Pru Life UK wins Four Golden Arrow award for corporate governance excellence

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Strengthening leadership in the insurance sector by upholding regulatory standards

Demonstrating its steadfast commitment to transparency, accountability, and regulatory compliance, Pru Life UK received the coveted Four Golden Arrow award from the Institute of Corporate Directors (ICD) at the ASEAN Corporate Governance Scorecard (ACGS) Golden Arrow Awards recognition ceremony held on 19 September in Pasay City. The leading life insurer earned 119 points in the 2023 ACGS assessment, a marked improvement from the company’s scores in previous years.

In photo: Atty. Paul Mandal, Pru Life UK Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer (1st from right), together with independent board member Ida Tiongson (3rd from left), received the four Golden Arrows recognition from the Institute of Corporate Directors during the ASEAN Corporate Governance Scorecard Golden Arrow Awards.

To encourage companies to exceed local regulatory requirements and adopt higher standards of corporate governance, the ACGS evaluates companies on key governance aspects, including shareholder rights, fair treatment, stakeholder engagement, transparency, accountability, and the effectiveness of the board, while benchmarking against international best practices.

Accepting the award for the company is Chief Legal, Government Relations, and Sustainability Officer, Atty. Paul Mandal, who called the recognition “a proud moment” for Pru Life UK.

“[This recognition] reflects our unwavering commitment to corporate governance,” Atty. Mandal explained. “As we continue to align with regulatory standards, we are excited to lead the way in promoting transparency and inclusivity in the Philippine insurance sector, ensuring we deliver the best possible service to our customers,” he added.

Additionally, Pru Life UK strives to make insurance more inclusive by constantly innovating and developing new products to serve the financial protection needs of all Filipinos. A new area that the company is currently exploring is Takaful or Islamic insurance, which is aligned with the priorities of the Insurance Commission (IC) and the national government. Pru Life UK targets to become the first insurer to launch Takaful in the country, reinforcing its commitment to address the diverse needs of Muslim and non-Muslim Filipinos alike.

Pru Life UK has been a consistent Golden Arrow awardee for eight consecutive years. This achievement underscores the company’s proactive response to evolving regulatory standards set by the IC.

As Pru Life UK celebrates this recognition, the company reaffirms its pledge to uphold the highest standards of corporate governance and regulatory compliance, ensuring it remains a trusted and responsible partner for its policyholders, shareholders, and the communities it serves.

Build Your Own Business - Kickstart A Rewarding Career with Pru Life UK

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This September, Pru Life UK, a leading life insurer, invites aspiring financial advisors to its exciting Build Your Business (BYB) sessions.

These sessions offer a deep dive into the insurance industry and the opportunities that await.

In the Philippines, where insurance coverage is below 2% of GDP, financial advisors play a vital role in bridging the protection gap. They guide Filipinos in areas like insurance, retirement planning, and asset protection.

Pru Life UK is dedicated to developing this essential workforce, providing a supportive environment for long-term career growth. With a proven track record of empowering its agents, Pru Life UK offers a fantastic opportunity to join its 38,000-strong agency force and start a fulfilling career as a financial advisor.

Attendees will discover how this role can bring not just financial rewards and flexibility, but also the satisfaction of helping others achieve their financial goals. The sessions will feature inspiring success stories from current Pru Life UK advisors.

Pru Life UK invests in its advisors with essential tools, ongoing professional development, and performance-based incentives, ensuring they are well-prepared to thrive and grow their businesses.

The company’s commitment to financial inclusion is mirrored in its dedication to the personal and professional fulfilment of its employees.

For the rest of September, Pru Life UK will host in-person BYB sessions in key locations across the country including Makati, Laguna, Cabanatuan, Cebu and Davao.

For those who can’t attend in person, virtual sessions will also be available. If you're ready to explore a meaningful career with Pru Life UK, don’t miss the BYB sessions. For more information and to register, visit bit.ly/JoinPRU2024.

Building Filipino resilience through health and financial security

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In a country often impacted by natural disasters, resilience has become a way of life. These days, however, having a resilient mindset is not enough as having the right mitigation and adaptation tools can spell a difference in one’s ability to bounce back from adversity.

