Pluxee is here, your new Global partner in employee benefits and engagement

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Sodexo Benefits and Rewards Services Philippines is now Pluxee, as in a strategic move to strengthen its commitment to elevating the overall experience of its clients, partner merchants, and consumers.

The spin-off from the Sodexo Group is a global initiative announced last year to give its gifting business a digital-first brand that reflects its ambition to offer personalized, sustainable solutions to the evolving market.

In the Philippines, Pluxee builds upon the strong foundation laid by Sodexo Philippines, a joint venture with SM Investment Corporation.

Launched in 2003, Pluxee became the pioneer and biggest issuer of gift certificates in the country. Over the years, it introduced industry firsts such as an e-commerce platform to make GCs instantly accessible to businesses and consumers, SMS and email based GCs, and a rewards app enabling partial redemption of GCs and acceptance in online stores. As a proud partner of SM, the country's retail giant, Pluxee also powers the SM Gift Pass and their latest digital rewards solution, the SM Gift Pass Choice. Pluxee ramped up its partnership with the country’s most preferred brands and now boasts of over 17,000 accredited merchants.

Pluxee Gift

A trusted brand in navigating the landscape of the 21st-century workplace, Pluxee addresses the unique needs of each client. At the forefront of Pluxee products is the Pluxee Philippines app, where clients can send Pluxee Gift credits to their recipients via web portal. The credits are partially redeemable in over 10,000 merchants and can also be used in app-exclusive brands such as Angkas, Grab, Klook, Lazada, Shopee, and more. Pluxee Gift also comes as codes that can be distributed via SMS or email. This is API-enabled and can seamlessly integrate with clients’ systems to fully automate incentive programs. Codes can also be customized and accepted at specific brands or for specific products to cater to clients’ preferences.

Pluxee introduces another innovation with the Pluxee Gift card, a physical card that comes with digitally powered codes and may be used instantly in stores. These codes can be converted to Pluxee Gift credits in the Pluxee Philippines app to enable partial redemption and access to app-exclusive brands.

"Being one of the leading global partners in employee benefits and engagement, we’re dedicated to unlocking opportunities to enhance people’s lives at work and beyond,” says Mert Cetin, CEO of Pluxee Philippines. 

“We cover areas such as food, recreational activities, gifts, wellness, mobility, and more. We harness the power of digital to help our Clients give meaningful, sustainable rewards that foster a motivated and satisfied workforce. We make it easy for Consumers to use their rewards and maximize their choice with the continued expansion of our merchant network. We support our Merchants by accelerating traffic and reach so they can thrive in a competitive market,” he adds.

Live Joyful with Pluxee

In line with the launch of Pluxee in the Philippines, the brand kicks off its “Live Joyful” digital campaign, which highlights the many ways that Pluxee Gifts enable memorable experiences.

“A Pluxee Gift is more than just a reward or benefit. It’s a personal, immersive experience from making the most of what you have and enjoying what really matters to you. The campaign is an ode to the vibrant and optimistic spirit of Filipinos who never run out of ways to create and spread happiness,” says Sharon K. Velasco, Marketing Director of Pluxee Philippines.

Pluxee invites clients, partners, and the public to explore its products and services, and the countless joyful moments that these can bring. Watch out for more exciting developments in store. For more information, visit bit.ly/PluxeePhilippines. For gifting needs, you can purchase Pluxee Gifts at shop.pluxee.ph, call the Customer Care Hotline at 8689 4700, or email support@care.pluxee.ph.

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About Pluxee

Pluxee is the global leading employee benefits and engagement partner that creates meaningful, engaging, and personalized experiences to contribute to the well-being of individuals at work and beyond. The company offers a full range of innovative and digital solutions deployed in 31 countries. From meal and food, culture, gifts to wellness and mobility, Pluxee’s products and services are designed to bring more value to people. Pluxee promotes the well-being of more than 36 million consumers. Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,000 employees is committed to increase its influence as a CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day.

For more information: www.pluxeegroup.com

One Year and Counting: Lionsgate Play & PLDT Home Celebrate a Successful Partnership in the Philippines

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Lionsgate Play (LGP) and the Philippine Long Distance Telephone Company (PLDT) have just marked a significant milestone as they celebrate the first anniversary of their successful partnership. Over the past year, this collaboration has seen the video-on-demand (VOD) platform build strong brand awareness and generate massive trial rates -- the highest ever in PLDT history.

June 2022, wasn't the easiest time to launch a VOD service. It was right after the pandemic, and many Filipinos had already gotten accustomed to other VOD services. Yet LGP stepped up to the challenge, differentiating itself quickly from the competition with its edgy, irreverent, and high-octane titles.

