Eastern Communications Expands Reach to Roxas City’s Emerging Digital Hub

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Eastern Communications, the Philippines' pioneering telecommunications company and ICT solutions provider, continues its mission to empower more businesses across the Philippines as the company launches its services in Roxas City, Capiz. The telco provider officially expanded to the city through its “Via Eastern” launch event held on September 13, 2024, at the San Antonio Resort, Baybay, Roxas City.

Eastern Communications and Roxas City partners raise a toast for Eastern’s launch in the city. [Form L to R:] ETPI Head of Visayas Regional Operations Rafael Castellano, Capiz Halaran Chamber of Commerce and Industry Former President Dale Bernas, Capiz Local Economic Development and Investment Promotion Office Head Rio Garcia, Province of Capiz Provincial Information Officer and Spokesperson Atty. Luvim Amores, honorable Roxas City Mayor Ronnie Dadivas, Segment Marketing Head Gian Conde, Regional Sales Division Head Anthony Co, and President & CEO of Pueblo De Panay Township Jose Neri Ong.

“We have Eastern Communications, another partner locator here in Roxas City, as we aim for more practical and efficient IT solutions. As a digital city, our LGU is heavily investing on infrastructure, talents, and utilities,” said honorable Roxas City Mayor, Ronnie Dadivas, in his speech during the Via Eastern Roxas launch event. “On behalf of the city government, we in Roxas City would like to extend our gratitude to Eastern Communications, for its presence and entrance in the city,” he added.

Roxas City Mayor, Ronnie Dadivas welcomes Eastern Communications in the city.

The expansion will provide Roxas-based enterprises with access to cutting-edge digital tools and insights on how digital transformation can propel their growth in an increasingly competitive landscape. As Eastern Communications marks its presence in the area, it plans to extend its services to other cities across Capiz in the future.

"We are excited to bring Eastern Communications' services to Roxas City, supporting its growth and helping it thrive in the digital age," said Mike Castañeda, Vice President and Head of Sales at Eastern Communications. “We are proud to support Roxas City’s vision of becoming a center for business and technology through our ICT solutions by offering business-grade connectivity and digital tools that address the unique needs of the local business landscape.”

Empowering Roxas City’s evolving digital and business landscape

Eastern Communications' expansion into Roxas City aligns with the city's anticipated growth in the coming years, especially after being recognized as one of the digital cities by the Department of Information and Communications Technology (DICT) and the IT and Business Process Association of the Philippines (IBPAP).

Roxas is currently gearing up to establish the nearly 700-hectare Pueblo De Panay Township, which is expected to become the Philippines’ largest techno hub. The township project aims to generate over 40,000 jobs and boost the IT-BPM industry, the key focus area for the city. With a commitment to providing businesses with reliable and scalable digital solutions, Eastern Communications will help Roxas City achieve its goal of becoming a digital hub and fueling local economic growth.

Reliable connectivity and ICT solutions for Roxas City enterprises

With Roxas City's emerging micro, small, and medium-sized enterprises (MSMEs), the growing sectors of IT-BPM sector and tourism, Eastern Communications is ready to support businesses in driving economic development through its business-grade connectivity and customized ICT solutions. The telco provider’s expansion will bring its signature connectivity services in Roxas City, including Eastern Fiber 1, a shared high-speed fiber service designed for SMEs to ensure optimal performance during business hours, and Eastern Internet Direct Service (IDS), a dedicated internet solution tailored for uninterrupted, round-the-clock operations. These services will ensure that businesses of all sizes have access to fast, reliable, and secure internet connections, essential for day-to-day operations and growth.

Eastern Communications will also offer an array of ICT solutions, such as Network Solutions, Cybersecurity Solutions, Cloud and Data Center Solutions, and Business Applications. These services are designed to equip local businesses with the tools they need to succeed in a highly competitive and evolving marketplace. The telco provider’s entry into Roxas City fortifies its nationwide expansion through the Philippine Domestic Submarine Cable Network (PDSCN), the longest undersea fiber cable network in the Philippines spanning 2,500 kilometers. This initiative, in partnership with Globe Telecom Inc. and InfiniVAN, Inc., reinforces Eastern Communications’ mission to provide resilient and reliable internet connectivity across the country. 

