Cebu City, Philippines — At a time when public health awareness and emergency preparedness are more important than ever, Bell-Kenz Pharma successfully conducted its Sagip CPR Training Program in Cebu, equipping participants with essential Hands-Only CPR skills to respond effectively during life-threatening situations.
Held at Southwestern University PHINMA,
Sagip CPR successfully trained 1,500 new “everyday heroes”—students, community
members, and frontline workers united by a shared commitment to learn
life-saving Hands-Only CPR. The strong turnout underscores a growing awareness
that in critical moments, the first responder is often an ordinary person ready
to act.
According to Ms. Maita G. Magalong,
Vice President for Student Life of SouthWestern University PHINMA, “ the
significance of Sagip CPR training lies
in our shared goal of providing a safe environment - one that can only
be achieved when we are equipped with the skills to respond effectively during
emergencies.”
“We see Cebu as
a key area where community preparedness can truly make an impact,” shared Patrick Larraga, Corporate Communications and Public Affairs Head of Bell-Kenz Pharma
Larraga further added, “Every individual trained represents a
stronger chance of survival for someone in need. In critical moments, courage
and action matter more than hesitation, and that is exactly what we aim to instill
in every participant. With more people trained in Hands-Only CPR, we are
building a network of everyday heroes ready to respond in emergencies.”
The Cebu leg in Cebu City is part of a
much larger nationwide movement. What began as a simple public service
initiative has evolved into a large-scale public health nationwide
movement—training thousands of Filipinos and rapidly expanding its footprint nationwide.
Since its inception in August 2025 at PHINMA Cagayan de Oro College, Bell-Kenz
Pharma has rolled out Sagip CPR in key areas across the country, including
Metro Manila, Northern Luzon, and
Central Luzon, to Nabua (Camarines Sur),
Polangui (Albay), Naga, to Panay Island
including Iloilo City, Roxas City (Capiz), Aklan and Antique; to General Santos
City and North Cotabato in Mindanao.
Strengthening its scale and impact,
Bell-Kenz Sagip CPR is backed by key partnerships with the Department of
Transportation (DOTr) and various local government units nationwide—enabling
the program to reach transport hubs, public spaces, and grassroots communities
more effectively. Through these collaborations, Sagip CPR continues to grow not
just in size, but in significance—transforming everyday Filipinos into capable
first responders and reinforcing a culture of preparedness across the country.
Sagip CPR of Bell-Kenz Pharma also supports ongoing efforts by both public
and private sectors to enhance safety standards in a region known for its
economic activity, educational institutions, and tourism-driven environment.
As Cebu continues to grow as one of the
country’s leading urban centers, initiatives like Sagip CPR underscore the
importance of not just development—but resilience. By equipping communities
with life-saving knowledge today, Bell-Kenz Pharma helps ensure a safer, more
responsive Cebu for the future.
For more information about Sagip CPR and Bell-Kenz Pharma, visit https://www.bell-kenz.net/