Evert Chris Miranda - PLDT Home Vice President & Digital Services Head 

of Product & Marketing

#PlayMoreBrowseLess

Though Lionsgate Studios owns a vast library of over 17,000 titles, they don't overwhelm the audience with an excessive amount of releases. Instead, LGP curates a selection of content to captivate the audience, enabling their audience to #PlayMoreBrowseLess. To do so, LGP draws on the most exciting current releases with exclusive rights to premiere TV shows from LGP’s US parent network STARZ, as well as smash hits from the premium Lionsgate library. From time to time, LGP also secures Academy Award®-winning films from other studios.

“Since the grand launch of the partnership in June 2022, PLDT Home's collaboration with Lionsgate Play has introduced a fresh wave of entertainment to its valued Filipino customers,” says Evert Miranda, PLDT Home Vice President and Digital Services Head of Product & Marketing (Beyond Access). “The partnership allowed customers to immerse themselves in a world of unlimited entertainment courtesy of Lionsgate Play’s wide array of international and award-winning content.”

Over the past year, the LGP audience gravitated towards LGP's box-office titles, which include franchises like John Wick, Hunger Games, Twilight, and Saw. Bruce Willis' new, never-before-seen movies like APEX and Corrective Measures were popular watches, as were unique, intriguing series like Spartacus, Power, Gaslit  and The Serpent Queen.

LGP subscribers can continue to look forward to exclusive titles like the high-adrenaline, action-packed series like Heels, Gangs of London, Kandahar, and Gray; and new Lionsgate films like One Ranger and Fear the Night. LGP will also be exclusively live-streaming The Emmy Awards for the second year in a row, with seven of its titles receiving nominations.

The secret to LGP's success

LGP's partnership with PLDT was key to their success. PLDT took the bold step to give their subscribers 12 months of access to LGP. And because PLDT is lauded for being the country's fastest fixed internet by Ookla, PLDT subscribers were able to enjoy LGP titles with fast, reliable internet.

Amit Dhanuka, Lionsgate Play Executive Vice President

"We have been the torchbearers in understanding that partnerships are essential in this market to grow subscribers," says Amit Dhanuka, LGP Executive Vice President. "The growth is skewed towards the partnerships because they open up a larger funnel than what we would be able to get ourselves. These partnerships took time to evolve. So, we had a lot of customers come onto the platform earlier and they have stayed. Now, the partnerships are driving subscriber growth."

"As we celebrate the anniversary of this successful partnership, we eagerly anticipate Lionsgate Play's commitment to enriching the platform with an expanded selection of content," adds Miranda. "With the introduction of paid subscriptions, we hope to witness the arrival of highly anticipated releases such as John Wick 4 and other upcoming masterpieces from Lionsgate and Starz. Our ultimate goal is to provide Filipino homes with the best of the best in entertainment.”

 

From work to entertainment, PLDT Home lets you have it all at home

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What better way to enjoy everything at home with a broadband plan that gives you an all-in-one unlimited access to the internet, Pay TV, and mobile services.

The new PLDT Home Fiber Unli All plan offers the best value for money with a bundled package that comes with unlimited fiber internet, unlimited entertainment content from Cignal TV, and unlimited calls to PLDT, Smart and TNT.

Here’s a quick breakdown of the new Fiber Unli All plans available and their internet speeds:

PLDT Home Fiber Unli All Plan	Unli Speeds	Unli Entertainment	Unli Calls
Fiber Unli All Plan 1399	Up to 50 Mbps	85 Cignal channels with free setup box	Landline calls with unli FamCall to PLDT and up to five (5) Smart and TNT mobile numbers
Fiber Unli All Plan 1799	Up to 200 Mbps

Whether you want to stream your favorite videos, TV series, and movies, the new Fiber Unli All plans deliver what the whole family wants with the fast broadband internet and a wide range of entertainment options on premium Pay TV. With the Philippines’ largest Pay TV provider Cignal, the new Fiber Unli All plans also give families a wide selection of high-definition channels and content ranging from sports, kids, and documentaries.

The Fiber Unli All plans are perfect for the whole family as it also comes with a health pass from mWell, a fully integrated health and wellness app. The mWell health pass comes with consultation session, Emergency Quick Response by Lifeline, e-prescription, e-medical certificate, e-lab request, fitness and nutrition programs, and wellness recipe library at no cost.

Make the most of your digital lifestyles by getting a broadband plan that gives you the best value for your money! Subscribe or upgrade now to the new PLDT Home Fiber Unli All plan and enjoy having it all at home. To find out more, visit this link.

Huawei debuts digital solutions at MWC2022 to empower APAC green development

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[Barcelona, Spain, March 1, 2022] At the MWC2022 in Barcelona, Huawei releases their GUIDE business blueprint and innovative solutions focusing on digitalization and carbon neutrality for the future of ICT. The global leading provider of ICT infrastructure and smart devices vows at the online media roundtable on Monday to empower the green and sustainable future of digital economy in the Asia Pacific region.

Existing theories and architectures are unable to support explosive growth in digital demand.

