Showing posts with label Breast Cancer Awareness. Show all posts
Showing posts with label Breast Cancer Awareness. Show all posts

October 22, 2022

foodpanda supports Avon’s #NormalForMe campaign on Breast Cancer Awareness

 

Here’s how you can participate in this year’s Breast Cancer Awareness Month with Avon and foodpanda.

About 1 in 8 women will develop breast cancer in their lifetime. In 2019, Filipina women were even more vulnerable as it was estimated that the Philippines has the highest prevalence of the disease in Asia, and ninth highest in the world. The following year, breast cancer was still one of the top 2 most common among Filipino women with majority diagnosed at advanced stages.

This is why every year during October, the world observes Breast Cancer Awareness Month with global beauty brand Avon as one of top supporters of the cause to encourage more people to know more about this disease and be more proactive in regular self-checks that can help detect preliminary symptoms.

This year, Avon continues this worthy cause with a global campaign encouraging everyone to discover what’s #NormalForMe and by extension, inviting partner brands, including leading online quick commerce platform foodpanda, to raise awareness and raise funds on behalf of the Philippine Cancer Society. The campaign also encourages women to normalize regularly checking their breast for any changes that could potentially cause breast cancer.

“We are grateful to Avon for reaching out to us and trusting us to become one of their brand partners to promote this advocacy. We are more than happy to offer our support, even in the simplest way, to reach more audiences and raise awareness,” says Daniel Marogy, foodpanda Philippines Managing Director.

“For the last 30 years, we’ve committed to this cause to raise funds and awareness to help more women to join the initiative to battle breast cancer not just for themselves, but also for their loved ones,” shares Avon Head of Communications for Philippines & APAC, Marion Limlengco. “This is why we’ll always push for everyone to know the signs, know the risks, and know how to take action because early detection will help save lives.”

Pink it up with foodpanda

foodpanda is offering a special and exclusive discount for every checkout from their app starting October 15 to 31, 2022 using the code “AVONFP50”.

A portion of the amount of every order will be donated to Avon’s partner beneficiary, the Philippine Cancer Society, who is also offering consultation should you spot a lump or need more help in screening your breasts and pecs.

Apart from this, Avon’s #NormalForMe campaign has also prepared activities to raise funds on the campaign which include donation drives, free clinical breast examinations and dedicated fundraising products from Avon.

Download the foodpanda app now and support Avon’s #NormalForMe campaign.  For more information about this campaign, please visit bit.ly/avonbreastcancerpromise. Follow Avon Philippines on Facebook and Instagram for more updates and shop your favorite Avon products at www.avonshop.ph or contact your local Avon Representative.  


About Avon 

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis.  Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group.  Learn more at www.avonworldwide.com.

 

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November 8, 2018

Early detection and Post-treatment depression: WHAT FILIPINAS SHOULD KNOW ABOUT BREAST CANCER

Here's to share Alya’s breast cancer journey and advocacy from her early detection to her post-treatment depression, and how ICanServe Foundation and Pfizer hope to address the disease.


With almost 25,000 new cases this year, breast cancer ranks first in cancer incidence among all other cancers here in the Philippines. In fact, one in every 13 Filipinas is expected to develop the disease in her lifetime.

October is Breast Cancer Awareness Month — a worldwide campaign held annually to raise awareness on the disease. With the World Health Organization reporting that early detection remains the best protection as the causes of breast cancer are still unknown, this awareness month is crucial to increase understanding of the disease in the Philippines.



Early detection


In the Philippines, breast cancer screening is often seen as a burden and there is a false belief that breast cancer is a sure killer, even if caught in the early stages. The ICanServe Foundation, a breast cancer advocacy group in the Philippines, promotes early breast cancer detection, which encompasses education about breast cancer, breast self-exam (BSE), clinical exam, and mammography. Citing the American Cancer Society, ICanServe suggests women should perform a monthly BSE by the age of 20, schedule an annual clinical exam upon turning 30, and have theirannual mammography by the time they hit 40.

Alya Honasan, ICanServe member and veteran writer and editor, was diagnosed at 49: “I was lucky because it was detected early,” she shared. Having always had regular checks, Alya stopped in 2011, and when she found time again in 2013, her doctor discovered a lump that didn’t look benign.

Due to her early detection, and after having multiple rounds of chemotherapy and radiation therapy, Alyasuccessfully completed treatment in 2014. In a recent interview, she referenced both post-treatment depression and support groups as important topics of treatment that are not often discussed.


Post-treatment depression

“Of course, it’s normal to be depressed while you have it, but in my case, I was depressed after,” Alya revealed. In a study, it was found that up to 50% of women diagnosed with early breast cancer had depression and/or anxiety in the year after diagnosis; 25% in the second, third, and fourth years; and 15% in the fifth year. This may be attributed to factors such as adjusting to life after treatment and having worries about breast cancer recurring.

A number of treatments for depression are available,7, and Alya found comfort in seeking professional help and therapy: “It also helps that my psychiatrist is a cancer survivor, so we speak the same language.”


Breast cancer buddies

Aside from seeking professional help, having a support group around you is essential during and after treatment — moms, daughters, and spouses are great point persons. Alya had fellow Bicol native and ex-Marine Ernesto Lozada, aka Kuya Kulot, who was assigned to her by her older brother and who drove her to and from chemo and work just like a true kuya or big brother. “If I’m not done with work by 9 PM, bubusina na nang bubusina yan sa labas (he would honk the horn repeatedly until I came out of the building). He was quite the disciplinarian but was also malambing (affectionate), always there to reassure me that I am loved,” Alya recalled.

Alya with her breast cancer buddies retired Marine Sergeant Ernesto Lozada or Kuya Kulot, and her eldest dog or panganay Kikay

Alya with her breast cancer buddies: retired Marine Sergeant Ernesto Lozada or Kuya Kulot, and her eldest dog or panganay Kikay

Aside from friends such as Kuya Kulot, workmates, and family, Alya also had a spiritual group and ICanServeFoundation to lean on. ICanServe’s flagship project, Ating Dibdibin (Take Your Breast Care to Heart), is the Philippines’ first community-based breast cancer screening program, launched in 2009 under the auspices of the American Cancer Society and with a grant from Pfizer. 


Pfizer’s heritage and innovation in breast cancer

Pfizer’s legacy in breast cancer spans nearly two decades, being a leader in awareness campaigns, advocacy partnerships, and pioneering treatments. Among its latest breakthroughs in research and development is a therapytargeted for specific mutations in breast cancer, which is a significant advancement in first-line treatment of breast cancer in 10 years. 

“We believe that more than the breakthrough therapies that Pfizer develops, our success is also measured by how we are helping redefine life with cancer,” Dr. Veronica Prasad, Medical Manager for Pfizer Oncology in the Philippines, shared. “We want the breast cancer community to know that they are not alone in their journey, and that Pfizer goes beyond treatments to help them live their best lives despite the disease.”

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