What if your first real step
into leadership, marketing, and brand building started while you were still
in college? vivo Philippines is opening new
opportunities for university students across the National Capital Region
(NCR) through the official launch of its Campus Ambassador Program Search on
May 27, 12 noon at Robinsons Manila. Designed to give students
hands-on learning beyond the classroom, the program introduces GEN V, a
student-led ambassador community under vivo Club. “Through this program, students gain practical industry experience while still in school, giving them a head start in building confidence, leadership skills, and future career opportunities,” said Liu Lu, Brand Marketing Director of vivo Philippines. Kickstart your future with vivo
Club The vivo Campus Ambassador
Program offers a unique experience for university students who are ready to
explore leadership, creativity, and real-world marketing in a global brand
environment. Selected GEN V ambassadors will
undergo mentorship and training led by vivo Philippines marketing
professionals, covering key areas such as branding, digital marketing,
campaign execution, and communication. They will receive a monthly
cash incentive of Php 5,000 for 12 months, along with opportunities to attend
vivo Philippines product launches and major brand events, giving them
firsthand exposure to industry practices and live marketing activations. The program may also open career development opportunities, where outstanding participants may be considered for internship or employment pathways with vivo Philippines after graduation. Select participants may also have access to global learning opportunities, including possible international exposure or exchange programs, subject to availability. Here's how to join The vivo Campus Ambassador
Program is open to college students currently enrolled in universities and
colleges within the National Capital Region (NCR), particularly those from
first to third year levels who are confident, expressive, and ready to take on
leadership and brand representation roles. The auditions will be conducted
through a series of vivo Mall Tour activations across key locations in NCR:
Interested students may register online for the May 27 kickoff and
visit the official vivo website for full details on the
audition process. They may also register on-site during any vivo mall tour
activation. To join the screening, students
must come in their school uniform and complete the official registration
process. They are also required to present valid documents, including a
student ID, Certificate of Registration for the current semester, and a government-issued
ID. During the initial screening,
applicants will introduce themselves, share why they want to join the
program, and take part in a short creative presentation or portfolio
showcase. Selected candidates from each mall tour stop will move on to the next stages of the competition, including further evaluation, online voting, and final presentations. The finals and awarding ceremony will take place at SM Mall of Asia on July 12, 2026. This is where your story can
start As vivo Philippines opens the
search for its first GEN V ambassadors, the program positions itself as more
than a campus role. It is a structured entry point into leadership,
marketing, and real-world brand building experience while still in school. For students across NCR,
kickoff is both an invitation and a starting point, a chance to explore what
they can become while still in the middle of their academic journey. Stay updated by following vivo
Philippines on Facebook, Instagram , YouTube, X, and TikTok. |
May 20, 2026
Be a vivo campus ambassador, audition starts May 27
Lenovo Announces Global Campaign with David Beckham
The new campaign brings Lenovo’s end-to-end AI portfolio to life with one of the world’s most recognized figures in sport, business, and culture, launching just weeks before FIFA World Cup 2026™
SINGAPORE - Lenovo, the global technology powerhouse, today launched Maximum
David, a new global campaign showcasing how AI-driven technology
elevates the creativity, performance, and impact of one of the most influential
figures in sports and entertainment.
Maximum David highlights Lenovo’s AI portfolio—from devices to solutions and
services—and its role in helping individuals, teams, and enterprises unlock new
ways to work, create, play, and connect.
David Beckham’s career has long extended
beyond the pitch. As a Inter Miami CF co-owner, entrepreneur, investor, and
global cultural figure, he represents a rare combination of performance,
discipline, creativity, and international reach.
The campaign launches one month before FIFA
World Cup 2026™ and builds on Lenovo’s expanding role in global football,
including its position as the Official
Technology Partner of FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™.
Lenovo is developing and deploying AI-driven technology designed to support
smarter operations, enhance fan experiences, improve performance insights for
teams and players, and create new ways for people to engage with the game.
“David’s world looks a lot like ours:
sport, business, technology, creativity, and a passion for redefining what’s
possible,” said Santi Pochat, Vice President, AI Innovation and Brand Strategy
at Lenovo. “From the beginning, David and his team shared our creative
ambition and a genuine curiosity about what Lenovo is building. This campaign
brings together Lenovo’s growing role in global football with a partner who
understands what it takes to perform at the absolute highest level. We’re all
pushing each other to create new and exceptional experiences for players, fans,
creatives, and professionals.”
The campaign
will roll out across global markets through a mix of film, digital, social,
retail, experiential, and event-based activations. The campaign will show how
Lenovo technology supports Beckham’s initiatives across sport, business,
travel, creativity, and everyday productivity, while also connecting those
stories to the broader impact of AI across consumers, small businesses,
enterprises, creators, and gamers.
As part of the campaign, fans attending
FIFA World Cup 2026™ events will be able to experience select Lenovo-powered
activations, including AI-enabled experiences with David Beckham across the
U.S. and Mexico.
Maximum David reflects Lenovo’s broader mission as a global technology powerhouse
to deliver smarter technology for all. Through the campaign, Lenovo will
show how an unparalleled AI portfolio comes together in human-centered ways,
from helping an individual manage a demanding schedule to enabling immersive
experiences for the world’s largest sporting events.
“As AI radically changes our lives, in this
campaign, David helps us show the technology supporting real ambition, real
work, and real moments of connection,” Pochat said.
Maximum David launches globally across Lenovo channels, retail, social platforms, and select FIFA World Cup 2026™ activations.
vivo Y31d arrives for riders who are always on the road





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