March 18, 2023

GCash rolls out ‘DoubleSafe’ to arrest account takeovers

Intensifies information campaign vs scams through GSafeTayo

GCash, the Philippines’ number one financial app, rolls out ‘DoubleSafe’, a game-changing security feature to safeguard its users from account takeovers.
DoubleSafe strengthens the security of GCash’s 76 million users as it prevents unauthorized account access. Before DoubleSafe, GCash already required two levels of authentication or 2-Factor Authentication. The first level of security is the OTP (One-time PIN), a unique number combination sent only to the user’s mobile number. The second level of authentication is the MPIN (Mobile PIN) which is a 4-digit passcode that only the customer or GCash owner should know.

To reinforce the security of customers’ accounts, starting March 2023, GCash will now require all users to activate DoubleSafe in order to add an additional layer of security to their account. This feature will be activated for every first login to a new mobile phone to ensure the continued protection of its users. The feature uses facial recognition, which means that even if a user inadvertently shares their MPIN and OTP to fraudsters, their account cannot be accessed from another device without scanning the owner's face – ultimately preventing account takeovers.

Beyond this security feature, GCash is also closely working with the Philippine National Police Anti-Cybercrime Group (PNP-ACG) in going after fraudsters and scammers. This was formalized by the signing of a memorandum of agreement with PNP-ACG in 2022.

“GCash is one with the PNP-ACG in making sure that these cybercriminals are put behind bars while reminding the public on how to safeguard their accounts,” GCash Head of Fraud Management Miguel Geronilla said. “Together with the authorities, other relevant government agencies and our users, we can ensure that GSafeTayo.”

Along with the launch of Doublesafe, GCash is intensifying its GSafeTayo campaign through a series of awareness and education materials that will help customers identify and avoid fake sellers, suspicious links, as well as other common forms of scams.

Through the campaign, customers are equipped to join the fight, together with GCash, for true account security.

The campaign focuses on providing prevention tips to help the public avoid being scammed:

Don’t open unfamiliar links. Scammers often send messages with links, luring recipients with enticing “prizes” or a chance at a high-paying position. To counter this, GCash has stopped sending links via SMS, emails, and other messaging apps.

Never share personal information. It’s common practice for scammers to call individuals and pose as GCash representatives to gather personal user information. GCash will never ask its customers for MPINs and OTPs and will only reach out to customers through official channels.

Double check before buying. Fake online sellers and shops offer too-good-to-be-true deals to lure individuals into purchasing their products. GCash recommends double checking online offers, as well as checking reviews to ensure authenticity.

“At GCash, the safety and peace of mind of our customers are very important to us. With DoubleSafe and our intensified GSafeTayo campaign, our users will be protected from scammers and account takeovers,” said Geronilla. “But aside from security measures, we are also ramping up reminders to our 76 million users on how they can safeguard their accounts.”

To report scams and other suspicious activities, users can go to the the GCash Help Center via the GCash app or at https://help.gcash.com/, Chat with Gigi, and choose “I want to report a scam.”

Through GCash’s unrelenting efforts to protect its users’ hard-earned money and the collective cooperation of its customers and partners, we can make sure that with GCash, #GSafeTayo.

March 17, 2023

PLDT Home’s Madiskarte Moms PH wins the most prestigious Grand Anvil at the 58th Anvil Awards

The entrepreneurship advocacy has helped thousands of mompreneurs succeed in their online home businesses amidst the COVI9-19 pandemic


PLDT Home’s Madiskarte Moms PH community won the Grand Anvil Award. In this photo (L-R): PRSP President Harold Geronimo, Stratworks Managing Director Mark Christian Parlade, PLDT Home’s Head of Digital Content Marketing Mabie Encarnacion, PLDT Home’s Manager for Fixed Wireless Postpaid Kat Yulo, PLDT Home’s AVP for Product Marketing (Digital Services) Janice Lagaso, PLDT Home’s Senior Manager for Marketing Communications Linette Garcia-Perez, PLDT Home’s Product Manager for Entertainment Tin Rementilla, PLDT Home’s PR Manager and Community Lead for MMPH Daphne Gripal, PLDT Home’s Digital Content Specialist Elaine Lara, Former DTI and DepEd Secretary and Alliance Global Group Independent Director Jesli A. Lapus, AVP and Head of PLDT Home Public Relations and Influencer Management Cheryl Maxine Loyola, PRSP Trustee and 58th Anvil Awards Chairperson Georgina “Joji” Banzon, and Global Alliance for Public Relations and Communication Management President and CEO Justin Green

PLDT Home’s Madiskarte Moms PH (MMPH) online community won the prestigious Grand Anvil Award, the highest honors at the 58th Anvil Awards this year. The community’s first ever annual awards that celebrates exceptional mompreneurs, Gawad Madiskarte 2022, was also a recipient of a Gold Anvil Award under the PR tools category.

