September 26, 2023

LG and ADDESSA Give Back With a Whole Lot of Laundry Love

In a heartfelt endeavor to support communities ravaged by recent typhoons, LG and ADDESSA have once again demonstrated their commitment to social responsibility by staging another successful 'Laundry Love' event. The collaboration was birthed to assist communities severely impacted in La Union, Pangasinan, and Zambales. Recognizing the challenges these areas faced due to flooding, the partnership aimed not only to provide free laundry services but also repair support for LG appliances damaged during the calamity.

Laundry Love in Iba, Zambales

Over a span of just twelve days in August, the initiative witnessed an overwhelming response with an average of 50 individuals registering daily at all participating ADDESSA branches. Cumulatively, this means approximately 600 individuals were able to avail of the service, a testament to the depth of the need and the gratitude of the beneficiaries.

Powering the event, LG showcased its cutting-edge technology by providing the latest washing machines, including the innovative WashTower™ and a range of front and top load models. Alongside these, free detergents and dedicated exhibitors ensured a seamless experience for those dropping off their laundry. Ensuring the word reached far and wide, LG also lent its marketing and branding support. Complementing LG's efforts, ADDESSA was instrumental in orchestrating the on-the-ground activities. By providing vital infrastructural support, including water supply, electricity, setup space, and critical security measures, ADDESSA demonstrated a deep commitment to their communities. 

Additionally, recognizing that many had faced damage to their appliances in the typhoons, LG stationed a dedicated service personnel through their third-party service partner, Appletronics Services, Inc. This representative was on hand not only to assist with repairs but also to answer any questions or concerns about LG appliances.

In times of crisis, such partnerships underline the importance of community and collaboration. Through their 'Laundry Love' initiative, ADDESSA and LG have not only provided a much-needed service but also sowed seeds of hope, reminding the residents of La Union, Pangasinan, and Zambales that they are not alone in their recovery journey.

LG PH Managing Director Mr. Sungjae Kim expressed his happiness with the successful event, stating "Filipinos have an indomitable spirit, demonstrating unmatched resilience even in the face of the most challenging adversities. At LG, we are continually inspired by this strength and are committed to standing alongside the Philippines, offering our unwavering support to uplift communities whenever they need it the most."

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers consumer electronics through top-of-the-line home entertainment, home appliances, and air solution products that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao.

For more details, follow @LGPhilippines on Facebook, Instagram, Tiktok and Youtube. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

XTREME Appliances opens 4th Concept Store in Visayas located in the Queen City of the South, Cebu!

Cebu City, Philippines - After a series of store openings in different parts of Luzon for the last two quarters, XTREME, the country's one-stop-shop appliances brand, is now able to serve Cebuanos. Locals can now access a wide range of appliances to meet their household needs. In pursuit of catering the needs of customers, XTREME Appliances is also set to open stores in Mindanao to serve a wider audience in the Philippines.

The newest branch of XTREME Appliances, located in the largest shopping mall in Cebu, SM Seaside, carries a complete range of appliances from Audio, Video, Cooling, Kitchen, Cleaning, and Small Appliances. Cebuanos can now check out the full range of high-quality appliances without straining their budget.

The Grand Opening ceremony was led by the Vice President for Business Development of XTREME Appliances Mark Del Mundo, Celebrity Influencer Beauty Gonzales-Crisologo, Brand Marketing Manager Paula Dizon, SM Seaside City Mall Representatives Assistant Mall Manager Eric Mar Valenzuela, Tenant Relations Kristina Jane Gil and Jhonna Mee Omaña.

To make the event even more fun and entertaining, XTREME Appliances also threw a Zumba Party where one (1) lucky participant won a XTREME Portable Speaker.

We are thrilled to announce that XTREME Appliances is now here in the Queen City of the South, Cebu. As of today, this is the 4th store in Visayas after Tacloban, Calbayog, and Tagbilaran. We aim to provide top-quality appliances at affordable prices to Filipinos nationwide. 'After a series of openings in Luzon,' Mark Del Mundo said, 'we are very excited to open our additional line-up of branches in Visayas.

To celebrate this milestone, XTREME Appliances is giving customers visiting the concept store from September 23, 2023 to October 23, 2023, huge discounts and freebies on their favorite appliances:

       Exclusive deals for as low as ₱99 on items such as XTREME Home Dry Iron, 1.7L XTREME Home Electric Kettle, and 1L XTREME Home Rice Cooker with minimum purchase receipt of P3,000 and above!

       Participating XTREME products are offered with freebies worth up to ₱28,990!

To know more about next store openings, promos, and new products visit XTREME Appliances’ Facebook, Instagram,Twitter, and Tiktok pages.


