Showing posts with label #itsmorefuninthephilippines. Show all posts
Showing posts with label #itsmorefuninthephilippines. Show all posts

June 28, 2023

DOT's 50th Anniversary celebration highlights “Love the Philippines”, PH's new tourism slogan


DOT’s enhanced branding is Philippines’ Love Letter to the world

On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr., together with Secretary Christina Garcia Frasco and other officials, led the unveiling of the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration at the iconic Manila Hotel, Tuesday (June 27)
Proudly presenting “Love the Philippines” to a crowd composed of former DOT chiefs, officials and employees of the Department's central and regional offices, heads of government agencies including Cabinet Secretaries, house representatives, tourism stakeholders, and the media, Secretary Frasco described the enhanced campaign as timely for the DOT’s golden anniversary celebration.

“As we cap the last fifty years of the DOT and welcome this new era of tourism for the Philippines, it is but right that we welcome this opportunity to reintroduce the Philippines to the world,” Secretary Frasco said.

“Love the Philippines goes to the very heart of every single Filipino with the distinct grace and hospitality with which we welcome every guest that comes into our shores, our communities, and our homes. Love the Philippines is a recognition of our natural assets, our long and storied history, our rich culture and diversity,” she said, while noting that there is so much more to the country than “the fun and adventure” that has so far been articulated.

“The Philippines is a powerhouse of mega biodiversity, being only one of 18 mega biodiverse countries in the world, a deep well of culture and history, a profound burst and taste of flavor and gastronomy, a tapestry of indigenous peoples and creative communities by whose work of their hands have safeguarded the dignity and integrity of the Filipino identity. This is who we are. These complexities and nuances of the Philippines have yet to be fully articulated to the world for indeed, the story of the Filipino has yet to be fully told, and we shall tell that story by telling them the story of love. Love the Philippines,” Secretary Frasco said.

PBBM’s unequivocal support

Gracing the milestone event for Philippine tourism, President Ferdinand "Bongbong" Marcos Jr. expressed his utmost support for "Love the Philippines", saying that the enhanced tourism campaign “springs from the genuine love that you, me, and all of us have for the Philippines.”

“And what better way to express that love than by directly incorporating it into our country’s newest tourism campaign slogan, Love the Philippines. This new branding which we unveil today, will serve as our guidepost for the Philippine tourism industry moving forward. Allow me then to express my sincerest appreciation to Tourism Secretary Christina Garcia Frasco and for the DOT team, because aside from the promotion of the country’s tourist destinations, the campaign that you have conceptualized aims to enhance the overall experience of every travel, included in that list of targets are to promote regional products, build more infrastructure for ease of travel, and champion green movements, among others,” the President enthused.

Adjusting to the post-pandemic tourism landscape and changing trends

With the everchanging global tourism landscape post pandemic, and the growing desire of travelers for more immersive experiences in their travels, the DOT viewed the enhanced brand as a timely response to the demands of the industry.

In a recent survey conducted by the United Nations World Travel Organization (UNWTO) among its member countries, market repositioning and rebranding strategies is among the priorities identified after the pandemic based on its Survey Findings on Member Priorities for UNWTO program of work 2024-2025.

With an enhanced tourism campaign in tow, the DOT’s focus now is to show more of what there is to “Love the Philippines” as it works towards the realization of President Marcos, Jr.’s vision for the country to become a tourism powerhouse in Asia.

“Indeed, if we are to compete with our neighbors in our effort as well to partner with them for Asia to become a powerhouse tourism region in the world, the time has come for us to add to the value proposition of the Philippines by telling the world how much more we have to offer,” Secretary Frasco said.

“We have multiple facets of tourism destinations that present a golden opportunity for we have only scratched the surface thus far,” she added.

Rosy prospects for Philippine tourism

According to Secretary Frasco, the world has “the world has noticed that there is so much to love about the Philippines.”

This, as the Philippines has recorded 2,641,993 visitors from January 1 to June 26, 2023, and is close to breaching the 2.65 million arrivals it recorded for 2022.

Further, the tourism sector is regarded as a stalwart as far as contribution to gross domestic product (GDP) is concerned. According to the 2022 Philippine Tourism Satellite Accounts (PTSA) for 2022, the Tourism Direct Gross Value Added (TDGVA) share of the sector to the Philippine economy, as measured by the Gross Domestic Product (GDP), was estimated at 6.2 percent and amounted to PHP 1.38 trillion in 2022.

The Philippines is also seeing a boost in tourism-related enterprise employment, with 5.35 million estimated tourism employment last year.

As she rallied their support for the DOT’s vision of showcasing the best of the Philippines to the world under the Marcos administration, the Secretary said: “As we usher in this golden era for tourism, for our fellow Filipinos, for our beautiful country, let us find it in our hearts to have that burning pride of place for the Philippines, to Love the Philippines, to usher us into the continued recovery and vigorous comeback of the Philippines to the world.”

