3 Key Trends Filipino Beauty Consumers are Prioritizing this 2022

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Stay up-to-date on the latest beauty trends with Shopee Beauty!

Beauty may be in the eye of the beholder, but as our new normal continues to collectively influence our daily needs, values, and priorities, we see a few key trends rising above the rest. The past two years have altered the way we approach beauty - adopting more easygoing and holistic routines and putting more premium on skin as evident in buzzwords such as skinimalism and self-care dominating our socials.

We took a deep dive into the latest craze in the local beauty industry and rounded up 3 trends Filipino beauty consumers are currently buying into. We’ve also included product recommendations that embody each trend, which you can get up to 90% off on Shopee Beauty.

Back to Basics

As most of us continue to juggle both our personal and professional lives at home, consumers are embracing a more streamlined beauty routine. The key is using fewer, but harder-working items that are quick and effortless. Championing uncomplicated beauty, the Blk Glow Stick Duo Set is a versatile glow stick for eyes, cheeks, and lips. Loaded with Castor Oil, this all-around stick gives a radiant glow with a buildable pop of color. Another hybrid product is the Issy & Co. Active Skin Tint. Its breathable and lightweight formula gives a sheer hint of color while providing sun protection with SPF 35, blending skincare and makeup into one easy-to-apply base. For the brows, the Maybelline Define and Blend is a definite must-have if you’re after convenience and precision. With its perfectly angled tip, this brow pen allows you to create defined and filled brows with just a few strokes.

Skintellectual Solutions

With the wealth of knowledge on skincare and wellness available online, consumers are now more keen on the ingredients and benefits offered by products - and we love to see it! Active beauty products such as the new L'Oreal Paris Glycolic Bright Face Serum are right on trend. Formulated with 1.0% Glycolic Acid, this serum is clinically proven to reduce 5 years of dark spots in just 2 weeks. For cleansing, go for the Happy Skin Clean & Exfoliate Massage Kit. This duo includes the Happy Skin Hyaluronic Soothing Cleansing Gel, which combines Hyaluronic Acid, Centella Asiatica, and Ceramide to hydrate and soothe the skin. Use this in tandem with the Massage Silicone device to dislodge deep-seated dirt and oil. While for dry skin, use the Aveeno Dermexa Daily Emollient Cream to moisturize and help strengthen the skin's protective barrier. It's unscented, paraben-free, and has a fast-absorbing formula infused with prebiotic Triple Oat Complex and Ceramides.

Going Green

The onset of the pandemic has given rise to more plastic consumption and waste. But alongside this, demands for sustainability also skyrocketed as consumers seek out products that offer ways to offset their environmental impact. The Garnier Super Glow Sampler Kit, which contains Vitamin C to fade and lighten dark spots and acne marks, comes in an all-sustainable and plastic-free packaging as part of the brand’s #OneGreenStep campaign. Last on the list is the Ellana Stay Fresh Powder Face Cleanser, a gentle mineral powder that refines pores and deep-cleanses the skin, without harsh and damaging side effects. It's refillable and comes in paper packaging which is compostable and designed for minimum waste.

The bottom line is, the beauty industry will continue to adapt to the changing times and innovate to meet the evolving needs of consumers. That said, we can always look forward to new trends and game-changing products to try out. For more beauty deals, tips, and know-hows, check out Shopee Beauty: https://shopee.ph/m/shopee-beauty. Enjoy exclusive deals of up to 90% off from your favorite beauty brands and free shipping with a minimum spend of ₱499 for every purchase.

Want to stay on top of the latest beauty trends without breaking the bank? Make sure to check out with ShopeePay for exclusive perks and savings; such as daily free shipping and cashback vouchers. To enjoy even bigger savings, you can scan to pay with ShopeePay in-store to receive 20% cashback on your next health and beauty shopping spree at partner merchants such as Nature Republic, HBC, Vice Cosmetics, and Zen Zest.