Forecasts show that over 50% of global GDP will be digitalized in 2022. As the global digital economy develops rapidly, the demand for digital products and services has exceeded expectations. Huawei's Rotating Chairman Guo Ping explained that as Shannon's theorem and the von Neumann architecture continue hitting severe bottlenecks, the industry must explore new theories and architectures to reshape the technological paradigm to achieve digital sustainability.

Huawei has been upholding the concept of "make technology and nature live together", and has continued to invest in reducing carbon emissions, increasing the use of renewable energy, promoting circular economy, and guarding nature with technology. Huawei is committed to integrating digital technology and power electronics to promote the energy revolution, accelerate the digitization of energy, enable industrial upgrading in thousands of industries, and become an enabler of carbon emission reduction.

By creating synergies between IT and CT, cloud and edge, and cloud and networks, Huawei hopes to help operators go digital and intelligent and achieve new revenue growth. In Asia Pacific, for example, Huawei's OneStorage solution has helped one operator cut TCO by 30%.

Carbon reduction impacts the long-term vitality of the digital economy.

On carbon neutrality, Guo said, "Connectivity density and computing power determine the strength of the digital economy, but it should also maintain long-term vitality. So, we need to consider a new dimension, carbon reduction."

Huawei currently adheres to a "More Bits, Less Watts" strategy in this area. In addition to improving its fundamental digital capabilities, Huawei has committed to making its products 2.7 times more energy efficient by making breakthroughs in areas like theories, materials, and algorithms. Huawei's third-generation Massive MIMO products fully utilize the multi-antenna technology to improve energy efficiency by 30% compared with peer products.

As part of its efforts to create a greener and more sustainable digital world, Huawei will increase investment in sustainable green solutions, leveraging clean power generation, electric transportation, and smart energy storage, to support the Asia Pacific region’s goals of cutting carbon emissions, promoting renewable energy, and contributing to a circular economy, according to Jay Chen, Vice President of Huawei Asia Pacific. Through advances like these, the ICT industry is able to help other industries reduce their own carbon footprints.

According to AlphaBeta, a Singapore-based strategic economic consultancy that works with governments, businesses, investors, and other institutions, their report shows that a technology-driven economy could assist in mitigating the impact of the COVID-19 pandemic and recovering the country’s economic losses.

The report states that if fully leveraged by 2030, the country can foster a digital economy that can raise PHP 5 trillion or 101 million US dollars in economic value by 2030. This is equivalent to 27% of the country’s GDP in 2020 alone.

“In Asia Pacific, for Asia Pacific’ is our commitment. At Huawei, we are working closely with carriers and partners from around the world to explore solutions that help make life better, businesses smarter, and society more inclusive. We'd also love to share how our ICT technology is helping make the world a greener, more sustainable place. Together, we can light up the future," said Jay Chen.

To support the digital ecosystem in Asia Pacific, Huawei in 2021 has announced that it will invest $50 million to develop 500,000 digital talents for Asia Pacific in the next 5 years, and invest USD 100 million over three years to cultivate the startup ecosystem in the region, including in the Philippines.

MWC22 Barcelona runs from February 28 to March 3 in Barcelona, Spain. Huawei showcases its products and solutions at stand 1H50 in Fira Gran Via Hall 1. Together with global operators, industry professionals, and opinion leaders, we dive into topics such as industry trends, GUIDE to the Future, and green development to envision the future of digital networks. For more information, please visit: https://carrier.huawei.com/en/events/mwc2022.

About Huawei

Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 197,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.

Our vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go. For more information, please visit Huawei online at www.huawei.com or follow us on:

http://www.linkedin.com/company/Huawei

http://www.twitter.com/Huawei

http://www.facebook.com/Huawei

http://www.youtube.com/Huawei

DITO Telecommunity connecting Filipinos after Typhoon Odette onslaught in beleaguered localities

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Nothing is more crucial than staying connected in times of calamity and DITO Telecommunity has been a lifebelt for many Filipinos who have been massively affected by the recent onslaught of typhoon Odette in the country.

Dr. Jobe Buling-Viernes, the coordinator of San Beda University-Graduate School of Business, joins relief operations to distribute 500 DITO SIM cards to local members of the Philippine National Police (PNP), students, drivers, and municipal employees in Valencia, Negros Oriental. Photos were taken by: Dr. Jobe Buling-Viernes

While most mobile services were temporarily rendered unserviceable by the catastrophe, the newly laid out DITO cell towers stood resilient in the beleaguered provinces, except for only six of DITO microsites that were affected.

In particular, residents of Negros Oriental were able to rely on the continuous and strong connection provided by DITO.

One resident from Valencia, Negros Oriental who participated in the relief operations, Dr. Jobe Buling-Viernes, coordinator of the San Beda University - Graduate School of Business, started distributing 500 DITO SIM cards to local members of the Philippine National Police, students, drivers and municipal employees.

