With the easing of restrictions for leisure travel,
the Department of Tourism (DOT) and video-making and sharing app TikTok have
collaborated once again for a campaign that celebrates the beauty of the
country’s islands through #GandaMoPinas.
“The DOT is using all channels to promote our reopened
tourist destinations and this collaboration with TikTok is one way of enticing
people to travel locally while reiterating the importance of following the
minimum health and safety protocols when traveling,” said Tourism Secretary
Berna Romulo-Puyat.
The joint DOT and TikTok campaign will feature the
beauty of the Philippines through live video sessions with nine content
creators from Luzon, Visayas, and Mindanao.
The campaign will feature one content creator every
day, from September 22 to 30, in a live TikTok session that highlights the
beauty of his/her region or province through various tourism products like
natural landscapes, tourist spots, local cuisine, activities, and local
products. The content creators will showcase why #ItsMoreFunInThePhilippines
and how visitors can appreciate #GandaMoPinas through their province or region.
The following are the nine content creators and their
schedule of Live TikTok sessions that will be streamed via their respective
TikTok accounts:
LUZON
VISAYAS
MINDANAO
The three
content creators with the highest number of views during the live show will be
recognized as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao.
Winners will be officially announced on October 4, 2021.
DOT’s previous
collaboration with TikTok, the #SarapMagingPinoy challenge in-app garnered over
700 video entries with over 70M video views, and its main video on Facebook has
garnered over 13M views.
For more
updates on the campaign, please follow the DOT’s official TikTok page
@TourismPhilippines and visit: https://bit.ly/3nzwqnj.
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