Immerse in an all-new, elevated online shopping experience with Shopee Video

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Shopee, the leading e-commerce platform in the Philippines, has elevated the shopping experience through the lens of creativity with Shopee Video, a vibrant space where sellers and buyers can connect, engage, and enjoy a seamless shopping experience through creative content.

The newest addition to Shopee’s content ecosystem gives users the option to both watch and create videos within the Shopee app. Because the shopping experience is seamlessly integrated into the feature, creators can add product links to videos as they share their shopping recommendations, while viewers can easily add items to their cart as they explore an array of entertaining content.

Diving into the endless world of shopping and entertainment

Accessing Shopee Video is a breeze – conveniently embedded within the Shopee app, users can simply tap the Shopee Video icon on the bottom navigation bar to instantly immerse in current content trends.

Viewers can seamlessly switch between the Following and Trending tabs to either follow their favorite creators or explore suggested content. Navigation is also made effortless by simply scrolling up or down, while video playback can be controlled with just a single tap on the screen to stop and play videos. Meanwhile, those who wish to refresh the content they see can simply go to the top of their feed and pull it down.

Users can also actively engage with fellow viewers or creators on the platform. They can express appreciation by liking videos, sharing their thoughts through comments, and spreading excitement by sharing the content that caught their attention.

From snackable videos brimming with wit and humor, to challenges, hauls, and recommendations across an array of interests, Shopee Video houses a wide collection of entertainment content that keeps viewers hooked on scrolling for more—and adding to their carts.

Attracting viewers with attention-grabbing content

Meanwhile, sellers and creators alike can capture a wider audience through a myriad of ways with Shopee Video. From showing how products work to taking viewers behind the scenes, here are some ways you can seize your viewers’ attention–—and even convert them into buyers along the way!

Trigger their excitement. Unboxing videos create a sense of anticipation that instantly hooks viewers, while how-to demos feed the viewers’ curiosity and show them how a product can either spark joy or answer their needs. Such videos can help convert passive viewers into actual purchasers!

Hop on the latest trends. Whether it's leveraging trending audio, participating in popular challenges, or experimenting with emerging content formats, embracing what's currently capturing audience attention is one of the easiest ways to stay relevant.

Tap the crowd-favorites. Collaborating with established content creators is a helpful strategy to capture a specific audience and effectively promote a brand. Just be sure to work with content creators whose values align with your brand, and whose style resonates with your target audience.

Create a deeper connection. Bite-sized videos are best when it comes to keeping viewers until the end of the video—perfect for sharing deeper narratives in order to build connections. Foster a vibrant sense of community and take viewers through your brand’s humble beginnings or bring them behind the scenes to make them feel like they are part of your journey.

Maximize Shopee Video’s creative tools. Add more fun and creativity to videos with readily available transitions and visual effects, stickers, a variety of text options, and even voice effects! Make it easier for viewers to shop by adding up to six product links so they can add to their cart in just a few clicks.

Kickstart the Shopee Video experience and take part in the 2.2 Shopee Video Festival for a chance to win your dream local vacation! Happening from February 1 to 3, 2024, simply watch videos on the platform for a chance to score round-trip flight tickets and accommodations to your local destination of choice.

So, what are you waiting for? Explore Shopee Video now and enjoy a whole new shopping experience!

Jollibee Celebrates Prestigious Anvil Awards Victories

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Jollibee, the Philippines' largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards.

Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.

Jollibee Philippines with Ripple8, Jollibee’s public relations agency

(from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8

The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.

Anvil Awards Achievements

Jollibee's outstanding entries were recognized in the following categories:

1. Title of Entry: Jollibee’s "Sarap ng Pasko"

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Gold

2. Title of Entry: Jollibee’s “Sarap ng Pasko”

Category: PR Programs – Best Use of Digital

Anvil Award: Silver

3. Title of Entry: Jollibee’s Christmas Drive-Thru Experience

Category: PR Programs – Marketing and Brand Communication

Anvil Award: Silver

4. Title of Entry: Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan

Category: PR Programs – Best Use of Influencer Marketing

Anvil Award: Silver

5. Title of Entry: My Kwentong Jollibee Mother’s Day: Louder than Words

Category: PR Programs – Best Use of Social Media

Anvil Award: Silver

Dorothy Dee Ching, Jollibee's Head of Marketing, expressed her delight and gratitude for the wins, "These awards are a testament to our Marketing team's creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and Stratworks, which produced these amazing campaigns. After a 3-year hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns."