Using #DitoNaKamisaDITO, #DITONaKami, #DitoTayoSaDITO on social media, recipients expressed their appreciation to the telco for its strong internet speed and reliable connectivity while being economical for as low as PhP39 for 3GB, PhP99 for 10GB, and PhP199 for 25GB.

“What struck me the most is the idea of connecting people and lives during disasters – I’ve really proven that DITO was there,” shared Dr. Viernes.

As government and non-government relief and recovery work began in earnest in the Visayas, DITO also provided 1000 SIM cards to the Armed Forces of the Philippines through the AFP Visayas Command and another 250 to the regional Disaster Risk Reduction Management offices for the use of the responders.

This effort is in collaboration with Udenna Foundation's UCare, UShare initiative, a program that aims to feed, protect, and connect the community in the time of COVID, and DITO CME, a majority shareholder of DITO Telecommunity that provides telecommunications, multimedia, and IT services in the country.

A Hot Deal for Every Gamer: Enjoy DITO’s High-speed data with every purchase of Infinix HOT 11S

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Newest telco player DITO Telecommunity and emerging global smartphone company Infinix Mobile team up to treat Filipino gamers to an ultimate mobile gaming experience. Starting today, you can get the Infinix HOT 11S (64GB) handset from their official Lazada store with a DITO SIM inclusive of 10GB high-speed data valid for 30 days, while on November 8, you can also purchase the Infinix HOT 11S 128GB handset also bundled with DITO’s high-speed offer.

Made specifically for gamers’ needs, the Infinix Hot 11S is powered by MediaTek Helio G88 and a 5,000mAh battery with 18W fast-charging. Suited not just for gaming but also for browsing and entertainment, the Infinix Hot 11S also comes with a 6.78-inch FHD screen with a 90Hz refresh rate for a remarkable visual experience. Another note-worthy feature is the Infinix Hot 11S’ triple rear camera with 50MP main shooter providing an overall easy shooting experience even at night! With such features, you will find it hard to believe that this handset only costs Php 6,990.00 for 64GB and Php 14,990 for 128GB.

A perfect combination to the Infinix Hot 11S? the DITO SIM card with 10GB high-speed data valid for 30 days! Powered by DITO’s stronger connectivity and value-for-money promos, users can truly experience next-level gaming and entertainment. DITO’s promo also comes with unlimited texts to all networks, unlimited DITO-to-DITO calls, and 300 minutes of calls to other networks.

This irresistible deal is available on Lazada starting October 28, 2021. You can check out HOT 11S on Lazada (https://bit.ly/2Xta4tg) and add to cart now!

For more information, visit www.infinixmobility.com/ph or www.dito.ph and @DITOPhOfficial on social media.

Former PRSP Academic Scholar in PLM leads student programs of PRSP and IABC and joins PRCA APAC’s Next Gen PR World Cup Jury and CIPR International Committee

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From an academic scholar of public relations to a thought leader in the communications field, award-winning communications practitioner and COMCO Southeast Asia’s Regional Integration & Chief Executive Director, Partner and Co-Founder Ferdinand L. Bondoy has been appointed to lead the industry’s student programs – the Students’ PR Congress (rebranded to Students’ PR Con) and Grand Prix (Hack Sprint edition) of the Public Relations Society of the Philippines (PRSP) and the Student Quill Awards of the International Association of Business Communicators (IABC) Philippines.

COMCO Southeast Asia’s Regional Integration and Chief Executive Director Ferdinand L. Bondoy together with some of the graduates of Camp COMCO Mentorship Program

Mr. Bondoy also served as one of the regional jurors of the ICCO (International Communications Consultancy Organization) Next Generation PR World Cup. The Southeast Asian leg of the competition for young PR practitioners was organized by the Public Relations and Communications Association Asia Pacific (PRCA APAC). He was also elected as a member of the United Kingdom based Chartered Institute of Public Relations (CIPR) International Communications Committee composed of PR leaders from across the world - Europe, the Americas, Asia and Africa.

Ferdinand Bondoy

Ferdinand Bondoy has also been elected to the IABC Philippines’ Board of Trustees for 2021 to 2023. He was named as Corporate Secretary and Chair of Digital Communications and Public Relations Committee. He is also serving as the Co-Chair of the Philippine Student Quill Awards and is spearheading a special project for youth and students. Those who want to participate in the Philippine Student Quill Awards can submit their entries at www.philquill.com.

Earlier in 2021, Mr. Bondoy was elected to this year’s Board of Trustees of PRSP. He is also appointed as Chair of the Students’ PR Congress (rebranded to Students’ PR Con) and Grand Prix (Hack Sprint edition) and under his term, he will be introducing and leading the 1st virtual, interactive and nationwide edition of the said student activities. The PRSP Students’ PR Con is happening this November 20, 2021 and interested parties can register at www.prspstudentsprcon.com/register.