Health protection ensures access to essential medical treatments without financial stress, which is crucial after natural disasters when health risks, like infectious diseases, often arise.

Financial security provides the necessary support to manage unexpected expenses, allowing families to focus on recovery.

“Building resilience involves more than having a resilient mindset; it’s about being prepared and equipped with sufficient instruments to overcome life’s difficulties, including health and financial challenges. Having a proactive mindset can help families cope better with setbacks,” shares Maricel Maricel Estavillo, Pru Life UK’s Vice President for Government Relations & Sustainability.

In support of this advocacy to adopt a proactive approach, Pru Life UK has been growing its pool of affordable and accessible life insurance products designed to reduce financial burden and enhance health protection during times of crisis and more so during natural disasters or disease outbreaks:

●        PRUDengue MedCare and PRUDengue MedCare Pro provide financial assistance upon dengue diagnosis.

●        PRUMedCare – Select Infectious Diseases offers broader coverage, including protection against a range of infectious diseases namely Dengue, Typhoid, Measles, and Malaria.

●        PRUWellness and PRUShield both provide hospitalisation coverage. PRUWellness covers dread diseases, surgical expenses, and death of the life insured. On the other hand, PRUShield covers injuries, illnesses, and death.  

●        PRUPersonal Accident, a yearly renewable insurance, provides financial support in the event of injury or death due to unforeseen events.

“Shaping a fully prepared society that embraces a new approach to resilience requires collective effort. Pru Life UK contributes through simple and accessible insurance solutions to provide financial protection for many Filipino families,” shared Garen Dee, Pru Life UK’s Chief Product Officer. 

Championing community-based financial education 

Beyond making affordable health and life insurance products available, Pru Life UK educates communities on the importance of financial preparedness and security. 

In 2023, Pru Life UK and Prudence Foundation partnered with the Asia Society for Social Improvement and Sustainable Transformation for Project Padayon Bantayan Island, Cebu. The project aimed to help uplift lives through training and development programmes focused on health, employment, and disaster preparedness. 

Pru Life UK employees and agent volunteers helped conduct community education sessions on financial management, empowerment of micro, small, and medium enterprises, employment, family health and nutrition, women's health, disaster risk preparedness and management, and climate change resilience. 

Community-based climate and financial education sessions were also conducted in Lian, Batangas for women farmers during the Wais sa Pera si Juana financial literacy session; Taytay, Palawan for mothers; and Mandaluyong city for the beneficiaries of its Solo Parent programme. 

"These learning sessions are part of our commitment to being the most trusted partner and protector of Filipino families. We especially want to help families from disadvantaged backgrounds better manage their finances to build long-term resilience,” Estavillo further shares.

As communities across the Philippines continue to face and recover from various challenges, resilience is not just about having the mindset to endure hardships but also about being able to recover fast and move forward. This strength is built through preparation, education, health protection, and financial security that can empower Filipinos to better navigate adversity and emerge stronger.

For more information about Pru Life UK, visit https://www.prulifeuk.com.ph/en/.

Unlock business opportunities with Pru Life UK’s BYB sessions

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Leading life insurer Pru Life UK amplifies its recruitment efforts with continued Build Your Business (BYB) sessions this June. Online and in-person gatherings led by Pru Life UK invites like-minded and ambitious individuals to join and start their journey with the trusted industry leader.

Designed to explore the essentials of starting and growing a business with Pru Life UK, these BYB sessions aim to empower and support aspiring financial advisors. Participants will learn from seasoned financial advisors who will share success stories and tips on building a long-lasting and financially stable business.

Through these, Pru Life UK seeks to expand its 38,000-strong agency force and enjoin more individuals in its mission to protect the financial well-being of Filipinos and their families.

 Build Your Business (BYB) schedules and locations for the month of June

This June, BYB sessions will be held in Metro Manila (Makati, Ortigas, QC), South (Alabang, Lipa), North (Baguio, Bulacan), and VisMin (Cebu, CDO, Davao, Tacloban). Additionally, virtual sessions are accessible and open to all.