With Shopee’s all-in-one e-wallet, you can also look forward to cashless payments and deals when you buy load, pay bills, and send money. Get up to 10% off on load across all networks and up to 25% cashback on your monthly bills from over 60 billers. Spread the word about these deals and keep your fellow beauty trendsetters in the know.

Cash in to ShopeePay from over 40+ partner banks, and get up to ₱25 cashback on your InstaPay fee when you cash in at least ₱300 using your preferred banking app. You can also enjoy free transfers to any bank or to any Shopee user so you can send payments to online beauty shops that only accept bank transfers. If you’re new to this service, ShopeePay is offering free ₱100 to those who will make their first ever transfer (until Mar 3)!

To enjoy these exclusive deals and more, activate your ShopeePay now for a rewarding cashless experience.

Download the Shopee app for free via the App Store or Google Play.

TikTok Strengthens Resources to Help Filipinos Make Informed Decisions During the 2022 Philippine Elections

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●      TikTok and Commission on Elections (COMELEC) join forces to guide local users on accessing credible election information

●       TikTok also partners with GMA News and Public Affairs to educate Filipinos to discern between mis- and disinformation in the lead up to the 2022 Philippine Elections

Manila, Philippines - March 2, 2022 - TikTok, a leading destination for short-form mobile video, today announced its partnerships with the Commission on Elections (COMELEC) and GMA News and Public Affairs to provide access to authoritative election information ahead of the Philippines 2022 elections. These important partnerships support TikTok's commitment to protect the integrity of its platform and combat election misinformation.

"At TikTok, our top priority is to ensure that users are able to consume authentic and verified information on our platform. To strengthen this commitment, this partnership with COMELEC and GMA News and Public Affairs will provide Filipinos credible, fact-based content and recognise mis- and disinformation. Through our 2022 Philippine Election Guide we also hope to provide Filipino voters with easy access to credible information about the elections process and make informed choices," said Kristoffer Rada, TikTok Head of Policy, the Philippines.

TikTok and COMELEC Extends Partnership

The partnership between TikTok and COMELEC kicked off last year, with the #RightInformationThisElection campaign, providing users with easy access to reliable and authoritative election information, including how to vote. This year, TikTok extends its partnership with COMELEC through a dedicated on-platform election microsite. In addition to the removal of violative content, the 2022 Philippine Election Guide banner found on the Discover page will house a repository of accurate and reliable videos via the verified COMELEC TikTok account, to provide Filipinos with the information they need to take part in elections. We have also included leading global news agency, Agence France-Presse, to help verify harmful misinformation so that it can be removed from our platform.

TikTok and GMA News and Public Affairs Launches its #eLeksyonSerye campaign

TikTok has also teamed up with GMA News and Public Affairs, one of the country’s foremost organizations for the coverage of the 2022 elections, joining 50 other partners comprised of the most respected names in the fields of telecommunications, media, education, business, law, and public service in the country, all of which have pledged their support to keep a close watch on the electoral process and help voters make informed decisions on Election Day.

The partnership enables GMA News and Public Affairs to take on a new approach in educating Filipino voters, beginning with the #eLeksyonSerye campaign, which officially begins on March 1, 2022. The campaign will feature a series of informative content leading up to the elections, including an interactive Online E-Leksyon Quiz that helps people determine how well they know their voter rights and responsibilities, and the country’s political system.  The E-Leksyon Quiz will also feature pillars and senior reporters from the GMA News and Public Affairs team, who will pose multiple choice questions to their followers on TikTok. Viewers will have 3 seconds to answer each question, and their final score at the end of the quiz will show users whether or not they are #Eleksyon2022-ready.

TikTok's mission is to inspire creativity and bring joy, and it is in that spirit that it has chosen not to allow political advertising. This has been the platform's position since October 2019. Any paid ads that come onto the platform must fit the standards that TikTok has set, and the nature of paid political ads is not something the platform believes fits its experience. More specifically and as outlined in TikTok's advertising policy, it does not permit ads for the promotion, reference, or opposition of: a candidate for public office, a current or former political leader, political party, or political organization, content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political decision or outcome.