To learn more about Eastern Communications’ products and services, contact 5300-7000 or visit www.eastern.com.ph.

Alfa Gargle Helps Bring Smiles Through Smile Train Philippines

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PascualLab’s Povidone-Iodine brand joins hands with Smile Train to support children with special oral health needs

Alfa Gargle, the povidone-iodine brand of one of the leading pharmaceutical companies, Pascual Laboratories, Inc. (PascualLab), proudly announces its partnership with Smile Train Philippines, to support less fortunate children with cleft lips and palates.

As corporate social responsibility is a cornerstone of PascualLab's core values, the company remains committed to supporting underserved community members through various initiatives and in partnership with various organizations and institutions. PascualLab is proud to announce a collaborative effort with Smile Train Philippines, united by a shared belief: that the path to a happy and healthy life for every child begins with a smile. Through this partnership, more children with cleft will have the opportunity to tread this journey. As part of its commitment to enhancing oral health, PascualLab seeks to help in the post-operation care of these children through Alfa Gargle. For every purchase of Alfa Gargle, a portion of the sale goes to Smile Train Philippines.

Alfa Gargle, which contains 1% Povidone-Iodine and has been clinically proven to eradicate disease-causing bacteria, based on representative bacteria tested, provides an affordable option for the treatment of individuals with sore throat, tonsillitis, and mouth sores, to help them go on with their daily activities and remain productive.

Beyond consumers, the brand also reaches out to dentists who need post-op antiseptic solutions.

With Smile Train, Alfa Gargle hopes to assist less fortunate children with cleft lips and palates, help transform their lives, build their confidence, and give them more reasons to smile. For more information about Alfa Gargle and its partnership with Smile Train Philippines, you may visit www.facebook.com/AlfaGargle.

Alfa Gargle is available in all leading drugstores nationwide and PascualLab’s official online stores:

Lazada: https://www.lazada.com.ph/shop/pascuallab

Shopee: https://shopee.ph/pascuallabstore

TikTok Shop: https://www.tiktok.com/@officialpascuallab

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

Orange & Lemons releases music video for “La Bulaqueña,” starring Miss Universe Philippines 2024 Chelsea Manalo

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Filipino alternative pop outfit Orange & Lemons has finally dropped the iconic music video of “La Bulaqueña,” featuring fellow Bulakenya and Miss Universe Philippines 2024 Chelsea Manalo.

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The award-winning Filipino band will also be staging their 25th anniversary concert next month, featuring rarities and hits from their four-album catalog

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Conceptualized and directed by constant collaborators Everywhere We Shoot, the MV showcases the parallel storylines of O&L and Manalo and how they were deeply connected together by a turn-of-the-century portraiture called Una Bulaqueña in terms of geographic affinity and influence.

The said masterpiece, which was helmed by Juan Luna y Novicio, carries an unassuming naturalness that depicts a Filipina from an elite countryside background, one who is assumed to be from Bulacan.

“The symbolic repetition of the painting deepens the narrative and signifies the theme,” Clem Castro, the lead vocalist and guitarist of seminal alternative rock outfit, Orange & Lemons, explains.

An unexpected collaboration

During her Miss Universe Philippines campaign, Chelsea Manalo’s team used “La Bulaqueña” as the background music for one of her concept photography, which mimics the subject of the Juan Luna painting. The posts from her team and fans eventually went viral on TikTok and other social media platforms, prompting the band to revive the idea of filming the song's visual narrative, with Chelsea completing the missing piece of the puzzle.

Castro shares, “Working with Chelsea was a breeze. She was a natural behind the lens and a jolly individual. A true beauty queen, both inside and out.”

Aside from Manalo, the Moonlane Gardens act also collaborated with the National Museum of Fine Arts to turn their vision into a reality. As the first band to film a music video inside the museum, O&L were able to fulfill a dream project: mixing music, culture, arts, architecture, and pageantry in a contemporary setting and theme.

“Our team and label did a couple of inquiries, and the stars aligned,” Castro reveals. “We are grateful that the National Museum of Fine Arts decided to partner with us with this project.”

