COMCO Mundo culminates “Epic 7 Years” celebration with growth and expansion

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Global award-winning communications group COMCO Mundo League of Enterprises (COMCO Mundo) has culminated its 7th anniversary celebration with the recently held COMCO Epic 7 Years Main Event, highlighting its growth as an umbrella organization alongside its agencies COMCO Southeast Asia (COMCO SEA), COMCO Middle East and Africa (COMCO MEA), and TARO AOX Inc.; the formal introduction of its three new major offerings Story Lab Communications Development and Support Ecosystem, CODEVA or Communications Development Academy, and SEA Wave & Spice Multimedia Content Studio; and the kick-off of COMCO Southeast Asia - Singapore.

Growth in Southeast Asia and Middle East and Africa

To further pursue its brand of Meaningful Storytelling, COMCO Southeast Asia has expanded its services through its new streamlined divisions: Public Relations and Communications (PRC) and Communications and Marketing Services (CMS). PRC services include Consumer Marketing and Brand Communications; Corporate Public Relations; Corporate Social Responsibility; Internal Communications; Influencer Engagement and Grassroots Communications; and Issues and Crisis Communications; while CMS offers Events and Activation; Special Media and Advertising Executions; and Branding. COMCO SEA marked the year with continued partnership with its long-time clients including Aseana City, Eastern Communications, European Union, Jobstreet, PHILUSA Corporation, Rémy Martin, Takeda, Teleperformance, and Lenovo; and onboarding of new brand partners such as AirAsia Superapp, Century Tuna, Uratex Mattresses, Uratex Monoblock, Alaxan FR, LaLiga, MDI Novare, Sony, Toshiba, and Concepcion Midea Inc.

The COMCO Mundo League of Enterprises

Reaping off major metals from various local and international award-giving bodies over the years, COMCO SEA made history by being the 1st and only PR agency in the Philippines to win PR Consultancy of the Year (Medium Consultancy Category) in the prestigious PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards 2023. The Consultancy of the Year is awarded to an agency that has exemplary operations on business, effective results, community leadership, and innovation.

Sustaining its remarkable debut in the industry and maintaining its position as the PR agency that banks on building brand love across the region, COMCO Middle East and Africa further accelerates with major account wins this year across the United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA) and the rest of the MEA region. Some of COMCO MEA’s key clients include Costa Coffee, the Middle East Film and Comic Convention, Empire Entertainment, Paramount Hotels, LEOS Development, The Wizarding World Shop by Fandom, Rixos Marina Abu Dhabi and Rixos Premium Saadiyat Island, Taj Exotica Resort & Spa, The Palm, and Geidea, one of the top fintech companies in Saudi Arabia.

COMCO Mundo with the COMCOmigos from brand partners, industry, media, the blogosphere, and Camp COMCO Alumni Society

The year 2023 also served as the launch of COMCO Mundo’s specialist agency for digital and integrated communications, TARO AOX Inc. The Agency has two divisions - Digital, Social, and Emerging Platforms (DSE) and Integrated Communications (ICOM). DSE focuses on Social Media, Digital Activation, Content Marketing, Virtual and Online Events, Social Listening, Digital Analytics, Media Buying and Planning, Search Optimization and Marketing, and Website and Application Management; while ICOM offers Digital PR, Integrated Communications, and Influencer Marketing. TARO AOX Inc. has just started but is now in full blast handling major accounts such as Goodyear, Hallmark, HLA Fashion, Lamoiyan Corporation, Samsung Mobile, and Sun Life Global Solutions.

Ultimately, COMCO Mundo as a parent and flagship unit reinforces its work for the Group’s Executive Leadership and Governance; MARCOMAX (Marketing, Communications, Advocacy and Excellence; Project CODY (Corporate Identity and Branding); MEXINAC (Media, Experts, Influencers, Activators and Communities); and ACTDEV (Agency Culture and Team Development); and also continues to lead landmark initiatives such as the recently held UNMASKED: The COMCO Mundo Write to Ignite Season 3 and work on key advocacy projects through the Group’s Citizen COMCO Advocacy Program and Camp COMCO Alumni Society.

Furthermore, COMCO Mundo reintroduces COMCOffee Club which serves as COMCO Mundo’s shared services for the Group’s companies, business units, and programs, covering Finance and Accounting; ARC or Audit, Risk Management, and Compliance; and Administration which includes Office Management, Team Care (Talent Development), Legal Affairs, and Information Technology.

Mr. Ferdinand Bondoy, COMCO Mundo's Group Chief Executive Director and Lead Strategic Communications Counsel/Partner and Co-Founder announces the 7 milestones being celebrated including exciting company updates

Three New Offerings

A testament to COMCO’s unwavering dedication to meaningful storytelling is the birth of Story Lab Communications Development and Support Ecosystem, an exciting addition to COMCO’s specialized offerings set to revolutionize the way brands connect with their audiences. Story Lab specializes in Communications Research and Planning, Editorial and Publication Services, and Media Monitoring, Measurement, and Analytics.

