COCONUTPhilippines: Empowering Coconut Farmers and Entrepreneurs Through the CFIDP

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The Department of Trade and Industry-Bureau of Marketing and Development Promotions Office (DTI-BMDPO), in collaboration with key government agencies, proudly presents the first-ever COCONUTPhilippines Trade Fair (CTF), scheduled from December 2 to 4, 2024, at Megatrade Hall 1, SM Megamall, Mandaluyong City.

This landmark event is a vital component of the Coconut Farmers and Industry Development Plan (CFIDP), guided by Republic Act (RA) 11524, also known as the Coconut Farmers and Industry Trust Fund Act. The CFIDP reaffirms the government’s dedication to supporting coconut farmers, especially the marginalized, by creating income opportunities, reducing poverty, and fostering social equity. Serving as a blueprint for sustainable development, the CFIDP emphasizes improving the coconut industry’s competitiveness, driving inclusive growth, and expanding market potential for Philippine coconut products.

A Platform for Growth and Innovation

The COCONUTPhilippines Trade Fair is designed to be a premier platform for showcasing the vast potential of Philippine coconut-based products while exploring innovative industry directions. The event will gather farmers, MSMEs, institutional buyers, and key stakeholders for sourcing opportunities, order-taking, and collaborative discussions. It will also feature product launches, market testing, benchmarking, business matching, negotiations, and direct selling.

Notable highlights include the launch of the COCONUTPhilippines brand and the unveiling of the COCOMania mascots.

Strengthening the Coconut Industry

The DTI demonstrates its commitment to the CFIDP through the implementation of research, marketing, and market promotion sub-programs. With the support of the BMDPO, the agency has successfully integrated coconut-based products through special settings in flagship trade shows such as the National Food Fair and National Trade Fair, creating opportunities for coconut farmers to connect with consumers and business partners while enhancing public awareness of these products in the domestic market.

The COCONUT Philippines Trade Fair, the first stand-alone event of its kind, was developed in partnership with the Philippine Coconut Authority (PCA) and 14 inter-agency stakeholders. The fair celebrates and empowers coconut farmers across Luzon, Visayas, and Mindanao, showcasing the efforts of 90 exhibitors who will present a diverse array of food and non-food coconut products for both local and international markets.

In line with the ongoing promotional campaign, a domestic market research initiative is also underway. This initiative aims to assess demand and consumption trends for coconut-based products, particularly in the food and beverage sectors. It also seeks to provide insights into economic factors driving consumer behavior and identify growth opportunities that directly benefit program beneficiaries.

Creating Awareness Through Collaboration

The CFIDP is a collaborative effort led by 14 government agencies, each playing a critical role in the development of the coconut industry:

·      Philippine Coconut Authority (PCA): Lead agency for program implementation.

·      Department of Agriculture (DA): Focuses on intercropping, livestock integration, and farm diversification.

·      Department of Trade and Industry (DTI): Promotes enterprises, product development, and market access.

·      Department of Science and Technology (DOST): Provides research and technology support for improved coconut varieties and innovations.

·      Department of Public Works and Highways (DPWH): Enhances farm-to-market infrastructure.

·      Technical Education and Skills Development Authority (TESDA): Offers skills training for farmers and industry workers.

·      Commission on Higher Education (CHED): Supports educational programs related to coconut agriculture.

·      Cooperative Development Authority (CDA): Strengthens coconut farmer cooperatives.

·      Land Bank of the Philippines (LBP): Provides credit and financial support.

·      Development Bank of the Philippines (DBP): Finances industry projects.

·      Philippine Crop Insurance Corporation (PCIC): Protects farmers with crop insurance.

·      Philippine Center for Postharvest Development and Mechanization (PhilMech): Promotes post-harvest technologies.

·      Bureau of Animal Industry (BAI): Supports livestock integration and animal health.

·      Agricultural Training Institute (ATI): Conducts training on good agricultural practices.

