Pepsi, the most talked-about, the most hyped brand

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Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Pepsi believes that their endorsers and brand ambassadors serve as a seamless extension of the brand and help amplify their story

Everybody's talking about Pepsi

Beverage giant Pepsi is one of the most talked-about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

"What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi's case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across," shares Tina Pang - Head of Client Solutions, Southeast Asia, Twitter.

Pepsi's campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams making it one of the most talked-about brand on Twitter in 2020.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?

"At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and be captivating for consumers to share, post, tweet, and pin. They need to love it," says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.

As Segura puts it, "It boils down to knowing what your target market wants, what they’re looking for, and serving that to them."

"People are keeping it real on Twitter, so these conversations definitely give a brand its much needed boost on awareness or engagement and in a way, in driving purchase intention, and sales," says Pang.

Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for.

This target market values its online identity, being digital natives.

"Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities so Pepsi provides them with the experiences that satisfies their need for variety, novelty, and excitement from their usual days," said Segura.

According to Kantar, 91% of Pepsi's target market drink carbonated drinks so the brand's endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose.

Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand.

Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude.

"Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story," mentions Segura.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.

Pepsi pledges 10,000 meals in online campaign by BBDO Guerrero

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Pepsi Philippines partnered with Rise Against Hunger Philippines (RAH) to provide meals for families affected by the Covid-19 pandemic. The 10,000 meal pledge was made at a live “online handaan(celebration)” virtual event created by BBDO Guerrero which drew a combined audience of over 1.3 million.

Rise Against Hunger is an international and non-profit hunger-relief organization. It is the first established foodbank in the Philippines and part of the Global Foodbanking Network. The event was hosted by DJ Suzy and Turs Daza and by leading stars from showbiz and entertainment including Kathryn Bernardo and Daniel Padilla, SB19, Mimiyuuuh, Ricci Rivero, Alyssa Valdez, Pam Swing, and Jayda.

Dom Layugan, CSD Brand Manager said “In the face of the Covid-19 crisis, Pepsi and Rise Against Hunger, are working together to find ways to support affected Filipino families and children. These meals will be distributed for an entire month in the communities that need it the most.”

Jomar Flores, Executive Director, Rise Against Hunger said “The meals will go a long away in helping communities that have been drastically by the Covid-19 pandemic. This Christmas time, these meals that will be donated will mean a big thing to these families.”

David Guerrero, Creative Chair of BBDO Guerrero, said “It is great to be a part of a campaign that brings the community together. And we are happy to be a part of Pepsi’s partnership with Rise Against Hunger to help draw attention to this cause at this time of year.”

PH represent! Local celebrities Hit it Big, Appear in the Streets of New York and Los Angeles for Pepsi

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If Olympic medals are not enough to make one proud and excited to be Pinoy right now, Pepsi is bringing another reason for us to sustain this much needed feeling.

Local celebrities top-billed by Kathryn Bernardo and Daniel Padilla are gracing the screens on the bustling streets of New York and Los Angeles for Pepsi.

KathNiel

The beautiful faces of our local celebrities top-billed by Kathryn Bernardo and Daniel Padilla are gracing the screens of the bustling streets of New York and Los Angeles, USA. The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C. and Downtown L.A. which also features Billboard Music Awards-nominee SB19, collegiate basketball hotshot Ricci Rivero, and internet sensation Mimiyuuuh, bringing a bit of the Philippines to the Filipinos abroad.

The global beverage giant is currently showcasing its #PepsiHitSaSarap campaign material in Times Square, N.Y.C. and Downtown L.A. bringing a bit of the Philippines to the Filipinos abroad.

Pepsi’s Hit Sa Sarap campaign is all about the importance of enjoying meal time with friends and family showcased in a true Pepsi way that is hip and fun, utilizing music and vibrancy. As Filipinos, dining is an event that is looked forward to especially during special occasions and not a mere functional necessity. Given this, the elements of elevating a dining experience is essential to every meal. But just what makes a regular lunch or dinner good? The answer is basic. Food. And while most would stop here, there are many others who would want to take the dining occasion even further. How? Through beverage pairing. And that’s where Pepsi comes in.

Pair these delicious dishes with Pepsi and that becomes a meal that is hit sa sarap.

