Building a Culture of Care: SM Cares Opens Human Milk Depots for Breastfeeding Advocacy

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SM Cares, the corporate social responsibility arm of SM Supermalls, in partnership with the Department of Health (DOH), Dr. Jose Fabella Memorial Hospital, and the Human Milk Bank Association of the Philippines (HMBAP), has officially launched the groundbreaking SM Human Milk Depot Initiative. The partnership was inaugurated on February 19, 2025, with special messages from key representatives at SM City San Lazaro.

A milestone for maternal and child health! SM Cares, in partnership with the Department of Health (DOH), Dr. Jose Fabella Memorial Hospital, and the Human Milk Bank Association of the Philippines (HMBAP), officially launches the SM Human Milk Depot Initiative at SM City San Lazaro. This initiative empowers breastfeeding mothers and ensures infants in need receive life-saving donor milk.

Empowering Communities, Saving Lives

Breastfeeding is critical to maternal and child health, yet many mothers face challenges in providing sufficient milk for their infants due to medical or circumstantial limitations. The SM Human Milk Depot Initiative seeks to address this gap by ensuring the availability of safe, nutritious donor human milk, particularly during emergencies and disasters. The donated milk will be processed and distributed through accredited Human Milk Banks, reaching the infants who need it most.

“The Human Milk Depot initiative is a vital step towards achieving several of the United Nations Sustainable Development Goals, particularly SDGs 2 and 3 — eliminating hunger, improving nutrition, and promoting health and wellness. Our goal is to make breastfeeding more accessible, not only for current breastfeeding mothers but also for those considering breastfeeding. By establishing a milk depot inside our malls, we are taking a significant step toward this objective." said Atty. Pearly Joan Jayagan Turley, Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women & Breastfeeding Mothers. "This milestone initiative reflects SM’s continuing commitment to fostering safe spaces and advocating for maternal and child health, and we will ensure that it expands across the nation, serving mothers and children all around the country."

Championing maternal and child health --- Atty. Pearly Joan Turley, SAVP for Corporate Compliance and Program Director for SM Cares, reaffirms commitment to breastfeeding advocacy.

Mothers attentively listen as health experts provide a briefing on proper breastfeeding practices and human milk donation at the SM Human Milk Depot.

Strengthening a Culture of Breastfeeding Advocacy

Aligned with the Expanded Breastfeeding Promotion Act of 2009, the SM Human Milk Depot Initiative reinforces SM Supermalls’ mission of being “A Mall for All.” Through partnerships with health institutions, the program promotes breastfeeding awareness and supports mothers by offering facilities and programs that cater to their needs.

During the launch event, Usec. Mary Ann Palermo-Maestral of the Public Health Services Cluster and Dr. Estrella Jusi, President of the Human Milk Bank Association of the Philippines, commended SM Cares for its leadership in this critical advocacy. “This partnership exemplifies what can be achieved when the public and private sectors work together to support maternal and infant health,” said Usec. Maestral.

A health professional explains the safe collection and storage of human milk at the SM Human Milk Depot.

Breastfeeding advocates donate human milk, helping ensure that premature and medically vulnerable infants receive the essential nutrition they need to thrive.

Looking Ahead: Expansion and Community Engagement

The initiative will initially roll out in two pilot locations, with plans for expansion to additional SM malls based on the program’s success. Beyond the depots, SM Cares will also strengthen its community engagement efforts, raising awareness about the importance of breast milk donation and fostering a culture of care and advocacy.

Impacting Lives One Drop at a Time

The launch of the SM Human Milk Depot Initiative marks another significant milestone in SM Cares’ Women and Breastfeeding Advocacy program. The initiative is expected to increase participation in breast milk donation, improve infant health outcomes, and promote breastfeeding-friendly communities across the Philippines.

“We envision a future where every child has the opportunity to grow and thrive, and every mother feels supported and empowered in her breastfeeding journey,” said Atty. Pearly Turley.

