program,” explained Tan.

The challenge for the institution is to generate creative and innovative approaches to manage these problems differently. They also need to make sure that the distance learning setup would be suited even for students from low-income families. Thus, they launched Flex and RaDLearning, which rely on printed courseware, strong teacher support, and constant interaction with peers. This made the infrastructure that would enable them to connect with their students and faculty the utmost importance.

They partnered with PLDT Enterprise and Smart for connectivity solutions that effectively support the digital learning needs of their students and faculty members. Smart provided tailor-made Giga Study plans that further boost PHINMA Education’s pledge to ease the learning experience of students in the new normal.

“Combining printed modules with remote coaching and the data plan from Smart helped us come up with an almost robust workable solution we can develop for these very difficult times. We appreciate PLDT Enterprise for understanding the underlying principles that we cared about and for coming up with a very flexible plan that gave access to our key programs,” said Tan.

“Giga Study Plan has the key features of stability, scalability, and cost-effectiveness. PLDT Enterprise was very generous in developing a program that gave enough bandwidth and access to our students, at the same time, really kept the costs low,” he added.

“PLDT Enterprise heeds the call of the education sector for solutions that will enable students and educators to easily steer distance learning. We are committed to supporting the needs of our partners, such as the PHINMA Education, to empower them in maintaining their unbreakable commitment despite these most difficult times,” said Jojo Gendrano, FVP and Head for PLDT and Smart Enterprise.

PLDT Enterprise recently introduced its Unbreakable Commitment campaign to highlight its partnerships with various organizations in the country to demonstrate how fostering partnerships could help companies thrive despite the obstacles they face and in turn, contribute to the lives of Filipinos.

The campaign also reinforces PLDT Enterprise’s unbreakable commitment to empowering organizations through the power of technology.

“Smart Giga Study Plans helped us promise our students that for this year, they do not have to worry about connecting to their teachers and classmates. That’s a very important message especially in times of uncertainty and suffering. We promised our students that they are not going to be alone in going through their classes this year, and PLDT Enterprise helped fulfill that promise,” Tan furthered.

“But one of the important values we see in this partnership is not just the technology but the strategic thinking that we can do together to solve complex social problems.”

Through fostering partnerships that would help them navigate uncertainties, PHINMA Education Network was able to stay true to its unbreakable commitment to providing access to education to students despite the challenges presented by the COVID-19 pandemic.

With the help of the right partner who successfully attends to the needs of its stakeholders, the institution can carry on its mission to educate and guide its learners no matter how unique and tough the journey will be ahead of the next normal.

Watch PHINMA Education’s interview here: https://youtu.be/5lV7Ltxkzms

For more information, visit pldtenterprise.com. 

DITO Telecommunity connecting Filipinos after Typhoon Odette onslaught in beleaguered localities

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Nothing is more crucial than staying connected in times of calamity and DITO Telecommunity has been a lifebelt for many Filipinos who have been massively affected by the recent onslaught of typhoon Odette in the country.

Dr. Jobe Buling-Viernes, the coordinator of San Beda University-Graduate School of Business, joins relief operations to distribute 500 DITO SIM cards to local members of the Philippine National Police (PNP), students, drivers, and municipal employees in Valencia, Negros Oriental. Photos were taken by: Dr. Jobe Buling-Viernes

While most mobile services were temporarily rendered unserviceable by the catastrophe, the newly laid out DITO cell towers stood resilient in the beleaguered provinces, except for only six of DITO microsites that were affected.

In particular, residents of Negros Oriental were able to rely on the continuous and strong connection provided by DITO.

One resident from Valencia, Negros Oriental who participated in the relief operations, Dr. Jobe Buling-Viernes, coordinator of the San Beda University - Graduate School of Business, started distributing 500 DITO SIM cards to local members of the Philippine National Police, students, drivers and municipal employees.

Using #DitoNaKamisaDITO, #DITONaKami, #DitoTayoSaDITO on social media, recipients expressed their appreciation to the telco for its strong internet speed and reliable connectivity while being economical for as low as PhP39 for 3GB, PhP99 for 10GB, and PhP199 for 25GB.

“What struck me the most is the idea of connecting people and lives during disasters – I’ve really proven that DITO was there,” shared Dr. Viernes.

As government and non-government relief and recovery work began in earnest in the Visayas, DITO also provided 1000 SIM cards to the Armed Forces of the Philippines through the AFP Visayas Command and another 250 to the regional Disaster Risk Reduction Management offices for the use of the responders.

This effort is in collaboration with Udenna Foundation's UCare, UShare initiative, a program that aims to feed, protect, and connect the community in the time of COVID, and DITO CME, a majority shareholder of DITO Telecommunity that provides telecommunications, multimedia, and IT services in the country.