Jollibee shines spotlight on the craft behind iconic Chickenjoy

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For many Filipinos, Chickenjoy is more than just fried chicken. It is a taste of home, a source of comfort, and a shared experience across generations.

Jollibee, the country’s no. 1 quick service restaurant, is now putting the spotlight on the meticulous craft behind its signature fried chicken with the launch of its new campaign, “Jollibee Chickenjoy: Masterfully Made Sarap.” The campaign highlights the care taken at every step, from marination and seasoning to breading and frying, to deliver the crispiness, juiciness, and flavor that customers have come to expect.

“Chickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” said Dorothy Dee-Ching, Jollibee Philippines’ vice president for marketing. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries that same flavor and happiness that people have loved for generations.”

Bringing this connection to life on screen, actress Anne Curtis, a long-time Jollibee ambassador, stars in the campaign. Her participation highlights the brand’s enduring bond with its audience and shows how Chickenjoy continues to be part of Filipinos’ many joyful moments.

Adding to its legacy, Chickenjoy was officially recognized as a Well-Known Mark by the Philippine Intellectual Property Office in 2025, affirming its strong reputation, widespread recognition, and enhanced legal protection both locally and internationally.

Beyond flavor, Chickenjoy has become a cultural touchstone. It symbolizes Filipino culinary identity and appears in celebrations, office lunches, and family dinners. The campaign not only showcases the care behind each piece but also highlights the emotional and cultural significance of this iconic fried chicken.

Watch the new ad here: https://www.facebook.com/reel/1609382240233746

Available nationwide via dine-in, takeout, drive-thru, and delivery, Chickenjoy continues to serve millions of Filipinos who have grown up and continue to grow with it.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

Jollibee makes Chickenjoy more affordable with Sarap Savers meals

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Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much.

Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable.

Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget.

“Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It is the same Chickenjoy taste people know and love, now at prices that are easy on the wallet.”

Chickenjoy Sarap Savers are available nationwide for dine-in, takeout, drive-thru, and delivery. 

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises! 

Pinakamasarap na JOY ng Pamilya: Jollibee's Chickenjoy Still the Best Joy for Every Filipino Family

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At the heart of every Filipino family gathering, one source of joy consistently brings everyone together— Jollibee's Chickenjoy. Celebrated for its crispylicious, juicylicious, and best-tasting fried chicken, now at its biggest, Chickenjoy transforms any meal into a joyful experience that families eagerly look forward to when bonding.

Standing the test of time, the Chickenjoyest experience has truly solidified its place as the ultimate symbol of Filipino family bonding, where each bite brings out the biggest smiles, the loudest laughter, and the warmest most heartfelt connections.

Even amidst life's challenges and the hustle of daily routines, sharing Chickenjoy with loved ones continues to rekindle that unique sense of joy among those you cherish most.

Moving into 2025, Jollibee seeks to spread even more joy across households, as Chickenjoy not only satisfies cravings with its unparalleled taste, but also elevates family moments to unforgettable experiences and memories.

“Every heartwarming memory created around the Chickenjoyest family-bonding reaffirms Jollibee as the family's choice, making each meal special with our superior taste, value, and the irreplaceable joy that only Chickenjoy can deliver,” said Luis V. Berba, Marketing Director for Masterbrand and Chicken. "We are deeply grateful and honored to be a major part of countless family gatherings in the Philippines, and even around the world, bringing joy and creating lasting memories with every serving. Every family’s joy is our own joy."

As Jollibee continues to serve more and more customers, Chickenjoy remains a classic staple, proving once again why Jollibee is the most beloved fried chicken brand in the Philippines.

Jollibee invites all families to come together and celebrate life and love by visiting their nearest Jollibee store.

Experience the best-tasting and biggest Chickenjoy now, as the Chickenjoyest is also available for delivery via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, and foodpanda, as well as in Drive-Thru and Take Out.