TikTok comedy creator Raco Ruiz joins KROMA Entertainment’s NYMA family

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This just in: everybody’s favorite TikTok broski Raco Ruiz has joined the KROMA Entertainment family! Raco is now an exclusive talent under NYMA.

Short for “Now, You Must Aspire,” NYMA’s vision is to be the home of the greatest talents in the tradigital universe. NYMA goes beyond making stars of its talents, because why settle for the stars when you can be the sun?

Aside from creating work influenced by surrealism, graffiti, pop art, and low-brow cartoon art, Raco blew up on TikTok for his meta-comedy skits. His videos under the handle @racobell have gained millions of views and hundreds of thousands of followers for highlighting modern Pinoy “conyo” culture videos through his Raco-verse of characters (all masterfully portrayed by himself) and voiceovers of ‘90s cartoons and films.

NYMA believes in Raco’s potential to shake up the tradigital space given his promising work as video director and visual artist, plus his hilarious skits! Kat Bautista, Head of NYMA, said there is a lot of potential in Raco and that NYMA is excited to work with such brilliant talent for the long haul.

“He is a brilliant artist with a sense of humor to boot. He's a director, illustrator, comic, writer, and now an on-screen talent. As a multi-hyphenated artist, we feel Raco brings something unique to the Philippine market. We can’t wait for him to shake up the entertainment space with his unique perspective and talents!” she said.

Signing with NYMA and going full-time as a content creator is Raco’s way of making business a pleasure. “They (NYMA) take care of all the stuff I suck at and I’m left to do all the stuff I’m good at. It’s a symbiotic relationship. We just all help each other out, and we all want the same things, so it makes the whole process of creating a lot easier,” he pointed out.

“Being an artist, more often than not, my mind gets hyper-focused on the creative aspect of things that I often tend to neglect the business or logistics side of it, which is equally as important as the creative part if you wanna make art or be a creative for a living,” he shared.

Get ready to see this TikTok Rac-star and his unique multiverse of art and comedy everywhere, everytime, and all at once soon!

NYMA is one of the brands under KROMA Entertainment, the new tradigital entertainment company backed by the ecosystem of the Globe Group. NYMA recognizes Raco’s immense talent, and is dedicated to pushing the boundaries of what’s possible to take his career to greater heights, give his unparalleled value, and help him break new ground in the tradigital space.

For more on Raco, follow him on:

● TikTok: https://www.tiktok.com/@racobell

● Instagram: https://www.instagram.com/racobell/

● Twitter: https://twitter.com/racobell

● Art Instagram: https://www.instagram.com/racodrawsstuff/

● Facebook: https://www.facebook.com/RacoRuizOfficial

● YouTube: https://www.youtube.com/c/RacoRuiz

To learn more about KROMA and NYMA, visit https://www.kroma.ph/nyma.

LG’s New Refrigerator Lineup Blends Smarts and Style

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With the goal of offering a smarter experience for consumers, LG recently unveiled its new generation of refrigerators. The new lineup plays into LG’s vision of a smart, interconnected home. The new lineup boasts of smart features that retain fan-favorite innovations and improve on existing technologies. Even with all the features and new technology, the units are also elegantly designed to be sleek and compact to ensure a seamless integration for any home.

One of the major features for the new lineup is the LG ThinQ with wifi connectivity. LG's Smart Learning technology learns your patterns over a 3-week period to optimize everything from energy and cooling performance to energy consumption. With this technology, your fridge just got a lot smarter. A feature that uses this is Smart Fresh Air, which applies optimal food storage algorithms with usage pattern analysis. It minimizes inner temperature fluctuations with the intensive cooling logic two hours before frequent door opening times of users, based on the accumulated data on an hourly, daily, and weekly basis. Another new feature is Economic Care+, which optimizes energy use with customer usage pattern analysis. The compressor decides to turn into either “Save Mode” or “Power Mode” based on your refrigerator usage patterns, reducing wasted energy.

A popular mainstay of LG refrigerators is Linear Cooling. Enjoy the taste of crisp, fresh food thanks to reduced temperature fluctuations. LG Linear Cooling makes temperature fluctuations stay within ±0.5℃ and provides freshness for the first time longer than the normal cooling algorithm. Your food is preserved at peak freshness for up to 7 days.

Another major function is Door Cooling. Food stays fresh and drinks get ice cold on any shelf with even and faster-cooling performance. LG’s exclusive Door Cooling technology cools quicker than a conventional cooling system for fresher food and colder beverages on every shelf.

Upgrade to the smarter choice today and get LG’s latest refrigerators. You can purchase LG refrigerators from authorized dealers nationwide and in LG’s online flagship stores in Lazada and Shopee.

