How Great Taste Coffee brand endorser John Lloyd Cruz choose to be great

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A celebration of everyday greatness, Great Taste held a "Choose to Be Great" media event as they introduced one of the Philippines' greatest young actors John Lloyd Cruz as its newest brand endorser.

John Lloyd is featuring in the new Great Taste campaign wherein it captures the respect and admiration that he and the brand have for Pinoy’s greatness. 

Like Great Taste Coffee, brand endorser John Lloyd is a staunch admirer of the Filipinos’ everyday greatness. 

During the coffee shop-themed event held at the Crowne Plaza Ortigas, media guests were treated to various activities that showcased Great Taste’s celebration of the Filipino’s everyday greatness.

Greatness is within every Filipino. It can come out in many forms, in any situation, at no particular place or time. From game-changing choices to simple, unplanned acts of kindness, greatness can thrive every day. 

Believing in the remarkable traits of Filipinos is Great Taste Coffee. Through the years, constant innovation has allowed the brand to constantly introduce new and better ways to enjoy a cup of coffee. As it continues to help bring out the greatness in every Filipino, Great Taste Coffee introduces a new endorser to join its journey of serving even greater experiences to its loyal consumers. 

“We are very pleased to have John Lloyd Cruz as the latest addition to the Great Taste family. As our endorser, we believe he will reinforce our values and philosophy with the same kind of passion and greatness that he has exemplified in his life,” said Universal Robina Corporation President and Chief Executive Officer Lance Gokongwei.

Like Great Taste Coffee and John Lloyd Cruz, Filipinos can achieve greatness—from small triumphs, to great milestones.

Choose to be great with Great Taste Coffee, available at all leading supermarkets, convenience stores, and sari-sari stores nationwide.

Proudly local and always innovating, Great Taste Coffee consistently empowers Filipinos to make every day great.

Great Taste White brings a cup of change in loyal patron’s life

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Housewife and mother of four, Alicia Obispo, couldn’t hold back her tears when she received one of the greatest surprises of her life. She is now P3-million richer after her entry was drawn as the Grand Winner of the Great Taste White Choose Great, Win Great Raffle Promo.

GREAT SURPRISE. 53-year-old mother of four, Alicia Obispo (left) couldn’t contain her emotion after Great Taste White Brand Manager Baron Magtanong surprised her with a P3-million chequefor winning the Grand Prize at the Great Taste White Choose Great, Win Great Raffle Promo.

“My dream is to have our own house and lot. I don’t want to worry that one day we’ll be forced out from our home,” says Alicia who resides in a rural farmland with her husband and children. “If our land owners asked us to leave, we have to evacuate right away - that’s why if we have enough money, we’d build our own house.”

Every day is a challenge for Alicia who,aside from not having a permanent house, strives to make ends meet from tending livestock. Alicia, with her daily cup of coffee, faces each day with strength and determination—little did she know that it would also bring the life-changing reward she has been hoping for.

What could have been an ordinary day turned into something great as the Great Taste White team surprised her with a P3-million cheque. She was flooded with joy as she realized that her dream of having their own house and lot can now be fulfilled. In addition,she can pay for her youngest daughter’s education and other expenses.

It was truly an unexpected blessing for the Obispos, as they joined the raffle with hopes of winning only an iPad, a luxury they knew they couldn’t afford.

Aside from the cash prize, the Great Taste White team also gave Alicia and her youngest daughter Cherielene an exclusive PinoyBig Brother experience. The two ladies enjoyed VIP tickets to the PBB: 737 Big Night anda tour in the PBB house. To top this off, they were treated to a meet-and-greet session with PBB All-In Big Winner Daniel Matsunaga.

Just like Alicia, Filipinos from all over the country received amazing prizes after joining the Great Taste White Choose Great, Win Great Raffle Promo. This is Great Taste White’s way of thankingFilipinos for making them the number one white coffee brand in the country.

The raffle had twenty regional draws across GMA, North Luzon, South Luzon, Visayas and Mindanao, and one National Grand Draw, which saw Alicia bagging the grand prize of P3 million.