 

Event Details

·      Dates: December 2–4, 2024

·      Venue: Megatrade Hall 1, SM Megamall, Mandaluyong City

·      Admission: Free and open to the public

Be part of the movement to elevate the Philippine coconut industry at the 1st COCONUTPhilippines Trade Fair and experience the future of coconut innovation.

For more information about DTI initiatives supporting MSMEs, follow DTI-BMDPO on Facebook, Instagram, and Twitter. For inquiries, email BMDPO Director Marievic M. Bonoan at bmdpo@dti.gov.ph.

Abbott Continues its Fight Against Malnutrition in the Philippines by Partnering with Rotary Club of Manila

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•  Abbott and Rotary Club of Manila (RCM) collaborate to help address malnutrition in underserved children
•  Abbott will provide screening tools, educational resources and training to RCM volunteers to help identify, address and prevent malnutrition risk in children

Abbott announced a collaboration with Rotary Club of Manila (RCM) to continue its fight against malnutrition in the Philippines. Through the collaboration with RCM, Abbott will contribute tools and trainings to help RCM volunteers—including high school and college students, social workers and teachers — better respond to the critical nutrition needs in their communities and connect children at risk of stunting to resources in the healthcare system.

Abbott and the Rotary Club of Manila joined forces during the MOA signing event held at the Manila Polo Club to solidify their partnership to beat malnutrition. The event was led by RCM President Jujut Enriquez (seated left) and Abbott General Manager Mike Escobar (seated right). Also present were (standing, left to right) Jason Bogovich, Co-chairman of the disease prevention and treatment committee and sergeant at Arms, Dr John Cutter, Co-chairman of the disease prevention and treatment committee and deputy sergeant at Arms, Dr. Jose Dimaano, nutrition medical director for Asia Pacific at Abbott, and Sharon Mak, director of public Affairs for Asia Pacific at Abbott. Through this collaboration, Abbott will train RCM volunteers on how screening can address malnutrition and childhood stunting.

In the Philippines, 1 in 4 children under five years of age are stunted or short for their age.1 Stunting – a prevalent form of malnutrition – can have long-term effects on cognitive development, school achievement and economic productivity in adulthood. Addressing malnutrition starts with regular screening and early identification of children at risk.

''Fighting malnutrition requires joint efforts between the public and private sectors, and local institutions that support the communities, such as the alliance that we have signed today,'' said Eduardo 'Jujut' V. Enriquez III, president of Rotary Club of Manila. ''By leveraging our collective resources, we can foster healthier communities and help detect children at risk for malnutrition early so they can get access to important nutrition care.''

Taking a different approach

This partnership, a part of the Abbott Center for Malnutrition Solutions (ACMS) initiative, empowers communities in the Philippines to improve children's health through early malnutrition detection and timely nutrition intervention, with a focus on reducing and preventing childhood stunting.

Dr. Jose Dimaano, nutrition medical director for Asia Pacific at Abbott, and Sharon Mak, director of public affairs for Asia Pacific at Abbott, led the Rotary Club of Manila Volunteer's Training on Malnutrition Screening & Education. The training, which included student and teacher volunteers, focused on equipping participants with the knowledge and skills to effectively screen for malnutrition and how to educate their communities.

''Good nutrition plays a critical role in addressing malnutrition, which is why Abbott has focused on improving nutrition for decades through our innovations and by applying our science and expertise in collaboration with others,'' said Dr Jose Dimaano, nutrition medical director for Asia Pacific at Abbott. ''Through this partnership, we are empowering RCM volunteers with simple tools to solve one of the world’s biggest health challenges.''

Abbott will equip and train RCM volunteers to use screening tools, including height charts and the Mid-Upper Arm Circumference (MUAC) z-score tape, to help identify malnutrition risk in children starting with two barangays in Metro Manila. The MUAC z-score tape is a simple device that resembles a traditional tape measure and includes age-specific, color-coded indicators that indicate if a child is at risk of malnutrition.

