Jodi and Thirdy joins the Jollibee family as the latest Jolly Spaghetti endorsers

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Celebrity mom and certified Jollibee fan proud to share endorsement experience with son

Jollibee recently welcomed Jodi and Thirdy as the newest brand ambassadors for Jolly Spaghetti during the media launch held at the Ortigas Roosevelt branch. Jodi and Thirdy, who stars in the latest TV commercial for Jolly Spaghetti, shared their own personal experiences, from happy memories when she was a kid and to how she now enjoys the same bonding moments with Thirdy. The Jolly Spaghetti Sweet-Sarap Moments event also featured fun games for the media guests and their kids.

Warm welcome. The Jollibee team (L-R) – Regional Business Unit Head for Metro North Mike Castro, AVP for Marketing Kent Mariano (fourth from left, back), PR Director Arline Adeva, Chief Global Marketing Officer for Jollibee Global brand Francis E. Flores (6th from left, back), Assistant Brand Manager for Jolly Spaghetti Luis Berba and Corporate PR and Events Manager Dennis Reyes, gave Jodi and Thirdy a warm and jolly welcome to the Jollibee Family.

Batang Jollibee at heart

Jodi confesses to being a certified Batang Jollibee, even before she got into show business. Her mother worked hard to raise Jodi and her siblings, but made sure to devote her Saturdays to quality time over her children’s favorite Jollibee treats.

“Every Saturday, iti-treat niya kami sa Jollibee sa may Landmark food court,” Jodi recalled. “Talagang masasabi ko na kinalakihan ko si Jollibee. At hindi lang ‘yon, kasi bawat party, bawat celebration, talagang naging part siya ngfamily namin at ng pamilyang Pilipino.”

Growing up, Jodi said she would often order Jolly Spaghetti and Jolly Hotdog, and it became staples in her bonding moments with her mom. Now that she’s a mother herself, she wants to pass on the same joyful experience to Thirdy. The 10-year old loves the cheesy, meaty, and sweet-sarap flavors of Jolly Spaghetti.

“Wala akong nakilalang bata na gusto ng maasim na spaghetti,” the actress remarked candidly. “Especially Filipino children. I believe na nakuha ng Jollibee ‘yung manamis-namis na timpla na hinahanap-hanap ng bawat batang Pilipino.”

Mom first, actress second

Jodi remains simple even with her celebrity status and recent accolades for her stellar TV performances. Despite her busy schedule, she makes sure that spending quality time with Thirdy is her priority, just as her own mother did years ago.

The actress related that she and Thirdy can spend hours upon hours just talking about anything, especially over their favorite Jolly Spaghetti. They often order “C3,” the Jolly Spaghetti and Chickenjoy combo, for delivery or drive-thru.

“Sa hapagkainan, that’s where the bonding happens. Nakakatuwa si Thirdy when you spend time with him. He’s a very opinionated child. Baka pwede siyang maging lawyer,” Jodi proudly added.

Perfect Choice for Jolly Spaghetti

Jollibee likewise is equally happy and excited to welcome Jodi and Thirdy to the family.

“Jodi and Thirdy are the perfect endorsers for Jolly Spaghetti,” said Kent Mariano, Jollibee Assistant Vice President for Marketing. 

Jollibee's AVP for Marketing Kent Mariano

“Despite Jodi’s celebrity status and hectic schedule, she believes in making even the smallest of moments count when it comes to strengthening her bond with Thirdy and her family. Jodi’s own story and personal experiences of bonding with her mom and now with her son is something that many Pinoy families can relate to. We at Jollibee have always proud to be part of such memorable moments.”

The latest TVC features Jodi reminiscing her bonding moments as a kid with her mom, and fast forward to the present, Jodi letting Thirdy experience the same happy moment while enjoying their favorite Jolly Spaghetti.

ICON Manila with its first Entertainment and Design Conference in the Philippines

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Top design artists from major animation studios such as Disney Animations, Universal Studios, and Warner Brothers are coming to Manila in July this year to break down the design process for students and professionals working in the entertainment design industry.

ICON Manila announces its International Entertainment and Design Conference 2014. It will be the first event of its kind in Asia, featuring top professionals in animation and concept design for feature film, television and games. 

Speakers at the conference have decades of tenure and are esteemed members in their fields of expertise. All have relevant experience working with industry giants such as Walt Disney, Universal Studios, Nickelodeon, Warner Brothers, Sony Animation Pictures, and Marvel Productions among the others.

“The conference targets students and professionals alike,” shares Armand Serrano, Entertainment and Design Conference organizer, who has worked on animations like Lilo and Stich, Brother Bear and Mulan. “With our impressive line-up of top industry leaders, our objective is to present a progressive view through the entertainment design process and impart new ideas that will ultimately strengthen Asia’s impact on the industry.”

ICON Manila is a paid conference under ICON for Missions, a newly formed non-profit organization based in Eastvale, California. “By hosting various conferences all over the world, its purpose is to raise money to fund their Christian mission and humanitarian aid in needy communities,” says Sam Tanner, Executive Director of ICON for Missions.

The Entertainment and Design Conference will be held on July 3, 2014 at the SMX Convention Center. 

For more details on the conference speakers, schedule, and tickets, visit www.iconmanila.com. 

Media partners are Adobo Magazine, Animation Council of the Philippines (ACPI), FleishmanHillard, ABS-CBN, Lifestyle Network, Hero, ANC, Portfolio MNL, Silver Drawing Academy, Ideal Media Entertainment, Online CG Master Academy, CTN Animation eXpo, Schoolism Education Evolved, and CHAVO Animation Studios.

ICON's ENTERTAINMENT DESIGN CONFERENCE 2014 is a conference for professionals and students in the entertainment design industry. This conference details the design process for those working in animation, film, games, advertising, fine arts and other forms of visual media. Conference speakers have decades of proven experience in their fields of expertise. Their combined knowledge in this one event will help further Asia's impact on the entertainment design industry.