Ferdinand started young in the communications field having been an academic scholar of PRSP in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. In his young professional years, he has been assimilated to IABC Philippines as he led projects for the Digital Communications Committee of the Philippine Quill and Student Quill Awards and eventually serving as an evaluator of the prestigious award-giving body.

“Spearheading the Students’ PR Con and Grand Prix Hack Sprint edition of PRSP and the Student Quill Awards of IABC Philippines is close to my heart as my career and craft started through the industry’s student programs. It is an honor and an opportunity for me to give back to the industry by preparing the next generation of communications and public relations professionals and leaders, just like how I was honed in the field. It has come full circle and I think this is the reason why I was given this position, to complete the narrative that the seed sowed yesterday are the fruits harvested today,” said Mr. Bondoy.

“It is also an honor and a responsibility to represent the country and work for the industry in a global scale through the landmark projects and programs organized by PRCA and CIPR. And we will continue to contribute, be heard and be part of this global community of PR experts and leaders to further grow the discipline across the globe and impact social change.”

In the same spirit of paying it forward, Mr. Bondoy together with COMCO Southeast Asia’s pool of experts, built the Camp COMCO Mentorship Program, an intensive and comprehensive talent incubation initiative, industry linkage course and apprenticeship program designed to transform communication, marketing and multimedia arts students and fresh graduates into revolutionary practitioners of the industry. Now on its 16th Cycle, Camp COMCO has been recognized for producing high-caliber young communications practitioners since 2016. He is also fondly called as “Coach” by those whom he took under his wing and mentored extensively in the practice.

In 2016, Mr. Bondoy co-founded COMCO Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 70 local, regional and international brands including reputable development and humanitarian organizations. Under his leadership, COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Best PR Agency - Silver Award at the ASEAN PR Excellence Awards and Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 85 metals from various local and international award-giving bodies.

COMCO Southeast Asia culminated its Blazing Sapphire 5th anniversary celebration with the launch of COMCO Middle East & Africa and the unveiling of its 10-year growth masterplan which includes the formation of COMCO AOX League of Enterprises, the umbrella organization for the Agency’s existing and upcoming ventures, initiatives and advocacies.

To know more about ComCo Southeast Asia, visit www.comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comco-hq and @comco_sea on both Instagram and Twitter.

High-speed data for less: DITO launches DITO 39 and Starter Pack

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Get 3GB data valid for 15 days and more with DITO’s new value-for-money deals

Heeding the call of Filipino consumers for more affordable data promos, DITO Telecommunity announced the launch of its DITO 39 and DITO Starter Pack offers. Available from October 15, 2021 to January 31, 2022, these two ‘sulit’ deals provide high-speed data and more at value-for-money prices so that everyone can enjoy stronger connectivity for all their surfing needs.

For those who are looking to move to DITO, the DITO Starter Pack is for you! For only P49, you can get your DITO SIM card and 3GB of high-speed, open data, unlimited texts to all networks, unlimited DITO-to-DITO calls, and 100 minutes of calls to other networks.

The DITO 39 on the other hand is perfect for DITO subscribers on a budget. For only P39, you can enjoy 3GB worth of data, unlimited texts to all networks, unlimited DITO-to-DITO calls, and 100 minutes of calls to other networks. What’ good about both offers is they are valid for 15 days!

What are you waiting for? Head out to the nearest DITO Experience Store and retail partner or add to cart on Lazada and Shopee to avail of these ‘sulit’ deals from DITO. Aside from the DITO Experience Stores and retail partners, you can also avail of the DITO 39 promo via the DITO App, MyDITO, SMS 185, Alipay, and WeChat.

For more information, check out www.dito.ph or @DITOPhOfficial on social media.

DITO Telecommunity named Rookie of the Year award at Lazada Awards

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DITO Telecommunity achieved yet another milestone at the recently concluded Lazada Awards by bagging the Rookie of the Year award in the Electronics category.

Held last October 13, Lazada Awards 2021 honored exceptional sellers and brands that have showcased excellence and determination in their specific categories and have inspired fellow Filipinos to grow their businesses by maximizing digital platforms. During the Hollywood-gala-inspired online ceremony, Lazada celebrated select awardees from four different categories including electronics, fast-moving consumer goods, fashion, and general merchandise. Special awards such as Rookie of the Year and Most Innovative Campaign were also included in this year’s list of accolades.

Recognizing the company’s fast and exemplary progress in the last six months, Lazada’s Electronic Team Head Jheng Francisco named DITO Telecommunity as this year’s Rookie of the Year. Undeniably committed to reach more and more Filipinos nationwide and empower them through stronger connectivity, DITO Telecommunity stood out among the rest for its strategic use of Lazada’s promotional tools to increase brand awareness and promote buyer’s growth.

“We are truly honored to receive this award from Lazada Philippines. We in DITO believe that the digital space is rife with potential to transform the way brands engage with consumers and we will continue to maximize this opportunity as part of our vision to empower more Filipinos through our products and services,” said DITO Chief Administrative Officer Atty. Adel Tamano.

