Premium in and out: ASUS announces Zenbook S 13 OLED, collaboration with Filipino Designer Zarah Juan

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ASUS announced its newest offering in its premium line of laptops, the Zenbook S 13 OLED (UM5302) — a 13.3-inch ultraportable 2.8K OLED laptop that weighs a mere 1 kilogram, making it the world's lightest in its class[ii]. Making this milestone memorable and stylish, ASUS celebrates Filipino craftsmanship with its collaboration with homegrown brand Zarah Juan.

Work anywhere in style with the premium colorways, performance, and experience all in the world's lightest 13.3" 2.8K OLED laptop

Premium look that stands out

The premium Zenbook S 13 OLED is lighter than any other 13.3-inch laptop in its class, with a sleek 1 kg-light, 14.9 mm-thin chassis made entirely from durable magnesium-aluminum alloy. It’s the ultimate ultraportable laptop for effortless on-the-go productivity and creativity.

The all-new contemporary design features the new monogram logo on the lid. Finished in four sophisticated new colors — Ponder Blue, Aqua Celadon, Vestige Beige, and Refined White — Zenbook S 13 OLED is designed to stand out, yet it blends in anywhere.

Despite its thin and light form factor, the Zenbook S13 OLED is built to be extra tough with MIL-STD 810H military standard, making sure it’s durable and reliable for daily use in any environment.

Premium vision with OLED screen

Any visuals will look better on Zenbook S 13 OLED’s gorgeous 2.8K OLED HDR Dolby Vision display. The expansive 16:10 aspect ratio provides a bigger workspace, and the four-sided NanoEdge design with ultra slim bezels creates more screen area for an immersive viewing experience. The super-bright PANTONE Validated screen is color-accurate with a 100% DCI-P3 gamut for ultra-vivid colors and is VESA DisplayHDR True Black 500 certified for deeper blacks and ultrahigh contrast. It’s also TÜV Rheinland-certified for eye care, so the user's eyes will stay comfortable even during long viewing sessions.

For unrivaled audio quality, Zenbook S 13 OLED has a stereo sound system that supports Dolby Atmos, indulging the listener in their favorite entertainment with sound that moves all around with breathtaking realism in music, movies, and TV.

Premium, dependable performance

Zenbook S 13 OLED may be #LighterThanAir, but it is a dependable, high-performance companion, powerfully equipped with up to an AMD Ryzen 7 6800U Mobile Processor, up to 16 GB of fast RAM, and AMD Radeon mobile graphics, so users can confidently tackle any work or leisure task, wherever they are. Its ultrafast up to 512 GB PCIe 4.0 SSD ensures fast boot times and instant app loads.

With its long-lasting high-capacity 67Wh battery and up to 19-hour battery life, Zenbook S 13 OLED needs fewer trips to the power outlet when the user is out and about. And when it’s time for a top-up, the fast-charge technology can take it to 60% capacity in as little as 49 minutes, so there’s no need to break the flow. With ASUS USB-C Easy Charge, it can be quickly charged using a USB-C Power Delivery-certified charger or topped up with any standard USB-C charger such as an airline charger, a portable charger, or a power bank.

Zenbook S 13 OLED features the latest WiFi 6E that loads online content in the blink of an eye, enhanced by the exclusive ASUS WiFi Master Premium fine-tuning technologies and software features that help deliver speed, stability, and wide coverage.

Premium user experience

Zenbook S 13 OLED is designed to offer a premium user experience, with exclusive features and technologies that make everything easier to accomplish.

To keep Zenbook S 13 OLED hygienic, it’s protected by ASUS Antibacterial Guard[iii] — a special surface treatment that keeps the bugs at bay. In fact, Antibacterial Guard has been scientifically proven[iv] to inhibit the growth of bacteria by more than 99% over a 24-hour period, ensuring the surfaces of the laptop stay clean and sanitary for longer and reducing the spread of potentially harmful bacteria via contact.

Zenbook S 13 OLED implements ASUS AI Noise-Cancelation Technology and real-time webcam optimization to ensure the best hybrid working and video conferencing experience. Zenbook S 13 OLED also features the new full-size ASUS ErgoSense keyboard for the most comfortable typing experience ever. For easy data entry, there's the ASUS NumberPad 2.0, an LED-illuminated numeric keypad integrated into the touchpad.[v]

It may be slim and compact, but Zenbook S 13 OLED has all the I/O ports you need. The USB-C ports support Power Delivery and 4K external displays for enhanced productivity. There’s also a convenient headphone jack for your wired audio needs.

Premium style that empowers

To mark this milestone launch, ASUS collaborates with Filipino social entrepreneur and designer Zarah Juan to develop a limited edition, sustainable, locally made bag. Aside from environmental sustainability, Zarah Juan pushes for social sustainability and upholds cultural continuity through showcasing Filipino heritage.

