ASUS bolsters support to Filipino artisans, culminates Zarah Juan collaboration

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The collaboration and celebration of Filipino craftsmanship culminated as the ASUS x Zarah Juan partnership held a laptop turnover and specialized training for Filipino artisans behind the limited-edition Zen Tote.

A participant from Bagobo Tagabawa Community listens to the activity instructions from the workshop facilitator that she needs to execute on an ASUS laptop.

 ASUS put Filipino craftsmanship at the forefront during the recently ended Incredible Transformation: Future-ready Business Management Workshop for Filipino Artisans. After a widely successful ASUS Zenbook S 13 OLED launch last year, the ASUS and Zarah Juan collaboration culminated through specialized digital literacy training and laptop donation turnover to seven Filipino artisan communities from different parts of the Philippines. Artisans from Lake Sebu, Davao City, Isabela Province, Paete, Bulacan, and Marikina City gathered in Ortigas Center, Pasig City, on March 9, 2023. Each community received an ASUS laptop to support them in their business transformation and digitize their day-to-day business transactions.

The Zarah Juan Zen Tote is the perfect ASUS Zenbook S 13 OLED accessory.

In September 2022, ASUS partnered with Filipino social entrepreneur and fashion accessory designer Zarah Juan to design and create a limited edition sustainable locally-made bag to launch the world's lightest 13.3-inch 2.8K OLED laptop ASUS Zenbook S 13 OLED. The Zarah Juan Zen Tote materializes ASUS' thrust towards human-centric design thinking. Made by artisan communities in the country and of locally available materials, the Zen Tote depicts the perfect balance between aesthetics and functionality — the perfect accessory with the Zenbook S 13 OLED.

The Zarah Juan brand is the designer's solution for single-use bags. Her journey as a designer and an entrepreneur led her to strengthen the livelihood of Filipino artisans. It has now evolved into a brand known for its #ProudLocal pieces made by Filipinos from different parts of the country. Aside from environmental sustainability, Zarah Juan pushes for social sustainability and upholds cultural continuity by showcasing Filipino heritage.

ASUS Philippines Product Marketing Lead- Consumer PC Rachelle Lozares, ASUS Philippines Country Manager George Su, Zarah Juan President Christian Juan, Zarah Juan Creative Director Zarah Juan, and ASUS Philippines Marketing Manager Seiko Deura turned over seven laptops to the seven Filipino artisan communities on March 9, 2023.

ASUS Philippines Country Manager George Su shared, "Our philosophy has always been innovation that enhances users' way of life. We hope the ASUS Vivobook 13 Slate OLED laptops our Filipino artisans received will empower them to work toward incredible success and gear them up for the international export stage. We believe they are vital in preserving and expanding the vibrant Filipino culture."

"The ASUS and Zarah Juan partnership is one of a kind because there is an aligned vision to dig deeper into how we can work together in empowering our artisans. We are thankful to ASUS for providing them the right tools they need to be more competitive and ready to face the global market", Zarah Juan Creative Director Zarah Juan also added.

Seven Filipino artisan communities gathered in a whole-day training to culminate the ASUS x Zarah Juan collaboration.

Filipino artisans participated in a whole-day workshop to learn how technology can make their livelihood more efficient, faster, and all-in-all. They got to familiarize themselves with creating data sheets and encoding business information such as product costing, materials inventory, and admin forms, to name a few. They were also taught how to take proper care of their laptops to ensure they can maximize their usage and benefits for future generations.

A Bulacan Bag Maker member lists the materials needed to create a Zarah Juan bag on the ASUS Vivobook 13 Slate OLED.

T'Boli Community participant Jenalyn Ipil expressed her gratitude toward ASUS and Zarah Juan, “Matutulungan po yung community namin na ma-improve yung aming ginagawa at yung mga skills namin sa paghawak ng computer (This training will enhance the way we do business and improve our computer skills).”

Participants from different artisan communities listen to how they can optimize their business operations through technology.