To learn more about the upcoming elections, visit https://vt.tiktok.com/ZSenwpbuM/ on TikTok today! Download the app on your iOS and Android devices to get started.

 

Be the first grand champion of the Xiaomi Wild Rift Philippine Cup

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Manila, Philippines - Attention to all gamers! Xiaomi Philippines has announced the Xiaomi Wild Rift Philippine Cup powered by the Redmi Note 11 Series where you can win cash and other exciting Xiaomi prizes.

Powered by the Redmi Note 11 Series, the Xiaomi Wild Rift Philippine Cup will test participants’ League of Legends: Wild Rift mobile gaming prowess. Teams of 5 with one allowed substitute can register for the tournament until March 8 at 11:59 PM - but hurry because only up to 128 teams will be selected at the end of the registration period. Those interested can sign up now through this link.

Qualifiers will happen on March 16 and 17 wherein the top 16 teams will proceed to the Group Stage happening on March 24 and 31. The top four teams who will prevail per group will be competing in the Playoffs on April 21 and 22, which will also be broadcasted live on the Xiaomi Philippines Facebook page and will determine the first Xiaomi Wild Rift Philippine Cup grand champion!

So gather your best teammates to secure your slot before it's too late as the grand winner will be winning a total of Php 50,000 while second and third place will win Php 35,000 and Php 15,000 respectively. For the full list of mechanics, you may visit this page.

You can now play to win with the Redmi Note 11 as it is equipped with the Snapdragon 680 core processor for smoother animations and lag-free transitions, while also registering more precise finger touches that will translate to precise gameplay as it also boasts a high refresh rate of up to 90Hz. Get an enhanced screen experience with its FHD+ AMOLED DotDisplay featuring DCI-P3 wide color gamut. Game virtually anywhere with the Redmi Note 11’s 33W Pro fast-charger that charges its battery from 0 to 100% within an hour and its 5,000mAh battery so that you are free to game whether at home or on the go.

The Redmi Note 11 4GB+64GB is available for Php 8,999 while its 6GB+128GB variant is available for Php 9,999. Meanwhile, the Redmi Note 11S and Redmi Note 11 Pro 5G will be arriving in the Philippines this March 5 so mark your calendars now!

The Redmi Note 11 is available on Xiaomi’s official Lazada and Shopee stores as well as authorized Xiaomi stores nationwide.

Pia Wurtzbach Finds Home in Avon

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MANILA, PHILIPPINES — Miss Universe 2015 Pia Wurtzbach has taken over the world - the universe, rather - since her coronation, expanding her ventures and platforms both local and international and sharing her advocacies and travels on social media. While she accomplishes many things in her packed schedule, there’s nothing like being at home — space away from the spotlight is where she can comfortably be just Pia.

Two decades after her stint as a teen model for its cosmetics line, Pia finally comes home to Avon as the brand welcomes her as the newest ambassador for its Intimate Apparel line. “We are so excited to be welcoming Pia back,” shares Jamila Reyes, Avon Philippines’ Head of Beauty Plus. “She is honest and true, someone who always chooses the best for herself because she knows what she deserves and what will bring out her most authentic self.”

“To me, home is comfort and where everything fits perfectly,” Pia says. “That’s why whenever I’m in my Avon intimate apparel, I feel at home. I feel supported in whatever I do and most comfortable being myself.”

Just like Pia, you too can feel right at home wearing the no.1 Intimate Apparel brand in the country. Avon introduces new nude shades for its bras and panties, designed to enhance your curves and fit your body not just flawlessly, but comfortably. A standard across all of Avon’s intimate apparel offerings, the new nude undies are created with high-quality fabrics that are made to last, so you can trust that your Avon undergarments will give you exceptional all-day comfort and support for many years to come.

The new offerings feature a full range of nude tones created to match every Filipina’s skin tone, perfectly blending into whatever skin tone so you don’t have to worry about the clothes you want to wear or fuss about making adjustments during the day. You are free to be you, free to feel at home no matter where you are!

