10 Reasons why you shouldn't miss this year's MAFBEX

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Are you ready for the Ultimate Foodventure?

It’s that time of the year again for the biggest food show in the country – the Manila Foods and Beverages Expo, bringing together a flurry of gastronomic wonders on June 14 to 18, from 10:00am to 8:00pm at the World Trade Center Manila. Organized by MAFBEX Events Management (a subsidiary of Worldbex Services International) and presented in cooperation with the Young Hoteliers Exposition and the Organization of Bar Professionals, this year’s show is sure to be packed with tons of surprises and exclusive events. 

To give you an idea, here are some among the many reasons why you should not miss the 11th MAFBEX!

1. Tasting Opportunities

Set to occupy a total of 15,000 sqm of exhibition space, which will house close to 500 exhibitors, explore and sample the diverse array of food and beverage products from both local and international brands. 

2. Fresh Local Produce 

Presented in partnership with the Department of Agriculture and the Department of Trade and Industry, a special pavilion will be showcasing local and homegrown goods from all over the country. Among these include Guzto, Pia, Bahaghari Banana Chips, Merl's Delicacies, The Cracking Monkey, Seaweed Products, Wild Honey, Coconut Oil, Organic Salted Eggs, and Tamarraw rice among many others. Select regional offices including the Regional Field Office I, II, III, and IVA will also display their local produce at the pavilion.

3. Franchising Zone

More than just a destination for foodies, those who wish to venture into the food business are encouraged to visit the Franchising Zone. Among the participating companies include Delicious / Feicitas, KJA Globe, Mega Food Cart, Fosse Coffee Kiosk, Masterchef, David Fusion, JC Worldwide, and Pampanga’s Best.

4. Chefs of the World

A highly-anticipated event highlight at MAFBEX shows, the Chefs of the World gives you a unique opportunity to witness renowned chefs in action and even talk to them during the meet & greet session! Headlining this year’s Chefs of the World are Pokwang, Chef Sharwin Tee, Chef Deejay Santos, Chef Michelle Adrillana, Chef Mitchie Sison, Chef Philip Goulding, and Chef Alain Rion of Sofitel, to name a few.

5. Free MAFBEX Seminars

Feed not only your tummy but also your mind at this year’s MAFBEX Seminars. Open to all and free of charge, learn a thing or two straight from the F&B industry’s top practitioners and influencers.

6. Live Cooking Demos

Wouldn’t it be great if you could prepare your favorite dishes at home? Learn from the best as MAFBEX hosts a series of cooking demos by the most prominent chefs in the country such as Chef Boy Logro, Chef Dang Adrias, Chef Jackie & Maai Florendo, and Chef Xavier Btesh.

7. YHE Interschool Competition

Want to try something new? From a grueling Black Box challenge and Cake Decorating Competition to the Flair Cup 2017, Market Basket Challenge, and the Mocktail Punch Competition, bear witness to live culinary competitions for a truly one-of-a-kind experience.

8. National Bartending Championships

Enjoy a boozy spectacle with the first-ever HRAP National Bartending Championships. To showcase their bottle flipping and flair skills at the Flairtending Competition are representatives from the Baguio Country Club, Cafe Havana, Dusit Thani Hotel, Holiday Inn, and Resorts World Manila. Meanwhile, to showcase their cocktail concoctions on the spot at the Classic Bartender Competition are contests from the Baguio Country Club, Diamond Hotel, Dusit Thani Hotel, Pan Pacific Hotel, Sofitel, Bellevue Manila, and OKADA.

9. MAFBEX Culinary Cup: Home Chef Edition

Like a scene straight out of your favorite reality cooking competition show, feel the action heat up as amateurs battle it out for this year’s MAFBEX Culinary Cup: Home Chef Edition. Divided into two rounds, the semi-finals and the grand finals, home chefs will be tasked to collect their ingredients on the spot and cook up a culinary masterpiece for the honor of being hailed as champion as well as a chance to win awesome prizes.

10. Eat for a cause

It’s not every day that you eat and get to help someone in need. At MAFBEX, you get to do both as part of the proceeds of the show will go to the ABS-CBN Lingkod Kapamilya Foundation Inc.

For more information, you may follow #MAFBEX on Facebook and Instagram!

MAFBEX 2017: The Ultimate Foodventure

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Seeking to restore the child-like curiosity and wonder that once defined our relationship with food, the Manila Food and Beverage Expo or simply, MAFBEX invites everyone to go on the “Ultimate Foodventure” as it returns to deliver its 11th installment on June 14 to 18, from 10:00am to 8:00pm at the World Trade Center Metro Manila.

Organized by MAFBEX Events Management, a subsidiary of Worldbex Services International, and presented in partnership with the Young Hoteliers Exposition (YHE) and the Organization of Bar Professionals (OBP), MAFBEX 2017 is set to occupy a total of 15,000sqm of exhibition space as it expects to house over 500 booths – thereby anticipating no less than 50,000 visitors throughout its five-day run.

In line with this year’s theme, MAFBEX 2017 will be all about diversity. With that said, apart from showcasing a huge variation of the most outstanding homegrown food brands, visitors are bound to get a taste of international flavors with dedicated booths for foreign exhibitors. Among the participating countries include Italy, Spain, Vietnam, and Malaysia.

Indeed, MAFBEX shows are nothing short of overwhelming. To ensure that visitors enjoy all that it has to offer with much ease, comfort, and efficiency, MAFBEX will divide its aisles into product zones including Franchise, Equipment, Food and Beverage, Condiments, Packaging, Kitchenware, Organic Products, and Halal.

Beyond your usual food expo, another unique component of MAFBEX is its signature event highlights. Gearing to make a comeback this year are the YHE Competition, which turns the spotlight on up and coming culinary students; Chefs of the World, a series of live cooking demos by locally and internationally renowned chefs; the Franchising Zone, a hub where interested entrepreneurs may get in touch with the hottest franchises in the market; the highly anticipated MAFBEX Seminars, and last but not the least, the MAFBEX Culinary Cup Home Chef Edition, an amateur cooking competition that aims to recognize talented home cooks. This year, P30,000 worth of cash and other prizes await the winner.

Over a decade since its first edition, MAFBEX continues to be hailed as the biggest and most sought-after food expo; one wherein friends and families may gather round to explore new tastes and flavors as well as enjoy other fun and exciting food-related events and activities. This time around, MAFBEX seeks to promote a sense of adventure not only among foodies but also within communities of trade professionals who are looking to explore business opportunities within the F&B industry.

MAFBEX 2017 is for the benefit of the ABS-CBN Lingkod Kapamilya Foundation and is presented with the support of the following: Hotel Restaurant Association of the Philippines, Filipino International Franchise Association, Halal International Chamber of Commerce & Industries in the Philippines, Meat Importers and Traders Association inc., National Dairy Authority, Philippine Amalgamated Supermarkets Association, Philippine Calamansi Association, Inc., Philippine Coconut Authority, Philippine Coffee Board Inc., Philippine Food Processors and Exporters Organization, Inc., Philippine Association of Meat Processors, Philippine Marketing Association, and the Philippine Franchise Association.

For more information, follow @ManilaFoodsandBeveragesExpo on Facebook and mafbex.ph on Instagram.