ASUS is committed to providing a meaningful and sustainable way of living, not just in the innovative products they make but also through activities that nourish the Filipino society and environment. The ASUS x Zarah Juan collaboration proved to be a holistic campaign that raises product awareness and highlights cultural continuity by providing livelihood to Filipino artisans and equipping them with digital know-how to fulfill the digital demands of their existing and future clients. As ASUS takes one small step toward cultural and social sustainability, it hopes to inspire Filipinos to join the movement and make a change in their respective communities.

Coca-Cola Foundation Philippines Partners with USAID Philippines for Watershed Rehabilitation in Iloilo and Negros Occidental

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Coca-Cola Foundation Philippines, Inc. (CCFPI) continues to support community access to clean, safe water through its partnership with the United States Agency for International Development (USAID) Philippines and non-government organizations, for projects that improve watershed conservation and promote a water-secure future in Iloilo and Negros Occidental.

To formalize the partnership, CCFPI and USAID signed two Memoranda of Agreement, one for the Iloilo Water Resilience Initiative Project and another for Sustaining Watershed Health through Sustainable Livelihood and Agroforestry Project in Negros Occidental last March 22 at Bonifacio Global City, Taguig.

(from left to right) Green Forum Western Visayas Principal Coordinator Melvin Purzuelo; CRS Philippines Subregional Country Representative Sanda Rihtman; Coca-Cola Foundation Philippines Chairman Tony del Rosario; USAID Mission Director Ryan Washburn and; Coca-Cola Foundation Philippines President Cecile Alcantara represented their respective organizations to cement their partnership for the IWARI program in Iloilo.

The Iloilo Water Resilience Initiative (IWARI) Project aims to promote climate resilience and help enhance water availability from the Tigum-Aganan Watershed and Iloilo-Batiano Watershed for upstream and downstream communities, including Iloilo City, through improved resource management. Through the CCFPI grant, IWARI Project will be implemented on the ground by Catholic Relief Services (CRS) Philippines and Green Forum Western Visayas while USAID shall provide technical oversight. This will address the urgent need for sustainable management of critical watersheds in Iloilo province and ultimately help improve water availability from the watersheds.

(from left to right) Coca-Cola Foundation Philippines President Cecile Alcantara; Chairman Tony del Rosario; USAID Mission Director Ryan Washburn and; NEDF President Wilhelmina Gonzales signed the Memorandum of Understanding for the SWATH Project in Negros Occidental.

Meanwhile, the Sustaining Watershed Health through Sustainable Livelihood and Agroforestry (SWATH) Project in Negros Occidental aims to implement agroforestry and watershed conservation activities to help protect the province’s sources of freshwater, particularly the Himogaan River Watershed and Sicaba River Watershed — ensuring sustainable water resources for the farming communities and households of Negros Occidental residents. Through the CCFPI grant, the SWATH Project will be implemented on the ground by Negros Economic Development Foundation (NEDF) while USAID Philippines shall provide technical oversight.

Make your life Awesome with these new Galaxy A14 5G and LTE deals

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Awesome is within reach as Samsung is offering new promo offers for the Galaxy A14 5G and Galaxy A14 LTE within March to April 2023. With these Galaxy smartphones, you can level up your awesome and enjoy top-notch mobile features from the sleek design, stunning display, to the powerful processor – enabling you to stay connected and productive on the go.

Get Awesome with the Samsung Galaxy A14 5G

Don’t miss this sweet deal for the new Samsung Galaxy A14 5G. You can get both the 128GB Samsung Memory Card and a 25W Travel Adapter worth ₱1,749 for free. This promo is valid from February 3 to April 23, 2023 and is available in Samsung Authorized Stores nationwide and Samsung Authorized Online Stores.

Awesome style meets awesome speed with the Samsung Galaxy A14 5G as it comes with an Octa-core processor with 5G connection so you can enjoy smooth gaming, streaming, downloading, and sharing videos. You can also capture awesome moments with the Galaxy A14 5G’s 50 MP camera, including a Depth camera that adds stunning dimensions, a Macro camera to get those fine details, and a Front camera for your cute selfies. The phone features a full 6.6” full HD+ display for the ultimate viewing experience and a 5,000mAh battery for a full 2 days of awesome fun.

