Lazada unveils Hallyu super star Hyun Bin as first LazMall regional brand ambassador

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Southeast Asia’s leading eCommerce platform Lazada today announced internationally celebrated South Korean actor and Hallyu (Korean Wave) superstar Hyun Bin as LazMall’s first regional brand ambassador. LazMall is a partner of choice for brands around the globe and is currently home to over 32,000 local and international brands on the platform.

One of South Korea’s most internationally acclaimed celebrities, Hyun Bin is known as one of the key figures driving the Hallyu with his versatile and award-winning performances. 

Hyun Bin has starred in numerous successful television dramas and box office hits, including Secret Garden, Memories of the Alhambra, The Negotiation, and more recently Crash Landing on You, which garnered him accolades including Most Popular Actor at the 56th Baeksang Arts Awards and Most Popular Korean Artist at the Yahoo! Asia Buzz Awards. Hyun Bin received a Presidential Commendation during the 2020 Korean Popular Culture and Arts Awards.

Mary Zhou, Chief Marketing Officer of Lazada Group shared, “Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia and we are delighted to welcome renowned superstar Hyun Bin as LazMall’s first regional brand ambassador. With his expansive portfolio of critically-acclaimed films and television dramas, Hyun Bin is a familiar personality respected for his genuine personality and extraordinary dedication to his craft by fans all over the globe. This highly resonates with LazMall’s brand promise of authenticity, quality, and a trusted online destination for consumers to enjoy a convenient shopping experience.”

For the kick-off celebrations of LazMall’s third anniversary and 9.9 Big Brands Sale, the first of the year-end mega campaigns, Hyun Bin will headline a short film capturing the imaginations of fans in a character reminiscent of his popular action sequences. In the TVC, Hyun Bin will star as an agent on a covert mission commandeering a crew of operatives. In a fun and celebratory twist, his character will release thousands of LazMall care packages for the public.

On his LazMall ambassadorship, Hyun Bin said, “I’m very happy to be joining the Lazada family and connecting with fans in Southeast Asia as LazMall’s first regional brand ambassador. I look forward to creating lots of fun times together, starting with the 9.9 Big Brands Sale. I wish everyone good health and hope you stay safe until we can meet again in person.”

He added, “Shooting the short film for the campaign was incredibly fun, especially when we got creative in demonstrating the efficiency, reliability, and variety of products that LazMall offers to shoppers through a secret agent mission storyline.”

Earlier in August, LazMall introduced a new personalized portal, LazMall Prestige, featuring an extensive portfolio of four categories with over 50 premium brands such as L’Occitane, Shiseido, SMEG, Bang and Olufsen, Tempur, Dyson, Polo Ralph Lauren, Calvin Klein, Tommy Hilfiger with the latest addition La Mer.

In addition to popular features like Brand Mega Offers and a bold returns policy of up to two times compensation in the Philippines, consumers will gain access to their favorite brands through an intimate, visual storytelling experience. Consumers also have 30 calendar days from receipt of shipment to initiate the return of items purchased under LazMall including those under LazMall Prestige.

The 9.9 Big Brands Sale event will bring together the region’s most renowned brands as well as favorite Lazada marketplace merchants, and delight Southeast Asian consumers with exclusive deals and offers via an exclusive curation of time-limited Brand Mega Offers and Flash Sale promotions on September 9 to 11.

Syncing up with the festivities, Lazada’s mascot Lazzie will also make his idol trainee debut via Lazada’s newest addition on LazGames – Lazzie Star. Shoppers can help Lazzie to “level up” to become a Super Star, by completing a series of daily tasks and special missions that will unlock exclusive platform and seller vouchers as well as Lazada Bonus rewards.

LG Goes Live to Showcase Refs for Everybody

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Following the success of their previous Livestream events, LG Philippines will hold another exclusive online gathering for its fans. As the holidays are slowly coming up, the need for appliances that can keep up with the rigors of the season is crucial. Knowing Filipinos, even with socially distant celebrations, there will be plenty of food going in and out of refrigerators. With this in mind, LG conceptualized an event to highlight their different refrigerators and how each particular model is perfect for certain individuals.

Doing the hosting duties is socialite and prolific event host Tim Yap, who knows a thing or two about throwing parties. Together with LG’s Project Manager for Refs, Jillian Yap, the pair will go over the different refrigerators LG has available, and how it pairs well with a specific niche.

LG will highlight refrigerators that are perfect for young professionals, starting families, and large, extended families. Each of the refrigerators that LG will showcase make a compelling case on how it’s the best refrigerator available for its category.

For example, for the fresh graduate young professionals, the single-door GR-Y33ISLZB gives a solid performance while being light on the pocket. LG’s top of the line refrigerator, the GR-X247CSAV InstaView is billed as the perfect choice for big families and large spaces. It has LG’s Instaview technology where you just knock on the fridge door and you’ll immediately see what’s inside. Aside from that, it also has the Door in Door with Inverter Linear Compressor for energy savings. A water and ice dispenser is also already built-in so you don’t need to hassle yourself with other machines.

LG will also highlight refrigerators that are ideal for startup businesses. Given how the pandemic forced individuals to adapt and pivot, home-based businesses enjoyed a boom during the start of community quarantine up until now. The GR-C33ISLZB is perfect for small startups while the GR-N222SQCN is best for those needing a bigger capacity. Both refrigerator units have wire shelves for easy stacking of items as well as LG’s smart inverter technology.

As it has become a tradition, LG will also be having a special giveaway for the South Korean brand’s Livestream viewers. One lucky winner will receive a brand new GR-N22SQCN refrigerator absolutely free. The details of the contest will be announced during the LazLive event so don’t forget to tune in for the giveaway mechanics. If you are in the market for a new refrigerator, a large selection of LG refrigerators will enjoy a special price during the event, just in time for the holidays.

Catch LG’s livestream at 12:00NN on LG’s Official Flagship Store in Lazada, Facebook, and Youtube page.