Learn more about DITO Telecommunity at www.dito.ph and @DITOPhOfficial’s social media pages.

COMCO Southeast Asia culminates 5th anniversary celebration with the launch of COMCO Middle East & Africa and unveiling of its 10-year masterplan

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COMCO Southeast Asia (SEA) culminated its Blazing Sapphire 5th Anniversary celebration with a bang as it launched COMCO Middle East & Africa (MEA) and unveiled its 10-year master plan that gave an overview of the continued growth and evolution of the trailblazing and award-winning communications agency.

To mark its 5th year in the business, COMCO SEA held a year-long 5-part celebration. Kicking things off was the virtual town hall and digital unveiling of COMCO SEA’s brand evolution, while the summer marked the inauguration of the Camp COMCO Alumni Society “Unity Games”, a celebration of the company’s strong alumni culture where graduates of the company’s mentorship program were reunited. Meanwhile, bloggers and content creators across the country sharpened their storytelling skills anew as COMCO SEA held season 2 of the groundbreaking “Write to Ignite Blogging Project” with Dear Survivor as this year’s theme.

Participating in the effort of rebuilding the nation, Citizen COMCO Advocacy Program launched “5 Gifts to the Community” via the Cause Marketing for Good initiative with World Vision. Aside from championing social, micro and small enterprises, Citizen COMCO is at the forefront of other advocacies such as children, culture, environment and regional collaboration. The last leg of the celebration is the Blazing Sapphire Main Event where several major initiatives were unveiled.

Blazing New Grounds: From Southeast Asia to the Middle East & Africa

Among the announcements shared during the event was the launch of COMCO Middle East & Africa, which will bring COMCO’s brand of meaningful storytelling to the United Arab Emirates (UAE) and the Middle East and Africa region. The move is also poised to open doors of opportunities for COMCO’s client partners to take advantage of the multi-cultural team’s knowledge and network of both flourishing and fast-moving markets and to unlock the gateway to launching inter-regional campaigns. This is also especially momentous as UAE plays host to the World Expo, one of the first and largest international events on the planet, taking place every five years and lasting six months. With the COMCO team’s local presence, brands that are aiming to get a foothold at Expo 2020 Dubai are sure to be guided as they present themselves to a truly global audience.

COMCO MEA will be spearheaded by Tricia Cusi - Jimenea, COMCO SEA’s Business Development Director, Partner and Co-Founder and award-winning communications professional with over a decade of experience in the MEA market and exposure in industries including consumer, corporate, luxury, fashion, wellness, hospitality, entertainment and more. She has led landmark events and campaigns that have helped position Dubai as one of the world’s entertainment capitals, handling celebrities like Mariah Carey, Enrique Iglesias, BTS, and events like the Middle East Film and Comic-Con.

“It’s an honor and a huge responsibility to bring this brand that we co-founded in SEA to MEA. As we expand our operations to this region, we are guided by our company’s values of using the power of communication as a tool to not only serve our clients but also our community. From igniting brand love to executing impactful and meaningful campaigns that improve and enrich the lives of our stakeholders, our COMCO MEA team is committed towards continuing the trailblazing path that our COMCO SEA family has paved for us,” said Ms. Jimenea.

The 10-Year Masterplan

COMCO also gave a glimpse of its 10-year master plan during the event, which includes the formation of the COMCO AOX League of Enterprises, the umbrella group for all of COMCO’s existing and upcoming ventures, initiatives and advocacies. Forming the COMCO AOX League are COMCO Southeast Asia, COMCO Middle East & Africa, SEA Wave Pop Culture Magazine, Citizen COMCO Advocacy Group, Camp COMCO Alumni Society, and upcoming ventures Taro Digital AOX and COMCOffee Club, with more in the pipeline to be unveiled in the next couple of years.

The COMCO AOX League of Enterprises will be led by Ferdinand Bondoy, the Regional Integration & Chief Executive Director, Partner and Co-Founder of COMCO Southeast Asia, a champion of strategic integrated communications and a thought leader in the field. Currently, Mr. Bondoy is also the Corporate Secretary of the International Association of Business Communicators (IABC) Philippines, Board Trustee of the Public Relations Society of the Philippines (PRSP) and International Communications Committee Member of the Chartered Institute of Public Relations (CIPR) based in the United Kingdom. ComCo Southeast Asia’s operations will be co-led by the rest of the Agency’s seasoned and award-winning Directors, Partners and Co-Founders Carl Cuevas (Deputy Operations Director), Rachel Syfargo (Editorial and Creative Services Director) and Joan Icotanim-Maslang (Corporate Services Director).

The Winning Agency Culture

COMCO SEA was born out of the dream of individuals coming together to build a communications firm with a unique agency culture that makes a difference. 