The Samsung Galaxy A14 5G also gives you the chance to stand out and be your awesome self with its sleek design and premium colorway – dark red and black.

Available for only ₱12,990, you can also get the Galaxy A14 5G through flexible installment plans. Customers can purchase the Galaxy A14 5G through a Home Credit installment plan by applying for a Home Credit loan, then paying a down payment based on their chosen tenor. Afterwards, they can pay a monthly installment through 6, 9, 12, 15, or 18-month plans with 0% interest. This promo runs from February 3 to March 31, 2023.

On the other hand, customers can now get a Galaxy A14 5G through credit card installments at 0% interest, with a 6-month plan of ₱2,165 per month and a 12-month plan of ₱1,082.5 per month. This promo runs from January 14 until March 31, 2023.

Be Awesome with the Samsung Galaxy A14 LTE

Just like the Galaxy A14 5G, Samsung is also offering awesome deals for the Samsung Galaxy A14 LTE. Available in two awesome colors, silver and black, the Galaxy A14 LTE features a 5MP ultra-wide lens with autofocus for stunning landscape photos, an Octa-core processor for ultimate performance, and a 6GB extra-virtual RAM for increased functionality.

You can also get the Galaxy A14 LTE with awesome freebies. With every purchase of a Galaxy A14 LTE, you will get a free pair of Samsung 3.5mm Earphones plus a 25W Travel Adapter – both amounting to ₱1,748. This promo will run from March 17 to April 9, 2023.

Get the best with your credit as Samsung will be offering an exclusive Home Credit plan for the Galaxy A14 LTE. Apply for a Home Credit loan with a representative and get a down payment for the phone of up to 30% for new Home Credit users. Pay in monthly installments with a 6-month or 9-month plan. The promo period runs from March 10 to March 31, 2023.

Samsung is also offering a credit card installment plan with the Galaxy A14 LTE for ₱1,665 per month for a 6-month plan and ₱832.50 per month for a 12-month plan at 0% interest for selected credit cards. The promo runs from March 3 to March 31, 2023, and is available in select Samsung Authorized Stores nationwide. Shop the Galaxy A14 LTE today, available for only ₱9,990.

For more information on the Galaxy A14 5G, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a14-5g-red-128gb-sm-a146pdrhphl/.

For more information on the Galaxy A14 LTE, visit https://www.samsung.com/ph/smartphones/galaxy-a/galaxy-a14-black-mist-128gb-sm-a145fzkvphl/.

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XTREME Appliances Opens First-ever Branch in Robinsons Malls to Serve More Filipino Households

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XTREME Appliances, one of the fastest-growing appliance brands in the Philippines, has announced the opening of its first branch in Robinsons malls. This exciting development marks a significant milestone for the company as it continues to expand its footprint across the country.

The new XTREME Appliances store, located in Robinsons Place GenTrias in General Trias, Cavite, offers a wide range of high-quality appliances that are designed to meet the needs of Filipino households. Customers can browse through an extensive selection of home appliances, including air conditioners, refrigerators, washing machines, televisions, and many more. They can also enjoy exclusive bundle deals giving them up to P28,000 worth of savings.

"We are thrilled to announce the opening of our first branch in Robinsons malls. This new store is a testament to our commitment to providing Filipino households with affordable, high-quality appliances that are designed to meet their needs," said Paula Dizon, Brand Marketing Manager of XTREME Appliances

"Our goal is to make our products accessible to more Filipino families, and we believe that Robinsons malls provide the perfect platform for us to achieve this goal. We are excited to bring our range of appliances to Robinsons Place GenTrias and look forward to serving our customers in this new location."

The new XTREME Appliances store in Robinsons Place GenTrias features a modern, spacious design that allows customers to browse through the products comfortably. The store is trained sales personnel who are always ready to assist customers with their purchases and provide them with expert advice on choosing the right appliances for their homes.