September 24, 2023

I Want To Share Foundation’s First Charity Gala a Roaring Success

What happens when the country’s finest join forces together for a worthy cause?  IIt is not everyday that a virtuous and exceptional event that redefines fashion, resilience, and philanthropy happens.  In celebration of its 10th anniversary, the I Want to Share Foundation (IWTS) recently held its First Charity Gala at Shangri-La the Fort where the country’s showbiz, media and affluent crowd banded and bonded together for noble reasons.

Members of the IWTS Board of Directors

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Fundraising Event For The Benefit of Childhood Cancer Help Desk & Bone Marrow Transplant Unit Of Pediatrics Hematology Oncology of PGH Exceeds Target

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Tim Yap, Pinky Antonio,  Anton Lopez, Ramon Orlina, Steven Tan

What made the occasion memorable in a distinctive way was the resilience and beauty displayed by the young cancer patients as they graced the runway in couture masterpieces crafted by renowned designers in the industry. The night was truly a heartfelt celebration of their unwavering strength and an opportunity to shine the spotlight on their incredible battle to survivorship.

IWTS Founder and Chairman Sheila Francisco 

“My own journey as a cancer survivor has been a significant catalyst in my devotion to this cause. God’s healing grace gave me another lease on life, and I honor that everyday by helping children at the Philippine General Hospital (PGH) to have hope for a brighter future,”says Sheila Romero, Founder and Chairman of I Want To Share Foundation, during the charity ball.

Designers - Rajo Laurel. Martin Bautista, Andrea Tetangco. Mark Bumgarner, Avel Bacudio

Hailed as masters in their craft, fashion designers Mark Bumgarner, Rajo Laurel, Andrea Tetangco, Martin Bautista and Avel Bacudio, along with prominent people from a variety of professional fields including business and showbusiness proved that that fashion can be a force for good and has potential to serve a higher purpose. The undertaking was indeed a living testament to their industry’s boundless compassion to reach out to the ones who need it most.

“How does it feel to be part of the I Want Foundation Gala? It feels wonderful. It feels good, because we continue a cycle of bringing goodness and hope to all these unfortunate children,” Rajo beams with honor.

“It’s an honor to be part of this—to be able to showcase my talent, and share my creations to these people,” Andrea Tetangco adds with pride.

For young cancer warriors, the night was an attestation to their resounding statement of empowerment, a chance to regain their sense of control over their appearance, which may have been compromised along their journey to survival. It was a resonant reminder that they can be whoever they want to be, outside the realm of their medical condition.

The guests greeted the children with a resounding warm applause the moment they took the stage and rolled the red carpet woven with stories of hope and resilience.   The unwavering bravery and relentless battles they conquered on the way to victory was not only inspiring, but it truly deserved all the accolades from everyone. 

This extraordinary event combined art and the spirit of sharing and giving. An incredible array of artwork and jewelry pieces during the live auction featured Master Sculptor Daniel Dela Cruz, Contemporary Artist Andres Barrioquinto, and Dino Gabito.

IWTS Ladies - Cory Untalan, Samantha Bermudez, Suzette Ayson, Monika Ravanera, Sheila Romero, Monica Dela Cruz, Talia Asuncion, Dey Dimaandal, Trisha Calma, Leah Sotto, Kathy Ventura, Pinky Antonio

Modern angels worked hand in hand to meet the target proceeds of P12M during the prestigious affair.  In what could be called a grand way to celebrate the weekend, the night exceeded everyone’s expectations as a staggering amount of P19M was raised for the beneficiaries. 

A notable gala, the IWTS has endeavored to transform and uplift lives by raising funds for the establishment of the Childhood Cancer Helpline, a newly launched initiative that aims to increase the country’s cancer survival rate from 30% to at least 60% so young individuals will find the strength and resources to thrive beyond their diagnosis.

Of the 5,300 Filipino children who develop cancer yearly, many are undiagnosed, consult late, refuse or abandon treatment, resulting in an estimated survival rate of only 30% nationwide.  “This charitable gala also seeks to secure funding for the construction of two specialized rooms at the Bone Marrow Transplant Center in PGH, marking a pioneering achievement in the country where the chances of healing will be increased. In addition, the IWTS will also support the funding for the Pediatrics Hematology Oncology of PGH,” Romero shared proudly during the event.

The Charity Gala is proud to partner with equally passionate brand sponsors. The success of the event was made possible by the following sponsors  -- Maserati, Rulls, SM Supermalls, Vivo, Arthaland, The Lind Boracay, Denim Hub, Silicon Valley, Moss Interior Event & Design; as well as its media sponsors including Philippine Star, Manila Bulletin, Lifestyle Asia, and Stargate People Asia. Their participation signified a commitment to make a difference, demonstrating how their abundant resources and sphere of influence can be channeled into life-changing endeavors.

From its humble beginnings as a small fundraiser, the I Want To Share Foundation has steadily grown into a transformative institution, creating a life-changing impact for thousands of Filipino children.

