Epson Philippines partners with award-winning fashion designer John Herrera on his latest digitally printed Spring/Summer 2018 collection ‘Armada’

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Epson Philippines once again partners with fashion visionary and award-winning designer John Herrera in creating “Armada” - a 30-piece apparel for women for his Spring/Summer 2018 collection. 

The newest John Herrera creations will be globally presented during Fashion Scout in September 2017, the international showcase for fashion pioneers and UK's largest independent showcase for emerging and established design talent during the 2017 London Fashion Week.

 

Fresh off his win as Britain’s Top Designer 2017 (BTD) at the 5th season of fashion’s finest event for emerging talent in British fashion for his Aguila collection, his first collaboration with Epson, Herrera delves back into history and Philippine pride in creating these new digitally-printed masterpieces.

Before heading to London for Fashion Scout, John Herrera  officially be sent off courtesy of Epson Philippines at the TWG Tea Salon & Boutique in the East Wing of EDSA Shangri-La Plaza Mall, Mandaluyong City, August 29, 2017.

Special guests and close friends of John Herrera, as well as invitees from the Philippine lifestyle media were able to show their support and send their well wishes as he showcases his newest collection, Armada.

“The inspiration for the Armada collection came from the very first map in history that included the Philippine islands. This map by Diogo Ribeiro shows the world circa 1529. With the help of Epson’s digital textile printing technology, I was able to render parts of this medieval map and present designs on opaque and translucent fabrics. The combination of sheer and stiff materials with soft fabrics create new silhouettes will remind us of sailing to new worlds,” explains John Herrera.

In a nod to the Spanish colonial heritage, Herrera also enhanced the collection by integrating in the design elements of costume and fashion from the era of King Phillip of Spain, the monarch whom the country was named after. Hues of sepia and brown were combined in the digitally printed fabrics to infuse the feel and look of this historic time. 

“This is the second time that John Herrera has tapped Epson’s digital textile printing technologies to create a totally different concept in fashion and design, and we are very happy to collaborate with him once again.  As the brand ambassador of Epson Philippines’ Professional Printers Group, he has truly given us the world’s attention with his ingenious marriage of art and technology. This latest collection called “Armada” is John’s avant-garde take on our history and roots; a creation that we are confident will put the Philippines on the map once again,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

Epson’s digital textile printing technology enables designers to achieve their artistic vision with advanced technology that understands the intricacies of fabric and design. With this innovation, world-class designers like John Herrera, have successfully translated their vision onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media, producing outstandingly vivid and unique prints.

The complete John Herrera Spring/Summer Collection will be globally showcased in London’s Fashion Scout in September 2017.

John Herrera and Epson team up for Eagle-inspired haute couture collection at London Fashion Week

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John Herrera, winner of Britain’s Top Designer 2017, 

uses Epson digital printing technology to open up new creative possibilities 

At the John Herrera x Epson Preview Showcase in Manila

Fashion designer John Herrera (www.johnherreracouture.com) has partnered with Epson to produce a 30-piece collection digitally printed with Epson’s digital textile dye-sublimation printers. The collection for men and women is inspired by the Aguila, the protected Great Philippine Eagle, and was showcased at the recent London Fashion Week 2017.

The collection won John the position of Britain’s Top Designer 2017, a competition organised by Fashion’s Finest and held during London Fashion Week. John, based in Manila, Philippines,was also previously a winner at the London Emerging Designers (LED) Awards in 2015.

John works closely with Epson in the Philippines and is at the forefront of taking fashion to the next level through digital textile printing using Epson’s SureColor F-series dye-sublimation digital textile printers. 

“This partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were created painstakingly by hand. Many of the outfits, such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the clothes in the collection can be worn in real life,” said John Herrera. “The collection I will be presenting will be impossible to create without the Epson digital textile printer. Without them I would have had to paint the designs myself and, with only a month to prepare, it could not have been done,” he added.

On his win at Britain’s Top Designer 2017 competition, he said, “The feedback from the judges was fantastic – particularly about the incredible quality of the fabric. One said that the eagle designs that I had drawn and printed were so clear and crisp they appeared almost 3D. Digital printing with Epson technology has enabled me to experiment with fabrics and choose the very best for my designs. It’s been a dream of mine – and most designers in fact - to be in control of the whole design process: from producing the fabric design, to choosing the fabric and printing it and creating the finished outfit. Epson has enabled me to realize this dream and I’m not going back now.”

John adopts a “no-waste, no plastic” approach and puts a lot of importance on reducing waste in his work. “With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage. Faster, more intelligent, almost zero wastage - that’s what Epson brings to the table,” he said.