May 19, 2022

DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges

The Department of Tourism (DOT) launches the second phase of the Save Our Spots (SOS) campaign titled, “Keep the Fun Going”, to encourage tourists to practice eco-friendly travels.

The campaign builds on the gains of the SOS phase one that was launched in 2019 to educate travelers about becoming responsible tourists. “Keep the Fun Going” aims not only to educate but also motivate travelers to take part in sustainable tourism practices, mainly through gamified challenges.

“The DOT has been integrating sustainable tourism principles in its projects, programs and policies, even involving tourists to be part of these efforts. Through the SOS campaign, we aim to raise awareness about responsible travel and emphasize that every small act goes a long way to ensure that future generations will continue to benefit from and enjoy nature’s abundance,” said Tourism Secretary Bernadette Romulo-Puyat.

The Philippines is home to some of the world’s richest ecosystems and diverse species, which are facing both climate change and human threats, such as over tourism and neglect of the environment.

Loboc River Cruise, Bohol. Photo courtesy of the Department of Tourism.

To inspire more tourists to practice sustainable travel, the campaign will highlight a gamified experience featuring four eco-friendly ways to travel. The challenges will be demonstrated through collaboration with local key influencers, after which, the public will be enjoined to accomplish at least two of the four activities, which are:

● The “Certified Foot Soldier Challenge” that encourages travelers to walk, hike, or bike more often;

● The “Zero-Waste Warrior”, which inspires travelers to reduce waste by avoiding single-use plastics and always bringing reusable water bottles, utensils, and shopping bags;

● The “resTOURism Advocate Challenge” that encourages tourists to volunteer in restoration efforts of communities, such as planting activities, clean-up drives, and wildlife preservation; and,

● The “Eco-Staycationer Challenge” that motivates tourists to book in eco-friendly accommodations, such as local homestays or ANAHAW-awardee hotels that take action to promote sustainability.

Participants will have a chance to win by completing at least two challenges and posting them on social media with the following guidelines:

STEP 1. Take a photo of yourself doing the challenges.
For Certified Foot Soldier, you may use an app to track or record your steps or bike ride as proof.

For Eco-staycationer, best if you can include an eco-friendly practice of the establishment in your video. Camping and staycation trips (in a green hotel) are qualified.

STEP 2. Upload your photo.
Put a geotag and write a short description.

STEP 3. Tag the official DOT social media accounts:
Tiktok: tourismphilippines

Instagram: tourism_phl

Facebook: facebook.com/DepartmentOfTourism

Twitter: TourismPHL

STEP 4. Include the #KeepTheFunGoing and #ChallengeDone hashtags in your caption

STEP 5. Tag 3 of your friends in your post

STEP 6. Make sure to set your profile in public so we can see your entry

All entries will be drawn through an electronic raffle. Weekly winners will be announced every Saturday and will be notified thru Facebook Personal Message. The two grand winners, which will be chosen from all the qualified entries, will win a FREE TRIP for two to Palawan.

Join the #KeepTheFunGoing movement today and be an eco-warrior. To learn more about the campaign, visit philippines.travel/saveourspots.

February 27, 2022

DOT Launches “Sounds More Fun in the Philippines” Playlist on Spotify


The Department of Tourism (DOT)
presents the “Sounds More Fun in the Philippines” Playlist, a compilation of specially selected Filipino music that will welcome listeners back to the Philippine destinations they love, and let them relive those epic travel memories.

The initial playlists will be available on the digital music streaming app Spotify. The first 10 playlists to be launched are Manila Night Lights, Boracay Beach Bar, Onshore in La Union, Cordillera Calm, The Pan-Philippine Highway Road Trip, Marilaque Bike Trail Mix, Balikbayan Juke Box, Counting Clouds in Camiguin, Wedding Vows in Tagaytay and Deep Dive in Palawan.


The chosen songs aim to set the soundtrack of one’s stories—like the Cordillera Clam playlist that provides laidback OPM tunes to warm the bones like a strong cup of Cordillera coffee; or the Boracay Beach Bar playlist that surrounds one with beach vibes perfect for grooving; or the Manila Night Lights that brings listeners back to the eras of disco, dance-rock, and neo soul, reliving those dazzling nights when the city truly comes alive.

“These tunes will allow listeners to evoke the getaways, secret spots, and homes away from home that every traveler can find somewhere across the 7,641 islands of the Philippines.”, said Tourism Secretary Bernadette Romulo-Puyat. 

The playlists are attuned for every kind of listener—the listed songs can be played loud to get one going before that early morning bike trail, or to keep them company on an epic road trip; or these can be played softly in the background as one savors the bliss that follows a good surf, or daydreams while lounging and gazing at the sea on a white sand beach. 

Through this, the DOT intends to provide the feeling that, wherever you are, the fun is never far away.  

To create the playlists, the DOT enlisted the help of Filipino music obsessives. These include legendary rock DJ and Sandwich bassist Myrene Academia, podcast personality Ryan Joseph, music pundit Jocelyn Blwg, Matt San Pedro of Manila Community Radio and Transit Records, musicologist Patricia Brillante-Silvestre, and music producer Abdel Aziz. 