25th anniversary concert

Aside from the release of “La Bulaqueña” MV, Orange & Lemons recently announced their upcoming heafline show, aptly titled “Now & Then: Orange & Lemons 25th Anniversary Concert, happening on October 18, 2024, from 7 p.m. onwards. at the Metrotent Convention Center in Pasig City.

The award-winning four-piece band is slated to perform a three-hour set featuring some of their most notable songs—crowd pleasers, critical favorites, and rarities—from their generation-defining, four-album catalog.

The highly anticipated event aims to celebrate the band’s incredible journey from their indie beginnings (Love in the Land of Rubber Shoes and Dirty Ice Cream) to their mainstream success (Strike Whilst the Iron Is Hot), from their psychedelic era (Moonlane Gardens) to their Tagalog-flavored pivot (La Bulaqueña), all leading up to a discography that exudes with daring intimacy and ambition.

In an open letter posted two weeks ago, O&L expressed utmost appreciation to the fan’s unwavering support and passion for their music.

“Reaching this quarter-century milestone feels like a dream come true, and it’s a testament to the incredible community that surrounds us,” shares Clem Castro, the lead vocalist and guitarist of seminal pop-rock outfit, Orange & Lemons. Each chord we strummed, each lyric we penned, and every note we sang has been made richer by your enthusiasm and love. You’ve been with us through the highs and lows. From our beginnings as truggling artists, to our rise to fame, the heartaches of disbanding and a decade of quiet moments, the reformation and new releases. We couldn’t have done it without you.”

For this game-changing concert, the Lihim act also promises a diverse selection of songs from their wide-spanning discography that define different eras and stages of their career. “We normally play short sets on the big stage all over the country, leaving out most of our catalog in favor of more popular ones. For this concert, we want to bring to the big stage and perform live, if not all, a majority of songs from our past 4 albums. Expect us to perform and tell our story for over 3 hours!”

Aside from the main show, fans can also access the Meet and Greet segment of the concert, where they not only get a chance to interact and shake hands with the band, but also experience a special set featuring songs and covers that didn’t make it to the final cut of the 3-hour set.

"NOW AND THEN" 25th Anniversary Concert is produced by Orange & Lemons and Lilystars Records, in cooperation with GNN Entertainment Productions. This event is sponsored by JB Music, Marco Polo Hotel, David's Salon, Fisherman's Friend, Suit It Up Manila, Unknown13 Pub, and Welcome Home Café.

Tickets are available at https://orangeandlemons.helixpay.ph with the following tiers:

• General Admission (PHP 2,000) - access to the concert

• VIP (PHP 2,500) – access to the VIP section and access to the Meet and Greet

• SVIP (PHP 3,500): access to the VIP section, access to the soundcheck and the Meet and Greet, and limited-edition merchandise

Your new health and lifestyle partner: vivo unveils Watch 3 with 16-day battery life

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vivo has taken a bold step into the wearable tech world with the introduction of its first-ever smartwatch, the vivo Watch 3, on September 18, 2024.

The grand unveiling occurred alongside the launch of the vivo V40, marking a significant milestone for the brand.

The announcement was made by vivo HQ representative Phil Zong, who introduced this highly anticipated smartwatch packed with innovative features designed to enhance users' everyday lives.

New standard in smart wearables

The vivo Watch 3 boasts a range of advanced health and connectivity features, delivering a seamless experience to users. Its Multi-Channel Star Ring Health Monitoring system offers precise and comprehensive health tracking.

Equipped with 8-channel heart rate and 16-channel blood oxygen monitoring, it ensures accurate detection of vital health data. Additional features include stress monitoring, noise detection, sleep monitoring with a silent mode, and access to over 100 sports modes, making it the perfect companion for health enthusiasts.

Connectivity is at the forefront of the vivo Watch 3's capabilities. It supports cross-device interconnection, allowing users to pair it with their vivo phones to manage calls, music, and more directly from their wrists. This enhanced interactivity ensures that users can stay connected and in control, no matter where they are.

One of the standout features of the vivo Watch 3 is its remarkable 16-day battery life. This ultra-long battery life guarantees uninterrupted use for over two weeks without needing a recharge. From daily commutes to weekend adventures, this smartwatch ensures users can stay connected and active without the need for frequent recharging.