“I want to empower every Filipina to choose a love and home that she deserves,” adds Pia. With Avon’s Intimate Apparel Nudes, you can get the support and comfort you need to feel right at home with yourself.

Be your most authentic, realest self when you feel at home in Avon Intimate Apparel Nudes. Shop the collection today through www.avonshop.ph, Avon’s official Shopee and Lazada stores, or your trusted Avon representative.

About Avon

For over 135 years Avon has stood for women: providing innovative, quality beauty products which are primarily sold to women, through women. Millions of independent Representatives across the world sell iconic Avon brands such as Avon True Color and ANEW through their social networks, building their own beauty businesses on a full- or part-time basis. Avon supports women’s empowerment, entrepreneurship and well-being and has donated over $1billion to women’s causes through Avon and the Avon Foundation. Learn more about Avon and its products at www.avonworldwide.com.

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Marian Rivera is the Shopee's new brand ambassador! Shopee presents 3.15 Consumer Day, the first mega sale of the year

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This 3.15 Consumer Day, shoppers have more reasons to celebrate with new brand ambassador and Shopee Primetime Queen Marian Rivera, Free Shipping with ₱0 min. spend, ₱1 Deals, and 10% off daily

MANILA, Philippines- Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces 3.15 Consumer Day, the first mega sale of the year. 3.15 Consumer Day will bring the excitement of Shopee’s year-end festivals to all users, giving them more reasons to celebrate and reward themselves as they gear up for the year ahead.

Shopee is pioneering 3.15 Consumer Day to bring more value and joy to all shoppers, who are now using e-commerce to fulfill their needs all year round. Everyone can be a part of 3.15 Consumer Day which features the widest variety of products, made better with Free Shipping with ₱0 min. spend,  ₱1 Deals, and 10% off daily starting March 3, kicking off the celebration with the 3.3 Consumer Day. Shopee will also launch its #ShopeeCelebratesYou campaign to bring more cheer to users across the 3.15 period. Throughout the campaign, Shopee will surprise and delight its biggest fans on social media, while users stand a chance to win big prizes by taking part in various activities and contests across Shopee’s official platforms.

Adding to the 3.15 celebrations, Shopee welcomes Filipino superstar and Primetime Queen Marian Rivera as its newest brand ambassador. Marian will star in a brand new Shopee commercial for 3.15 Consumer Day which you can watch here. She will also appear in the 3.15 TV Special happening at 5pm on Tuesday, March 15.

Martin Yu, Director at Shopee Philippines said, “At Shopee, our users are at the heart of all that we do. This drives us to keep innovating, so that we can create new features, services, and campaigns that bring joy to their lives. As more people shop online and enjoy our year-end festivals, we are introducing 3.15 Consumer Day to bring the same excitement and fun to the first half of the year. We are thrilled for our first 3.15 Consumer Day and we hope to deliver even more joy to everyone.”

1. Celebrate You with bigger prizes, better deals

3.15 Consumer Day gives every shopper a reason to celebrate. Users can find everything they need with amazing deals on the Shopee app, and unlock bigger surprises on social media.

In the Philippines, users can win big at the new #ShopeeCelebratesYou campaign across Shopee’s official platforms. Shopee users stand a chance to check out their items for free when they share their shopping carts on social media, while Shopee will also surprise its biggest fans on social media. Stay tuned to Shopee’s official Facebook, Instagram, and Twitter pages for more information and activities.

Till March 15, users can find and save more on all they need on Shopee. Highlights include:

●       Special treats for Filipino shoppers: 3.15 Consumer Day will bring a smile to every user, with Free Shipping vouchers with ₱0 min. spend, ₱1 Deals, and 10% off daily till March 15. New users can enjoy a 100% off discount voucher with ₱90 min. spend at ₱90 max. discount, Free Shipping voucher with ₱0 min. spend, exclusive ₱1 Deals, or free welcome gifts from Shopee and brand partners, so they can smile even more with their first purchases on Shopee.