The Zarah Juan Zen Tote materializes ASUS’ thrust towards human-centric design thinking. Made by the Artisan Communities in Bulacan and Zamboanga City and of locally available materials, the Zen Tote depicts the perfect balance between aesthetics and functionality — the perfect accessory with the ASUS Zenbook S 13 OLED.

Those who will purchase the Zenbook S 13 OLED from September 15 to October 31, 2022, get a chance to win the limited-edition Zarah Juan Zen Tote worth PHP 8,500.00. To know more about the promo, please check https://ph.asus.click/ASUSZenbookS13OLEDxZarahJuan.

The ASUS Zenbook S 13 OLED (UM5302) is available in ASUS Concept Stores and authorized resellers today with a starting price of PHP 63,995.00. Check out the complete list here https://ph.asus.click/PRWTB. Filipinos can also score the Zenbook S 13 OLED with up to 12 months of 0% installment via Home Credit for as low as PHP 4,533.00

SPECIFICATIONS

Variant	Color	Specs	SRP
UM5302TA-LV464WS	Ponder Blue	13" 2.8K 16:10 OLED / AMD Ryzen 5 6600U / 8GB LPDDR5 / 512GB PCIE4 SSD / AMD Radeon Graphics / Windows 11 Home with Office Home & Student 2021	PHP 63,995
UM5302TA-LV532WS	Aqua Celadon
UM5302TA-LV539WS	Refined White
UM5302TA-LV540WS	Vestige Beige
UM5302TA-LV484WS	Aqua Celadon	13" 2.8K 16:10 OLED / AMD Ryzen 7 6800U/ 16GB LPDDR5 / 512GB PCIE4 SSD / AMD Radeon Graphics / Windows 11 Home with Office Home & Student 2021	PHP 76,995
UM5302TA-LV396WS	Ponder Blue
UM5302TA-LV483WS	Vestige Beige
UM5302TA-LV485WS	Refined White

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.

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[i] Weight might vary by specifications. According to overall laptop weight including battery, as of January 17, 2022 based on internal ASUS market analysis comparing Zenbook S 13 OLED (UM5302) with competing products in its class (laptops with an OLED screen measuring 13.3 inches diagonal) from vendors including Acer, Apple, HP, Huawei, Lenovo, Microsoft and Samsung.

[ii] Weight might vary by specifications. According to overall laptop weight including battery, as of January 17, 2022 based on internal ASUS market analysis comparing Zenbook S 13 OLED (UM5302) with competing products in its class (laptops with an OLED screen measuring 13.3 inches diagonal) from vendors including Acer, Apple, HP, Huawei, Lenovo, Microsoft and Samsung.

[iii] ASUS Antibacterial Guard protection is applied to both the keyboard and palm-rest area. The touchpad area is not treated with ASUS Antibacterial Guard.

[iv] Note that the protective effects of ASUS Antibacterial Guard were tested by ASUS on April 26, 2021, and follow the ISO 22196 method on our specially-treated test samples. The tests provide a simulation of three years of wear and tear, and include exposure to salt spray, thermal shocks, and both alcohol and wool-felt tests. Actual effective antibacterial-protection period may vary depending on product configuration and usage.

[v] NumberPad 2.0 feature is not available in Refined White models.

UASHMAMA now in Manila, Eco-friendly, stylish and practical products from Tuscany

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The next big thing

WASHABLE PAPER – sounds like an oxymoron, right? But it does exist, and it’s now conveniently available in the Philippines. 

Five years ago, an Italian family-run business called “Le Sorelle” (The Sisters) from Montecatini in Tuscany, Italy, came up with the novel idea to add products made of washable paper to their existing line. Marco Marconi, the head of the family toyed with this idea having had an extensive background in leather and women’s footwear. After coming across a material called cellulose fiber, he spent years researching and experimenting on how this material could be used later on. 

As such, he eventually discovered “washable paper” through the use of virgin cellulose fiber. Like leather, this fiber can be stretched and tanned to withstand washing and daily use. The resulting material is something that looks and feels like leather but is much lighter and can also be washed and folded easily. 

The beginning of something great

Because of this, the Uashmama brand was born, delivering products that are 100 percent made in Italy by local artisans. They then chose the name Uashmama for their signature line of products made with washable paper – “uash” because this paper is washable and “mama” as a fitting tribute to the family’s matriarch. 

Starting with traditional bread bags, the Uashmama brand slowly gained a following in their community, with restaurants in the neighborhood becoming their first big clients. Soon after, customers at these restaurants started to take notice of the unique “paper bags” and demand for the products eventually grew. 

By and by, Uashmama has extended its product range to offering home, table, and fashion lines, with its iconic paper bag remaining to be its bestselling item not just in Italy, but in the different countries that it is now available in. 