Epson’s digital textile printing technology is driven by the company’s Precision Core printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints.

Digital printing shortens turnaround time and enables printing in small volumes for customized prints, compared to traditional printing techniques, which require high volumes and long lead times. As a result, digital printing helps designers such as John Herrera to achieve their artistic vision by translating their ideas to a range of fabrics quickly, easily and in the highest quality. 

“Epson digital textile printing is inspiring more and more fashion designers to explore the creative and production potential that this technology enables. There is much potential in the region for digital textile technology to revolutionize the way designers work and create. With this, the designers are only limited by their imagination,” said Shuji Hamaguchi, Regional General Manager (SE Asia), Professional Printing Division, Epson Singapore.

“We would also like to congratulate John on his recent at Britain’s Top Designer competition. We are delighted to have the opportunity to support his achievement, and we hope that this inspires more fashion designers to make their vision into a reality,” he added.

Watch the John Herrera Collection preview in Manila.

John Herrera wins Britain’s Top Designer Competition for a collection digitally-printed by Epson

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Epson congratulates fashion visionary and designer John Herrera for his win at Britain’s Top Designer 2017 at London Fashion Week.

“We would like to congratulate John on his recent win at Britain’s Top Designer competition. Epson is truly happy to have supported this achievement through digital textile printing. We hope that this inspires more fashion designers to make their vision into a reality,” shared Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

The winning collection, a result of the collaboration between John and Epson, is inspired by the Aguila, the protected Great Philippine Eagle.

Fashion Visionary and Designer John Herrera

“The feedback from the judges was fantastic – particularly about the incredible quality of the fabric. One said that the eagle designs that I had drawn and printed were so clear and crisp they appeared almost 3D. Digital printing with Epson technology has enabled me to experiment with fabrics and choose the very best for my designs. It’s been a dream of mine – and most designers in fact - to be in control of the whole design process: from producing the fabric design, to choosing the fabric and printing it and creating the finished outfit. Epson has enabled me to realize this dream and I’m not going back now,” said John Herrera.

John’s runway collection was first unveiled in the Philippines last 1 February 2017 for an exclusive show for local journalists, Epson executives, partners, celebrities and several representatives from the fashion industry.

*https://www.youtube.com/watch?v=oMRu1CWT6J8

Renowned Fashion Visionary John Herrera and Epson team up for an Aguila-inspired collection printed on Digital Textile Printers

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Fashion Visionary and Designer John Herrera

Global technology leader Epson Philippines has officially partnered with renowned fashion designer John Herrera to showcase a 30-piece collection digitally printed with Epson’s next generation textile dye-sublimation transfer printers.

The preview of John Herrera’s latest collection was held at the Shangri-La Mall Grand Atrium on 1 February 2017.

Together with Epson Philippines, John showcased his runway collection that takes inspiration from the Philippine Protected Animal – Aguila (Great Philippine Eagle). The transition of this specific collection was from black and white to coloured designs.

#JohnHerreraXEpson Fashion Show 

Fresh from his most recent award as the top designer in the 2015 London Emerging Designers (LED) Awards, John Herrera, together with Epson is at the forefront of taking fashion to the next level through digital textile printing.

The collection is printed with Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270. 

“This partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,”, said John Herrera.

“The collection I will be presenting will be impossible to do without the Epson digital textile printer. I would have to paint the designs myself if there was no Epson printer, and with only a month to prepare, it could not have been done,” he added.

John adopts a “no-waste, no plastic” approach and puts a lot of importance on lessening wastage in his work. “With digital textile printing, we only use the exact volume of fabric. Instead of wasting 5 yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric to create one. Digital textile printing significantly lessens fabric wastage. 

“Faster, more intelligent, almost zero wastage - that’s what Epson brings to the table,” he said.

“Epson is happy to officially introduce John Herrera as the Brand Ambassador of Epson Philippines’ Commercial and Industrial Printers segment. He’s very passionate about digital textile printing which makes him a great Brand Ambassador for us to educate more people about this technology,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

Epson’s digital textile printing technology enables designers such as John Herrera to help them achieve their artistic vision.

Through this innovation, their ideas are translated onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints. 

“We are certain that this collaboration will help us bring our digital textile printers closer to our customers especially those in the creative industry. Digital textile printing technology will definitely inspire more designers, to make their own prints for their world-class designs. Now, designers are only limited by their imagination,” shared Pamela Albar, Department Head for Commercial and Industrial Printers, Epson Philippines.

Here are some of my photos captured during #JohnHerreraXEpson Press Conference and Fashion Show held at Atrium, Shangri-La Mall, February 1, 2017: