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| Levi’s encourages its fans to share their stories on social media using the hashtags #WeAreOriginal and #LiveInLevisPH |
Hip hop royalty Kanye West is headlining this year’s International Music Festival and Levi’s Philippines is giving you a chance to see him.
Levi’s Philippines is celebrating the birthday of the iconic Levi’s 501 and it has gifts to its loyal fans for making the jeans well-loved through the years.
The biggest treat will be free tickets to the music fest that features the Award-winning hip hop artist, which will happen on April 9 at the Paradise Grounds in Aseana City, Paranaque.
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Full mechanics of Levi’s new promo.
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The in-store promo allows shoppers to win exciting instant prizes that include concert tickets and Levi’s merchandise. For every minimum single purchase worth P3,500 of any Icons and Essentials item (501, 511, CT, Trucker and core tops), you get to pick a stub from a box to determine your prize.
At Greater Manila Area and North Luzon outlets, Levi’s lovers have the chance to win flash drives (USB), Levi’s e-plus card (1 pass), tumblers, and tickets to Paradise International Music Festival.
Levi’s fans in Visayas and Mindanao get the chance to win flash drives (USB), tumblers, and tickets to Zouk Out for Laboracay.
The more purchases you make, the more chances you have of winning. The promo is ongoing until May 1, 2016.
This treat is part of the new global campaign dubbed as “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.
In recognition of the priceless heritage of the brand, Levi’s has tapped celebrities and global influencers who will inspire all Levi’s lovers out there to share their stories with the brand on social media.
French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou are sharing their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.
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| Levi’s launches “We Are Original” campaign that aims to connect with millions of Levi’s lovers on social media. |
“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s—a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences.
To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.
Whether you’re an influencer, rock star, student, artist, mother, brother, friend or neighbor, you can share your 501 story on social media using the hashtags #WeAreOriginal and #LiveInLevisPH.
“We are proud to be part of this campaign that celebrates the millions of people who wear Levi’s 501 Jeans,” Kaths Laudit, Levi’s Philippines marketing head, says.
This is affirmed by Jennifer Sey, Chief Marketing Officer at Levi’s. “The people who wear Levi’s have always been the inspiration for our brand. This innovation is a way for us to invite participation from all over the world by allowing users to shop for iconic Levi’s products.”
For more details, follow Levi’s Philippines on Instagram at @levis_ph or on Facebook at Levi’s PH.
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