Cherry Cares by MSN Foundation Inc. rolls out donations for victims of typhoon Agaton

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With the devastation that ensued from the onslaught of Typhoon Agaton, Cherry Cares by MSN Foundation Inc. takes heed and reaches out to residents that continue to bear up against the aftermath of the said disaster.

Mine Heart Tantoy, RSW (left), Cherry Cares by MSN Foundation Inc. Program Officer with Silva Francisco, RSW (right), Baybay City Senior High School Evacuation Center Camp Manager during the turnover of donations

The foundation went to the severely hit city of Baybay, Leyte and the municipality of Abuyog, Leyte to donate rice, water, canned goods, biscuits, coffee, instant noodles, and blankets to families and individuals affected and still recovering from the typhoon.

“Unfortunate events like this call for and inspire the spirit of Bayanihan from within each of us. Upon learning of the impact of the typhoon, we immediately mobilized help to the most vulnerable communities specifically in the Visayas islands,” says Agnes Conopio, PR and CSR Head of CHERRY.

Among the recipients were the Municipal Evacuation Center, Abuyog Community College, Baybay City Senior High School, and Baybay Night High School which currently serve as temporary shelters to the displaced residents. The initiative was also made possible with the assistance of AGIMAT Partylist.

Barangay representatives that assisted with the checking and inventory of the donated goods

“On the ground, it is incontestable that the areas affected are still in the process of recovery. A lot of efforts are still needed so we encourage everyone to work hand and hand in helping our kababayan bounce back from the dire straits that they are currently in,” shares Mine Heart Tantoy, RSW, Program Officer, Cherry Cares by MSN Foundation Inc.

As part of its Disaster Response and Relief Operations Program, Cherry Cares by MSN Foundation Inc. is always at the forefront of relief initiatives in times of disaster. During the last quarter of 2021 until early this year, the foundation also consistently deployed aid to Odette-hit provinces, in the form of food packs and other essentials.

Paradise Rising finds new home in KROMA Entertainment

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Paradise Rising, a global platform that brings rising Filipino talents to the forefront of local and international youth culture, has found a new home in KROMA Entertainment.

It is now home in the music division of KROMA, a tradigital entertainment company passionate about creators, talent, content, and technology. KROMA is backed by leading digital solutions platform Globe.

The music label, a Filipino sister label of Asian-American media company 88rising, has been instrumental in putting the Philippines on the global music map amid the pandemic. It expands the presence of artists of Filipino descent through artist development, music distribution, and music rights management.

"Only two years since its launch, Paradise Rising has been true to its ambition of providing a platform for Filipino talent to be recognized on the global music stage. Now the names Ylona Garcia and Guapdad 4000 can be heard offshore, with respectable brands trusting them and millions of fans worldwide listening. This is just the beginning. 2022 will see a more powerful and border-breaking music experience,” said Denise Seva, Head of LiveMNL and Music at KROMA.

Filipino-American hip hop sensation Guapdad 4000 was the first artist signed by the young label. Guapdad 4000 is also the first Paradise Rising artist to release a full-length project through the 1176 album, in collaboration with Grammy Award-winning Filipino-American producer !LLMIND.

Guapdad 4000 is hailed for his talent, creativity, and versatility. He already has a Grammy nomination, a number of viral singles, and tours.

On the other hand, Filipino-Australian singer-actress Ylona Garcia released her debut single “All That” with Paradise Rising in March 2021, followed by “Don’t Go Changing” in September.

Her newest single, “Entertain Me,” is the theme song for Neon, the new Filipino agent in Valorant, the popular first-person shooter game of Riot Games. It is her biggest release so far, with 14 million streams on Spotify and 4 million views on YouTube.

Ylona also performed at the Head in The Clouds 3 Festival, an annual music festival organized by 88rising, as she continues to carve a name for herself internationally.

Paradise Rising was launched in 2020 with the debut mixtape “semilucent,” featuring five local artists Kiana Valenciano, Massiah, Jason Dhakal, Fern., and Leila Alcasid, who specialize in different music genres.

It returned with a sophomore five-track EP “semilucent 2” in 2021, with a brand-new roster of talented artists. They are Filipino-Canadian R&B duo MANILA GREY, Filipino R&B singers Steven Peregrina and daze, rapper Curtismith, and Filipino-American artist Christian Alexander. The EP also includes a collaboration between Filipino-American producer Manila Killa and Malaysian singer-songwriter Yuna.

Paradise Rising is determined to continue putting the spotlight on Filipino music and artists to establish them in the West and throughout the world.

To learn more about KROMA and Paradise Rising, visit https://www.kroma.ph.

Why do you need the Cherry Home Smart Air Purifier SAP 600 in your home?

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Since the onset of the COVID-19 pandemic, air purifiers became more popular and almost every household clamored to get one. But it isn’t one of those overhyped fads that eventually faded into the background as these New Normal heroes are indeed worthy of the buzz. As we stay longer into the New Normal, this essential only grew a lot better, having more features that prove them worthy to be part of our household.

As CHERRY takes your health and safety to the next level, it continuously introduces air purifiers that proudly come head-to-head with other choices available in the market, one of which is the Cherry Home Smart Air Purifier SAP 600.

Similar to its predecessors, this new air purifier is capable of eliminating up to 99% of SARS-COV2 (COVID) and other airborne viruses and is similarly well-equipped with an H13 HEPA Filter. As CHERRY is committed to providing your loved ones with maximum protection, this essential is also strengthened with Washable Mesh Filter, Granular Activated Carbon Filter, and Built-In Ionizer. It efficiently keeps the air clean with a 350m³/h CADR and is capable of covering a 30 sqm room or area.

True to its name, it can be controlled and monitored via the Cherry Home application which can be downloaded for free on your Android and iOS smartphones. The Cherry Home Smart Air Purifier SAP 600 is currently available on a 10% discount until May 31, 2022. Get it for only P6,300 at:

Cherry Shop PH: www.cherryshop.com.ph

Xiaomi explores people, cultures and life of Southeast Asia

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Embarks on a journey through the lens of Xiaomi 12 Series to Master Every Scene with four visual storytellers from Vietnam, Malaysia, Philippines and Thailand.

Xiaomi brings together four visual storytellers across Southeast Asia to share their passions and stories with the latest Xiaomi 12 Series. The campaign ‘Proactive Action’, produced by National Geographic Creative Works for Xiaomi, documents and raises awareness of causes that are close to the hearts of the storytellers, in an effort to create interest and preserve their existence. The stories are told through the eyes of a celebrated photographer from each country reflecting their local perspective - Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam.

KM Leong, General Manager for Southeast Asia of Xiaomi International shares, “We are excited to be collaborating with National Geographic Creative Works on this campaign as we celebrate the people, lives and cultures in Southeast Asia. Dubbed as the premium flagship of Xiaomi, Xiaomi 12 Pro can beautifully capture the visual stories of each explorer that will be a part of this campaign with its pro-grade triple 50MP camera array, complemented with Xiaomi’s advanced AI algorithm. We look forward to seeing how the featured National Geographic Photographers will master every scene.”

Proactive Action will feature a series of photos and a short video to highlight the different themes chosen by each explorer, where the Xiaomi 12 Pro will put in tests of its triple 50MP pro-grade camera lenses, highlighting especially new features such as ProFocus and Ultra Night Video. The campaign encompasses a wide array of social, cultural and environmental themes that are close to each explorers’ hearts.

Gab Mejia (Philippines)

Gab embarks on a journey to document the cultural and natural aspect of the Mountain People of the Cordilleras (the highest mountain range in the Northern Philippines), as well as to highlight on the theme and importance of cultural and natural heritage preservation.

Annice Lyn (Malaysia)

Annice documents the work of the Wayang Kulit master, traditionally known as puppet shadow-play. Capturing behind-the-scenes moments of the tradition, the craftsmanship of making the various puppets, and the performances. Annice hopes to share the social and cultural importance of bringing families and communities together raising awareness of this art form, whilst preserving it for the future generations to come.

Sirachai “Shin” Arunrugstichai (Thailand)

Shin explores one of the largest remaining mangrove forest of eastern Thailand at Prasae Estuary. Capturing the successful results of conservation efforts that prevent the degradation of this natural wonder and head toward the path of recovery. Shin portrays the rich biodiversity of this place while also shows the intertwining relationships of the local community and its rich natural resources.

Linh Pham (Vietnam)

Linh gets to know Ho Chi Minh City’s culture riches by exploring the its hidden corners not found in travel guides. Using his senses and keen eye to look beyond the mundane, Linh ventures through an unnamed coffee shop under the bridge, a museum with million-year-old specimens, a charming neighborhood blended with Vietnamese and Chinese heritage, and a peaceful fishing island with the hope to preserve the city’s legacy and share it with the world.

Celebrating life and culture in SEA

As part of the campaign, Xiaomi will be holding a photography contest called Xiaomi Photography Academy: A Celebration of People, Life, and Culture across Southeast Asia for those who want to showcase their skills and share the fascinating parts of their lives and culture. The photo contest runs from May 14 until June 14, 2022 and is open to individuals who own a Redmi or Xiaomi phone. Participants are encouraged to take the best photos that represent the theme.

A Xiaomi Smart Package (Mi TV P1 55", Mi Soundbar, Xiaomi Watch S1, Mi Standing Fan 2) is up for grabs for the Grand Prize Winner alongside being named as a Xiaomi Photography Ambassador. Four consolation prize winners will be named and will take home Xiaomi Buds 3.

Winners will be announced on June 17, 2022. For more information on the terms and conditions of the contest, stay tuned at Xiaomi Philippines social media pages.

Learning to Master Every Scene from the Masters

Photography enthusiasts who want to learn from the master, can get hands-on experience during the Xiaomi Photography Academy Masterclass to be held at the Masungi Georeserve on May 14, 2022.

The free-to-enter masterclass is open for all Xiaomi 12 Series users and they will get a chance to meet and learn from Gab Mejia, a National Geographic Photographer, who has been using the Xiaomi 12 Pro to take scenic photographs. Participants of the masterclass also stand a chance to win a Xiaomi Mi-stery Box after the program.

Interested participants may sign up via this link. Qualified participants shall receive the full event details.

This is the first time where Xiaomi works with National Geographic Creative Works in Southeast Asia to produce illuminating work through the lens of Xiaomi 12 Pro.

Xiaomi 12 Series is the latest premium flagship series by Xiaomi featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects – boasting a pro-grade triple camera array that stars a massive 50MP main wide-angle camera, with 8K recording capabilities.

For more information on the collaboration with National Geographic and Xiaomi 12 Series, please stay tuned to Xiaomi Philippines Facebook Page.

Cleaning Your Way to a Happy Mother's Day: Clorox Philippines helps you wrap the gift of a clean home

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Mother’s Day is celebrated on different days in many parts of the world. And just like how you usually prepare for any season, you are probably glued to your screen searching for the best gift for your mom. And, with just a few clicks, you will get suggestions like “72 Unique Gifts for Moms” or “Flowers for Moms.”

A fragrant bouquet, a silky dress, a designer purse, a new ceramic dinnerware, or plant pots may excite her, but what if you give something beyond these usual gift items? What if you surprise her by showing your love and appreciation? After all, actions speak louder than words. This Mother’s Day, the best gift you can give might be a clean, virus-free home!

With all the household chores and the time she devotes to her family every day, she has less time for herself. The gift of a clean and organized home lifts a heavy load on her shoulder, giving her more time to bond with her family and do the things she loves. In fact, a survey conducted by The Clorox Company revealed that 80 percent of people felt more relaxed and 60 percent felt less stressed in a clean home.

Indeed, cleaning your sweet abode is a tedious job. Your mom can attest to that. Worry no more because you’ve got a partner!

Clorox Philippines, one of the country’s leading providers of cleaning and disinfecting products, is your partner in giving that tough power against germs and tender love to your mom!

Ready to wrap your present? Get yourself the Clorox Disinfecting Bleach. Not only does it clean your bathroom walls, floors, and sink, it also kills up to 99.9% of germs, including the COVID-19 virus. Going with it hand in hand is the Clorox Toilet Bowl Cleaner. With a bleaching power that destroys tough stains and kills germs, it leaves your toilet clean and shiny. With scents ranging from lavender to lemon, it also delivers a refreshing fragrance in your toilet bowl.

Most of the time, your mom spends a lot of time cooking in the kitchen. So now, it is your time to tidy things up! With all the delicate surfaces in the kitchen, you need a reliable partner to do the job. Clorox Disinfecting All-Purpose Cleaner is perfect for various surfaces, such as synthetic marble, stainless steel, glazed ceramic tile, plastic, glazed porcelain, and sealed granite.

Clorox Expert Disinfecting Wipes helps you with quick cleanup for items like gadgets and toys. And to put the ribbon on top, use Clorox Expert Disinfectant Spray for a 30-second sanitization of the soft and hard surfaces for a germ-free and odor-free home. (Follow Clorox Cleaners’ usage instructions as per label.)

"Having a clean home may be one of the best gifts you can give your mothers. We hope that with Clorox Cleaners, we can help Filipinos provide this heart-warming and perfect gift to moms out there. Let’s make this special occasion more memorable for mothers." said Monique Gonzales, marketing manager for Southeast Asia at Clorox International.

It’s time to reciprocate your mom’s labor with your labor of love. Not just on a particular day, but every day.