Pru Life UK will also hold weekly Facebook Live Q&A sessions every Thursday in June (13th, 20th and 27th) at 7:00 p.m., where invited speakers can address more specific concerns and curiosities and offer a glimpse into the world of financial advisors.

Through these interactive initiatives, Pru Life UK reaffirms its commitment to nurturing the next wave of financial advisors. A frontrunner in the industry, Pru Life UK recorded the highest New Business Annual Premium Equivalent (NBAPE) as of 31 March 2024, according to the Insurance Commission.

Seeking a meaningful and rewarding business opportunity? Visit bit.ly/JoinPRU2024 to join Pru Life UK's BYB sessions.

Pru Life UK employees continue to take part in life-saving initiative

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Pru Life UK’s commitment to supporting communities goes beyond financial education and inclusion. The leading life insurer also advocates health and safety protection, especially for families in need. In partnership with the Philippine Red Cross, Pru Life UK employees are engaged in blood donation drives, contributing to a safe and quality blood supply for the Filipino community.

Pru Life UK employees at the blood donation drive with the Philippine Red Cross

The blood donation drive has been an integral part of Pru Life UK's community investment programs since 2016. To date, close to 500 [MFA1] bags of life-saving blood have been donated by PRU employees and agents. Sustainability Changemakers, Pru Life UK’s volunteerism program, engages its people to take part in supporting communities in need.

Pru Life UK Employee Blood Drive Jonel Yulas

“My younger brother needed to get immediate surgery during pandemic. Imagine the feeling of being helpless with hospitals saying no to my brother's surgery. People experience this most of the time, so I want to help even with the simple gesture of donating blood. Since then, I've donated four times through Pru Life UK's employee blood donation initiative. More than just donating, bloodletting reminds me of how fragile life is and that we should take care of our health in any way we can.” PRULifer Jonel Yulas shared following the company’s recent blood donation drive.

The activity is the first of three[HDLA2] [MFA3] [HA4] [HDLA5] planned legs for the blood donation drive this 2024. Know more about Pru Life UK’s community investment initiatives at www.prulifeuk.com.ph/en/corporate-social-responsibility/

[MFA1]471 exact number per Hannah

[HDLA2]Confirmed for this year.

[MFA3]Changed the last sentence to be a CTA to website @Hannah Desiree L. Aman

[HA4]@Maria Feliza Agodon website page still needs to be updated, reco to remove

[HDLA5]This is a local program. PF was not directly involved.

Start your business journey with Pru Life UK

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Pru Life UK ramps up its recruitment efforts to empower ambitious individuals from all walks of life to build a long-lasting business with the leading life insurer. 

Through a series of Build Your Business (BYB) sessions—held online and in person in key cities across the country—seasoned PRU business builders share their success stories and tips to encourage attendees to pursue their own business goals.

“By choosing Pru Life UK, aspiring financial advisors can be confident that they are backed by the #1 life insurer in the country with strong market presence and solid financial results,” said Marylin Detalla-Averia, Chief Agency Officer of Pru Life UK.

The company ranks number one in the life insurance industry in the Philippines, garnering the highest New Business Annual Premium Equivalent based on the Insurance Commission’s report as of 31 December 2023.

“Our financial advisors are provided with all the support they need to help build their business. They have access to digital tools, development programs, hip offices, and attractive rewards and incentives with unlimited earning potential. This allows them to be their own boss and live their ideal lifestyle while helping clients achieve theirs.”

Celebration of success with #BuildYourPRUBusiness

While BYB sessions are held year-round, the company leads an energetic approach to recruitment this May.

Themed Paint the Town Red: It’s PRUFiesta time, Recruitment Never Stops!, BYB sessions will be held in  Metro Manila (Makati, Ortigas, QC), Pampanga (Clark, Sta. Rosa), South (Alabang, Lipa), North (Baguio), and VisMin (Cebu, Davao, CDO).

Attendees will receive mentorship on becoming a business builder with Pru Life UK’s 40,000-agency force, the largest in the industry.

A virtual BYB session will happen on May 22 featuring “Pambansang Wealth Coach” Chinkee Tan, who will talk about financial management and business development, further highlighting the importance of financial planning and empowering entrepreneurial mindset.

Pru Life UK also holds its weekly Facebook live Q&A sessions for budding and experienced business builders. Held every Thursday at 7:00 p.m., these online sessions offer a glimpse into the world of financial advisors. 

Seeking a meaningful and rewarding business opportunity? Visit bit.ly/JoinPRU2024 to join Pru Life UK's BYB sessions.

Pru Life UK solidifies its leadership position as 2023’s top life insurer in the Philippines

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Pru Life UK ranks number one in the life insurance industry in the Philippines, garnering the highest New Business Annual Premium Equivalent (NBAPE) as reflected in the recently released Insurance Commission (IC) report as of 31 December 2023.

The life insurance company's NBAPE amounted to a total of Php 10.54 billion for 2023

The report shows that Pru Life UK achieved an impressive NBAPE of Php 10.54 billion for 2023 representing 11% growth. The company broadened the gap with the closest competitor by a margin of Php 472 million. NBAPE serves as the universally accepted performance metric used to assess sales performances of the life insurance industry in the Philippines.

Owing to the company's innovative offerings, Pru Life UK also leads in total premium income from variable life insurance products, amounting to over Php 45.7 billion as of 31 December 2023.

With over 42,000 digitally empowered agents and 1.7 million lives assured, Pru Life UK strengthens its market leadership reflecting the company’s unwavering commitment to being the most trusted partner and protector of many Filipino families.

More than numbers, Pru Life UK also attributes its industry success to good corporate governance which guides the business to lead with transparency and integrity. A Golden Arrows awardee for five (5) consecutive years since 2018, Pru Life UK has cemented itself as a beacon of responsible business practices in the Philippines.

"It is with great pride and honor that we achieved the country’s number one life insurer position in 2023, " said Francis Ortega, Executive Vice President and Chief Financial Officer of Pru Life UK. "We express our heartfelt appreciation to our customers, partners, employees, and agency force for their collective efforts that have driven us to achieve this significant milestone. Our purpose, "For Every Life, For Every Future," guides us in providing innovative and accessible solutions to every Filipino. We aim to be the most trusted partner and protector for this generation and generations to come by providing simple and accessible financial and health solutions.”

The consistent growth of Pru Life UK is aligned with that of its parent company, Prudential plc, which recorded a 45% increase in new business profit to USD 3.1 billion as of 31 December 2023.

As it further strengthens its commitment to providing financial solutions addressing the evolving needs of Filipinos, the company recently launched PRULove Wealth, a single premium product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from high-yielding time deposits. The plan uniquely offers 4% guaranteed annual cash payout, 100% cashback, and up to 125% insurance coverage.*

*Product terms & conditions including on cash back apply.​ Limited time offer and subject to availability.​

Pru Life UK’s newest product guarantees 4% annual cash payout for 7 years

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Customers also get 100% cash back and up to 125% coverage with PRULove Wealth

Leading life insurer Pru Life UK launches a new product designed to provide Filipinos life insurance coverage while also allowing them to earn returns with rates comparable with those from a high-yielding time deposit. PRULove Wealth uniquely offers 4% annual cash payout, 100% cash back, and up to 125% insurance coverage.*  

Regardless of market conditions, customers can rely on a guaranteed 4% annual payout based on the single premium paid. PRULove Wealth complements their traditional bank deposit and fixed income-generating financial assets. The steady earnings assure them and their families cash to celebrate life's milestones, boost personal savings, and provide an extra layer of financial cushion.  

Customers’ principal money is secured with 100% cash back guarantee or return of the premium paid if the insured is still around after the 7-year insurance coverage period or maturity of the policy. The cash back gives comfort to families of a stable financial future. 

The life insurance coverage of up to 125% based on the single premium gives the customers wealth protection for their families. Whatever happens to the insured, the beneficiary gets the whole proceeds up to 25% higher than the principal.*  

"PRULove Wealth solidifies our unwavering commitment to being the Filipino families' most trusted partners and protectors by providing financial solutions that address their evolving needs. With the guaranteed benefits of our new product, we aim to help more customers achieve financial protection and their wealth aspirations,” shares Allan Tumbaga, Executive Vice President and Chief Customer & Marketing Officer.  

PRULove Wealth can help customers who want a convenient one-time pay life insurance product that reaps an uninterrupted flow of cash and secured legacy without worrying about market volatility. 

Pru Life UK maintains its industry's top position in New Business Annual Premium Equivalent & total Premium Income from Variable Life Insurance products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023.   

Its wide range of products is accessible through its over 42,000 digitally-empowered agency force and like-minded ecosystems and digital partners. 

To know more about PRULove Wealth, talk to a Pru Life UK agent today or visit www.prulifeuk.com.ph.    

*4% payout and 125% insurance coverage based on single premium paid.​

Product terms & conditions including on cash back apply.​

Limited time offer and subject to availability.​

 -----------------------------------------

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 170 branches and general agency offices in the Philippines, with the largest life insurance agency force with more than 42,000 licensed agents.

The company ranks #1 for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q3 2023. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc. (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. For more information: www.prulifeuk.com.ph

Overseas Filipino Workers get a chance to win up to PHP 500,000 with Pru Life UK

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Pru Life UK rewards OFWs in achieving their financial goals and securing a better

Leading life insurer Pru Life UK is giving Overseas Filipino Workers (OFWs) an opportunity to win up to PHP 500,000 with the Balikbayan Raffle-PRUTektadong OFW Special.

To join, interested OFWs can earn one raffle entry by simply signing up via www.PRUTektadongOFW.com for a free virtual financial consultation with a Pru Life UK agent once they are back in the Philippines. OFWs will be guided on how to set and achieve their financial goals, manage their finances better, and get tips on how to secure their families’ future.

Additional raffle entries will be awarded to those who will answer the OFW survey and are existing Pru Life UK OFW customers.

“Overseas Filipino Workers are our modern-day heroes and we want to give them a chance of boosting their journey to financial wellness through our Balikbayan Raffle,” Pru Life UK President and Chief Executive Officer Eng Teng Wong said. “This is one of Pru Life UK’s efforts to thank them for helping their families and the economy by sharing valuable money lessons on their journey to financial wellness through our free financial consultations.”

Aside from the PHP 500,000 prize, qualified OFWs can also win a roundtrip ticket worth PHP 150,000 to any domestic or international destination of their choice in the grand draw on August 5. Pru Life UK will also give away ten (10) Puregold vouchers worth PHP 5,000 for each monthly raffle covering the three-month raffle period.

“Pru Life UK strongly advocates financial education and we want our brave OFWs to get the same chance in learning to handle their finances well despite the distance,” Wong added.

The no-cost and no-purchase required Balikbayan Raffle-PRUTektadong OFW Special Raffle will run until July 31, 2022 and is open to OFWs aged eighteen and above.

To know more about Pru Life UK and this promo, please visit www.prulifeuk.com.ph.

Prudence Foundation inks partnership with PH Red Cross to strengthen first-aid awareness

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In conjunction with the celebration of World First Aid Day 2018, Prudence Foundation, the community investment arm of Prudential in Asia, has established a partnership with the Philippine Red Cross (PRC) to strengthen SAFE STEPS First Aid awareness in the country.

From left: SAFE STEPS First Aid Ambassador Dr. Maria Guevarra, Prudence Foundation Director Justin Chang, Pru Life UK Chief Financial Officer Lee Longa, PRC OIC Secretary General Elizabeth Zavalla, PRC Assistant Secretary General Dr. Zenaida Beltejar, PRC Safety Services Unit Manager Von Ong

Hosted by PRC, this year’s World First Aid Day celebration in the Philippines focuses on the enhancement of public awareness of the importance of first aid skills in relation to road accidents. According to the International Federation of Red Cross and Red Crescent Societies (IFRC), injuries claimed 4.9 million lives in 2016, 29% of which were due to road traffic injuries.