Aside from its physical stores in Italy and in Australia, Uashmama has also developed a presence online, attracting more buyers through its official online shops http://www.uashmama.com" www.uashmama.com and www.uashmama.com.au. 

Unique and stylish, another reason why people love Uashmama is that it’s also proud to be eco friendly. The virgin cellulose fiber used is made from cultivation and not deforestation. They use vegetable dye to color the fiber and mimosa vegetable extract for tanning the leather components as opposed to chrome tanning. Equally admirable is their support for their community as they also wholeheartedly promote local artisans and provide decent employment in the town of Montecatini. 

Through the years, demand for washable paper has grown significantly, prompting several brands to come out with products similar to Uashmama’s. In spite of this, the brand has remained to be the leader for washable paper products. Aside from being the pioneer in this niche market, its products’ quality continues to be superior compared to other brands. 

Use it your way

Described to be “used for anything and everything” and “looks great anywhere”, fans of the Uashamama brand are happy to use it as a storage solution for their home, plant pot covers, bread bags, containers for fruits and vegetables, kitchen utensils, bathroom accessories, make-up brushes, towels, magazines, blankets, the list can go on and on. It really depends on your needs and imagination on how you want to utilize this cool, new product.

In addition to being a great product for the home, Uashmama also has a chic line of handbags and backpacks that are perfect for those who like modern designs that are also highly functional. Great for work, school, or travel, everyone can find a Uashmama bag that’s perfect for them. 

Meant to support a greater amount of weight, expect Uashmama products to be infinitely more durable than the average paper bag. The company takes great strides to research and develop ways to constantly improve on their products. 

To maintain its quality, it is advisable to handwash Uashmama products – unroll it, then wash it with warm water, using a mild soap or detergent, then dry flat. Uashmama products with brighter colors should be washed separately. 

Uashamama bags can last for a long time (some say up to 10 years given the right care) and can be used in a variety of ways. However, it is important to note that while they are washable, Uashmama products are not waterproof – when exposed to rain, water marks may form on them, especially on the lighter colors. These can be easily cleaned with a sponge and a bit of mild soap and water.

Stylish, practical, safe, and eco-friendly – what more can you ask for? As consumers are becoming more discerning about the products that they buy for themselves and for their loved ones, a brand like Uashmama is definitely a godsend. It boasts form, function and so much more. 

Uashmama products are available online through www.uash-it.com. It is exclusively distributed in the Philippines by INEXPH Inc. 

You may also request for the catalog by emailing info@inexph.com or inquiring directly through their Instagram account @uashmama_ph.

“Ruffles knows I’ve got to be me!” - Kathryn

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Teen celebrity and contract artist of Star Magic and Abs-Cbn Kathryn Bernardo is the endorser of the Ruffles Bags, available in a wide range of designs that cater to the fashion savvy youth, the creative and the sporty, party-goers and travelers, and to those who simply enjoy being themselves.

Kathryn's contract signing last April 29, 2014 was held at the 4th level Concourse, SM Makati City.

According to Selwyn Ching, brand manager of Ruffles Bags, the new campaign was launched with its endorser Kathryn Bernardo, as “she embodies the spirit of the brand, which highlights individuality and self-expression.”

"Personality and style are not written nor explained, they are expressed. Ruffles can help you express your own style and personality through the bags you use," says Ching.

Kathryn is coming out in billboards, posters, transit and digital ads, as well as during special events of Ruffles.

“I am so excited not just because I am the new endorser of Ruffles but because we have many interesting plans ahead. Ruffles really knows me very well and they have been supporting my interests and my plans even before the launch of this campaign; I really hope everyone will share my excitement -- madami pa kaming sorpresa in store for all of you,” says Kathryn Bernardo. 

“Ruffles knows I’ve got to be me!!!,” says Kathryn.

Ruffles bags are designed, produced and marketed by Trendy Labels Inc. It was launched in 2008 to cater to the taste, preferences and the needs of the growing teen and young adult markets. These bags were originally made available at 8 SM Department stores, and this has now grown to more than 2 dozen outlets nationwide.

Offering a wide range of bags from casual to sporty, bags for everyday use, to bags for school and for travel and most Ruffles bags come in the practical backpack form and messenger bags that are very popular among the youth. Fashionable shoulder bags and sling bags are also available for those who prefer these designs.

Ruffles bags celebrate young women’s individuality through its wide and diverse range of styles, colors, and features, thoughtfully designed to help girls create their own fashion statement and express themselves through it.

Designed with the youth's individuality in mind, these are styles that help showcase different personalities, and moods. Just like Kathryn, young girls today customize their style depending on the occasion and their mood. Now, they can find the perfect Ruffles bag to match their style. Ruffles bags can help individuals express themselves in a manner that compliments who they are.