The vivid AMOLED display offers multiple watch face options, enabling users to switch styles effortlessly. Its lightweight design, weighing only 36 grams, ensures maximum comfort for all-day wear.

Additionally, the vivo Watch 3 is NFC-enabled, allowing users to store up to four access cards on their wrists.

Powered by vivo BlueOS and designed for style

Running on vivo's self-developed BlueOS, the vivo Watch 3 offers an intuitive, smart wrist experience with its negative one-screen. This new operating system ensures a smooth and responsive user interface.

The watch features a trendy, borderless 3D large curved glass design, complemented by interchangeable bands. Available in Asteroid Black and Moonlight White, it caters to various style preferences, seamlessly transitioning from casual to formal settings.

Affordable pricing for wellness and style

Hazel Bascon, vivo Philippines Vice President of Sales, revealed the pricing of the vivo Watch 3 during the vivo V40 Grand Launch.

She emphasized the affordability of this feature-packed wearable, stating, "And just like the V40, we’ve made it incredibly affordable. The Asteroid Black variant is priced at Php 13,999, while the Moonlight White is available for Php 14,999. It’s a stylish, feature-packed wearable that brings health and technology right into your wrist without breaking the bank."

Power your smart life now with vivo Watch 3! It is available for purchase in any vivo concept store and kiosk nationwide. Customers can also take advantage of installment plans through Home Credit, with up to 18 months of installment options.

With the launch of the vivo Watch 3, vivo is making a bold statement in the wearable market, offering a smartwatch that combines cutting-edge health monitoring, long battery life, and style at an accessible price point.

Celebrate Adulting Wins at the Pasta Happy Hour with the New Creamier and Meatier Del Monte Carbonara Pasta Sauce

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Raise those forks and toast to the small victories of adulting because it’s time for a celebration of epic proportions! The Del Monte Pasta Happy Hour is here, and it’s all about savoring those little wins with joy, and, of course, pasta. Whether it’s a recent work promotion, a personal milestone, or simply making it through a challenging week, there’s no better way to reward oneself than with the creamier and meatier goodness of the new Del Monte Extra Creamy Carbonara Pasta sauce!

Del Monte Extra Creamy Carbonara Pasta Sauce

Unveiling the New Creamier and Meatier Del Monte Carbonara Sauce

It’s not just any carbonara sauce – it’s a leap forward in creaminess and meaty goodness. With its new and improved taste, it's the ticket to crafting mouthwatering and restaurant-quality pasta dishes that taste like a celebration. Versatile in sizes of 200g and 400g, convenient to buy from any grocery stores, and easy-to-use, whipping up a classic, Asian-flavored or fusion-style carbonara will surely impress when sharing adulting wins with the people who made it possible.

Pasta Happy Hour Highlighted: Fun, Games and Pasta Galore

The Pasta Happy Hour was a by-invitation only fun event for promo winners and select media at the Metropolitan Museum of Manila, Bonifacio Global City, Taguig and was live streamed on Del Monte’s official social media accounts.

One of the memorable activities was the pasta roulette for a chance to win exciting prizes, including exclusive Kitchenomics Cookbooks, mittens/aprons and kitchen equipment. There was a Pasta Gallery which featured pasta dishes and pizzas made of Del Monte Extra Creamy Carbonara. The Chicken & Mushroom Truffle, Beef Stroganoff, Salmon Creamed Spinach Lasagna, Shrimp & Pesto Cream Pasta and Four Cheese Mini Bacon Pizzas were highly-raved.

 Fun Moments at the Del Monte Pasta Happy Hour

Exciting Games at the Del Monte Pasta Happy Hour

A pasta-themed photo booth, rib-tickling performances of SPIT Manila, meet-and-greet with social media influencers and participants expressing their love for Del Monte Carbonara pasta enlivened the festivities. Ivan King, Del Monte’s Group Brand Manager, was also present for more fun and surprises.

Bring the Pasta Happy Hour experience at home, where every bowl of pasta is a tribute to achievements. So, here’s to celebrating adulting wins with Del Monte Extra Creamy Carbonara—because every success, big or small, deserves a delicious reward! To explore recipes, visit https://kitchenomics.com/