Handwashing with soap is the most effective and inexpensive way to prevent diarrhea and acute respiratory infections, which take the lives of millions of children in developing countries.
Procter & Gamble, through
its flagship soap brand Safeguard, and its partners
continue their commitment to
promote proper handwashing with soap.
October 15 marks the annual Global
Handwashing Day (GHD), which aims to promote the importance of handwashing with
soap to avoid diseases. More than 3.5 million children under 5 years old die
every year from diarrhea and pneumonia-related diseases worldwide. In the
Philippines, diarrhea and pneumonia are also among the top causes of death
among children under 5 years old. The simple act of handwashing with soap at 5
critical times – before eating, before handling food, after using the toilet,
after handling pets and after playtime – is proven to be an effective and
affordable way to prevent potentially deadly diseases among children.
This year, Procter & Gamble, through its flagship soap brand Safeguard, the Department of Education, the Department of Health, UNICEF, Fit for School and Play Pilipinas, aim to help more children reach their 5th birthday. As the key soap partner of Global Handwashing Day in the Philippines since 2008, Safeguard kicks off its 5th year celebration of GHD early to educate more Filipinos about the lifesaving habit of handwashing with soap.
At a media event this morning , (September 21) at Museo Pambata with the theme -
Kids washing their hands at Safeguard’s Pre-Global Handwashing Day Press Conference |
Kids washing their hands with UNICEF Chief of Water, Sanitation and Hygiene Tim Grieve |
Kids washing their hands with DepEd Asst. Sec for Legal Affairs Atty. Tonisito Umali |
Kids washing their hands with Brand Manager for Safeguard Jun Guevara |
“Safeguard
is committed to promote health and hygiene among Filipino families. On our 5th
year of celebrating Global Handwashing Day in the Philippines, we continue to
advocate the importance of handwashing with soap, especially after an often
forgotten critical time for handwashing – after playtime,” shared Mr. Jun
Guevara, Brand Manager for Safeguard. In partnership with playtime expert Play
Pilipinas, Safeguard announced its donation of 5
playgrounds in partnership with playtime expert Play Pilipinas. Created
by finalists from Play Pilipinas’ design competition last year, these
playgrounds are made from sustainable materials, proven to be safe and equipped
with handwashing stations. These handwashing stations
will enable children to wash their hands after playtime – 1 of 5 critical times
for handwashing – for safe and healthy play free from disease-causing germs.
Safeguard invites everyone to join 5th year of Global Handwashing Day in the Philippines. Join the celebration by tweeting with hashtag #Happy5thGHD.
Safeguard invites everyone to join 5th year of Global Handwashing Day in the Philippines. Join the celebration by tweeting with hashtag #Happy5thGHD.
Watch out for more activities from Safeguard in the
coming weeks. But, most importantly, don’t forget to wash your hands with soap!
About Procter & Gamble: Four billion times a day, P&G
brands touch the lives of people around the world. The company has one of the
strongest portfolios of trusted, quality, leadership brands, including Pampers®,
Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®,
Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®,
Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over
135,000 employees working in over 80 countries worldwide. In 2010, we celebrated 75 years of
operations in the Philippines.
Please visit http://www.pg.com for the
latest news and in-depth information about P&G and its brands.
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