The creative expression of Ruffles bags "Got to be me, Got to be Ruffles." It focuses on expressing one's individuality and being proud of that individuality. Creating one's own style and finding the right bag to match it is what makes Ruffles a part of every young girl's life. 

It is the #botd that goes with their #ootd. Ruffles speaks the language of the youth through its styles, colors and features.

These bags are highly affordable and are available in a wide range of prices from P300 to P800. Designed not just to be pretty and hip, Ruffles bags are also made to carry everything from your daily essentials to your school stuff, your gadgets and so much more! 

Ruffles bags are currently available in 25 SM department stores nationwide bags department. Other fun details can be found in our twitter account @rufflesbags.

House of Kipling opens at SM Clark and North Point

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The new Kipling concept store is the new home for bag lovers as the House of Kipling opens at SM Clark and North Point.

The House of Kipling will you call it a haven, consider it a hang-out and now you will see and found a new home. This place where shoppers can dwell in the fashion and spirit that has made Kipling bags a well-loved global brand. 

The new concept store applies a domestic approach that elevates the customers’ retail experience. 

Inside the House of Kipling, guests are greeted with warm, homey interiors made from an eclectic mix of natural and clean textures, surrounded by the signature tile wall with the iconic monkey print. The color palette plays along the shades of taupe and greys, plus an occasional pop of orange and pink.

Flemish inspired wall tiles and “Kipling Monkey” table legs bring to life the playful spirit and the European heritage of the brand. 

Nestled on sleek ceramic and wooden frames, drawers and gondolas are the store’s main attraction – the hottest collection of handbags, totes, carry-alls, backpacks and luggage in various shapes, sizes and prints. 

Nearby are clusters of colorful mirrors helping customers envision themselves strutting away with their favorite Kipling bags.

Bright, polychromatic poufs are likewise on hand offering a comfortable seating should customers get a little tired from bag fitting and shopping. 

Reflecting Kipling’s desire to encourage discovery and exploration, the concept store also features a ‘Whimsy Wall’, where ideas, inspirations, special moments, and messages can be posted and shared so the store and customers can connect and become an engaged community.

The House of Kipling has put together all these elements and details to allow shoppers to have a personal and intimate feel of Kipling bags, which will be their companions as they work, play and travel.

But what Kipling Monkey is all about? Here's some history of this what we call, the monkey business.

Kipling brand is named after Rudyard Kipling, the English author of the classic read, “The Jungle Book?” The brand named after an imaginative author who wrote a series of inspiring stories about adventures in a jungle filled with clever animals – monkeys included! To both celebrate this history and represent our fun-loving and adventurous brand the Kipling Monkey was born and is now our furry, little mascot. We attach a Kipling Monkey to each product we make and even offer boxed collectibles with fun themes such as the Royal Baby Monkey, Country Monkeys, and more. Then, we name each and every, individual monkey sold with our products after one of our amazing employees from around the world.

Come visit the monkey at its new concept stores at SM Aura in Bonifacio Global City, SM Clark in Pampanga and The District North Point in Talisay City, Negros Occidental. 

Here's what we call the ‘dressing room’ where customers can experiment with the brand. Colorful poufs are also located here where you can sit and relax after shopping. Surrounded by mirrors to check on your latest look with our new styles and colors.

Whimsy wall behind a kitchen table-turned-counter/cash desk to give a homey feel to the interiors.

Upon entering the store, the customer is greeted with an exciting feast of product stories and seasonal presentations.

Applying domestic charm to retail, “The House of Kipling” takes a fresh perspective on everyday things. Mundane and familiar objects are put in new surprising contexts that create an unexpected visual story and showcase the product ranges.

Can you feel the season’s Latino rhythms? Kipling’s SoSalsa and PartyLicious collection presents a bold new print for the style season and the heat of the Brazilian carnival.

Put a spring in your step and learn some new SoSalsa moves with a collection set to bring a little fiesta to your fashion look, inspired by the vibrant deckchair stripes as seen on the catwalks.

Earn your stripes with these trendy bags in striped print and dramatic black accents to offset the brighter hues. Compact but not less colour packed – try the Joana, a ‘petite’ shoulder bag that’s perfect for all your little essentials in the daily cha cha cha of city living. For something more spacious, check out the collection’s stand out shoulder tote with removable strap, the Alezia. 

You’ll be feeling the orange crush with key style Partylicious in Dazzling Beige. Zigzag chevron accents and a cute tassel front zipper complete the carnival vibes of this summer-ready shopper.

With room for all your day-to-night gear, our signature removable shoulder strap and functional fabric, this is the bag to bring a whole lot of sunshine to your daily look.

From peppery reds to a different beige, create your own colour code with bags that are all designed to inject a little crackle and pop to your daily wardrobe and bring out the city señorita in you!

More photos Here.