The Importance of Breakfast Discussed Mondelez Philippines supports Philippine Society of Nutritionist-Dietitians’ Annual Convention

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The Philippine Society of Nutritionist-Dietitians, Inc.’s (PSND) annual convention was held last September 19 and 20 at the Diamond Hotel in Manila. The convention focused on the theme “Adding More Life to Years: An Integrative Approach to Non-Communicable Diseases (NCDs) Prevention.” NCDs refer to chronic diseases which may last for long periods of time and progress slowly like diabetes and obesity, among others. The event was attended by some 440 experts and practitioners in nutrition alike, aimed at empowering them with new knowledge and information to help Filipinos live healthier lives.

In support of this cause, Mondelez Philippines became a partner of the PSND’s annual convention. Mondelez Philippines is a company which aims to empower consumers to snack right, by offering the right snack, for the right moment, made the right way. Its products include some of the Philippines’ favorite snack products like Tangpowdered beverage, Eden Cheese and Cheez Whizspread, Oreo cookies and Toblerone and Cadbury Dairy Milk chocolates. 

Mondelez Philippines, Inc. supported the Philippine Society of Nutritionist-Dietitians, Inc.’s (PSND) annual convention last September 19 and 20. The convention focused on integrative approaches to avoiding non-communicable diseases (NCD). Mondelez Philippines shared a discussion on the importance of eating breakfast to help prevent NCDs like obesity and diabetes. Speaking for the Company was Lim Chain Yin, Nutrition Strategy and Communications Specialist from Mondelēz International in Malaysia. 

This 2018, the Company launched a new product, belVitabreakfast biscuits. belVita is the first biscuit in the Philippines that has been especially designed for breakfast. It’s made with whole grain cereals, which include whole wheat and oat, and is fortified with vitamins and minerals such as Vitamin A, B1, B2, B3, D, calcium, iron and zinc. Thanks to more than 15 years of research, belVita is also baked using a special Mondelēz International gentle baking process, which helps to preserve the nutrition quality of its cereal ingredients.

“Breakfast is important,” shares Lim. “It is the meal that energizes the body for the day ahead. It is supposed to “break the fast,” which is the time the body does not consume any food because of sleep. Apart from making up for the “fasting,” eating breakfast also promotes better concentration at school, work and play, prevents early exhaustion, and helps avoid mood swings, unnecessary cravings and hunger pangs by fueling up the body.” 

She continues, “A balanced breakfast should contain all the food groups namely those which give energy, those which help in body building and repair, the ones which help in regulating normal body functions. For a common breakfast, this means having rice, bread, other grains or cereals, an egg and/or milk, and a piece of fruit.” 

“belVita contains whole grain cereals, which are a main source of energy, and 8 vitamins and minerals which help regulate bodily functions,” explains Lim. “When paired with a source of protein like milk or yogurt and a fruit like an apple or a banana, it can provide a complete breakfast to keep you energized. What’s more, it’s a convenient breakfast because you can bring it on-the-go, even while on the way to work. This convenience helps to avoid skipping breakfast and ensure you get the right nutrients despite your busy day.” 

With belVita, Mondelēz International aims to empower consumers to snack right, for the right moment and made the right way. 

Mondelez Philippines Joins with Rise Against Hunger , Providing access to fresh food for families

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Mondelez Philippines, Inc. has partnered with Rise Against Hunger Philippines, an organization working to end hunger, improve food security and reduce food wastage. Together, the two organizations help bring Mondelez Philippines’ delicious and nutritious food products to families in danger of hunger. 

In the Philippines, undernutrition is a big problem. According to the Food and Nutrition Research Institute, 31.2% of children aged 5-10 years old are underweight (2015). This means that almost a third of children do not get the right nutrition for their growing minds and bodies. 

With this challenge in mind, Mondelez Philippines works to help provide access to fresh food to children in need. Most recently, it has partnered with Rise Against Hunger, an organization focused on helping end hunger, improve food security and reduce food wastage. 