During the training, volunteers had the opportunity to try hands-on use of MUAC (mid-upper arm circumference) tape, a key tool in malnutrition screening. This session highlighted the importance of using simple tools like height charts and MUAC z-score tape to identify children at risk of stunting and malnutrition, marking a crucial first step in addressing this critical health issue.

Through training RCM volunteers, Abbott is building the capacity to screen for and identify malnutrition at the community or household level, helping to ease some of the burden on healthcare systems. This initiative empowers families to identify children at risk so they can connect with healthcare professionals for appropriate support.

Abbott and RCM will also educate families and children about the nutritional value of common foods and guide them toward making healthier choices. The curriculum will include practical lessons on meal planning, understanding food labels, and preparing affordable, nutritious meals using locally available ingredients.

Dr. Jose Rodolfo Dimaano, Jr., nutrition medical director for Asia Pacific at Abbott, demonstrates how to properly use a growth chart. As part of the Rotary Club of Manila (RCM) and Abbott’s partnership to fight malnutrition, Abbott will provide tools, materials, and training to RCM volunteers to help identify children at risk of malnutrition and stunting, as well as deliver appropriate nutrition interventions.

This collaboration builds on Abbott’s Growth Watch initiative, which aims to identify childhood malnutrition and stunting early through growth monitoring and nutrition education. Since 2021, the Growth Watch initiative has measured and educated more than 161,000 children and families. This work will also contribute to Abbott’s 2030 Sustainability Plan ambition to transform care for malnutrition, chronic disease and infectious diseases, with a goal to improve the lives of 3 billion people a year by decade’s end.

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About Rotary Club of Manila

Rotary is a global network of more than 1.2 million neighbors, friends, leaders, and problem-solvers who see a world where people unite and take action to create lasting change – across the globe, in our communities, and in ourselves. The Rotary Club of Manila is the first and oldest Rotary Club in Asia.

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Connect with us at www.abbott.com and on Facebook, LinkedIn, Instagram, X and YouTube.

Discovery Resorts Brightens the Holidays with Enchanting Christmas Tree Lighting Ceremonies

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The Discovery Resorts marked the start of its festive season with captivating Christmas tree lighting ceremonies across its properties. With unique themes and heartfelt celebrations, each event showcased the joy and togetherness that define the holidays.

Under the theme "Whimsical Holidays," Discovery Boracay and Discovery Coron brought to life a Polynesian-inspired celebration filled with vibrant performances and heartfelt community-driven initiatives. Infused with the spirit of the sea, the warmth of the islands, and the magic of the holidays, the Tree Lighting ceremony began with a captivating tale. The storytelling wove a narrative of how all things return to nature, celebrating the timeless cycle of life. This enchanting theme was reflected in the Christmas tree itself, adorned with delicate blooms and vibrant flowers that symbolized growth, renewal, and the beauty of nature's resilience. It stood as a radiant centerpiece, blooming with the magic, wonder, and joy of the season.

Tree Lighting Ceremony at Discovery Boracay with Bogart and Bella, the resort mascots.

Discovery Boracay Christmas Tree.

Ati Choir.

As we lit the tree of Discovery Boracay, the air was filled with heartwarming performances from the employees and the Boracay Ati Choir. Established in 2005, the Boracay Ati Choir was born from a shared passion for music and faith. Encouraged to join the choir of Our Lady of the Most Holy Rosary Parish in Balabag, young members of the Ati community—ranging from primary students to high schoolers—have carried on this heartfelt tradition ever since. The choir has become a symbol of cultural pride and youthful artistry showcasing their vibrant spirit.

Adding a personal touch to their performances, they even sing original songs composed by a talented member of their community, sharing stories and melodies unique to their heritage.

A Festive Light Display at Balay Discovery, the staff house of Discovery Boracay.

