Starting
August 1, viewers in The Philippines can enjoy a local content slate and a
localized user experience on Prime Video
Prime
Video announces first local Amazon Original
Comedy
Island: Philippines in cooperation with Base
Entertainment, which will launch in 2023,
and underlines its commitment to the local creative community
The increased support of local production companies comes as Prime Video launches its first local marketing, created with Filipino producers and featuring Anne Curtis
SINGAPORE—August 1, 2022—Global video streaming service Prime Video today announced it will be increasing its investment for customers in the Philippines, Thailand, and Indonesia. Beginning today, customers will find a localized content slate and user experience (in local language) on Prime Video and the Prime Video app.
The streaming service also underlined its commitment to the local creative community by revealing the first local Original Comedy Island: Philippines and exclusive licensing deals for local, Korean, and anime titles. The news comes as Prime Video launches its first local marketing campaign featuring superstar Anne Curtis in the country.
Now for an introductory offer of 149 PHP per month*, after a seven-day free trial, viewers in the Philippines can sign up for a Prime Video membership and enjoy a great selection of entertainment, from Original productions created by local production companies, local licensed top titles, Korean content, global Amazon Original movies and TV series, and popular Hollywood titles. Prime Video members can stream, download, and watch anytime, anywhere through the Prime Video app on compatible mobile devices, tablets, Smart TVs, or online at PrimeVideo.com.
*Promotional price from 1st August 2022 to 31 December 2023. T&Cs Apply. Learn more at primevideo.com.
“We’re delighted to be increasing our investment in Prime Video for customers in Southeast Asia, making it a truly localized experience—from local content specifically sourced for our customers, to a localized user experience, and the first full-scale local marketing campaign,” said Josh McIvor, director of International Expansion, Prime Video. “Our support of local production companies in Southeast Asia is a significant step towards our broader international expansion plans and our ambition to become the most local of global streaming services.”
Increasing
investment in local Original content and licensed content
The first local Amazon Original Comedy Island: Philippines is a unique, off-the-wall situational improvisation comedy challenge show. In Comedy Island: Philippines, the mysterious island of Tawa-Tawa reappears after 100 years to commence the so-called ‘centennial games’ starring the best 8 players, consisting of comedians and celebrities. Only one will emerge as winner and will receive an essential gift that humanity needs. Comedy Island: Philippines will be will be produced by Base Entertainment and launch on Prime Video in more than 240 countries and territories around the world in 2023.
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| Viewers will be able to enjoy more local exclusive titles such as Big Night, How To Love Mr. Heartless and Whether the Weather Is Fine, in addition to a selection of popular Korean titles such as Nothing Serious and Toy Soldiers: Fake Men 2 The Complete, anime hits such as Demon Slayer and Jujutsu Kaisen 0, Ron Howard’s new movie Thirteen Lives, Hollywood blockbuster No Time to Die, global Amazon Originals like The Boys, The Terminal List, licensed US hit shows such as The Good Doctor S1-5, and the highly anticipated The Lord of the Rings: The Rings of Power |
The new local Originals are supported by local licensing deals as well as popular exclusive Korean titles and anime hits. Local highlights include Big Night (streaming today), a dramedy starring Christian Bables and directed by Jun Lana, How To Love Mr. Heartless (launching August 15), a romance starring Sue Ramirez, and Award-winning surreal drama Whether The Weather Is Fine (launching October 10) starring Daniel Padilla. Viewers in the Philippines will also be able to enjoy popular Korean titles such as Nothing Serious (streaming today), a romantic film featuring Jeon Jong-seo, Son Seok-gu and Gong Min-jung, and Toy Soldiers: Fake Men 2 The Complete featuring Julien Kang which will launch on Prime Video in August. The slate is complemented by exclusive anime hits such as Demon Slayer (streaming today) and Jujutsu Kaisen 0 (launching December 21), the number one title in Japanese theatres in 2021. All this is on top of Hollywood Blockbusters such as No Time to Die (streaming today), global Amazon Originals like The Boys, The Terminal List, licensed US hit shows such as The Good Doctor S1-5, and the highly anticipated The Lord of the Rings: The Rings of Power (launching September 2). On August 5, Prime Video will premiere the new Ron Howard movie Thirteen Lives starring Viggo Mortensen, Colin Farrell. Thirteen Lives premieres on August 5, and recounts the incredible true story of the tremendous global effort to rescue a Thai soccer team who became trapped in the Tham Luang cave during an unexpected rainstorm.
“Southeast Asia is
a tapestry of cultures, languages, and histories, and there has truly never
been a better time to be a content creator or a content consumer in this part
of the world. We are thrilled to be bringing our first local Amazon Original
featuring Filipino talent, the hilarious world of Comedy Island, to customers around the world. This will complement
our growing selection of local and Korean series and movies, alongside our
amazing global content on Prime Video,” said Erika North, head of Asia-Pacific
Originals, Prime Video. “We are committed to supporting the local TV and film
industry and working with the most innovative creative talent in the region to
bring the very best, most authentic and local storytelling to life, for our
customers not only in the region but also Prime Video members around the world.
This is just the start.”
First local
marketing campaign featuring superstar Anne Curtis
Prime Video today also launched its
first marketing campaign created in cooperation with local producers. Featuring
local superstar Anne Curtis, the campaign introduces Prime Video to local
audiences as a premium video streaming service that entertains, delights and
engages. The first campaign plays with the stereotype that the Pinoy’s
are always late – and self-ironically claims that Prime Video is no different.
Prime Video is indeed late to the region, but it definitely was worth the wait
just like all things fabulous. The campaign highlights the different content
pillars that will make Prime Video the home of entertainment: strong local
content, the most loved regional content featuring Korean and Anime titles, and
US hits.
About Prime Video
Prime Video offers customers
a vast collection of TV shows and movies—all
available to watch on practically any device:
●
Included with Prime Video: Watch thousands of popular movies and TV
shows, award-winning Amazon Originals and other exclusives, and more. Think
global Amazon Original
series such as The Boys, The
Terminal List, The Wheel of Time, The Marvelous Mrs. Maisel, The Grand Tour, and the upcoming highly anticipated
series The Lord of the Rings: The Rings
of Power, as well as critically acclaimed Amazon Original movies like Coming 2 America, The Tomorrow War, and exclusive local titles such as Comedy Island: Philippines, Big Night, and How To Love Mr. Heartless, Korean
titles such as The Ghost Station,
anime hits such as Jujutsu Kaisen 0,
and many more. All
available at no additional cost as part of Prime Video,
which is available
in more than 240 countries and territories worldwide.
●
Instant Access: Watch at home or on the go with your
choice of hundreds of compatible devices. Stream from the web or using the
Prime Video app on compatible smartphones, tablets, game consoles, or select
smart TVs.
●
Enhanced Experiences: Control how much data
you use when streaming and downloading videos by choosing between Good, Better
and Best visual quality settings, all of which utilise Prime Video’s state of
the art video compression technology to use less data without reducing visual
quality. Make the most of every viewing with High Dynamic Range (HDR)
compatible content. Go behind the scenes of your favourite movies and TV
shows with exclusive X-Ray access, powered by IMDb. Save it for later with
select mobile downloads for offline viewing.
●
Personalized: Customers can browse the user
interface in their own language and watch popular TV shows and movies with
subtitles.
About Amazon
Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for invention,
commitment to operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and
Alexa are some of the products and services pioneered by Amazon. For more
information, visit Amazon.com/about and follow @AmazonNews.
