Globe Studios transforms into ANIMA, expect more blockbusters in 2022

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Globe Studios —the team behind the critically-acclaimed Filipino films such as Fangirl, Goyo: Ang Batang Heneral, and Dead Kids; along with series such as Gaya sa Pelikula and OTJ: The Missing 8, is rolling its closing credits as it transforms into a new organization.

ANIMA is the new name of Globe Studios, an organization now under the umbrella of Kroma Entertainment, Inc., a new entertainment company backed by the Globe Group of Companies.

“Our new name signifies the changes we will be offering to the public as we venture into a new era of entertainment. We wanted something that feels more apt to the industry and medium we deeply care for. It was so hard for us to let go of the name Globe Studios because we’ve done and achieved so much in our five years of existence, but I believe we can only go onward and upward with ANIMA,” said Quark Henares, Head of ANIMA.

Fans and supporters of Globe Studios are in for more fun and exciting materials from ANIMA. One of the films they can anticipate is Ang Pagbabalik ng Kuwago, the first Filipino feature film to premiere at the prestigious Sundance Film Festival in more than 15 years. Box office hit director Antonette Jadaone is also busy working on the Hintayan ng Langit spinoff series "Simula sa Gitna," starring Maris Racal and Kit Thompson. ANIMA is also strengthening collaborations with One Championship, WeTV, Netflix, and HBO Go.

With ANIMA now a unique brand on its own, there's reinvigorated energy of anticipation and creative excitement in the new organization. The team is raring to experiment with other formats and genres. It is already visible in the podcasts “Nandito Sila” and “Come Home”. Other podcasts started tackling new themes - cryptocurrency, motherhood, sexual behaviors, to name a few.

“We are always on the lookout for how we can tell Filipino stories better – be it through the silver screen, black box, or handheld devices. It's the stories that matter, and the way we get them to you. We're doubling down on that with ANIMA, so you can expect more stuff on YouTube, on Spotify, on TikTok. Wherever!” Henares added.

To learn more about ANIMA, visit anima.ph.

Content niches, unexpected results: Globe Studios catering to Filipinos’ evolving needs

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New platforms that provide consumers with new ways to satiate their need for fresh content have emerged over the pandemic. The shift in consumer behavior prompted Globe Studios, Globe’s entertainment production company, to leverage its niche and ride on this new wave of opportunity.

 

Quark Henares, Globe Studios Head, shared that going along such a direction allows the group greater flexibility in its content offerings, especially in this time of great uncertainty. Henares was one of the panelists in a recent webinar presented by the Asia Video Industry Association (AVIA) entitled “Demanding Content – What Do Filipinos Want?”

 

Henares said: “We had to pivot. We’re primarily a movie studio, so our focus was films for theaters. Because they're closed for the foreseeable future we tried doing other things like a YouTube series (Gaya sa Pelikula) and podcasts (Ang Walang Kwentang Podcast, Endslate).”

 

He noted that current audiences can be very fickle in their choices of online content. Thus, Globe Studios actively listens to what its customers want so that its content line-up is kept relevant to the markets it wishes to serve. 

 

“We have a lot of interaction with the audience. We’re very active in our social media and really make it a point to listen and even converse with our audience,” Henares revealed.

 

Recognizing that the consumption curve for online content bulges among the younger age groups, Globe Studios ensures that everything is kept fun, just like the way young people would like to live their own lives. 

 

Globe Studios entered the entertainment production industry in 2016.  Its portfolio includes films such as “LSS (Last Song Syndrome)”, “Hintayan ng Langit”, and the first Filipino Netflix film “Dead Kids”.  

 

Amidst the onslaught of the COVID-19 pandemic last year, the studio shifted gears to produce materials catering more towards YouTube audiences, beginning with “Gaya Sa Pelikula,” a daring Boys Love (BL) series. 

 

“We put our ears to the ground. Like Gaya Sa Pelikula, the genre BL is doing very well in Thailand and Filipinos seem to be watching it so we decided to do that,” Henares said.

 

Globe Studios is in the thick of preparations for another YouTube series; this time, a reality search. It is also about to release the movie "A Guy + A Girl" together with UpstreamPH, the country’s newest Video-on-Demand movie streaming platform.  Likewise, Globe Studios is home to at least 12 popular podcasts, including one that is hosted by online creators.

 

However, questions constantly keep Henares awake at night. According to him: “This is an exciting time. What do people want to see? What’s missing in Philippine entertainment that we can fill?”

 

While slowly (but surely) planting itself on solid ground in the online space, Globe Studios continues to give room for more flexibility wherever consumer whims may lead—satisfying their needs, one niche at a time.

 

To know more about Globe, visit www.globe.com.ph.

 

Globe unveils game-changing home broadband plans

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Customers can now customize broadband plans based on their preferred digital lifestyle at home

Globe Telecom is changing the game of broadband internet with the launch of its new home broadband plans which can now be customized and bundled with more digital entertainment content from its newest partners Netflix and popular singing app Smule. The broadband plans can also be availed with devices such as smart LED TVs, audio devices and even game consoles for a complete home entertainment experience.

Globe recently revealed its collaboration with global content providers such as Disney, Netflix, Turner, Sports Illustrated, Astro, and Smule to offer a wider range of digital entertainment content offerings alongside its existing partnerships such as HOOQ, Spotify and NBA. Globe also recently launched its video production arm Globe Studios, partnering with top Filipino directors and local production outfits to produce and offer Filipino customers original content on their devices.

Martha Sazon, Globe Senior Vice President for Broadband Business, emphasized the need to transform the home digital lifestyle experience by letting families discover the wonders at home through exclusive digital content. “We don’t just sell plans anymore as we are setting the trend yet again in delivering a complete digital lifestyle experience at home where families can watch exclusive movies together, listen to millions of songs, and play games online,” Sazon said. 

Completing the immersive entertainment experience are the line-up of the latest devices that can be bundled with the broadband plans for an additional fee. Globe has forged collaborations with leading device partners such as Samsung and TCL for smart HD TVs; Bose and Harman Kardon for speakers and headphones; Google Chromecast (streaming device) and Sony Playstation (gaming console); and Airties (WiFi mesh), Belkin and Giraffe (security cameras).

Sazon adds that the new broadband plans allow customers to mix and match plan features according to what they need, giving them more value for their money. “They can choose their internet speeds and data allowance that fit their needs alongside their choice of entertainment apps and content. Soon, customers will also be able to extend the fun with boosters that further improve the overall internet experience at home,” she revealed. 

Netflix is the world’s leading video-on-demand provider and home to some of the best original series and extensive library of TV and movie titles, including original series, documentaries and feature films. Popular singing app Sing! Karaoke by Smule brings the love of Pinoys for Karaoke with more than 500,000 songs to choose from. Family or friends can record a video duet with their favorite artists like Jessie J and Jason Derulo and share it to a global audience making it the ideal entertainment activity at home.

The company earlier announced its massive broadband network infrastructure modernization plan provide ultra-fast internet at home in 2 million households in 20,000 barangays by 2020.