“Our initiatives include feeding programs for schools in locations nationwide, community food donations and the Good Food Grocer,” shares Jomar Fleras, Executive Director of Rise Against Hunger Philippines. “The Good Food Grocer is the first food bank social franchise in the Philippines.” 

A food bank is a place where stocks of food are supplied free to people in need. 

“Located in Taguig City, we accept donations of food from companies and individuals. We then provide these to families in need. We also provide livelihood programs to develop food products, establish community gardens as a source of fresh food and provide nutrition education classes to help improve cooking and eating practices,” Fleras continues. 

As a global food company, maker of the world’s favorite snacks like Tang powdered beverage, Mondelez Philippines is committed to the same cause as Rise Against Hunger. 

“We have similar goals of helping families and communities to receive good nutrition and avoid hunger,” explains Shanahan Chua, Head of Corporate and Government Affairs of Mondelez Philippines. 

“Together with Rise Against Hunger Philippines, we hope to extend our well-being efforts to more Filipino families and help address the issue of malnutrition. We are extremely excited about this partnership since it’s a great extension of our Joy Schools community program.”

Since the start of the partnership between Mondelez Philippines and Rise Against Hunger, 3,400 children and 700 families have benefitted from the initiative. 

Mondelez Philippines also implements the Joy Schools program. Established in 2011, the program aims to provide a daily nutritious meal to undernourished public elementary students. To date, 4,500 children have benefitted from a daily 9-month feeding program, helping improve their nutritional status, attendance in school and academic performance. 

About Mondelez Philippines, Inc. 

Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes: Tang powdered beverages, Eden cheese, mayonnaise, and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. 

Robi Domingo, Alex Diaz and Arisse de Santos are Cadbury 5Star Ambassadors

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Cadbury, once again, brings chocolate fun and enjoyment to a different level. The new Cadbury 5Star, a fusion of chocolate, with chewy caramel and crunchy biscuits center filling--one bite and you’ll think you can do anything.

Together with the launching of its new chocolate bar, Mondelez Philippines, maker of Cadbury 5Star introduces the three young Ambassadors of the brand—actor, Alex Diaz, VJ Robi Domingo, and lifestyle blogger, Arisse de Santos—who exemplify the adventurous and go-getter young millennials of today.

Alex Diaz is a Scottish-Filipino who started out as a commercial model and a radio jock. Living in Canada for a couple years, he decided to come back to Manila to pursue a career in acting and hosting. From auditioning for a teen reality show to landing supporting roles in high-rating teleseryes, Alex has really come a long way. Despite his achievements, Alex wants to do more and would like to make a name in the entertainment industry. Alex believes in the hashtag #YouThinkYouCan! 

Speaking of hosting, before being well-known in TV hosting; Robi Domingo was the first runner-up winner of the popular reality show, Pinoy Big Brother Teen Edition in 2008. Graduating with a degree in BS Health Sciences, this talented young man was set to become a doctor. But things took a different turn as an influx of hosting offers came his way. Fronting various top rating shows, Robi is definitely now one of Philippine TV’s top rising hosts. From med student to TV host, Robi showed that when #YouThinkYouCan, you do! 

From TV to internet, our third Ambassador is a young blogger and the writer behind “Love, A”. Arisse de Santos is a lifestyle blogger who considers her blog like her diary. Her style of writing makes her readers feel like they are being brought along her encounters and discoveries in the areas of beauty, fashion and travel. Outgoing and adventurous, Arisse enjoys meeting people from different walks of life. #YouThinkYouCan be like Arisse? 

Mondelez Philippines Chocolates Brand Manager Arlene Amante expressed, “We see our Brand Ambassadors as energetic young millenials. They’re active, confident, and they live their lives to the fullest. Making them true ambassadors of the Cadbury 5Star spirit of #YouThinkYouCan. 

“#YouThinkYouCan is a movement,” said Amante. 

“A call to make the most of every moment, to be empowered to do what you love through Cadbury 5Star!” 

Official Hashtags: #Cadbury5Star #GoFullOn #YouThinkYouCan