“We are humbled to have won the prestigious Grand Anvil Award for an advocacy that our brand truly believes in, and it’s made even more meaningful to have received the recognition on International Women’s Day,” said Cheryl P. Loyola, Assistant Vice President and Head of Public Relations and Influencer Management at PLDT Home.

“It is our privilege and honor to empower and support our hardworking, dedicated, and passionate mompreneurs. We are always committed to help them be financially independent and succeed in life by providing the fastest and most reliable PLDT Home broadband to power their online businesses,” she added.

MMPH is an online community launched at the height of the COVID-19 pandemic which had gravely affected many working Filipino women; some lost their jobs while some were forced to leave their work in order to focus on their domestic duties. Understanding the increasing financial responsibilities that their families face, PLDT Home and a group of Filipino moms launched Madiskarte Moms PH in September 2020. A Filipino term for someone resourceful, “madiskarte” fittingly captured the spirit of Filipino moms who took on the challenge of digital entrepreneurship amid the pandemic.

An online community for aspiring, starting, and experienced mother entrepreneurs or mompreneurs, MMPH aims to educate moms on how to successfully start, manage, or grow their business by providing them with information and resources; build a strong support system with like-minded moms in a safe online space; and empower them to succeed in their entrepreneurial journey through technology and skills training in partnership with industry leaders as well as providing them with business starter kits.

Madiskarte Moms PH also launched the first ever Gawad Madiskarte 2022: A Tribute to Outstanding Filipina Mompreneurs on Women’s Month last March 2022, which also won a Gold Anvil Award. It is an awards ceremony that recognizes exceptional mompreneurs who thrived despite the hardships brought about by the pandemic. MMPH honored mompreneurs who overcame challenges and flourished during these trying times.

Madiskarte Moms PH also previously won a Silver Stevie Award for Innovation in Community Relations or Public Relations at the 2022 Asia-Pacific Stevie Awards.

The Anvil Awards, presented by the Public Relations Society of the Philippines, is the "Oscars" of public relations in the country where they recognize the most excellent and outstanding PR programs and tools every year.
The Stratworks, Inc. and Playback team along with the PLDT Home PR and Influencer Management team

PLDT Home also bagged eight Anvil Awards for their impactful and meaningful campaigns and advocacies.


Experience OPPO’s Future-Forward Innovations at Inspiration: Ahead this March 18

OPPO showcases user-centric technology through a day of interactive exhibits and engaging segments \\on photography, fashion, and music 

MANILA, PHILIPPINES - Leading global smart device brand OPPO puts innovation, openness, elegance, and technology at the forefront in the Inspiration: Ahead event on March 18, 2023 at the BGC Amphitheater in Taguig City. Everyone is invited to see the latest offerings from OPPO, get up close and personal with the brand’s ambassadors and content creators, and participate in interactive booths. Get the chance to also meet OPPO celebrity brand ambassadors Bea Alonzo and Nadine Lustre! 

“OPPO looks forward to bringing to life our brand mantra of ‘Inspiration Ahead,’ through this one-of-a-kind experience for Filipinos. We aim to spotlight OPPO’s innovation in products and services and how they add more value to the lives of our consumers and community,” said Joanarc Sales, PR and CRM Head of OPPO Philippines.

Discover OPPO’s Latest Innovations Firsthand

OPPO Inspiration: Ahead will highlight the brand’s latest smartphones for people to appreciate their cutting-edge features. The soon-to-launch OPPO Find N2 Flip, which has an industry leading hinge that offers users a more refined foldable screen, long-lasting battery, and a generous cover screen display. Those visiting the Inspiration: Ahead event can be one of the first in the country to try out the much-anticipated OPPO Find N2 Flip’s Hasselbad camera capabilities alongside the recently launched OPPO Reno8 T 5G and its 108MP Portrait Camera and Microlens Technology in various booths and activities.