A regionally implemented program, SAFE STEPS First Aid aims to contribute to lowering these statistics by providing people with fundamental first aid information and knowledge, enabling them to be less vulnerable in an emergency situation and help others in need. The program consists of videos, safety cards, posters, and other educational materials covering basic first aid topics, including burns, broken bones, choking, CPR, severe bleeding, and stroke. The SAFE STEPS program also includes SAFE STEPS Road Safety which provides similar materials covering key road safety topics to help the public be safer on the roads.

In the Philippines, the partnership with PRC will boost SAFE STEPS First Aid’s education materials reach among Filipinos as the educational materials will be distributed locally in PRC’s offices, blood centers, website, social media pages, and its soon-to-be-relaunched first aid mobile app.

Prudence Foundation Executive Director Marc Fancy said, “It is with great pleasure we are able to announce on World First Aid Day our partnership with the Philippine Red Cross to provide SAFE STEPS First Aid’s life-saving information to as many Filipinos as possible. Prudence Foundation aims to secure the future of Asian communities and having the Philippine Red Cross as a partner – together with the strong support from Pru Life UK – helps ensure that together we can achieve this.”

Filipino-American humanitarian Dr. Maria Guevarra, one of the ambassadors for SAFE STEPS First Aid, graced the event and shared her experience doing humanitarian work and advocating first aid awareness.

“In my line of work, I’ve witnessed how first aid can be the difference between life and death. First aid is a vital life-saving tool – we will never know when we will be able to put the knowledge into action, but when we do, we can save lives,” she shared. “This is why I am very excited for the partnership to touch more lives and make a difference in the Philippines through SAFE STEPS First Aid.”

Launched in 2017, SAFE STEPS First Aid was developed in partnership with IFRC and National Geographic. 

The program builds upon the successful SAFE STEPS Natural Disasters and SAFE STEPS Road Safety programs launched by Prudence Foundation in May 2014 and February 2016 respectively with the aim to promote awareness of life-threatening issues in the hope of saving lives and building more resilient communities. 

SAFE STEPS reaches 250 million people across the region every day through partnerships with the private sector, governments and humanitarian organizations.

Pru Life UK employees, agents support Red Cross blood drive

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Pru Life UK employee undergoing physical assessment with a Philippine Red Cross medical officer 

In its third year of partnership with the Philippine Red Cross, Pru Life UK recently conducted a blood donation drive among its employees and agents in line with its commitment to contribute to disaster preparedness and recovery.

The collected bags were donated to the National Blood Bank, which seeks to ensure a sufficient supply of safe blood needed for Red Cross' disaster and emergency response operations.

Held twice a year annually since 2016, the participation of Pru Life UK employees in the blood donation drive takes root from the Company’s initiative to promote the spirit of volunteerism within the organization through its employee-volunteer program, PRU It Forward. This is also the first year that a blood donation drive was organized by PRU It Forward for the agency force.

Other local business units of Prudential Corporation Asia, the regional headquarters of Pru Life UK, also recently organized a series of blood donation where a record-breaking number of nearly 1,700 bags of blood donation were collected in Hong Kong and 150 bags in Thailand.

Pru Life UK has been supporting various community engagement initiatives across the country since its establishment in the Philippines. In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 130 branches in the Philippines, with the biggest life agency force of more than 20,000 licensed agents and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.

About Pru Life UK

Established in 1996, Pru Life UK is a subsidiary of Prudential plc. Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. Prudential plc is a United Kingdom-registered company. Its regional headquarters, Prudential Corporation Asia, is based in Hong Kong. Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies).

 For more information: prulifeuk.com.ph

Write your life the right way with DNA analysis - Pru Life UK promotes a scientific approach to health and wellness

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Filipinos are deeply superstitious. Many still believe that a pregnant woman’s cravings (paglilihi) affect her child’s development. Some do not wash their hands after hours of rigorous work to avoid pasma. Some go as far as trusting an albularyo or even a manghuhula for seeking health remedies or advice.

In Pru Life UK’s newest television commercial which you can watch athttps://youtu.be/pkv8ZUJHXYc, a fortune teller reveals a man’s fate through palm reading, tarot cards, and a crystal ball. After finding out his future, she gets scared and runs away, leaving the poor man alone and clueless. Would you trust someone like that with your future?