Since 2015, their mission has been dedicated to turning extraordinary dreams into reality as they organized “SHINE! Dreams Do Come True” program, fulfilling the young warriors’ desire to experience a prom alongside sought-after actors and actresses, becoming stars in their own right. Even in the midst of the pandemic, they were able to launch the “I Want to Share my Hair” campaign, opening doors for children to reclaim a part of themselves, their crown of hair.

Annually, an average of 600 kids seek assistance for chemotherapy at PGH. Last December 2022, around 150 graduated from chemo. They fought hard, believed, and beat cancer and truly deserved a fitting tribute. The milestone was celebrated by providing the warriors an avenue to graduate like normal students.

"IWTS will continue in its mission to make a difference and contribute to society as we lead a purpose-driven life. The gala is a testament to what we can achieve when we unite to pursue a shared objective,” Romero shared.  “Together, we can inspire others, reshape lives and illuminate the path for those who need it most.” Romero emphasizes.

For more details and to follow the campaign, like and follow, I Want to Share Foundation (@iwanttosharefoundation) across all social media platforms.

 

P-Pop girl group YARA reimagines Sexbomb Girls’ “Bakit Papa?” with a contemporary R&B makeover

YARA’s version of the novelty hit is produced by Thyro Alfaro, the award-winning composer behind some of the biggest OPM hits

P-Pop powerhouse YARA reimagines the glory era of Y2K music with a modern update on Sexbomb Girls’ signature hit, “Bakit Papa?”—out today via Sony Music Entertainment.

Paying tribute to the novelty classic that ushered in a new wave of all-women, sing-and-dance pop groups, YARA gave the song its smooth makeover with a synth flavor on top. 

“This version of ‘Bakit Papa?’ is more R&B-leaning,” shares the four-member girl group. “It has a sensual feel, matched with sultry choreography.”

YARA’s contemporary spin on “Bakit Papa?” is co-produced by reliable hitmaker Thyro Alfaro, who is responsible for some of the most memorable chart-toppers of the last decade, including hits from Sarah Geronimo, James Reid, and Sam Concepcion. Alfaro worked with John Paul Soliva on the arrangement and Niño of Popinoy on the production side, while taking into consideration the artistic direction that YARA wanted to achieve for this particular track. 

The result is an R&B bop that is just as captivating and exciting as the original but distinctly aligns with the Filipino girl group’s brand of sass.

YARA takes pride in being more involved when it comes to the creative aspects of music-making. In “Bakit Papa,” they worked closely with Sony Music Entertainment to bring their vision into reality. 

“From styling to choreography, from coming up with promotional strategies to executing the material, we collaborated with our label to ensure that we get the best results possible,” says the ADDA artist.

The release of “Bakit Papa?” comes with a performance video that highlights the unapologetic fierceness of the song. The visuals also feature a choreography that adds a sensual dimension to the mix while delivering fun and nostalgia at the same time. 

YARA is a four-piece girl group composed of Gelou, Rocher, Christa, and Kim. They’re one of the newest P-Pop acts under Sony Music Entertainment, which includes SB19, 4th Impact, and more among its top-prized talents. 

YARA’s “Bakit Papa?” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch out for the performance video soon.

Follow them on their official social media accounts:

Instagram: yara_official.ph

Twitter: official__yara

Facebook: YARA PH

Youtube: YARA PH

Tiktok: yara_official.ph


‘Disney Princess – The Concert’ Coming to Manila, Cebu and Davao November 2023

For generations, the music of Disney’s princesses has been the soundtrack to our lives. Now, for the first time in forever, these beloved songs come to life on stage in Disney Princess – The Concert! MANILA will be on November 18 & 19, 3 p.m. & 8 p.m. at the Samsung Performing Arts Theater, CEBU on November 22, 8 p.m. at the Waterfront Hotel Cebu City and DAVAO on November 21, 8 PM at the SMX Convention Center Davao. Presented by Disney Concerts and Wilbros Live.

Be our guest as a quartet of Broadway and television stars celebrate the music from every Disney Princess in an unforgettable show, alongside their magical Music Director and enchanting Prince. Your every dream will come true as larger-than-life animation and theatrical effects immerse the audience in pure Disney magic, while these acclaimed stars sing your favorite songs and share their exclusive, hilarious, and heartfelt behind-the-scenes stories from their time on the stage and screen. We invite you to relive your VHS glory days, dress up in your favorite royal attire, and share the joy with your loved ones. Be part of our world at Disney Princess – The Concert!


Songs to include “How Far I’ll Go,” “A Whole New World,” “Colors of the Wind,” “Part of Your World,” “Almost There,” “Let It Go” and more!


Tickets will go on sale on September 30, 12NN via TicketWorld.com.ph and TicketWorld outlets for Manila, and SMTickets.com and SMTickets outlets for Cebu and Davao. For more information, follow @WilbrosLive on FB, Twitter and IG.


Program will last approximately 2 hours, including one 20-minute intermission.

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