About the Award-Winning Campaigns

Jollibee’s award-winning campaigns, such as "Sarap ng Pasko" and the Christmas Drive-Thru Experience, were centered around the joy of Filipino Christmas traditions and the spirit of giving.

Launched for the 2022 holidays, Jollibee's "Sarap ng Pasko" campaign aimed to rekindle the joy of a Filipino Christmas following two years of pandemic-subdued celebrations. The integrated marketing communications plan was kicked off by a holiday-themed video commercial featuring the megabrand’s all-time favorites Chickenjoy, Jolly Spaghetti, and Burger Steak and exciting new products.

Jollibee Philippines took home a total of 5 metals

(from L-R) Jean Vittorio Sabado, Leanne Yap, Dennis Reyes, Pamela Grace Cruz, and Elise Maog

A special feature of the campaign entailed transforming one store’s Drive-Thru into a magical spectacle via Christmas lights and décor, adding to the festive experience. Finally, a special delivery promo also allowed customers to share in the holiday gift-giving spirit by donating group meals to underprivileged families. The campaign performed well, helping Jollibee reach top of mind awareness and delivered growth sales targets to cap the year on a high note.

In the winning Jollibee Chicken Sandwich campaign, the brand demonstrated expertise in influencer marketing, maximizing brand endorsers Donny Pangilinan and Belle Mariano, also known as DonBelle, and their respective followings to create buzz, awareness, and hype for the product.

Jollibee Philippines and Ripple8

The brand also revamped its award-winning Kwentong Jollibee films, introducing #MyKwentongJollibee – featuring real stories told by the real people behind the stories. It empowered people to tell their own Jollibee story in their own words. Its Mother’s Day film, Louder than Words, narrates a heart-warming tale of a mother’s love and sacrifice for her son who was diagnosed with Autism. Viewers will see how their shared love for Jollibee enables them to connect and bond better, and also witness the sacrifices she has done to support her son’s development. The film has garnered 20M plus views to date.

All these campaigns demonstrated Jollibee's innovative approach to marketing, blending emotional storytelling with effective PR and digital strategies, thus earning various recognitions in the 59th Anvil Awards.

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About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 18 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.

HUAWEI MatePad Pro 13.2-inch and FreeClip Launch in the Philippines, Revolutionizing Creativity and Productivity

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Huawei, a global leader in technology and innovation, proudly introduces the HUAWEI MatePad Pro 13.2-inch and FreeClip, the flagship tablet and open-ear design earbuds that seamlessly blends technology, work, and creativity, in the Philippines. Potential consumers can score big deals and discounts on its first sales period from February 2 to 29, 2024, and experience the MatePad Pro 13.2-inch’s new standard of performance along with the all-new HUAWEI FreeClip launching on the same date.

Cutting-edge design: Beautiful, feather-light, and tough

The tablet incorporates a flexible OLED display, an incredibly slim and lightweight build, and an immersive screen, all encapsulating the concept of “Creation of Beauty”.

The HUAWEI MatePad Pro 13.2-inch boasts a 3:2 productivity screen ratio, setting a tablet industry record with a remarkable 94% screen-to-body ratio and an ultra-thin 3.4mm border. It is not only the narrowest border and highest screen-to-body ratio in large-sized tablets, but also one of the thinnest tablets at 5.5mm, weighing only 580g for exceptional portability.

Bringing Creativity to Life

Pair the device with Huawei’s 3rd generation M-Pencil powered by NearLink technology. The handy digital pen is equipped with over 10,000 pressure sensing levels, a first in the tablet industry, improving the accuracy and seamlessness of the stylus which means minimal delay thanks to low latency, enhanced precision, and adaptive pressure. The stylus comes with two types of nibs: a transparent nib for painting and an opaque nib for note taking, catering to a variety of creative needs.

To help users accomplish the full range of their creative pursuits, Huawei has launched GoPaint Worldwide Creating Activity. This exciting initiative rewards the best artworks made with MatePad with a creation fund of up to $5,000, encouraging a wave of creatives and innovators to explore the limitless possibilities of art with Huawei’s latest products. MatePad users can use supported applications such as Mojing Paint in crafting entries. The competition is open to all from January 5 to February 29, 2024, and can be viewed on the GoPaint page.

Portable Productivity

Transition from creative endeavors to professional work seamlessly with the MatePad Pro 13.2-inch. This tablet can transform into a portable office setup with the HUAWEI Smart Magnetic Keyboard, featuring its own touchpad with gesture control that mimics that of a laptop’s.