Finance for all: GCash, Generali Philippines team up to bring insurance products to more Pinoys

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GCash, the country’s number one mobile wallet, has teamed up with Generali Philippines to offer four affordable insurance packages on GCash’s GLife feature, in line with the super app’s mission to continue providing safety and convenience to Filipinos.

GLife is the super life mini-app within GCash that offers food, groceries, gadgets, fashion, beauty products, and now insurance to help Filipinos secure their health and finances, especially amid the pandemic.

GCash users can now avail of Generali’s four insurance packages via GLife for as low as Php270.

“We are proud to have this partnership with Generali Philippines to make insurance and financial freedom accessible to all. This new partnership reflects our commitment to help the country achieve financial inclusion by offering affordable products to help Filipinos protect their future and improve their lives especially during these trying times,” said GCash President and CEO Martha Sazon.

For just Php270, the GenProtect Basic 50 offers Php50,000 worth of personal accident benefit, Php5,000 worth of accidental medical reimbursement benefit (if cause of hospitalization is an accident), and Php500 daily hospital accident benefit for up to 14 days. This package also comes with the 24/7 Call-A-Doc telemedicine service so users can consult with a medical professional with up to three calls anytime, anywhere.

Another insurance plan users can avail of for Php280 is GenProtect Plus 50, which also offers the same benefits with an additional Php5,000 worth of motorcycling accident benefit and Php5,000 worth of unprovoked murder and assault benefit.

GLife users can also choose the GenProtect Basic 100 for more protection, including Php100,000 worth of personal accident benefit, Php10,000 worth of accidental medical reimbursement benefit amount, Php1,000 daily hospital accident benefit for up to 14 days, and up to six calls with the 24/7 Call-A-Doc telemedicine service. This plan is available for just Php455.

For an upgrade of only Php475, GenProtect Plus 100 offers all the same benefits as the GenProtect Basic 100, along with an additional Php10,000 worth of motorcycling accident benefit and Php10,000 worth of unprovoked murder and assault benefit.

To check out these affordable insurance products, simply open your GCash app and click the GLife feature on the dashboard. For ease of reference, just look for “Generali Philippines” on the search bar, and from there, you can choose from the four insurance packages that suit your needs.

For other essentials and great deals, GCash users also have a faster and more secure way to shop online via the GLife feature on the GCash app, which has over 420 partner merchants, such as food, retail, gaming, and essentials.

Moreover, GCash offers accessible and affordable health insurance for Filipinos amid the pandemic via the GInsure feature on the app.

To know more about GCash’s GLife feature, visit https://www.gcash.com/services/glife. GLife mo na ’yan!

To know more about Generali and its products and services, visit www.generali.com.ph.

DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges

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The Department of Tourism (DOT) launches the second phase of the Save Our Spots (SOS) campaign titled, “Keep the Fun Going”, to encourage tourists to practice eco-friendly travels.

The campaign builds on the gains of the SOS phase one that was launched in 2019 to educate travelers about becoming responsible tourists. “Keep the Fun Going” aims not only to educate but also motivate travelers to take part in sustainable tourism practices, mainly through gamified challenges.

“The DOT has been integrating sustainable tourism principles in its projects, programs and policies, even involving tourists to be part of these efforts. Through the SOS campaign, we aim to raise awareness about responsible travel and emphasize that every small act goes a long way to ensure that future generations will continue to benefit from and enjoy nature’s abundance,” said Tourism Secretary Bernadette Romulo-Puyat.

The Philippines is home to some of the world’s richest ecosystems and diverse species, which are facing both climate change and human threats, such as over tourism and neglect of the environment.

Loboc River Cruise, Bohol. Photo courtesy of the Department of Tourism.

To inspire more tourists to practice sustainable travel, the campaign will highlight a gamified experience featuring four eco-friendly ways to travel. The challenges will be demonstrated through collaboration with local key influencers, after which, the public will be enjoined to accomplish at least two of the four activities, which are:

● The “Certified Foot Soldier Challenge” that encourages travelers to walk, hike, or bike more often;

● The “Zero-Waste Warrior”, which inspires travelers to reduce waste by avoiding single-use plastics and always bringing reusable water bottles, utensils, and shopping bags;

● The “resTOURism Advocate Challenge” that encourages tourists to volunteer in restoration efforts of communities, such as planting activities, clean-up drives, and wildlife preservation; and,

● The “Eco-Staycationer Challenge” that motivates tourists to book in eco-friendly accommodations, such as local homestays or ANAHAW-awardee hotels that take action to promote sustainability.