A sample of donated human milk collected at the SM Human Milk Depot is carefully stored, ensuring it remains safe and ready to nourish premature and medically vulnerable infants.

Breastfeeding mothers receive certificate of donation, honoring their vital contribution of liquid gold at the SM Human Milk Depot.

For more information about the SM Human Milk Depot Initiative and how you can contribute to this life-saving program, visit SM City San Lazaro and SM City Manila, and follow SM Cares’ social media channels for updates on when the program will be available soon.

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About SM Cares

SM Cares is the corporate social responsibility arm of SM Supermalls, focusing on initiatives that promote inclusivity, sustainability, and community development. Through programs supporting women, children, and marginalized groups, SM Cares strives to create meaningful and lasting impacts across the Philippines.

About the Human Milk Bank Association of the Philippines

The Human Milk Bank Association of the Philippines is a national organization dedicated to ensuring the safe collection, storage, and distribution of human milk. Partnering with health institutions and advocates, HMBAP champions maternal and infant health through innovative and sustainable solutions.

Club Punta Fuego Regatta: Elevating Nasugbu, Batangas as a Premier Global Water Sports Destination

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Reaffirming Nasugbu, Batangas as a prime destination for world-class water sports, MVP-led Landco Pacific Corporation proudly presented the prestigious 22nd Annual Club Punta Fuego Regatta for the fifth consecutive year since 2021.

“We aim to establish Nasugbu, Batangas as a premier hub for elite sailing and water sports, attracting an affluent community of sailing enthusiasts, sports aficionados, and global tourists,” shared Gerard Peñaflor, Vice President for Commercial and Customer Experience of Landco Pacific Corporation.

“In line with the Department of Tourism’s vision and in collaboration with the residents of our luxury developments—Terrazas de Punta Fuego and Peninsula de Punta Fuego—we are committed to crafting extraordinary experiences that further elevate the country’s status as a leading water sports destination,” Peñaflor added.

This aligns with the Department of Tourism (DOT)’s mission to position the Philippines as a global water sports hub. “Just as the country is celebrated internationally for its rich marine biodiversity and world-class diving spots, we envision the Philippines as a premier playground for water sports,” said DOT CALABARZON - Regional Director Marites T. Castro.

“With our breathtaking islands, picturesque coastlines, warm hospitality, and ideal wind conditions, this vision is well within reach. We also look forward to restoring and strengthening our partnership with the sailing community to further promote this sport among Filipinos,” she added.

The Club Punta Fuego Regatta: A Celebration of Sport, Prestige, and Community

One of the country’s longest-running yachting competitions, the two-day Club Punta Fuego Regatta has become a hallmark event in Southern Luzon’s sports tourism scene. This exclusive regatta brings together a distinguished group of sailing aficionados—business leaders, entrepreneurs, and influential figures—who, beyond their professional pursuits, are passionate seafarers driven by adventure, competition, and camaraderie.

For the Overall-Cruising competition, Pablo Lobregat’s Despacito emerged as the champion and was followed by Eric Nicolas’ Dantes, Renato Ticzon’s Papaya and Richard Mcgonegal’s Neptunus III, from second to fourth place. In the Ocean Multi-Hull race, Roman Azanza’ Tututango bagged first place and Mochu Garcia’s Cariño came in second.

Co-organized by the Philippine Inter-Island Sailing Foundation (PHINSAF) and Club Punta Fuego, the races unfold against the stunning backdrop of Landco Pacific’s premier seaside developments—Terrazas de Punta Fuego and Peninsula de Punta Fuego. These elite enclaves provide the perfect setting for thrilling competitive sailing, further reinforcing Nasugbu’s prestige in the world of water sports.

Punta Fuego: A Legacy of Prestige and Investment

For over 30 years, Landco Pacific Corporation has been at the forefront of luxury seaside development, with Peninsula de Punta Fuego—an 88-hectare exclusive residential resort community—standing as its flagship project. Located just a two-hour drive from Metro Manila, Punta Fuego has become synonymous with prestige, offering an unmatched blend of privacy, luxury, and high-value real estate.