For multi-tasking needs, the HUAWEI MatePad Pro 13.2-inch also includes features like App Multiplier, and upgraded multi-window capabilities that can open 4 apps and 3 floating windows in one screen. This gives users a PC-like window interaction experience on a 13.2-inch large screen.

Huawei’s SuperHub technology allows you to store text, photos, videos and other data on the floating window so you can easily copy and paste from multiple apps or devices. No need to waste time switching between apps.

PC-Level Productivity with WPS

The HUAWEI MatePad Pro 13.2-inch is made to carry Huawei’s PC-level WPS Office, a digital software that is similar to the desktop versions of MS Office. With its PC-level interface, the WPS Office provides complete functions similar to what is being seen on desktops, and a user-friendly layout, making for a better and efficient professional office setup. Paired with the Magnetic Keyboard with touchpad, it allows for an easier time dragging, selecting, and editing content.

All-day Entertainment

Built to transform your audio experience, the MatePad Pro 13.2-inch is equipped with HUAWEI SOUND™. The tablet offers an exceptional audio-visual experience that will completely immerse you. It boasts enhanced capabilities for audiovisual entertainment so you can fully enjoy your shows, games, and browsing experiences.

If you’re listening on-the-go, you can also pair it with the HUAWEI FreeClip, Huawei's newest open-ear design flagship earbuds, for only PHP9,999. For its first sales period, potential consumers will be able to enjoy freebies of up to PHP4598, inclusive of a one-year loss warranty, and the HUAWEI Band 7 Watch.

Pricing and availability

Elevate your digital experience with the HUAWEI MatePad Pro 13.2-inch, available during its exclusive first sales period from February 2 to February 29, 2024.

For those seeking a classic design, the 12+256gb variant in the alluring golden black color priced at PHP 59,999, while the 12+512gb variant comes in an elegant green color priced at PHP 64,999.

As a token of appreciation to valued customers, Huawei offers exciting freebies worth up to PHP 33,894 and PHP 8,000 worth of trade-in token. The freebies include the detachable HUAWEI Smart Magnetic Keyboard, HUAWEI M-Pencil 3rd Gen, Bluetooth Mouse, HUAWEI FreeBuds Pro 2, PC-Level WPS Office, and a 1-year premium subscription to VIU.

Take advantage of flexible payment options through credit card for a convenient installment plan of up to 24 months or opt for the Home Credit option, offering a comfortable 18-month installment plan.

Level-up your creativity and productivity, and reimagine your play with the HUAWEI MatePad Pro 13.2-inch. For more information, please visit MatePad Pro 13.2-inch or visit Huawei Store, and official stores on Shopee, Lazada, and TikTok.

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About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world's population. Fourteen R&D centers have been set up in countries around the world, including Germany, Sweden, Finland, France, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables, and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. For more information please visit the following:

Facebook: https://www.facebook.com/HuaweimobilePH

Instagram: https://www.instagram.com/huaweimobileph/

Twitter: https://twitter.com/huaweimobileph

TikTok: https://www.tiktok.com/@huaweimobileph

Company sees 42% subscription revenue growth in 2023 and the end of the year realizing the 66th quarter of consecutive ARR growth

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RELEX Closes 2023 with Record Customer Growth

RELEX Solutions announced closing 2023 with remarkable growth across annual recurring revenue (ARR), customer net promoter score (NPS) satisfaction, and new customer signings. Overall, RELEX saw 42% year-over-year growth of reported subscription revenue in 2023, and in Q4 2023 realized its 66th quarter of consecutive ARR growth. This growth is attributed to new and expanded customer signings across the globe, as a variety of retailers and consumer goods companies recognize the deep value inherent in the company’s supply chain and retail planning solutions. RELEX delivers quick time to value, and has a flawless track record of successful implementations in the company’s decade-plus history.

“The bedrock of our customer promise lies in delivering measurable, impactful results, very quickly. We stand by the premise of ‘doing what we say we’re going to do’ which not only instills trust, but confidence,” said Mikko Kärkkäinen, group CEO and co-founder, RELEX Solutions. “I’m very proud of our growth this year, which is directly attributed to the lasting relationships we form with customers from day one.”

In 2023, RELEX closed nearly 200 customer deals, of which 73 were net-new customers. Some of the new customers RELEX signed in 2023 included A.F. Blakemore & Son, bp, Casey’s, Fressnapf, Koala Furniture, Obramax, OXXO, PriceSmart, United Natural Foods, US Foods® CHEF’STORE™ and 7-Eleven Australia. RELEX also saw a 31% increase in customers that chose to expand their business with RELEX to capture additional business value in 2023, which speaks to the measurable results and value customers gain working with RELEX, as evidenced by a company-high NPS rating of 61 globally. The average NPS score for a SaaS company is 41; RELEX consistently scores well above the industry average each quarter.

With the recent acquisition of Optimity, RELEX also welcomes 80+ customers across highly complex manufacturing and food and beverage industries including Blendwell, Bubbies Ice Cream, Vita Coco, and Finsbury. These customers join the roster of consumer goods companies at RELEX including Altia, Angulas Aguinaga, Atria, Hennig-Olsen, Maag Group, and Saarioinen, among others. Across retail, wholesale distribution, and manufacturing, RELEX currently has a portfolio of over 500 happy customers.

The Seeds of Success: The Story of Summer’s Blossom Garden

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It’s easy to fall in love with the dream of owning a flower shop. Just the thought of running a charming little store with bright and perfectly arranged blooms to brighten your work days is a romantic and picturesque notion.

But realistically, running a flower shop isn’t a decision to be taken lightly. The fragility of the merchandise, the need for constant freshness, and fluctuations in seasonal demand are just a few of the challenges florists face. And that’s when you’re running a brick-and-mortar store. One can only imagine the kind of logistical nightmare an entrepreneur might face when they decide to take the physical flower shop and run it entirely online.

The Vision Behind Summer’s Blossom Garden

Today, Summer’s Blossom Garden is a thriving business, best known for its beautiful orchids and for making them conveniently accessible online. But reaching this point was no small feat; it was a journey marked by resilience, strategic decisions, and a partnership that fortified the foundation of this venture.

Sheila and Crisanto Abasola, founders of Summer’s Blossom Garden

Sheila Mae Abasola, the entrepreneur behind this brand, has always been drawn to the delicate beauty of orchids. Her goal was clear: to share her love for these blooms with others. What began as a modest setup during the pandemic quickly grew into a booming online store.

The Challenges and a Guiding Hand

Running an online flower shop comes with a unique set of challenges. Concerns over maintaining the quality of blooms during transit, ensuring timely deliveries, and managing customer expectations are all magnified when operating digitally.

Sheila navigated these challenges well enough, but it was through the support of her partner, Crisanto Abasola Jr., that she was able to reach new heights in her online business. Crisanto, often working behind the scenes, became the unsung hero of Summer’s Blossom Garden, resolving many of the logistical complexities that come with running an online flower shop. His keen sense of timing, understanding of careful packaging, and route optimization were as essential as the blooms themselves. Without fanfare, Crisanto's contributions enabled Sheila to focus on the quality and artistry of her orchids, knowing the logistics side of the business was in capable hands.

The Game-Changer

Sheila and Crisanto's commitment to their budding flower business was unwavering, but they knew they needed a catalyst to truly elevate their operational capabilities.

The partnership with LBC was that turning point.

LBC's professional handling and express delivery options mean that even the most delicate blooms arrived in pristine condition, enhancing the customer's unboxing experience.

With LBC's robust logistics and reliable pickup services, Summer’s Blossom Garden could now ensure the safe and timely delivery of their orchids, vastly improving their reach and customer satisfaction. This partnership included a suite of advanced tracking and shipping options, ensuring that each delivery could be monitored from the moment it left the greenhouse until it arrived at the customer's doorstep. LBC's professional handling and express delivery options meant that even the most delicate blooms arrived in pristine condition, enhancing the customer's unboxing experience.

Furthermore, LBC's scalable solutions meant that as Summer’s Blossom Garden's demand grew, their logistics could seamlessly expand with them, allowing for an increase in order volume without compromising on the quality of service. The flexibility and reliability of LBC's services allowed Sheila and Crisanto to innovate and expand their product offerings, secure in the knowledge that their logistics backbone was strong and capable of supporting their creative aspirations and business growth.

Let LBC Propel Your Business Further. Find out how your business can achieve success with the help of LBC. Sign up now!

For more information, visit https://www.lbcexpress.com/article/the-story-of-summers-blossom-garden

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LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 1,600 branches in the Philippines, over 200 hubs & warehouses, and thousands of partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world, even during the Covid-19 Pandemic. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 70 years. Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: download the LBC App, visit www.LBCexpress.com, or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress (Facebook and X). For corporate information, visit www.LBCExpressHoldings.com