March 5, 2025

Eastern Communications Achieves Increased Revenue, Furthers Mindanao Expansion in 2025

According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, the Philippines recorded the fastest-growing internet economy among six Southeast Asian nations in 2024. Driven largely by the rising e-commerce sector, the country’s digital economy surged by 20%, with its gross merchandise value (GMV) rising from $26 billion in 2023 to $31 billion in 2024.

[From L to R:] Eastern Communications’ (EC) AVP and Head of Marketing & Customer Experience Jed Estanislao, EC Product Manager Edwin De Jesus, EC CAN Planning & Engineering Head Rachelle Roque, EC Brand Communications Head Hannah Lazatin, and Contributing Editor of Asian Business Review, Simon Hyatt.

As the demand for digitalization grows, premier telecommunications and managed ICT services provider Eastern Communications highlights its strong performance over the past year and stands ready to empower businesses with cutting-edge ICT solutions and its robust, innovative network infrastructure.

A Year of Growth and Recognition

Eastern Communications has experienced remarkable business growth and resilience over the past decade. In 2024, Eastern increased its revenue by 8.4%, marking its competitive presence in the telco industry. The company has fueled its success by continuously striving for innovation, operational sustainability, and customer-centric solutions.

With a growing B2B market share, Eastern Communications has been able to make its innovative ICT solutions more widely accessible. This expansion has significantly impacted offerings like Eastern Cloud, a customizable public cloud platform powered by CloudSigma. Designed for flexibility, Eastern Cloud allows businesses to purchase only the computing resources they need, without being locked into fixed server sizes, offering greater control, cost efficiency, and scalability.

It was recently named the Cloud Initiative of the Year - Philippines at the Asian Telecom Awards 2025, highlighting Eastern’s effort in redefining cloud computing in the Philippines. More than just a business success story, Eastern Cloud has also helped drive digital transformation across industries in the Philippines by enabling businesses to reduce IT infrastructure costs by up to 30%.

Further demonstrating its infrastructure excellence, Eastern Communications also received the Infrastructure Initiative of the Year - Philippines award for its participation in the Philippine Domestic Submarine Cable Network (PDSCN),a joint venture between Eastern Communications, Globe Group, and InfiniVAN, designed to fortify the country’s communication infrastructure.

Addressing the vulnerabilities of traditional networks, the PDSCN Express Route strategically ensures that at least 80% of cables are laid underwater, with less than 20% inland, significantly reducing the risks of network disruptions caused by cable cuts. Through this innovative approach, Eastern Communications delivers enhanced bandwidth and network resilience, empowering Filipinos—especially those in disaster-prone areas—with stronger, more reliable connectivity.

For Atty. Aileen Regio, Co-Coordinator of Eastern Communications, this recognition marks an exciting start to the year. "We are truly grateful for these global recognitions. They highlight our continuous mission to drive digital transformation across the Philippines. They fuel our passion to push boundaries, to empower businesses with resilient connectivity and future-ready solutions, and to champion ICT education and accessibility for all Filipinos," she said

Expanding Reach and Elevating its Heart of Service

Eastern Communications is committed to expanding its network to more business hubs across the country. In 2025, the company will extend its services to key cities including: Cotabato City, in BARMM, General Santos City in South Cotabato, and Dipolog City in Zamboanga del Norte.

"Our continuous expansion across the country is more than just growing our footprint, but pushing for a digital-ready Philippines and driving economic progress. With the rising demand for digital solutions, we aim to bring our world-class connectivity to rising business centers across the country, strategically improving our network to provide world-class connectivity to Filipinos," said Jaeson Evangelista, Co-Coordinator of Eastern Communications.

Strengthening Security and Connectivity with DDoS-Protected Eastern IDS

As cyberthreats become more sophisticated, Eastern Communications continues to invest in next-level security solutions. One of its latest offerings, DDoS-Protected Eastern IDS (Internet Direct Service), provides a premium, dedicated, high-speed internet solution designed to meet the demands of modern businesses.