Ferdinand Bondoy shared, “We have a Culture of ‘Rebellion’ in the practice. We do things differently. We also have a Culture of Mentorship and Cultivation of the Best Team Experiences that inspire the creation of the Best Works of our Lives or simply our Life's Work and that includes life-changing initiatives and advocacies that matter and taken to heart. We champion the Integration of the Southeast Asian region and connecting it to the world through Collaborative Entrepreneurship.”

In its 5 years, COMCO Southeast Asia has won recognition from various prestigious local, regional and international award-giving bodies, garnering a total of 80 awards and has worked with over 70 brands in diverse industries including Eastern Communications, JobStreet, Sunlife ASCP, Teleperformance, Xiaomi, Defensil, Lista.ph, World Vision, WWF, Lenovo and Lamoiyan Corporation’s Licealiz plus its recently won accounts from inter-agency pitches such as global bioresearch and pharmaceutical company Takeda, well-loved milk brand Alaska, international footwear Skechers, global technology company Emerson, development organization United Nations (UN) Office for Project Services and premium artisan chocolate Theo and Philo.

“Back in 2016, the founding of COMCO Southeast Asia was a wild dream fulfilled. We were just a former team who wanted to be back working together again, continue our passions and advocacies, and form the amazing culture we have always aspired for in an agency. Five years after, we did not expect it will even get wilder with the launch of our 10-year master plan including the unveiling of COMCO Middle East & Africa and COMCO AOX League of Enterprises, which is way earlier and bigger than we initially envisioned. Who would have thought that a young team, a SEA start-up, a boutique communications agency can diverse its growth, have this global reach and make a real difference along the way. All of these happened because of God’s grace, our great team called COMCO Squadron, our wonderful client partners, our dearest industry, media and online community friends, and our regional allies. Thank you and we hope that you continue to support us as we make this unique vision fully come to life,” said Mr. Bondoy.

To know more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comco-hq and @comco_sea on both Instagram and Twitter.

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About COMCO Southeast Asia

COMCO Southeast Asia is a powerhouse and global award-winning integrated communications agency formed by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with an affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels.

At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 80 metals from various local and international award-giving bodies.

CHERRY announces its third Viber Exclusive Promo, until April 30, 2021

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The Cherry Viber Community just keeps getting bigger! To thank the warm and unwavering support of all its members, CHERRY rolls out its third Viber Exclusive Promo which will run until April 30, 2021.

Now is definitely the best time to join the group to know the brand’s latest updates and be the first to score CHERRY’s exclusive offers and special promos. You may also enjoy FREE delivery within Metro Manila for the following items that are up for grabs:

Now available for only P3,999 from P4,199, get your hands on the Cherry Mobile Aqua S9 with FREE tempered glass. Part of the brand’s most talked about Aqua Series lineup, this quad-camera smartphone is truly a bang-for-bucks. Featuring 13MP + 5MP + 2MP + 2MP rear cameras, you may enjoy taking great snaps of moments that are one for the books. You can also binge-watch or play games on its 6.52” HD+ TrueView Display mounted on a sleek exterior that comes in Black, Fusion Sky, Aqua Blue, Jade Green, and Flare Red. It runs on Android 10 with 4GB RAM and has 64GB expandable memory.

Meanwhile, the Cherry Mobile Flare S7 3gb is now available with FREE SIM for just P2,999 from its original P5,028 SRP. With such huge discount, you can already enjoy its 5.5” HD+ TrueView Display and 13MP main + 2MP depth sensor cameras both for rear and front. It runs on Android Oreo 8.1 with 3GB RAM and 16GB ROM. It is equipped with fingerprint scanner and face unlock ID for security.

Now more than ever, staying safe should be your utmost priority. Perfect for the dry summer season and a must-have essential for the new normal, the Cherry Ionizer with Air Purifier and Humidifier is yours with FREE extra filter for as low as P4,000 from P4,600. It emits up to 170 million negative ions (healthy anions), has 4-stage filtration system, and 99.98% purification rate. It is also very handy with its soft touch keys, sleep mode, and child lock feature. Get this now to get rid of dryness in the air at home with this device’s 300mL water capacity.

Five CHERRY accessories for a much lower price! For only P790 from P930, you may already check out the ACCESSORIES PACKAGE which contains the PL100 Powerbank, Pulse S2 Wireless Headset, NP10 Nitro Port Adapter, and UC10 Micro USB Cable or UC20 Type-C Cable. These are perfect for your all-around needs, from charging to music streaming.

An ideal duo for future long drives and out-of-town travels, the Cherry x Deerma NU05 Wireless Juicer + DH060B Travel Kettle Bundle can be yours for as low P2,099 from P2,980. With the Cherry x Deerma NU05 Wireless Juicer, you can make smoothies and freshly-squeezed juices even on the road. It features 6-point blade, smooth blending, is rechargeable, and fast-charging. It is equipped with 15000mAh battery allowing you to make up to 6 glasses. On the other hand, the DH060B Travel Kettle is made of food-grade silicone material, and is lightweight and foldable making it portable. Make sure to tag this duo along on your next trip!