The celebration continued at Discovery Balay, the staff house grounds of Discovery Boracay, adorned with festive lights and vibrant Christmas elements for the Boracay community to enjoy. Special guests during the activity included Malay Mayor Floribar Bautista, Rev. Fr. Francis Bolivar, and Re. Fr. Jogie Esmeralda.

Timmy + George with Discovery Coron staff.

Meanwhile, guests at Discovery Coron experienced a magical evening of festive tunes, Polynesian-inspired dances, and a sumptuous buffet dinner at Firefish Restaurant. Celebrity guest Sam Pinto and her daughter Mia joined the celebration, adding a special touch to the tree-lighting festivities. Live music by the Center Stage Band carried the evening into an atmosphere of joyful cheer.

Discovery Samal’s Whimsical Dreamland.

In Davao, Discovery Samal invites you to step into a Whimsical Dreamland—a breathtaking transformation that turns the resort into a spectacular holiday escape filled with enchantment and joy.

The event kicked off with a grand parade led by a Drum and Lyre ensemble, with performers in colorful costumes bringing the carnival to life. Guests were treated to stirring musical performances by multi-gold medalists JETZ Tacsanan and Alexis Ritz Labaya by Muzic’sKool. At the heart of this magical celebration is a life-sized gingerbread castle, surrounded by dazzling installations that serve as the perfect backdrop for creating unforgettable holiday memories.

The spirit of a carnival comes alive as Discovery Samal brings people together to share laughter, celebrate life, and bask in the joy of the holidays. With a sense of wonder and playfulness, Whimsical Dreamland is Discovery Samal’s way of embracing the festive season.

The lighting of the tree was accompanied with an array of delectable holiday treats and enchanting Christmas-inspired culinary delights, the evening unfolded like a dream. A spellbinding musical performance set the tone, culminating in a magical journey through Discovery Samal's Whimsical Dreamland. At its heart stood a breathtaking life-sized gingerbread castle, surrounded by festive installations that created the perfect backdrop for capturing the wonder of the holiday season.

The ceremonies celebrated not just the joy of the season but also the values of kindness and giving back. Each property featured unique entertainment, local partnerships, and opportunities for guests to immerse themselves in the spirit of Christmas.

Discovery Boracay, Discovery Coron, and Discovery Samal are offering a variety of holiday packages to make this season even more special for you and your family.

For more information, visit each property’s websites: discoveryboracay.com for Discovery Boracay, discoverycoron.com for Discovery Coron, and discoverysamal.com for Discovery Samal.

Teleperformance advocates children’s rights, supports anti-child labor program in partnership with Philippine Labor Department

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As part of its firm commitment in upholding Human Rights across the communities where it operates, Teleperformance (TP), global leader in digital business services, partnered with the Department of Labor and Employment (DOLE) to support over 50 families in northern Mindanao, Philippines as part of Project Angel Tree.

Teleperformance in the Philippines, in support of Project Angel Tree, contributed essential items to children and their families in Barangay Mambuaya, Cagayan de Oro City.

Project Angel Tree, an initiative dedicated to preventing and eliminating child labor, provides critical aid to families in Barangay Mambuaya, Cagayan de Oro City. TP contributed essential items, such as school supplies, hygiene kits, and food.

The recent community event also held discussions to raise awareness on the basic rights of children and the protection of minors from exploitative labor.

Chief Executive Officer Rahul Jolly continues to support the program’s goal to end child labor, stating, “We at Teleperformance recognize our role in combatting exploitation wherever it may be. Child labor is a persistent and devastating problem in society, and we each have a role to play in ending it. Teleperformance in the Philippines is proud to support programs that align with our values. We are honored to be part of Project Angel Tree.”

“Helping our communities goes a long way, even in our smallest gestures,” added Chief People Officer Jeffrey Johnson. “Efforts such as Project Angel Tree highlight the impact of these efforts on the lives of the future generation. We are thankful to DOLE for the opportunity to help the children, both in the long- and short-term.”