Be Inspired by OPPO’s Brand Ambassadors Bea Alonzo, Nadine Lustre, and more

The program will also feature sessions on useful photography and fashion tips and tricks from some of the best in the industry. Learn how to level up photography skills from celebrity photographer Magic Liwanag and content creator David Guison while fashion experts Daryl Chang and Pam Quinones will show guests how to maximize their OPPO smartphones to unleash their creativity and discover the best style that suits them. Enjoy music from today’s up

Be one of the first few to be part of an exclusive meet-and-greet with two of OPPO’s superstar brand ambassadors, actresses Bea Alonzo and Nadine Lustre!

Register in the venue as early as 4:00 p.m. and be one of the first to complete all tasks in the interactive booths. The first 25 Bea Alonzo fans and first 25 Nadine Lustre fans who present their fully stamped wristbands at the redemption area will qualify for the meet-and-greet.

To know more about #OPPOInspirationAhead, visit the OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

Mang Inasal wins Silver Anvil


Mang Inasal, the country’s Grill Expert, bagged a Silver Anvil under the Public Relations Tool - Social Media category at the 58th Anvil Awards held recently at the Marriott Grand Ballroom in Newport City, Pasay.

The recognition was for Mang Inasal's Mother's Day Digital Marketing and PR campaign titled #MomsRuleAtMangInasal that utilized Facebook as its primary tool in generating awareness and engagements for its week-long dine-in promo in May 2022. The campaign engaged social media users by creating diverse content, such as hosting a virtual Mother’s Day Conference, and running a dine-in photo challenge that drove customers to stores to celebrate the season.

Conferred annually by the Public Relations Society of the Philippines, the Anvil is a symbol of excellence in public relations in the country. The Anvil Awards recognize outstanding public relations tools, programs, and practitioners discerned by select PR professionals and assessed by a distinguished multi-sectoral jury.

In 2022, Mang Inasal was also honored by the Marketing Excellence Awards-Philippines with a Silver Award – Excellence in Viral Marketing for the brand’s “16 Cups Challenge.”

Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media!

narzo becomes the official smartphone partner of PUBG Mobile City Tournament 2023

narzo Philippines strengthens gaming affinity alongside battle royale pioneers

narzo Philippines begins its summer campaign by partnering with Level Infinite, the global publishing arm of game developer Tencent, for the first series of on-ground events featuring their best-selling title, Player Unknown’s Battlegrounds Mobile (PUBG Mobile). As the official smartphone partner of the PUBG Mobile City Tournament 2023, narzo further strengthens its gaming affinity alongside the pioneers of the battle royale format.

Nartizens and avid mobile gaming fans are invited this weekend for the kickoff event, happening on March 18 to 19, at the Ayala Malls Circuit Activity Center, Makati City. The first leg of the PMCT will feature femme fatales in action, putting the spotlight on talented, all-female players in celebration of Women’s Month.

“We’re thrilled to be partnered with narzo for all upcoming legs of the PMCT,” says Franchesca Fajardo, Level Infinite’s PUBG Mobile PH Esports Manager. “As our official smartphone partner, we’ve witnessed firsthand how narzo smartphones deliver top-notch quality and performance when it comes to gaming. We encourage all mobile players out there to drop by this weekend and check out the games and prizes we got in store for everyone.”

Event attendance is free. On top of the PUBG Mobile official tournaments happening live, event-goers can expect Treasure Hunts, on-the-spot Battle Royale challenges, and Meet & Greets with the hottest local streamers SANG, Cherizawa, Aningning, and Kapitana, among others.

Fans can also treat themselves with a much-needed tech upgrade, in time for March Payday. There will be a narzo booth during the event, wherein fans can check out all six narzo models and experience for themselves the Quality Sulit advantage. This Women’s Weekend of March 18-19, narzo smartphones are also available at their lowest prices on Shopee, Lazada, and Tiktok. Get the narzo 50 Pro 5G for as low as PHP 13,069 ; and the narzo 50i Prime for as low as PHP 4,399.

Succeeding events of PMCT’s summer-long celebration will be on March 25 to 26 in Ayala Malls Market! Market! for the Fifth Anniversary of PUBG Mobile in the Philippines; and on April 1 to 2 in Ayala Malls Glorietta for the PMCT National Capital Region Leg Grand Finals.

For more information, follow narzo’s official Facebook page. Join the fifteen-thousand-strong narzo online community for all the latest updates, tips, and tricks to your Quality Sulit devices.

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