DDoS-Protected Eastern IDS uses fiber-powered leased line technology, coupled with robust DDoS (Distributed denial of service) protection, ensuring reliable 24/7 connectivity with speeds of up to 10 GBPS, symmetrical upload and download speeds, and resilient access to global internet backbones. This cutting-edge solution enhances workforce productivity while safeguarding businesses against cyber disruptions.

As Eastern Communications looks ahead, it remains dedicated to being more than just a telco and ICT provider—it aims to be a trusted managed services partner of choice for businesses. Eastern continues to highlight its Heart of Service, delivering personalized solutions that drive business success. In 2024, the company’s Customer Satisfaction Score rose to an above-industry standard of 96.1%, demonstrating its dedication to customer experience excellence.

The company’s Heart of Service inspired its 2025 campaign, “Exceeding Expectations”, which aims to help businesses go beyond their goals and elevate their own customer experience through Eastern’s high tech and high touch solutions.

To learn more about Eastern Communications, please visit www.eastern.com.ph

HONOR Highlights Open Collaboration for the Intelligent Future at MWC Barcelona 2025

Global technology leader HONOR showcased its vision for the future of AI and intelligent ecosystems at MWC Barcelona 2025. Through engaging discussions in the Connect X Fireside Chat and the AI+ Panel, HONOR emphasized the importance of open collaboration and introduced the HONOR ALPHA PLAN to empower users and industries to embrace an intelligent world.

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Discover the HONOR ALPHA PLAN and Other Innovations Shaping AI Ecosystems
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James Li, CEO of HONOR

As artificial intelligence ushers in a new era, HONOR and its partners addressed the need to overcome boundaries and build seamless, connected ecosystems. With its ALPHA PLAN, HONOR is committed to working with industry leaders to co-create solutions that maximize human potential through cutting-edge innovation and user-centric design.

“As we move into the physical AI era, collaboration becomes more crucial than ever. By opening industry boundaries and uniting efforts, we can create a shared-value ecosystem that enables intelligent, seamless connectivity across devices and platforms,” said James Li, CEO of HONOR.

Intelligent Ecosystems Beyond Connectivity

HONOR envisions a world where technology anticipates and simplifies daily life. Examples include smartphones seamlessly connecting with vehicles and homes and wearables offering personalized health insights. This means experiencing a new level of convenience, whether for work, health, or leisure.

Privacy at the Core of Innovation

HONOR remains steadfast in its commitment to privacy-first technology. During the AI+ panel, HONOR highlighted the importance of balancing on-device AI and cloud-based resources. The brand also underscored its adherence to strict data protection principles detailed in its recently published Privacy Protection White Paper, including on-device processing and data encryption before cloud upload.

HONOR emphasized the necessity of breaking down barriers to pave the way for an intelligent future, urging industry leaders to come together in collaboration. Committed to the HONOR ALPHA PLAN, the company continues to work hand-in-hand with its partners, fostering open innovation to unlock human potential and drive progress toward a seamlessly connected world.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Malasimbo Music, Arts, and Kids Festival 2025 heads to historic Intramuros, March 8!


Malasimbo festival returns this March 8 taking place in the walled city of Intramuros’ Puerta Real Gardens. The Malasimbo festival weaves music, arts, dance, environment, and culture into one historical adventure.


The Malasimbo Music, Arts, and Kids Festival,
one of the Philippines' most celebrated cultural events, is set to return on March 8, 2025, with a new twist—this year, the festival moves to the historic Puerta Real Gardens in Intramuros, Manila. This exciting change of venue comes with a new partnership with Intramuros, a renowned cultural heritage site, promising an unforgettable experience that blends rich history with vibrant art and music.




A Historic Setting

Intramuros, known for its well-preserved Spanish-era architecture and cultural significance, provides a stunning backdrop for this year’s festival. The partnership with the Intramuros Administration underscores Malasimbo’s commitment to celebrating Filipino heritage and promoting cultural tourism. Festival-goers can look forward to an immersive experience that harmoniously integrates the historic charm of Intramuros with the festival’s modern artistic flair.