Since its inception in the 1990s, Punta Fuego has witnessed property value appreciation exceeding 1,000%, making it one of the most lucrative investment locations in the country. The community boasts world-class amenities, including a marina, a championship golf course, top-tier water sports facilities, and an exclusive membership resort—Club Punta Fuego.

Inspired by Fisher Island in Miami, Florida, Club Punta Fuego seamlessly blends contemporary luxury with nature’s beauty. The Spanish-Mediterranean-inspired resort features 15 elegantly designed rooms and 33 casitas, all offering plush accommodations, spacious bathrooms, and breathtaking views of the West Philippine Sea.

Beyond its sophisticated lodging, the resort provides an array of indulgent experiences—seaside dining with sunset views, infinity pools that stretch to the horizon, and a tranquil spa retreat—creating the perfect haven for those seeking relaxation and adventure in equal measure.

The Residences at Terrazas de Punta Fuego: A Rare Opportunity to Own a Piece of Paradise

Marking the final opportunity to be part of the exclusive Punta Fuego community, Landco Pacific introduces The Residences at Terrazas de Punta Fuego—a luxury beachfront condominium designed for discerning investors and homeowners.

Comprising three low-density clusters, The Residences offers one- to three-bedroom apartments with panoramic views of Nasugbu Bay, a seamless blend of Spanish Mediterranean and Asian Tropical architecture, and direct access to 800 meters of pristine white sand beach.

Each unit boasts expansive living spaces, high ceilings, large windows, and private balconies, ensuring breathtaking ocean vistas and a serene, exclusive environment. Complemented by world-class amenities—including a Lobby Lounge, Garden Courtyards, a function room, a swimming pool, a spa, and a sauna—The Residences embodies the pinnacle of luxury coastal living.

Backed by Punta Fuego’s track record of more than 1,000% value appreciation, The Residences presents a highly lucrative investment opportunity with the potential for exceptional returns and a lasting legacy.

Homeowners and visitors will also enjoy unparalleled views of the annual Punta Fuego Regatta and other elite water sports events—making The Residences not just a home but a front-row seat to the grandeur of Nasugbu’s premier sailing spectacle.

For more information about Landco Pacific Corporation, renowned for pioneering premium landscapes for more than 30 years and its last call for the most prestigious beachfront condominium - The Residences at Terrazas de Punta Fuego, visit https://www.landco.ph/ or https://theresidencespuntafuego.landco.ph/or https://www.facebook.com/LandcoPacificCorporation

South Korean Star Seo In Guk Explores Boracay, Samples Pinoy Sisig and Sinigang

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Seo In Guk receives Love the Philippines token from Tourism Secretary

Shortly after being named the new celebrity Tourism Ambassador for the Philippines, South Korean singer-songwriter and actor Seo In Guk visited the world-renowned Boracay Island in Malay, Aklan, marking his first experience on the picturesque shores.

Seo In Guk strolls along shores of Boracay 

During the weekend, Seo In Guk was visibly captivated by the stunning beauty that has made Boracay one of the top island destinations globally. His activities included a round of golf, enjoying the gentle sunset breeze aboard a yacht, and greeting his Filipino fans during boat tours. 

Seo In Guk enjoys a game of golf at Fairways and Bluewater Boracay

He also indulged in local culinary delights, tried famous dishes such as sinigang and sisig, and experienced the famed crystal kayak activity along the shores of Station 1.

Seo In Guk is served elevated Filipino cuisine in Shangri-La Boracay

To recall, Seo In Guk, a beloved figure in the South Korean entertainment landscape, officially partnered with the Department of Tourism (DOT) by signing a Memorandum of Understanding (MOU) with Secretary Christina Garcia Frasco last Friday, February 21, 2025, Tourism Promotions Board (TPB) Chief Operating Officer Maria Margarita Montemayor Nograles and Neocolors Production and Advertising Inc. President and CEO Dr. Christine May Daguno-Canoy as witnesses. This agreement, which will last for one year, allows him to promote the Philippines to the South Korean market and fans worldwide.