“When it comes to our health, we cannot take chances with unverified sources and unscientific claims,” says Allan Tumbaga, Senior Vice President and Chief Marketing Officer of Pru Life UK. “Pru Life UK’s latest insuravest plan, the myDNA Pro Bundle, offers customers security and confidence due to advanced science and innovative insurance solutions. Through this product, people can set a vision and take charge of their lives.”

Science identifies your body’s unique needs

Luckily today, you can rely on science-based technologies such as myDNA Pro to understand how your body responds to lifestyle, food choices, and certain chemicals. For instance, if the results show that your body requires help to absorb calcium, you can follow a personalized diet or wellness program based on your own biology.

Through the myDNA Pro Program, you can also identify your predisposition to the “three highs” of health risks—type 2 diabetes, high blood pressure, and high cholesterol—using your DNA. However, having genes related to these illnesses does not mean that you are sick or that you cannot escape these conditions. By knowing your DNA, you can create an action plan to mitigate the development of these illnesses.

Author your future with myDNA Pro

Pru Life UK’s myDNA Pro Bundle will give you detailed knowledge about your body, so that you can make the right choices when it comes to your future. The package combines financial protection through Pru Life UK’s insuravest or investment-linked life insurance solutions with myDNA Pro Program, a health and wellness program that provides comprehensive genetic testing to assess your medical risks and opportunities. It will also guide you towards having a healthy lifestyle through scientific DNA-based fitness and wellness recommendations, as well as offer a better alternative to trendy programs or superstitious beliefs.

To learn more about Pru Life UK’s myDNA Pro Bundle and various insuravest products, visit prulifeuk.com.ph/mydnapro.

Liza Soberano, the new face of Pru Life UK : Decoding the secrets of your identity - A lowdown on commercial DNA analysis

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Liza Soberano, the new face of Pru Life UK, also took the scientific and personalized approach to becoming her best self, using myDNA Pro to guide her diet and workout plans. 

DNA—or Deoxyribonucleic acid, the long molecule that contains our genetic code

Pru Life UK brought the myDNA Pro Program to the Philippines to give their clients total life, wealth and health protection in one product that goes beyond regular exercise and diet. A component of Pru Life UK’s myDNA Pro Bundle, the program is bundled with the company’s eligible insuravest or investment-linked life insurance products: PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. The package also provides coverages for disability, accident, hospitalization, and critical illness. 

Humans are innately curious and it’s part of our nature to want to know more about ourselves. As we become more introspective, we explore wider sources of self-discovery. Today, horoscopes and personality quizzes are not enough to give us a bigger picture of our identity.

If you’re itching to know more about yourself, go beyond finding out if you’re a Metal or Fire Dragon, or how Mercury in Retrograde affects your star sign. More than learning about your personality, why not look into your biology to understand the essence of your identity? The answer to your questions is found in three letters: DNA. 

Unraveling the strands of your identity 

We all know about DNA—or Deoxyribonucleic acid, the long molecule that contains our genetic code—from school. Similar to an instruction manual, it dictates how we are built, how we grow, and how we develop.

Since last year, consumer DNA tests have become more popular than ever. The number of people who have had their DNA analyzed with at-home consumer kits exceeds more than 12 million, according to global industry estimates. Popular genealogy tests such as AncestryDNA and 23andMe Review give an individual’s genealogy profile, detailing a person’s ethnicity and origins. These services have become a big hit by revealing who we are at our very core.

Commercial DNA analysis is the next big thing in personal assessment. But more than telling your ancestry and details of your past, this innovation gives information that will help with your present life and give you cues on how you can optimize your future. Some DNA analysis services can tell you which nutrients or what diet work best for your genetic makeup, for example. This study of genetics and how it affects nutrition is called nutrigenomics.

DNA discovery starts at home

Services like the myDNA Pro Program use nutrigenomics to help you discover how you respond to food based on your genetic profile. This gives you an idea of why a popular diet works for your friend but not for you, or why your sibling, who barely does any exercise, can be skinny while you have to consistently workout just to keep flabs at bay. 