Great Taste White Choose Great, Win Great Raffle Promo now on its Final Regional Draw

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Join Great Taste White as it draws the winners of its Great Taste White: Choose Great, Win Great Raffle Promo on September 26. The raffle promo will have simultaneous draws at Ayala Fairview Terraces (GMA), SM City Baguio (North Luzon), Robinsons Place Lipa (South Luzon), Ayala Center Cebu (Visayas) and Abreeza Mall (Mindanao).

Taken during the third regional draw in Dagupan City, Universal Robina Corporation (URC) Powdered Beverages Category Sales Manager Jacob Pajarito draws the entry for the P200,000 cash prize.

For its fourth regional raffle draw, two winners will receive a MacBook Air, 4 winnerswill get a white iPhone 6, 6 winners will take home a white iPad Mini, one winner will receive P100,000 cash (tax-free)and one winner will getP200,000 cash (tax-free).

Aside from the drawing of entries, mall goers can delight in games, goodie bags, Great Taste White coffee booth, photo booth,and performances by celebrity guests.

Taken during the third regional draw in Visayas,mall goers at Shops at Amigo, Iloilo City experience an afternoon of fun games, goodie bags, coffee and photo booths, and special performances from guest celebrities.

On October 4, the Great Taste White: Choose Great, Win Great will culminate with its Grand Draw where eight winners will have the chance to own a white Toyota Vios 1.3 E M/T; and one lucky winner will take home P3 million cash and an exclusive Pinoy Big Brother: 737 experience.

“The Great Taste White: Choose Great, Win Great nationwide raffle promo lets consumers savor great wins,” says Julius Flores, Universal Robina Corporation (URC) Marketing Manager for Powdered Beverages. “This is Great Taste White’s way of giving back to its consumers for making it the leading brand in the white coffee segment, and for making Great Taste one of the most patronized brands in the Philippines.”

Get the latest updates about the promo by visiting the official Great Taste White Facebook page (Great Taste White 3in1), Twitter Page (@GreatTaste3in1) and website (www.choosegreatwingreat.ph).

Mom of two gets biggest surprise by joining Great Taste White: Choose Great, Win Great Raffle Promo

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Flordeliza Lansangan of Malate, Manila, mother of two, forty-seven year old government employee was speechless at first when she received the greatest surprise of her life when the Great Taste White team showed up at her doorstep, last Aug 18, 2015 to inform her that she had won P200,000 in the first regional draw of the Great Taste White: Choose Great, Win Great Raffle Promo. 

When her cash winnings finally dawned on her, the first two things she thought of were her daughter’s education and her mother’s medication. The housewife also hinted at investing a portion of her prize on a small business venture that can also benefit the rest of her family.

“I want to help my relatives because this is a blessing that should be shared,” Flordeliza explained in Filipino.These wonderful intentions reflect the great values that Filipinos exemplify. According to Flordeliza, these values are innate in Filipinos, even during the hardest of times.

Flordeliza is just one of the five Great Taste White coffee lovers who won P200,000 in the first regional draw held simultaneously in the Greater Manila Area, North Luzon, South Luzon, Visayas and Mindanao.

For each regional draw, Great Taste White gives away 14 prizes to 14 lucky winners! Exciting prizes include: one winner of P200,000; one winner of P100,000; two winners of a MacBook Air; four winners of a white iPhone 6; and six winners of a white iPad Mini.

The Great Taste White: Choose Great, Win Great Raffle promo is on-going and will run until September 18, 2015. Coffee lovers can still win in the succeeding regional raffle draws and in the National Grand Draw, where eight brand new white Toyota Vios 1.3 E M/T cars will be given away and one lucky winner will take home P3 million in cash.

Apart from the cash prize, the grand draw winner will also get an exclusive Pinoy Big Brother Experience which includes VIP tickets to the PBB: 737 Big Night, a tour of the PBB House, and a meet and greet with PBB All-In Big Winner, Daniel Matsunaga.

Just like Flordeliza and the other regional winners of the Great Taste White: Choose Great, Win Great Raffle Promo, you too can choose great and get a chance to win great prizes.

For more information, visit the official Great Taste White Facebook page (Great Taste White 3in1) Twitter Page (@GreatTaste3in1) or our website www.choosegreatwingreat.ph. ©2015 Endemol International. Big Brother is a trademark of Endemol Nederland B.V., registered in the Philippines and other countries, and is being used under license.