Seo In Guk tries crystal kayaking in Boracay

As the new tourism ambassador, Seo In Guk is set to enhance the Philippines’ visibility as a travel destination. His role includes participating in promotional events, sharing experiences on social media, and attending various press engagements. He may also take part in official events organized by the TPB, both in the Philippines and South Korea.

In a heartfelt message before the media during the signing ceremony held at the DOT Central Office in Makati City, the South Korean star expressed his love for the Philippines.

“Thank you and it feels very nice. It is an honor for me to be on this stage. I really feel a big responsibility as a representative of and as a promoter for one country. I really want to thank everyone for making this happen for me and I really want to say that I will give back all the love that you gave to me and I will be someone to promote the Philippines to others in the future. Thank you very much. Mahal ko kayo,” he said.

Tourism Secretary Christina Garcia Frasco expressed gratitude to the celebrity, noting that the partnership will further strengthen the ties of South Korea and the Philippines

Seo In Guk receives Love the Philippines token from Tourism Secretary

“We are very honored to be in the presence of a man who is beloved worldwide for his vast talent, endless creativity, and now, his evident love for the Philippines. We are delighted to formally welcome Mr. Seo In Guk as the Philippine Celebrity Tourism Ambassador for South Korea. This appointment strengthens the cultural and tourism exchanges between the Philippines and Korea,” she said.

The tourism chief emphasized that South Korea has been a consistent top market for the Philippines.

“To Mr. Seo In Guk, welcome to our tourism family. Your dedication and enthusiasm will play a vital role in inspiring more travelers to embrace the many reasons to Love the Philippines. We look forward to the stories you will share and the meaningful experiences that you will create through this partnership,” she said.

In a message, TPB COO Nograles added that the appointment of Seo In Guk as the new celebrity tourism ambassador underscores the commitment of the promotional arm of the DOT to showcasing the unparalleled beauty of the Philippines to South Korea and the world.

“We eagerly anticipate the positive impact this collaboration will have on Philippine tourism, as Seo In Guk embarks on his journey to discover and share the many reasons to love the Philippines. We invite everyone to join him and be inspired to experience the wonders of our nation firsthand,” she said.

South Korean celebrity’s visit highlights passion-driven tourism collaboration

Seo In Guk waits for the iconic Boracay sunset

In a statement dated February 24, 2025, Dr. Christine May Daguno-Canoy, who is handling the activities of Seo In Guk in the country, together with Mr. Choongwon Su, as the Chief Development Officer, shared that the partnership was driven by the South Korean Star’s passion for the Philippines.

“Seo In Guk’s genuine passion for the Philippines was a pivotal factor in his choice to volunteer to be a Philippine tourism ambassador to South Korea. Seo In Guk has shown a heartfelt interest in exploring the Philippines and sharing his experiences with his millions of followers in South Korea and around the world. By leveraging his esteemed status as an actor and singer, he aims to highlight our country’s potential as a tourist destination,” she said.

The foreign celebrity debuted as a singer in 2009 after winning the first season of the South Korean reality show Superstar K. His acting debut was in 2012 in the drama series Reply 1997. He also appeared in the hit series Shopping King Louie and Doom At Your Service as the lead actor.

“It is important to clarify that this partnership was driven by personal motivation rather than financial gain as Seo In Guk waived his professional fees for this partnership. He made this decision independently, without any expectations of financial remuneration, which is why our company, Neocolors collaborated with Story J and Episode Music to bring this initiative to life. Seo In Guk’s recent visit to Boracay is a testament to his commitment, where he actively engaged in creating content that showcases the beauty of our country. This partnership is not only a celebration of our cultural ties but also a strategic effort to enhance the visibility of the Philippines on the global stage,” added the official.