The myDNA Pro Program analyzes genetic variations that affect individual nutritional needs, sensitivity to certain nutrients, and fitness traits. Specifically, it can detect factors such sensitivity to alcohol, gluten, or caffeine; appetite control; and injury risk. It also provides your ideal method of preventing diseases like hypertension, diabetes, and cardiovascular disease. The myDNA Pro Program gives you a picture of your general well-being and provides tailored advice that leads you to a healthier life.

DNA analysis starts with a simple saliva swab using the sampling kit. The sample is sent to Prenetics, the leading genetic and digital health testing company in Southeast Asia, where a team of scientists and registered dieticians decode your genetic makeup. After the analysis, the user receives the following within 10 business days -- (1) a detailed and personalized health risk and nutrigenomics reports; and (2) an exclusive 12-month access to the myDNA Pro mobile app where the user can set health goals, find recommendations based on his DNA, record his food and calorie-intake through a photo-food diary, chat-on-demand with a health coach, and follow a 16-week lifestyle intervention program. 

Achieving your best self with total health and protection

The myDNA Pro Program was introduced locally on April 19 by British life insurer Pru Life UK. 

Health and fitness personalities like The Sexy Chef co-founder Rachel Alejandro, and fitness coach Bok Santos attended the launch to talk about the practical applications of the myDNA Pro Program. 

Liza Soberano, the new face of Pru Life UK, also took the scientific and personalized approach to becoming her best self, using myDNA Pro to guide her diet and workout plans. 

Pru Life UK brought the myDNA Pro Program to the Philippines to give their clients total life, wealth and health protection in one product that goes beyond regular exercise and diet. A component of Pru Life UK’s myDNA Pro Bundle, the program is bundled with the company’s eligible insuravest or investment-linked life insurance products: PRUlink assurance account plus, PRUlink exact protector, and PRUlink elite protector. The package also provides coverages for disability, accident, hospitalization, and critical illness. 

Pru Life UK Chief Marketing Officer and SVP Allan Tumbaga shares, “The myDNA Pro will help our consumers achieve a healthy life in the most personal way and encourages them to take control of their well-being today and beyond. Combined with our lineup of high quality protection and investment solutions, myDNA Pro will offer them a holistic package covering life and wealth protection as well as health management.”

Pru Life UK named ‘Patron of Literature’ at Nick Joaquin Literary Awards 2017

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Pru Life UK representatives together with ALIW Media Group Chairman D. Edgard A. Cabangon (left most), Philippines Graphic President Benjamin V. Ramos (second from left), and Philippines Graphic Publisher T. Anthony C. Cabangon (rightmost)

British life insurer Pru Life UK, a subsidiary of international finance services group Prudential plc, was conferred the Patron of Literature Award by the Philippines Graphic for being an advocate of Philippine literature through the Nick Joaquin Literary Awards (NJLA). 

Pru Life UK co-presented the NJLA for six consecutive years in line with the Company’s advocacy to promote literacy and education in the country, helping lay strong foundations for Filipinos to realize their full potential.

The 2017 NJLA paid homage to the 100th birth anniversary of National Artist Nick Joaquin, the Philippines Graphic’s first editor-in-chief after it was relaunched in 1990. The awards night also featured the presentation of the Guardian of the National Memory Award to four living National Artists for Literature: F. Sionil Jose, Virgilio Almario, Bienvenido Lumbera, and Cirilo Bautista, for their role in promoting Filipino values and culture through the written word.

Organized by the Philippines Graphic, the longest running newsweekly and literary magazine in the country, the NJLA is held annually to recognize the best stories published in the magazine during the year.

Pru Life UK’s support to NJLA is in line with its community initiatives which are focused on three key pillars: children, education, and disaster preparedness and recovery. The Company is committed to giving back to the community, which it has been doing for more than 20 years in the Philippines.

In 1996, the Insurance Commission granted the British subsidiary the license to operate and sell life insurance products in the country. Since then, Pru Life UK has expanded its reach to over 130 branches in the Philippines, with the biggest life agency force at more than 18,000 licensed agents, and has emerged as one of the top five life insurers. Pru Life UK holds headquarters in Uptown Bonifacio, Taguig City.