Exciting Line-Up

Main stage line up:
François K; Mike Love; DJ Shortkut; Selah Dub Warriors; La Crema; Brigada; Morobeats; Gundamfunk; Laneous; Tommy Sexton & the Suggestions; Orange Juice Asia
Mike Love

François K

DJ Shortkut

Silent Disco DJs:
Sky Dominique ; Flava Matikz ; John Type; Ezzrei ; J-Nice ; Antonne ; Polo Dino; Peebs ; 
Salamangka ; JP Sacaben ; Marga Chi
In addition to the electrifying performances, the festival will feature a Kids' Village, Silent Disco, and mesmerizing art installations by renowned visual artists such as: Agnes Arellano, Billy Bonnevie, Levi Cruz, Olivia d’Aboville, Cherry Fulo, Hohana, Veronica Iberreta, Indie Green Culture, King, Agus Loedin, Bianca Natola, Marco Santos, Troy Silvestre.

Discover the Magic of Malasimbo: A Creative Haven for Kids

As the Malasimbo Music & Arts Festival returns, families have more reasons than ever to join in the celebration. This year, the festival introduces a delightful Kids' Village—a dedicated space where children can immerse themselves in a variety of creative and outdoor activities.

Parents, imagine a place where your little ones can explore their artistic talents, connect with nature, and experience the joy of music and movement. The Kids' Village at Malasimbo offers a treasure trove of workshops and activities designed to spark creativity and foster a love for the outdoors.


A Creative Wonderland

From crochet and painting to drumming and yoga, the Kids' Village has something for every young artist and explorer. Camille Salazar will lead a colorful Sticker Workshop, where children can let their imaginations run wild and create personalized stickers. Arts and crafts lovers will enjoy the Nature Weaving Workshops by Cherry Fulo, where they can use natural materials and colorful yarns to craft unique and beautiful pieces. Hohana, a Malasimbo Visual Artist regular, will teach the art of crochet, allowing kids to bring home their mandala or dream catcher creations. International artist Jeona Zoleta will hold a painting workshop where kids can express themselves freely on a giant canvas.

For those with a flair for rhythm, the Drum Workshop by Billy Bonnevie and Jose Dufourt offers an exciting opportunity to learn basic drumming techniques and explore the world of percussion. Little cyclists can ride their way through the balance bike tracks with Bambike, designed to provide a fun and safe environment for toddlers and young kids to practice their biking skills.

Mindful and Playful Activities

The festival also features Poi & Hoop Workshops by Luisa Jimenez, where children can discover the art of rhythmic movement and express themselves through playful practice. The Yoga Workshops by Steve Manzano encourage mindfulness and relaxation, allowing kids to find their inner calm amidst the festival's vibrant atmosphere. Science enthusiasts can join the Liter of Light workshop with Illac Diaz, learning how to assemble lights and solar panels using sustainable materials. Gardening enthusiasts can participate in workshops led by Bea Macalino, while the Creative Healing sessions with Indie Green Culture Family will offer a holistic approach to well-being.

And for a unique musical experience, kids can head to the silent disco area, where they can wear headphones and choose which DJ to listen to. It's a fun way to enjoy music in a personalized and interactive manner!

A Family Affair

Malasimbo is not just about the kids—it's an experience for the whole family. While the children are engaged in creative activities, parents can enjoy the live music, explore art installations, and soak in the festival's unique ambiance. It's a chance for families to come together, celebrate the arts, and create lasting memories in the great outdoors.

A Historic and Beautiful Venue

For the first time, the Malasimbo Music & Arts Festival will be held at the stunning Puerta Real Gardens in Intramuros, Manila. This lush garden within a cultural and historic site offers the perfect backdrop for a festival that celebrates art and nature.

Join Us at Malasimbo

Don't miss this wonderful opportunity to introduce your children to the joys of creativity, nature, and music. The Malasimbo Music & Arts Festival is a celebration of art and culture that promises to be an unforgettable experience for all ages.

📅 When: 2pm onwards March 8, 2025 📍 Where: Puerta Real Gardens, Intramuros, Manila

Entrance ticket for kids below 10 years old: PhP1,000 General Admission: PhP3,450 for a whole day of music performances, DJs, art installations, and kids activities

Buy tickets at www.malasimbo.com

We look forward to welcoming you and your family to the Malasimbo Festival. Let's make magic together!