The event culminated with the awarding of a Certificate of Appreciation from DOLE Region X (Cagayan de Oro Field Office) to Teleperformance Philippines, recognizing the company’s contributions to supporting children and families in Barangay Mambuaya.

The initiative is part of Teleperformance Philippines’ broader commitment to corporate social responsibility through the Citizen of the World (COTW), its corporate social responsibility arm. Earlier this year, COTW Philippines supported Kythe Foundation’s Summer Nature Camp 2024 for children with chronic illnesses.

For more information about Teleperformance and its commitment to various initiatives, please visit www.teleperformance.com.

Smart rolls out TNT 5G Max in Taguig

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PLDT’s wireless subsidiary, Smart Communications, Inc. (Smart), is upgrading the 5G experience for ordinary Filipinos through its value mobile brand, TNT, with the launch of 5G Max—a boosted network experience that delivers faster speeds and more reliable connectivity for subscribers.

A big step toward TNT’s thrust to bring the many benefits of 5G technology to the masses, the TNT 5G Max experience is initially available at the Bonifacio Global City in Taguig and its surrounding areas - a bustling area of people from all walks of life, including office workers, college students, entrepreneurs, and tourists, among others.

Powered by TNT 5G Max, subscribers can experience seamless connectivity as they go about their daily online activities like upload and download heavy files instantly, staying active on their productivity apps, streaming their favorite shows in ultra-high definition without interruption,and play high-bandwidth mobile games without lag.

“Ramdam ko talaga ang bilis ng TNT sa Taguig kasi di ako nag-la-lag sa app. Mahalaga ito sa trabaho ko bilang rider para tuluy-tuloy ang biyahe," said Aaron Blanquera, 39, a ride-hailing app driver who has been a TNT user for two years now.

"Mahilig talaga ako mag-FB at TikTok tuwing break, at napansin ko na mas mabilis nang mag-load ang videos sa phone ko," said Krissian Levi Sindico, 28, who works in a BPO company in Taguig and has been a TNT user for five years.

“TNT 5G Max strengthens our mission of bringing ‘saya’ to the masses powered by the latest innovations. We look forward to rolling this out to more areas across the country so more Filipinos can benefit from our superior 5G experience. It will be simply amazing,” said Lloyd R. Manaloto, TNT Group Head.

TNT 5G Panalo Phone for only P3,990

To make the 5G Max experience even more accessible, TNT unveiled the new TNT 5G Panalo Phone, the most affordable 5G smartphone in the Philippines for only Php3,990.

Now available at accredited retailers nationwide, the TNT 5G Panalo Phone is compatible with 5G to provide users with faster speeds, more reliable connectivity, and better quality of service.

Built for everyday use, the TNT 5G Panalo Phone runs on Android 14 and is powered by an Octa-Core processor with 4GB RAM and 64GB storage, expandable up to 512GB, ensuring smooth multitasking for work, school, and entertainment. It also has a 13MP rear camera and 5MP front camera for taking sharp photos and clear video calls.

The TNT 5G Panalo Phone is perfect for Filipinos from all walks of life to enjoy a faster, smoother, and reliable mobile experience at a very affordable price. Young professionals, call center agents, riders, and college students can rely on it to stay productive and entertained - from streaming high-resolution movies and series on the go, navigating online maps in real time, or attending online classes and virtual meetings.

Best Paired with Saya All 99 and Unli 5G 75

Subscribers who plan to purchase the TNT 5G Panalo Phone can unlock its full potential by topping up with TNT’s Saya All 99 or Unli 5G 75 promos.

With TNT Saya All 99, users get 6GB of open access data, unlimited access to Facebook, Messenger, TikTok, and Mobile Legends: Bang Bang, as well as unlimited calls and texts to all networks, all valid for 7 days.

Subscribers can also rely on TNT Unli 5G 75, which offers unlimited 5G data for 1 day.

TNT is powered by Smart’s award-winning mobile network.To learn more about TNT’s affordable offers, follow TNT’s official accounts on Facebook, X, YouTube, and TikTok..#