Sagip CPR Training Empowers Cebuanos with Life-Saving Hands-Only CPR Skill

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Cebu City, Philippines — At a time when public health awareness and emergency preparedness are more important than ever, Bell-Kenz Pharma successfully conducted its Sagip CPR Training Program in Cebu, equipping participants with essential Hands-Only CPR skills to respond effectively during life-threatening situations.

Held at Southwestern University PHINMA, Sagip CPR successfully trained 1,500 new “everyday heroes”—students, community members, and frontline workers united by a shared commitment to learn life-saving Hands-Only CPR. The strong turnout underscores a growing awareness that in critical moments, the first responder is often an ordinary person ready to act.

According to Ms. Maita G. Magalong, Vice President for Student Life of SouthWestern University PHINMA, “ the significance of Sagip CPR training lies  in our shared goal of providing a safe environment - one that can only be achieved when we are equipped with the skills to respond effectively during emergencies.”

“We see Cebu as

a key area where community preparedness can truly make an impact,” shared Patrick Larraga, Corporate Communications and Public Affairs Head of Bell-Kenz Pharma

Larraga further added,  “Every individual trained represents a stronger chance of survival for someone in need. In critical moments, courage and action matter more than hesitation, and that is exactly what we aim to instill in every participant. With more people trained in Hands-Only CPR, we are building a network of everyday heroes ready to respond in emergencies.”

The Cebu leg in Cebu City is part of a much larger nationwide movement. What began as a simple public service initiative has evolved into a large-scale public health nationwide movement—training thousands of Filipinos and rapidly expanding its footprint nationwide.

Since its inception in August 2025  at PHINMA Cagayan de Oro College, Bell-Kenz Pharma has rolled out Sagip CPR in key areas across the country, including Metro Manila, Northern Luzon,  and Central Luzon,  to Nabua (Camarines Sur), Polangui (Albay),  Naga, to Panay Island including Iloilo City, Roxas City (Capiz), Aklan and Antique; to General Santos City and North Cotabato in Mindanao.

Strengthening its scale and impact, Bell-Kenz Sagip CPR is backed by key partnerships with the Department of Transportation (DOTr) and various local government units nationwide—enabling the program to reach transport hubs, public spaces, and grassroots communities more effectively. Through these collaborations, Sagip CPR continues to grow not just in size, but in significance—transforming everyday Filipinos into capable first responders and reinforcing a culture of preparedness across the country.

Sagip CPR of Bell-Kenz Pharma  also supports ongoing efforts by both public and private sectors to enhance safety standards in a region known for its economic activity, educational institutions, and tourism-driven environment.

As Cebu continues to grow as one of the country’s leading urban centers, initiatives like Sagip CPR underscore the importance of not just development—but resilience. By equipping communities with life-saving knowledge today, Bell-Kenz Pharma helps ensure a safer, more responsive Cebu for the future.

For more information about Sagip CPR and Bell-Kenz Pharma, visit https://www.bell-kenz.net/  

Bell-Kenz Pharma and DOTr-SAICT Scale Up Sagip CPR Advocacy to Protect Millions of Filipino Commuters

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Following the successful launch of its national advocacy last year, Bell-Kenz Pharma is intensifying its mission to train one million Filipinos in life-saving skills by entering a strategic partnership with the Department of Transportation’s Special Action and Intelligence Committee for Transportation (DOTr-SAICT).

STRENGTHENING THE FRONTLINES. (L-R) Enzo Nicolas, Anica Mayo, and Erika Asuncion of Bell-Kenz Pharma; Corporate Branding and PR Head Patrick Larraga; and Anna Leah Morales of DOTr-SAICT (representing Asec. Jose F. Lim IV), with PCG-SAICT operatives.

The collaboration aims to integrate the Sagip CPR program into the DOTr’s flagship road safety campaign, Oplan Biyaheng Ayos. By targeting the very frontliners who manage the nation’s major ports, thoroughfares, terminals, busways, and airports, the partnership ensures that emergency medical intervention is available 24/7.

A Critical Response for the Frontlines

The necessity of this partnership is underscored by the daily realities on the ground. Anna Leah Morales, Supervising Transportation Regulation Officer representing the Office of the SAICT under Assistant Secretary Jose F. Lim IV, noted the frequency of medical emergencies in public spaces.