Alden Richards reveals his favorite vivo V50 feature! Here’s what makes it special!


Built in collaboration with ZEISS, the vivo V50 is equipped with a powerful trio of lenses designed to deliver exceptional results for both everyday users and professional photographers, redefining photography in 2025.

At the vivo V50 Grand Launch, brand ambassador Alden Richards revealed his favorite vivo V50 camera feature, praising its versatility. He highlighted how the 23mm, 35mm, and 50mm focal lengths in Portrait Mode offer diverse creative compositions, ensuring seamless and precise shots.

Experience ZEISS lens precision at your fingertips

Renowned for exceptional quality, ZEISS lenses set the standard for top-tier photography.

With its arrival, the vivo V50 further elevates the V-series' reputation for advanced photography, powered by ZEISS innovation. Boasting a 50MP ZEISS OIS Main Camera, a 50MP ZEISS Ultra Wide-Angle Camera, and a 50MP ZEISS Group Selfie Camera, it offers limitless creative possibilities.

Building on Alden’s favorite feature from the launch, the vivo V50’s 50MP ZEISS OIS Main Camera, in particular, drives the versatility of the 23mm, 35mm, and 50mm focal lengths.

You can experience true cinematic photography with the vivo V50’s Portrait Mode, allowing you to switch seamlessly between three focal lengths for the perfect composition:
• 23mm: Ideal for capturing dynamic environments with rich background details.

• 35mm: Classic portrait lens for balanced framing and a natural perspective.

• 50mm: Perfect for close-up portraits with a shallow depth of field that draws attention to the subject.
Even better, you can elevate your shots with the ZEISS Bokeh effects! Achieve stunning cinematic depth with Distagon’s dreaminess, Biotar’s artistry, or Cineflare’s movie magic—because your shots deserve to stand out!


AI Aura Light Portrait 2.0—studio-quality light, anytime

The vivo V50 features the exclusive AI Aura Light Portrait 2.0, transforming low-light photography with perfect illumination.

Already one of the most handsome faces in Philippine showbiz, Alden looked even more stunning as he showcased the new vivo V50.

Captured with the vivo V50—no harshness, just pure perfection. A magazine-worthy shot of Alden, flawlessly illuminated by the AI Aura Light Portrait 2.0.

What's even more exciting? The vivo V50 lets you adjust not just its aura light's warmth, but also its brightness!

Say goodbye to ordinary shots! This feature makes your party pics, candlelit dinners, and neon-lit cityscapes glow like never before. You’re not just snapping photos, you’re capturing magic.

Own the portrait master

The vivo V50 starts at just PHP 27,999, making professional-grade photography more accessible than ever.

Pre-orders are open until March 14, 2025 via the vivo website, Shopee, and Lazada

Don’t miss out—secure yours today and elevate your photography experience!

CHERRY Cares' second free ECG testing to indigent patients at Tondo Medical Center


CHERRY Cares successfully concluded National Heart Awareness Month on February 28, 2025, by providing free ECG testing to indigent patients at Tondo Medical Center. This program, which marks the second year of CHERRY Cares and Tondo Medical Center's strong collaboration, demonstrates the foundation's dedication to heart health for everyone.

CHERRY Cares provided free ECG testing to 100 indigent patients as part of its objective to increase awareness and early detection of heart diseases. This allowed people who might not otherwise have access to such important medical services to take a step toward a healthy heart. In addition to serving as a reminder of the significance of heart health, the event gave individuals in need access to helpful services.

The event last year was just as significant since CHERRY Cares expanded its reach by giving away five CHERRY Smart Blood Pressure Monitors to Tondo Medical Center and providing 100 indigent patients with free ECG testing. By continuing to provide preventive care this year, the foundation significantly improved the health and wellbeing of nearby communities.

CHERRY Cares is committed to ensuring that everyone is included and has access to heart health care. The foundation reaffirmed its commitment to increase awareness, offer preventative care, and assist those in greatest need by hosting this free ECG event to wrap out National Heart Awareness Month.

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