The songs and artists featured in these playlists are Pinoys as well as international artists and bands with Filipino roots.

Follow DOT’s official Spotify account, Tourism Philippines, and explore the archipelago’s diverse soundscapes and get to know the artists who made the music that has defined generations and those that are charting its future course.

#SoundsMoreFunInThePhilippines is a celebration of why—and where—music sounds more fun in the Philippines.


December 22, 2020

DOT Launches new “Have a Safe Trip, Pinas” Videos to Guide Local Tourists on How to Travel Safely in the New Normal

“Have a Safe Trip, Pinas” is the Department of Tourism’s (DOT) latest campaign focused on promoting the observance of health and safety protocols among local tourists and the general public when traveling amidst the pandemic. 


The campaign aims to promote safe travels in the new normal and, in this new series, utilizes Pinoy humor to drive the message across. The videos showcase safety precautions on enjoying the amenities, dining in a restaurant, boarding tourist transport, and booking a hotel starring actors Kim Molina, Beauty Gonzalez, and Jun Sabayton. The video also includes guest appearances of comedian and theatre actor Jerald Napoles.


In the video series, DOT advises everyone to observe “Physical Distancing Always” or “PDA.”, while to cooperate in temperature checks and filling up health declaration. The DOT also emphasizes the need to sanitize often, wear a mask and face shield, and opt for contactless transactions.


The videos show that guests are required to book in advance to avoid crowding. The limited capacity in establishments gives guests more “me time” and “space” for peace and relaxation. Also, recycling and taking care of the environment are still a must when going on vacation.


The series highlights that all leisure activities are still welcome as long as guests follow the safety guidelines and that tourists can still experience the beauty and joy in travel amidst the pandemic. As the trio says at the end, “Enjoy guys. Travel safe. Mabuhay! Pag naglalakbay.


Recently, DOT released a rendition of the song “You,” performed by Armi Millare, along with a narrative of a young man and woman meeting on an island to highlight the magic of traveling even in the most unusual of times. 


Visit philippines.travel/safetrip for information on reopened destinations and their respective health and safety protocols. The DOT official app is also available for download at app.philippines.travel.

Watch the series at DOT's social media pages:

  1. Facebook

    1. https://www.facebook.com/DepartmentOfTourism/posts/4221639637862876 

    2. https://www.facebook.com/DepartmentOfTourism/videos/382609846344413  

    3. https://www.facebook.com/DepartmentOfTourism/videos/2483471495280339 

  2. Twitter

    1. https://twitter.com/TourismPHL/status/1332164745500254215?s=20 

    2. https://twitter.com/TourismPHL/status/1337698714895360001?s=20 

    3. https://twitter.com/TourismPHL/status/1338423526185783301?s=20 

  3. Instagram: 

    1. https://www.instagram.com/p/CIFEBhfFjhU/ 

    2. https://www.instagram.com/p/CIscmhcFZM8/ 

    3. https://www.instagram.com/p/CIzQ_vXlS7z/ 

  4. Youtube: 

    1. https://www.youtube.com/watch?v=g4MeGdMHs90 

    2. https://www.youtube.com/watch?v=41WjsT72j0U 

    3. https://www.youtube.com/watch?v=98SDRC-oyWk&t=5s  

December 6, 2020

DOT and Mystery Manila Launch Gamified Virtual Tours featuring local tour guides

The Department of Tourism (DOT) partners with Mystery Manila for an online mystery tour of the Philippines titled, “Where in the Philippines is Sam San Mateo?” The gamified virtual tour employs actual tour guides, stationed in select destinations across the country, to lead the game through video streaming.


Participants can play as virtual tourists as they visit famous landmarks and destinations in the Philippines to find helpful clues that will reveal the next destination and further their quest to track down Sam San Mateo, the game’s fictional travel vlogger.

This virtual tour offers a fun and safe way to discover the beauty and charm of the Philippines’ 7,641 islands: the historic cities, enchanting sunsets, picture-perfect beaches with crystal clear waters, or extraordinary mountain views all from the comfort of their computers.

The highly interactive 60 to 90-minute tour will allow players to see and remember just why #ItsMoreFunInThePhilippines by immersing themselves in the next best thing to physical travel. Players can interact with locals through the live tour guides, participate in local activities, and contribute to choices that will affect the tour’s outcome for a unique and entertaining experience.

The game will be free to the public and open to all players on all Sundays of December, beginning on the 6th. Players may join the following game schedules: 10:00 am, 12:00 nn, 2:00 pm, and 4:00 pm. Interested participants may register through this link: https://forms.gle/ZEs6potqSLf47BJY9.

You may also book a private game, just for your family and friends. Interested participants can book via https://booknow.mysterymanila.com.

For more information about the Philippines, visit philippines.travel/safetrip, or download the DOT’s official app at app.philippines.travel.

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