Pepsi is like the best friend that complements every meal made up of all good food there is. Be it with everyone’s favorite DTI-standard adobo, the crispiest chicken, the tastiest burgers and fries, the glorious inihaw na liempo, or just about anything one craves for, Pepsi literally and figuratively adds fizz to every meal. Pair these delicious dishes with Pepsi and that becomes a meal that is hit sa sarap.

As seen in the Pepsi commercial, sharing delicious meals over a Pepsi becomes not just yummier but definitely more special. What could have been just a regular lunch or dinner becomes a dining experience to remember.

Music + Good Food + Friends + Pepsi = Best dining experience. The squad is in full force for the #PepsiHitSaSarap campaign.

Ricci Rivero

Mimiyuuuh

SB 19

Check out the new Hit sa Sarap ad here. Follow @pepsiphilippines on Facebook, Instagram, Youtube, and Twitter. Post your #PepsiHitSaSarap photos and tag us on IG.

Pepsi is available in all leading supermarkets, convenience stores, and sari-sari stores nationwide.

PCPPI marks World Water Day with reduced water consumption

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Pepsi-Cola Products Philippines Inc. (PCPPI) - the exclusive manufacturer of PepsiCo beverage products - recently reported a six percent reduction in its 2020 water usage, compared with previous year. The company saved 5,836,587 cubic meters of water which is more than 2,300 Olympic-sized swimming pools. 

In support of 2021 World Water Day, PCPPI commits to improve its water reduction. The company detailed it recycled and reused more than 100,000 m3 or more than 26 million gallons of water. 

“Despite the challenges from the pandemic, we still upheld our water stewardship principles.  The company respects water as a fundamental right. Thus, we strictly manage our water consumption and water wastes,” said PCPPI President and Chief Executive Officer (CEO) Frederick D. Ong. 

Internally, PCPPI will replicate its water reuse initiatives implemented in its Muntinlupa plant. The company will mirror the project in its Tanuan, Zamboanga, and Cebu plants this year.  

To bolster its water stewardship initiatives, PCPPI is strengthening its host communities' involvement. This year, the company will partner with more local government units for its adopt-a-river program. 

"Our company does not stop at managing our water resource. We also plan to nourish our sources of clean water to further sustain its supply," added Ong.

Water Stewardship is one of PCPPI's three Sustainability pillars. It is aligned with the United Nation’s Sustainability Development Goals (SDGs), the Philippine Development Plan, and PepsiCo’s Performance with Purpose.

BUM unveils its first-ever #BUMXPepsi Collaboration Collection

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A beautiful collision of adventurous creations was presented yesterday, June 8, 2018 as the first-ever #BUMXPepsi Collaboration Collection Launch held at the Activity Area of Trinoma, Quezon City.

#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand—PEPSI and one of the country’s hottest streetwear retail brand—BUM. It promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.

Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.

#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.

The collaborative capsule collection can now be purchase on BUM Boutiques and select department stores nationwide.

For more information visit, www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter–@officialbumph.

#CHILLatPETRON : Free ice-cold Pepsi with your Petron Value Card

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Petron Value Card holders get a free refreshing drink each time they fuel up at any participating Petron service station.

For a minimum single receipt purchase of P1,000-worth of Blaze 100 Euro 4, XCS, Xtra Advance, Petron Super Xtra Gasoline, or Turbo Diesel, the Petron Value Card holder is entitled to one free chilled Pepsi or Pepsi Max 500ml PET bottle.

Unlike other free soft drink promos, the free Pepsi is ice-cold and ready to drink. Perfect for combatting the hot, humid days as well as chilling out when caught in a sudden downpour.

The Free Pepsi promo is offered at participating stations in Mega Manila, from June 15 to July 15, 2014. The free Pepsi can be redeemed from the San Mig Food Avenue store or the Petron shop. If the shop is not open 24-hours, redemption of the free Pepsi is from 8 am - 8 pm only. Motorists who gas up beyond the 8 am-8pm redemption time can still claim the free drink within the promo period.

Every P1,000-purchase in a single receipt is entitled to 1 free bottle, with a limit of up to 3 free bottles per redemption for purchases of over P3,000.

Enjoying the rewards and benefits of the Petron Value Card is easy.

For only P100, you can apply and get instant issuance your own Petron Value Card pre-loaded with 100 value points at any participating Petron station nationwide. Each value point is equivalent to P1, so you are in effect getting the card for free. Petron Value Card holders enjoy exclusive deals and promos, as well as discounts and other privileges at Petron and other partner establishments.