Meanwhile, CODEVA, or Communications Development Academy will manage the training and development programs and offerings of the group. Aside from the award-winning Camp COMCO Mentorship Program, COMCO Mundo will house in CODEVA the group’s professional training programs for Media Affairs, Crisis Communications, Corporate Social Responsibility, Cause Related Marketing, Advocacy Communications, Social Media, and Content Marketing, among others.

COMCO Mundo will also broaden the services of SEA Wave Pop Culture Magazine and introduce the SEA Wave & Spice Multimedia Content Studio. The SEA Wave & Spice Multimedia Content Studio will diversify and create studio-produced titles encompassing the SEA Wave Pop Culture Magazine which will include content for Facebook, YouTube, and podcasts, among others. Expanding its content arsenal, SEA Wave & Spice will also offer Content, Multimedia Arts, and Video Storytelling services for brands and Talent Management for bloggers, content creators, and influencers.

Regional Reinforcement

In a move that exemplifies COMCO's commitment to regional excellence, the Agency is thrilled to kickstart the opening of COMCO Southeast Asia - Singapore this 4th quarter of 2023. This strategic expansion allows COMCO to deepen its presence in the dynamic Southeast Asian market, providing clients with localized expertise and access to a broader network. Like COMCO SEA Philippines, COMCO SEA Singapore is set to be a regional hub for excellence in the field of communications, public relations, and social media.

"What we built is more than a group of companies but a community that became a creativity playground and craftsmanship vessel for talents who want to do the best work of their lives and brands and organizations that persevere to have meaningful connections to their publics and make positive impact to communities. On our 5th year, we did the impossible by pivoting amid the pandemic and expanding from Southeast Asia to the Middle East and Africa. And each time we accomplish something, it paves the way for the beginning of a new journey. Hence, this COMCO Epic Seven Years celebration is the kickstart of another great adventure," said Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder of COMCO Mundo League of Enterprises.

COMCO Mundo executives together with the recipients of the Loyalty and Excellence Award. In photo are (1st row, standing, from left): Rachel Syfargo - Communications Support Services Director / Partner, COMCO Mundo; Janela Mauryn Bufi - Associate Account Operations Manager and Business Unit Administrator Pro Tempore for Integrated Communications, TARO AOX Inc.; Patricia Anne Rana - Senior Corporate Services Officer and Special Assistant to the Comptroller, COMCO Mundo; Ferdinand L. Bondoy - Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder, COMCO Mundo; Joan Maslang - Corporate Services Director and Comptroller / Partner, COMCO Mundo; and Queenie Joy Resmundo - Senior Account Operations Manager and Business Unit Administrator Pro Tempore for Public Relations and Communications, COMCO Southeast Asia; Also in photo are (2nd row, from left): Justin Harvey Llamosa - Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Communications Manager /Partner, COMCO Mundo; Ramil Balaong - Production and Logistics Attendant, COMCO Mundo; and Albin Christian Recio - Senior Manager and Business Unit Administrator Pro Tempore for Multimedia Content Studio / Partner, SEA Wave & Spice Multimedia Content Studio).

To know more and stay updated with COMCO Mundo, please visit www.comcomundo.com or follow fb.com/comcomundo on Facebook, linkedin.com/company/comcomundo on LinkedIn and @comcomundo on Instagram.

COMCO Southeast Asia’s Group Chief Executive elected to global PR bodies PRCA APAC Regional Board and CIPR International Committee

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COMCO Southeast Asia’s Group Chief Executive and Lead Strategic Communications Counsel / Partner and Co-Founder Mr. Ferdinand L. Bondoy has been elected to prestigious international PR industry groups, the Public Relations & Communications Association Asia Pacific (PRCA APAC) and the Chartered Institute of Public Relations (CIPR).

Mr. Bondoy was named as one of the newest Regional Board Members of PRCA APAC based in Singapore and the only Filipino to be elected in the position. The Board provides a formal mechanism to consult with the industry’s most senior practitioners on the issues PR and communications face and to act as a think-tank for the industry in the Asia-Pacific Region. Alongside his duties as a Board Member, he will also play a vital role in the organization’s Workplace and Culture Committee.

Going beyond his work in Asia-Pacific, Mr. Bondoy was also appointed anew to be part of the London-based CIPR’s International Committee, representing not only the Philippines but also Southeast Asia and the rest of Asia-Pacific. The committee is one of the largest sectoral groups of the Chartered Institute of Public Relations and it brings members together to discuss and attend to issues facing communicators working internationally.

PRCA is the world’s largest professional PR body representing more than 35,000 PR professionals in 70 countries worldwide and a global advocate for excellence in public relations. Meanwhile, CIPR is the world’s only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members across the globe.

A winner of the PR Champion of the Year Gold Award at the recent PR Awards for Asia-Pacific, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his journey as a storyteller. He co-founded COMCO Southeast Asia, a global award-winning inter-regional integrated communications agency headquartered in the Philippines with affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, which champions the practice of the emerging global disciplines of New PR and Smart Social. He also led the creation of COMCO Mundo League of Enterprises, the parent and umbrella organization for trailblazing and game-changing companies and programs such as COMCO Southeast Asia, COMCO Middle East & Africa, TARO Digital AOX, SEA Wave Pop Culture Studio, Citizen COMCO Advocacy Program, and Camp COMCO Mentorship Program Alumni Society.