DOT open to more partnerships to strengthen “Love The Philippines” campaign

Seo In Guk experiences world-class hospitality at Shangri-La Boracay

Meanwhile, Secretary Christina Garcia Frasco expressed gratitude to the tourism industry partners who made Seo In Guk’s visit to the Philippines possible, including Philippine Airlines, Shangri-La Boracay, Shangri-La The Fort, and Fairways and Bluewater Boracay.

She emphasized that the DOT remains open to collaborations with celebrities and influencers who genuinely support promoting the Philippines as a top travel destination.

“The Department of Tourism is grateful to those who come forward and volunteer to work with us. That’s why we are extending our sincerest thanks to those who are sharing all the good stories about the Philippines so our numbers will increase in terms of jobs, arrivals, and revenue for the benefit of Filipinos whose livelihoods depend on tourism,” Secretary Frasco said.

Breaking News! HONOR X9c Smart 5G SOLD OUT in Record Time

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HONOR Philippines proudly announces the overwhelming success of its latest innovation, the HONOR X9c Smart 5G. Known for its durability, powerful performance, and stylish design, the smartphone sold out in record time. With your overwhelming support, HONOR keeps Php 10,799 price tag of HONOR X9c Smart 5G until Shopee vouchers last with FREE HONOR Gift Earbuds II.

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The HONOR X9c Smart 5G sets the bar high as it sells out just a few hours after its debut on Shopee’s 3.3 Super Brand Marathon!

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“We are thrilled by the incredible support and enthusiasm for the HONOR X9c Smart 5G. This achievement inspires us to continue delivering high-quality devices that cater to the needs of our valued customers. Don’t miss out, units will be available again starting March 4,” said Stephen Cheng, Vice President of HONOR Philippines.

Key Features of the HONOR X9c Smart 5G

1. Durability: With SGS 5-Star Comprehensive Reliability, the phone withstands drops up to 2 meters, resists scratches with its polycarbonate back, and thrives in extreme temperatures ranging from -30°C to 55°C.

2. Camera: Features a 108MP Main Camera and 5MP Ultra-Wide Camera, enhanced by AI Night Mode and Motion Sensing Capture for brilliant photos and videos.

3. Battery: Powered by a 5800mAh battery with up to 20 hours of video playback and 35W HONOR Super Charge for quick recharging.

4. Storage and Performance: Boasts 24GB RAM (12GB Physical + 12GB HONOR Turbo RAM) and 256GB Storage, complemented by Magic OS 8 for seamless multitasking.

5. Design: Slim and elegant at just 7.88mm thick, available in Midnight Black and Ocean Cyan.

Pricing and Availability

Due to popular demand, HONOR is keeping the HONOR X9c Smart 5G at a special price of Php 10,799 until Shopee vouchers run out, bundled with FREE HONOR Gift Earbuds II.

Starting March 6, you can also get it exclusively on Shopee (https://bit.ly/Shop_X9cSmart_PR) for Php 11,799, or opt for SPayLater at just ₱120/day, PLUS enjoy a FREE HONOR Camping Light Speaker with every purchase!

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

2,000+ Filipinos ran for wellness at Home Credit PH’s inaugural fun run—Takbo #ParaSaLife

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Country’s leading consumer finance company inspires people to take a step toward health and wellness

Over 2,000 runners participated in Takbo #ParaSaLife, Home Credit Philippines' first-ever fun run held at Parqal in Aseana City. Organized by WeKenRun, the event offered 1K, 3K, 5K, and 10K categories, promoting health and wellness among Filipinos and reinforcing Home Credit's commitment to supporting customers not just financially, but holistically.

More than 2,000 runners took a step toward a healthier lifestyle today as they joined Takbo #ParaSaLife, Home Credit Philippines’ (HCPH) first-ever fun run. As the country’s leading consumer finance company, Home Credit continues its mission of supporting Filipinos—not just financially, but holistically—by promoting physical and mental well-being.