●       Exciting deals with ShopeePay:  This March, users can enjoy 20% cashback when they scan to pay at ShopeePay’s partner merchants such as Potato Corner, Puregold, National Bookstore, The Generics Pharmacy, and more. Users can also checkout ShopeePay ₱1 Deals and redeem discounts in stores. On 3.15 Consumer Day, users can take advantage of 50% off on load across all networks and up to 100% cashback on bills payment. Users can get a chance to win ₱100,000 when they send money to any bank or to any Shopee user. With ShopeePay’s free transfers feature, users won't have to worry about any additional fees.

●       More entertaining experience with new in-app game, Shopee Pets: Starting March 3, users can play the life simulation game where they can care for and raise their pets through daily activities for a chance to win Shopee Coins, ShopeePay Credits, and more!

2. Discover new brands for You on Shopee Mall

3.15 Consumer Day is the perfect time for users to discover new brands and indulge their wishlist without having to wait till the end of the year. With thousands of brands offering exclusive deals, there will be something for everyone at Shopee’s Mega Brands Sale from March 3 to 15. 

●       Midnight Brand Parade and Hourly Branded Price Drops: During the first two hours of March 15, shoppers can look forward to storewide discounts from their favorite brands like Pampers, realme, OPPO, Adidas, Unilever Beauty, and Deerma. Users should also regularly check the Shopee app for Shopee Mall’s hourly price drops, where top brands will offer limited-time flash deals on their best-selling products.

●       New Shopee Mall Sampling Counter: Starting March 15, Shopee is giving consumers greater convenience and value for money to discover new brands through the new Shopee Mall Sampling Counter. Users can try sample-size products from best-selling brands like Johnson & Johnson, Uni-care, COSRX, Trizie, and AHC Philippines, and get a free voucher if they decide to purchase the regular-sized product.

●       Exclusive discount brand vouchers for new buyers: Shopee also gives brand explorers more incentive to discover the wide assortment of brands under its platform. Curious consumers can look forward to welcome vouchers on their first purchase from their favorite brands on Shopee Mall.

●       Brand Membership: Brand loyalists get to enjoy a more rewarding shopping experience when they sign up for the Brand Membership Program of their choice. Over 80 brands under the program will offer its members double the rewards points for purchases made on March 15.

3. Discover a new You

Beyond the amazing deals, 3.15 Consumer Day is also time for users to discover new interests, and support what matters to them. From today till March 15, users can find new ways to do their part for local businesses, and discover hidden gems on Shopee.

●       Satisfy all your interests at 3.15: Users can shop for a wide variety of products catered to their interests with themed days across 3.15 Consumer Day. This includes 3.3 Consumer Day (March 3), Fashion Day (March 4), Home Appliance Day (March 5), Home & Living Day (March 6), Digital Deals Day (March 7), Beauty Day (March 9), Mobiles & Gadgets Day (March 10), Kids & Babies' Day (March 11), Sports & Motors Day (March 12), Shopee Prizes Day (March 13) and Vouchers Day (March 14).

●       Support and empower female sellers on International Women’s Day: After unwavering support for local sellers across its year-end festivals, Shopee will continue to connect users to more local businesses, including those of strong, inspirational Filipinas. On March 8, Shopee will hold a special 3.15 Women’s Sale to celebrate women in the Philippines and spotlight inspiring stories of female sellers on its platform.

●       Explore ways to improve your shopping: Shopee Cares PH is an online community that offers the best customer support for all your concerns and questions. Just follow @ShopeeCaresPH on Twitter and Facebook so you can shop and worry-free. For Shopee Fam with Gold and Platinum Shopee Loyalty Tier memberships, get ready to claim unlimited Free Shipping vouchers every month. Claim those hard-earned vouchers accessible via the Shopee Loyalty Page or the Homesquare Page so you can make the most out of your shopping this 3.15 Consumer Day.

For more information about Shopee 3.15 Consumer Day, visit https://shopee.ph/m/consumer-day

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