Participants will have a chance to win by completing at least two challenges and posting them on social media with the following guidelines:

STEP 1. Take a photo of yourself doing the challenges.

For Certified Foot Soldier, you may use an app to track or record your steps or bike ride as proof.

For Eco-staycationer, best if you can include an eco-friendly practice of the establishment in your video. Camping and staycation trips (in a green hotel) are qualified.

STEP 2. Upload your photo.

Put a geotag and write a short description.

STEP 3. Tag the official DOT social media accounts:

Tiktok: tourismphilippines

Instagram: tourism_phl

Facebook: facebook.com/DepartmentOfTourism

Twitter: TourismPHL

STEP 4. Include the #KeepTheFunGoing and #ChallengeDone hashtags in your caption

STEP 5. Tag 3 of your friends in your post

STEP 6. Make sure to set your profile in public so we can see your entry

All entries will be drawn through an electronic raffle. Weekly winners will be announced every Saturday and will be notified thru Facebook Personal Message. The two grand winners, which will be chosen from all the qualified entries, will win a FREE TRIP for two to Palawan.

Join the #KeepTheFunGoing movement today and be an eco-warrior. To learn more about the campaign, visit philippines.travel/saveourspots.

How these top-performing sellers grow their businesses through Shopee’s mega sales

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Shopee’s Seller Recognition Operations Awardees highlight how efficient operations contribute to online success

In the Philippines, double day dates such as 9.9 and 11.11 have become highly anticipated due to shopping festivals offered by platforms such as Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. In fact, last year over 2 billion items were purchased by shoppers during 11.11 alone across the region. This uptick in purchases made during mega-sales allowed more than 1,000 local sellers across the region to exceed US$100,000 in sales during Shopee’s year-end festivals in 2021.

Alongside hard work and determination, the success of Shopee sellers relies heavily on how efficiently they operate. This is especially true during mega-sales where the opportunity for growth is high. For this reason, Shopee recognizes sellers who go above and beyond in time for Shopee’s mega-sale days through its Seller Recognition Operations Awards.

Martin Yu, Shopee Philippines Director, said, “Shopee has always been committed to helping businesses create long-term, sustainable e-commerce strategies in today’s digital economy. Through the Seller Recognition Operations Awards, we are able to highlight top-performing sellers in this regard, as well as their strategies and insights which their fellow sellers can learn from and apply to their businesses.”

Jenna Indigado, owner of Small Wonders Page and a recent awardee, is among those who diligently prepares for and maximizes mega-sale days to grow her business on Shopee. She decided to become a full-fledged Shopee seller in 2020 when her agricultural business was affected by the African Swine Flu (ASF) breakout that year.

“After our hog-raising business was affected by ASF, I made the decision to sell on Shopee full-time. I already had a part-time reselling business on the platform in 2018 so I knew the potential for growth was huge especially if I committed my time and resources to it.”

She went on to hire a local seamstress to grow her reselling business into one that manufactures clothing for babies. Today, she employs more than 300 Filipinos.

“There were only two of us when we started the Small Wonders Page at Shopee. Now, we employ around 250 local seamstresses and 70 employees who have gone on to fulfill their dreams and even purchase their own cars and houses. Without Shopee, we wouldn’t be able to provide jobs for these Filipinos,” she said.

She says her experience as a Shopee seller, the platform’s features, as well as guidance from her dedicated relationship manager are key factors for her business success especially during mega-sale days.

“Having a dedicated relationship manager helps us create strategies to maintain product visibility, eliminate backlog, and fast-track order processing and fulfillment during mega-sales. During campaigns we also make sure to utilize features such as Chat Broadcast, ShopeeLive, and ShopeeAds in order to connect with our customers and inform them about our new products, discounts, and deals.”

Charles Barrientos of Mikana store, a recent awardee as well, also shares that alongside the hard work that comes with preparing for mega-sale days, these highly anticipated dates are integral to their business. His decision to launch Mikana, a store that specializes in jewelry, on Shopee was because he learned about how Shopee provides features and guidance to cater to its sellers’ growth. Besides these tools, he says constant adjustments and preparation are what help drive his business success.

“Preparing for peak days and seasons comes with its challenges because of the sudden increase in demand. There are times wherein we have to extend our operations and double our efforts especially since mega-sale days are a big part of our sales.”

He also highlights how Shopee’s user-centric platform helps them maintain a good relationship with their customers. “Shopee has an efficient customer service feature which allows us to address the concerns of our customers directly and improve how we serve them.”

Like Jenna and Charles, you can conveniently join Shopee as a seller and grow your business today. Learn more and Get Started on Shopee.

Download the Shopee app for free via the App Store or Google Play.