Spotify unveils 2023 Wrapped user experience
It’s that time of the year
again: Spotify has just launched 2023 Wrapped, and it’s taking over social
media with everyone sharing their results. Packed with brand-new interactive
features to celebrate their year on Spotify, users can now discover their personalized
2023 Wrapped experience
when they open the app or head to Spotify.com/Wrapped.
At a time when the lines
between what’s real and what’s not have become blurry, 2023 Wrapped celebrates
that one unique space where 574 million Spotify users kept it real — in how
they listened.
New user experience celebrating the real you
In addition to revealing
your top artists, genres, songs, and podcasts, Spotify has added new features
to bring users closer to the heart of their listening.
● Me in 2023 celebrates a streaming habit that defined your listening this
year. The experience will reveal one of 12 listening characters that best
describes the way you listened on Spotify. Examples include the Shapeshifter (you’re quick to move from
one artist to the next), the Luminary (you
play light, upbeat music more than others), and the Alchemist (you create your own playlists more than others do).
● Sound Town matches you to a city based on your listening and shared
artist affinity. Listening habits are shared in surprising ways across
communities around the world, and 2023 Wrapped celebrates that.
Wrapped fan-favorites get a fresher look
Spotify gives Wrapped a
look upgrade this year, your favorite data stories are appearing in a refreshed
way users haven’t seen before.
● The
Top 5 Genres story shows you how
your top five music genres stacked up with a new sandwich-inspired design.
● Serving
you more than just your favorite artists this year, Top 5 Artists now lets you see the month your listening peaked for
each artist – painting a fuller picture of what you were really feeling the
entire year and all the moments that made it.
● Fanboys
and fangirls are also in for a treat! Get to hear from oneof your top artists
directly within your personalized Wrapped via Your Artist Messages. You can then visit the Wrapped feed for video
messages from thousands of artists including Taylor Swift, Jung Kook, Ben &
Ben, Shanti Dope, FELIP, and more.
Eligible users can now
access their personalized 2023 Wrapped experience exclusively
in the Spotify mobile app (iOS and Android) and also, this year, via web view
on mobile or Desktop by heading to Spotify.com/Wrapped.
Level up your Wrapped experience
Let Wrapped come to life
and share the experience with your buddies and favorite artists!
● Wrapped Feed: Right on your Spotify Home screen, the Wrapped feed is the
one-stop shop for all things Wrapped, including the best of editorial
playlists, merch from your top artists, concerts near you, and more.
● Turn
on Spotify’s AI DJ and let DJ X
guide you through your personalized Wrapped - serving up the music you loved
this year and sharing commentary about some of your favorite artists, genres,
songs and more. The experience will be available for the first week after
Wrapped launches.
● This
year, you can also invite your friends to create a Blend and tap the ‘2023 Wrapped Top Songs’ filter to combine all of
your top songs from this year into one shared playlist.
● Spotify will also bring the Wrapped experience
to the Philippines, IRL, with the opening of the Spotify Sari-Sari Store. Here, users can bring their streaming
journeys to life. In exchange for your Wrapped results, you can take home
exclusive merch that represents your
feels this year. You can also get the chance to hear from your favorite
podcasters in real life. More surprises are waiting in store for you to
discover, and the experience is free for all Spotify users so be sure to visit
the space at SM MOA Main Atrium from December 8-10.
Spotify Sari-Sari Store that will bring Wrapped experience in
real life
Additionally, Spotify has
also launched its Wrapped creator experience for podcasters and
artists. With access to their own
individualized Wrapped microsite experience, creators can dive into all the
ways in which their fans listened this year.
Be sure to check out your Wrapped
personalized user experience today and share the receipts of how you listened. Remember, in 2023: Wrapped or it
didn’t happen!
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About Spotify
Spotify transformed music
listening forever when we launched in 2008. Our mission is to unlock the
potential of human creativity by giving a million creative artists the
opportunity to live off their art and billions of fans the opportunity to enjoy
and be inspired by these creators. Everything we do is driven by our love for
music.
Discover, manage, and share
over 100 million tracks and 5 million podcast titles, for free, or upgrade to
Spotify Premium to access exclusive features including improved sound quality
and an on-demand, offline, and ad-free music listening experience.
Today, we are the world’s
most popular audio streaming subscription service with a community of more than
551 million users, including 220 million Spotify Premium subscribers, across
more than 180 markets. We are also the largest driver of revenue to the music
business today. https://newsroom.spotify.com/
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