“I am both humbled and honored to work with the most distinguished global PR professionals of the PRCA and CIPR. These are opportunities that I not only consider as a milestone for myself but for the PR industry in the Philippines as a whole and I commit to champion the causes and projects of these organizations. As issues are not restricted geographically and all of us are interconnected wherever we are in the world, we need to go beyond borders to reach out to more stakeholders and ultimately, ignite social change through the practice of our discipline,” said Mr. Bondoy.

Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. As a way of giving back to the industry, he created the award-winning Camp COMCO Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He also serves as the Corporate Secretary and Chair of the Digital Communications and Public Relations Committee and Youth Programs of the International Association of Business Communicators (IABC) Philippines.

To know more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.

COMCO Southeast Asia’s Leader Ferdinand Bondoy elected to UK-based Chartered Institute of Public Relations’ (CIPR) International Committee

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COMCO Southeast Asia’s Regional Integration and Chief Executive Director, Mr. Ferdinand L. Bondoy, has been elected to the International Committee of the United Kingdom (UK) based Chartered Institute of Public Relations (CIPR) composed of PR leaders from across the world – Europe, the Americas, Asia-Pacific, and Africa.

Mr. Bondoy is the only committee member based in the Southeast Asian region and he brings in diversity and representation in the globally renowned professional body for public relations practitioners. He will also be the lead for online events of CIPR International.

Founded in the United Kingdom, the CIPR is the world’s only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members across the globe. As pioneers in the industry, the CIPR champions its expertise in public relations through standards and skill guidance to accelerate development among PR practitioners.

“Now that the CIPR has become a fully virtual international organisation, there are equal opportunities for PR professionals across the world to become involved in our activities or even to get Chartered. I am delighted that Ferdinand Bondoy has joined our committee, and we look forward to collaborating with him to expand our activities and reach in the Philippines and across Asia,” said Ms. Samantha Seewoosurrun, Chairperson of the CIPR International Committee.

As an industry trailblazer, Mr. Bondoy’s election to CIPR adds to his extensive responsibilities in the industry. He is also the current Corporate Secretary of the International Association of Business Communications (IABC) Philippines and the Co-Chair of the Philippine Student Quill Awards. Last year, he was also elected to the Board of Trustees of the Public Relations Society of the Philippines (PRSP) and led the successful run of the 2021 PRSP Students’ PR Con, the 1st virtual, interactive and nationwide edition of the organization’s annual activity for the students. It will be concluded this coming February 2022 via the Grand Prix Hack Sprint edition, which is also a first for the organization and the industry.

Mr. Bondoy is also part of the International Public Relations Association (IPRA) Philippines composed of PR icons and leaders in the country and he served as one of the regional jurors of the ICCO (International Communications Consultancy Organization) Next Generation PR World Cup. The Southeast Asian leg of the competition for young PR practitioners was organized by the Public Relations and Communications Asia Pacific (PRCA APAC) where Ferdinand Bondoy represents COMCO Southeast Asia as a corporate member.

On top of all that, he is the Regional Integration and Chief Executive Director of COMCO Southeast Asia, a powerhouse and global award-winning integrated communications agency he co-founded. Last year, he led the celebration of the Agency’s Blazing Sapphire 5th Anniversary which launched COMCO Middle East & Africa and COMCO AOX League of Enterprises, the umbrella group for all of COMCO’s existing and upcoming ventures, initiatives and advocacies. He also takes time to pay homage to his roots by serving as a mentor, often referred to as “Coach”, in COMCO Southeast Asia’s Camp COMCO Mentorship Program, an intensive and comprehensive talent incubation initiative, industry linkage course, and apprenticeship program designed to transform communication, marketing, and multimedia arts students and fresh graduates into revolutionary practitioners of the industry.

“It is an honor and a responsibility to represent the country and the region in CIPR and work for the industry on a global scale. And we will continue to contribute, be heard, and be part of this international community of PR experts and leaders to further grow the discipline and impact social change across the globe,” said Mr. Bondoy.

For more information about COMCO Southeast Asia, please visit www.comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comco-hq and @comco_sea on both Instagram and Twitter.

About COMCO Southeast Asia

COMCO Southeast Asia is a powerhouse and global award-winning integrated communications agency formed by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Based in the Philippines and with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, COMCO SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels.

At the core of COMCO SEA is its unique brand of Meaningful Storytelling based on its corporate mantra and the mission to Ignite Brand Love, Social Change, Talent Growth and Regional Collaboration. In just 5 years, the Agency has done groundbreaking works for more than 70 local, regional and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Philippine Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, Best PR Agency in Southeast Asia – Silver Award at the ASEAN PR Excellence Awards, and 85 metals from various local, regional and international award-giving bodies.