Held at Parqal in Aseana City, and organized in collaboration with WeKenRun, a running group led by renowned marathon coach Ken Mendola, the event featured 1K, 3K, 5K, and 10K categories, making it accessible to runners of all fitness levels.

Apart from the fun run participants and the Home Credit executives and team members, guests and personalities, including Lester Cruz, CEO of Singlife Philippines, also graced the event to support Home Credit’s drive for healthier lifestyles. Employees from Boltech and SM, along with valued event partners from Xiaomi, Park Access and Singlife, also joined the race.

Championing holistic wellness

“According to the World Health Organization (WHO), almost 38% of Filipinos are physically inactive, putting them at risk for lifestyle-related diseases. As the Filipinos’ trusted ally, not just in financial inclusion but in overall well-being, Home Credit is committed to encouraging communities to embrace a healthier lifestyle," Petr Lukosz, HCPH Chief CRM Officer and 2x Ironman Philippines Champion said.

“Seeing people of all ages and backgrounds come together for this run is truly inspiring. At Home Credit, we believe that wellness is an essential part of living a fulfilling life. Takbo #ParaSaLife is more than just a race—it’s a movement that we hope will continue beyond today. We look forward to making this an annual tradition to encourage more people to prioritize their health,” he added.

[From L-R]: Home Credit Philippines executives also joined the run. Seen here are Jana Pechouckova, Chief Financial Officer; Pratim Bhattacharya, Head of Operations; Ihor Kruchynenko, Chief Risk Officer; Petr Lukosz, Chief CRM Officer; Teeraphong Mahatham, Deputy Chief Executive Officer; Philips Yu, Chief Digital Officer; and Sheila Paul, Chief Marketing Officer

A successful turnout and exciting rewards

The event welcomed Home Credit team members, first-time runners, and seasoned running enthusiasts, all united by a shared commitment to health and wellness. Participants received running shirts, race bibs, and loot bags from event partners, and finisher medals will also be shipped to them. Additionally, podium finishers in the 10K, 5K, and 3K categories took home exciting cash prizes—including a ₱10,000 grand prize for the fastest runner in the 10K distance.

Additionally, Home Credit and its partners made the event even more rewarding with exciting prizes, including gift certificates for ON Running Shoes and Suunto, Park Access vouchers, and smart home gadgets from Xiaomi. Podium finishers also took home insurance vouchers from Singlife—₱7,500, ₱5,000, and ₱2,500 for both male and female first placers of the 10KM, 5KM, and 3KM categories respectively. These winnings are just one of the many ways Takbo #ParaSaLife continues to champion holistic well-being while making every stride even more worthwhile.

Joma Unabia, a first-time fun run participant and 10K finisher, shared his excitement about joining Takbo #ParaSaLife. “This was my first time joining a fun run, and I never imagined I could complete the 10K category—but I did! It was such an incredible experience. Thanks to Home Credit, I got to challenge myself and achieve something I never thought possible. This event has inspired me to stay active, set bigger fitness goals, and make running a part of my lifestyle. I hope to join again next year and push myself even further!”

Looking Ahead

With the success of Takbo #ParaSaLife, Home Credit Philippines is already gearing up for next year’s edition—promising an even bigger, better, and more exciting event.

As WHO data highlights that nearly 40% of Filipinos remain physically inactive, initiatives like this serve as a vital reminder that small steps lead to big changes. Beyond financial empowerment, Home Credit remains committed to championing holistic well-being, ensuring that every Filipino can live their best, healthiest life—one run at a time.

This event would not have been possible without the support of Home Credit’s valued partners—WeKenRun, Aseana City, Parqal, Sip (Hydration Partner) and Sip Plus (Electrolytes), Singlife, Surge Lifestyle, Suunto, Xiaomi Philippines, Park Access (Official Nike Store Partner), Skintech, Dole, Silka, Corbridge, Oishi—who share the same commitment to promoting health and well-being. Their support helped make Takbo #ParaSaLife a truly memorable and rewarding experience for all participants.

To know more about the latest updates from HCPH, check out its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).