"We encounter approximately two individuals per month showing symptoms of cardiac events on busways, overpasses, and terminals.," Morales shared. "Our personnel are often the first to reach passengers in distress. We encounter approximately two individuals per month showing symptoms of cardiac events on busways, overpasses, and terminals. Equipping our teams with CPR certification is no longer just an added skill—it is a fundamental enhancement of our duty to protect. This partnership operationalizes the President’s and Secretary Lopez’s mandate: that safety is our paramount deliverable.”

Empowering the 400-Strong Enforcement Team

The first phase of the campaign focuses on training the 400-strong members of the DOTr-SAICT enforcement team. These officers are alternately deployed round the clock to monitor public safety.

Patrick Larraga, Bell-Kenz Pharma’s Corporate Branding and PR Head, emphasized the importance of the DOTr’s reach.

"To build a nation of lifesavers, we must start where the people are," said Larraga. “The DOTr’s unparalleled network is the ultimate platform for the Sagip CPR mission. By first certifying SAICT and Coast Guard personnel, then extending to major bus consortiums and terminal operators, we are weaving a life-saving safety net directly into the journey of millions of Filipinos.”

A Phased Nationwide Rollout

The program is designed for maximum impact through a strategic, tiered implementation. Starting in Metro Manila, the initiative will focus on high-density areas where commuter volume is highest. After the initial training of SAICT which includes Coast Guard personnel, the program will move to capacitate major bus operators and terminal staff, ensuring a comprehensive safety net for the commuting public.

Following the Metro Manila launch, Bell-Kenz Pharma and the DOTr-SAICT plan to gradually scale the training nationwide, reaching different regional partners and transport hubs across the country to ensure no Filipino commuter is left unprotected.

For more information about Sagip CPR advocacy of Bell-Kenz Pharma, visit www.bell-kenz.net.

Bell-Kenz Pharma and TV5 Alagang Kapatid Foundation seal partnership in making life better for Filipinos

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Bell-Kenz Pharma, Inc recently launched a multi-pronged collaboration with TV5 Alagang Kapatid Foundation aimed at augmenting the medical and healthcare initiatives for the vulnerable sectors of the society.

(L-R) Patrick Larraga, Corporate Branding + PR Head of Bell-Kenz Pharma, Dr. James Cayetano, Director of Bell-Kenz, Mr. Dino Laurena, Media5 Chief Operating Officer, and Ms. Menchie Silvestre, Executive Director of Alagang Kapatid Foundation, Inc.

Staying true to its mission of making Filipino lives better, Bell-Kenz Pharma also brings to the Alagang Kapatid program its health information segment, “Real Talk with Dok.” The health information online advocacy conceptualized and started by Barangay Bell-Kenz, Real Talk with Dok features timely and relevant health topics with trusted and reliable medical experts.

Dr. James Cayetano, Director of Bell-Kenz is optimistic about the results of the collaboration with TV5 Alagang Kapatid Foundation. “We at Bell-Kenz Pharma are grateful for the opportunity to extend our help to the underserved communities. It is through this partnership that we strive to make lives better for our kababayans,” he said.

“This partnership with TV5 Alagang Kapatid bolsters the initiatives of Bell-Kenz Pharma to bridge gaps in healthcare by providing medical information that are relevant in improving the lives of Filipinos,” says Patrick Larraga, Corporate Branding + PR Head of Bell-Kenz Pharma.

Together with Media5 Chief Operating Officer, Mr. Dino Laurena, Ms. Menchie Silvestre, Executive Director of Alagang Kapatid Foundation, Inc., expresses her gratitude for the support of Bell-Kenz Pharma.

“This is not a simple partnership, but a life saving partnership for the people who ask for medical help from Alagang Kapatid Foundation. Bell-Kenz Pharma and Alagang Kapatid Foundation bridge the resources for the people who need to be alive today. For that we are very grateful to Bell-Kenz Pharma.”

Bell-Kenz Pharma, Inc and Alagang Kapatid Foundation, stronger together in making lives better for the Filipinos. For more information about Bell-Kenz Pharma, visit https://www.bell-kenz.net, YouTube account @Bell-KenzPharma, and Tiktok bellkenzpharma.