"We are delighted to welcome XTREME Appliances to Robinsons Place GenTrias," said by Sid Benavidez, Mall Manager of Robinsons Place GenTrias. "We are confident that our customers will appreciate the high-quality and affordable appliances that XTREME Appliances has to offer. We look forward to working with XTREME Appliances as they continue to expand their presence in our malls."

XTREME Appliances is committed to providing Filipino households with affordable, high-quality appliances that are designed to meet their needs. Another branch of XTREME Appliances inside Robinsons Malls is set to open in South Luzon and Mindanao this Q2 2023.

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About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home and light commercial appliances like TV, Air Conditioner, Refrigerator, Washing Machine, Gas Range, and many more.

To know more about XTREME Appliances please like and follow XTREME Appliances Facebook, Instagram and Twitter pages.

Century Tuna kicks off the “Saving Our Seas” Initiative to Combat Plastic Pollution

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The Philippines has one of the world's richest marine biodiversity centers, yet we are losing our greatest treasure due to plastic pollution. Century Tuna, the leading canned tuna brand in the Philippines, puts a spotlight on this urgent concern as it launches the “Saving Our Seas” initiative.

The program aims to raise awareness on the significance of marine conservation as well as the importance of the involvement of consumers in the fight against plastic pollution and how they can be part of the solution. 

Mr. Carlo Endaya, Vice President and General Manager of Branded Tuna Business, Century Pacific Food Inc. talks about the Saving Our Seas Initiative

“Plastic pollution is one of the most pressing environmental issues we have today and as part of Century Tuna’s mission to give back to our planet and our seas, we will be launching the ‘Saving Our Seas’ initiative to help the fight against plastic pollution, especially in our Philippine Seas,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya. “Let’s make a huge difference for our beaches and continue to enjoy the marine resources we need,” he added.

The initiative started through a Beach and Reef Clean-up activity in several areas in Mabini, Batangas, and was joined by Century Tuna Ambassador Alden Richards and Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards talks about his advocacy of saving the seas

“I am so honored to be part of Century Tuna’s ‘Saving Our Seas’ initiative and I totally support this project as I believe that we are all connected to nature. We can only remain healthy if we have a healthy environment. It is our responsibility to protect and save our seas,” said Century Tuna Ambassador Mr. Alden Richards.

Century Tuna’s ‘Saving Our Seas’ initiative is also in partnership with HOPE’s Aling Tindera Waste-to-Cash Program where people in the community can collect their plastic waste and exchange it for cash. Through the Saving Our Seas initiative, Century Tuna reinforces the concept of Plastic Circular Economy–where all plastics collected and recycled are diverted away from nature to ensure that it won’t leak back into the open environment. This is done by bringing it to processors which turn them into something useful and can be used again by the people.

Along the shoreline of Mabini, Batangas, 11 key areas were already deployed with the Aling Tindera waste bins, where people can drop their plastic and convert their trash into cash. Overall, Century Tuna’s Saving Our Seas initiative is aiming to collect at least 10 metric tons of plastics for its pilot year.

Ms. Ilusion Farias shares how Aling Tindera project works

“We are so very excited to partner with Century Tuna for the ‘Saving Our Seas’ initiative. This campaign will help grow awareness and encourage more people to join the fight against plastic pollution,” said Friends of HOPE Managing Director Ms. Ilusion Farias. “We hope Filipinos will take this opportunity to exchange their waste for cash and save our seas at the same time,” she added.

The launch of the “Saving Our Seas” initiative also coincides with the celebration of Earth Hour, the world’s largest grassroots movement for the environment, on March 25, 2023. Century Tuna's “Saving our Seas” initiative has a lot of noteworthy activities to save our Philippine Seas, stay tuned to find out more!

For more information, please visit https://centurytuna.ph/SavingOurSeas/ or visit /CenturyTuna on Facebook or @centurytunasuperbods on Instagram for more updates.