Finally, the Cherry Robotic Vacuum Cleaner, priced at P888, is also part of the promo. It efficiently removes dirt with 350mL dust box capacity, 500Pa suction, and anti-collision feature. It has 18000mAh battery capacity and can last for up to 90 minutes of operating time upon full charging.

Don’t miss out on this chance and be part of the fun and fast-growing CHERRY Viber Community at:

Cherry PH Community: https://bit.ly/CherryViberCommunity

ComCo Southeast Asia’s authentic campaigns with clients recognized at the 18th IABC Quill Awards and Marketing PR Awards in Singapore

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Trailblazing communications agency ComCo Southeast Asia, as it kicks off its 5th-anniversary celebration this year, wins Agency of the Year 2nd Runner-up and 13 Quill Awards at the 18th Philippine Quill Awards of the International Association of Business Communicators (IABC) and emerges as a finalist in the Marketing PR Awards in Singapore organized by Marketing Interactive.

Its longtime partner, Eastern Communications bags awards for the entries, “Happy Eastern: Supporting Employees Amidst COVID-19 Pandemic” for Internal Communication and Employee Engagement, “Celebrating Customer Loyalty: The Eastern Link VIP Club Anniversary Event” for Special and Experiential Events, and “Connected: Eastern Communications’ #SafeAndStrongAtHome video series during the COVID-19 pandemic” for Audio/ Visual.

ComCo Southeast Asia’s work with its partner brand, Jobstreet Philippines such as “#TogetherAhead: JobStreet’s Response to the Covid19 Impact” and “The Future Workforce: JobStreet’s Find the Job You Love Campaign” are recognized for Marketing, Advertising and Brand Communication, Media Relations, and Corporate Social Responsibility.

ComCo Southeast Asia’s partnership with WWF-Philippines for the “No Plastics in Nature – The Reinforcement of WWF-Philippines' #AyokoNgPlastik Initiative” and World Vision for the “One for Children – The World Vision “Mother-Baby Friendly Philippines” Initiative” and “CovidComms 2020: Continuing the Race for a Better Future – The World Vision Virtual Run for Children” also made waves at the Non-Profit Campaigns category.

ComCo Southeast Asia’s flagship project for 2020, “Igniting the Nation – The ComCo Southeast Asia Write to Ignite Blogging Project” and its recently launched online magazine, SEA Wave with entry, “Igniting Southeast Asia: The SEA Wave Digital Pop Culture Magazine” were declared winners for Marketing, Advertising and Brand Communication, and Publications, respectively.

ComCo Southeast Asia’s client, Teleperformance also scores win for their entries, “TP is a Safe Place to Work for All” for the Safety Communication category and “A Message from Mike” for the Leadership Communication category.

In Marketing PR Awards, ComCo Southeast Asia’s Write to ignite Blogging Project co-presented by Eastern Communications and sponsored by Electrolux, Jobstreet and Teleperformance, is also a finalist in the Best Use of Niche / Micro Influencers category and is competing against other commendable entries in the Asia-Pacific region. The awarding ceremony for the Marketing PR Awards is happening on April 7.

“We are honored that our authentic and life-changing initiatives that we worked on together with our existing clients and brand partners have been recognized by our peers in the industry, here in the Philippines and across the Asia-Pacific region. This inspires us to do more great work and make a difference along the way, as we kickoff our 5th anniversary celebration this year,” said Mr. Ferdinand L. Bondoy, ComCo Southeast Asia’s Regional Integration and Chief Executive Director.

With these recent wins, alongside other industry recognition from Marketing Event Awards in Singapore, MarCom Awards in USA, Kidlat Awards, Anvil Awards, Asia Pacific Stevie Awards, ARAW Awards, Mumbrella Asia, PR Awards Asia in Hong Kong, and Spikes Asia Festival of Creativity, the Agency was able to garner a total of 76 metals since its founding on March 16, 2016.

Organized by the International Association of Business Communicators (IABC), the Quill Award is the world’s most prestigious awards program in the field of business communication. It has been bestowing the seal of approval to the most reputable organizations and corporations in the nation for almost two decades, emphasizing the use of excellent communication to achieve business goals and to make a difference in society.

Back for its eight-year, MARKETING-INTERACTIVE is proud to present the PR Awards 2021. Designed to discover, recognize, and reward the very best in the PR and communications industry, entries are open from across Southeast Asia, South Asia, and ANZ regions. The PR Awards is also known to be the definitive awards programme for all PR professionals.

About ComCo Southeast Asia

ComCo Southeast Asia is a trailblazing and globally award-winning integrated communications agency powered by the coalition of premier brand architects and communication trailblazers in the region. Based in the Philippines and dedicated to the Southeast Asia market, ComCo SEA takes the lead in the innovation of premier brands and growth of up and coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change.