Showing posts with label TGP. Show all posts
Showing posts with label TGP. Show all posts

May 22, 2026

TGP franchisees highlight purpose-driven entrepreneurship through stories of service, community impact


For many franchisees of TGP, building a business began with a practical goal: to create a stable livelihood for their families. But over time, their decision to franchise became more than a path to growth. It became a way to serve communities by helping make affordable medicine more accessible to the people who need it most.

For franchise owners in Cabanatuan City, Nueva Ecija and Bacolod City, their TGP journey was shaped by the same questions many aspiring entrepreneurs ask: What do you want to build? What kind of life do you want for your family? How can you create something that truly makes a difference?

In Cabanatuan City, husband and wife Jul and Darlene De Guzman were already managing small businesses before joining TGP. What drew them to the brand was its clear sense of purpose.

“Before joining TGP, my wife and I were already running small businesses together. We were young, learning, and trying to figure out what kind of work truly mattered to us,” said Jul De Guzman.

“What made TGP stand out was the mix of service and long-term contribution to the community. I used to write mission statements for our other businesses from scratch. With TGP, the mission was already built in — to provide affordable medicine to people and communities,” he added.

The De Guzmans opened their first TGP branch in 2008, personally handling operations and learning the business step by step. From one store, they eventually expanded across Central Luzon.

But for the couple, growth was not just about adding more branches.

“TGP made us grow, individually and as a couple. It taught us how to lead people, how to handle pressure, and how to serve others. In many ways, it helped shape the kind of family we are today,” De Guzman said.

In Bacolod City, TGP franchisees Tweet and Daves Campos saw the opportunity from a personal need. As a young family with three small children, they had moved to Bacolod in search of a calmer, more family-oriented environment.

“We were a young family then, married for less than ten years with three small children. We wanted to raise our kids in a calmer, family-oriented environment,” said Tweet Campos.

Their frequent trips between Manila and Bacolod made them notice the price difference in medicines.

“Whenever we flew between Manila and Bacolod, we would always buy our medicines at the TGP branch near our condo in Greenhills because the prices were significantly more affordable. That’s when we realized something important — there was no TGP branch in Bacolod,” Campos said.

The couple opened their first TGP branch in November 2009. Like many entrepreneurs, they faced early challenges, including decisions on location, pharmaceutical requirements, and building trust within the community. Over time, the store became a reliable option for customers seeking safe and effective medicines at more affordable prices.

“Many families rely on our stores because they know they will get safe, effective medication at prices that fit their budget. For some, this makes a huge difference in their monthly expenses and overall health,” Campos said.

Both franchisees are also open about the realities of running a business, from forming the right team and competing with long-established pharmacies to relocating branches when needed and managing pharmacist shortages.

They credit TGP’s support system for helping them navigate these challenges.

“TGP helped us in every way. From training, product knowledge, store support, and guidance on how to run things well,” said De Guzman.

“TGP provided strong operational guidance, training, and consistent support systems. Their branding, supply chain, and established processes made it easier for us to run the business confidently,” Campos said.

For the franchisees, the brand’s values remain central to the business.

“TGP stands for care and compassion. You feel it in the brand and in the people behind it,” De Guzman said.

“TGP is grounded in service, integrity, and community care. Their brand is not just commercial — it has a genuine heart for the people it serves,” he added.

For aspiring entrepreneurs considering a new venture, both franchisees said the best time to start is when there is a clear purpose behind the decision.

“Go for it. Just start! So many people with so much talent. Build something and contribute. You already have everything you need. It’ll be one of the most fulfilling and fun rides you will take!” said De Guzman.

“Start with a business that fills a real need and makes life better for the community. With TGP, you’re not just building a source of income — you’re helping families live healthier, more secure lives,” Campos said.

Their stories show how entrepreneurship can be rooted not only in business growth, but also in service and community impact. Through TGP, franchisees are able to build livelihood opportunities while helping more Filipino families gain access to affordable healthcare. ###

January 28, 2014

TGP and Kuya Kim partner to promote generic medicine awareness

Passionate in his advocacy of a healthy Filipino community, Matanglawin host, TV Patrol’s resident weatherman and the country’s king of trivia, Kuya Kim Atienza, recently partnered with the country’s largest drugstore chain, The Generics Pharmacy® (TGP), to promote generic medicine awareness in the Philippines.

Having gone through a massive stroke and currently battling a rare medical disorder, Kuya Kim believes that aside from the quality of a certain medicine, price is highly crucial especially with the current state of healthcare systems in the country and when it is assumed generally by private individuals. 

“When I had my stroke, I realized just how pitiful our healthcare system is. What’s worse is that if you are not that well off and you suddenly get sick, it will probably cost you a fortune especially with those expensive treatments,” explained Kuya Kim. “You can also add the increasing price of medicines to the list.” 

“This has been my motivation to push for affordable yet equally safe and effective alternatives when it comes to medicines. For someone who needs to spend a lot on a daily basis as treatment for my sickness, this includes constant intake of paracetamol for the pain, I am thankful that we have generic medicines that are readily available in the market today,” he added. 

Kuya Kim, a health buff and fitness enthusiast, was recently diagnosed with the Guillain-Barre syndrome, a rare disease that causes the body’s immune system to attack the nerves, and when not treated early, can paralyze the entire body. 

He currently stars in TGP’s latest multi-media campaign featuring the human clinical study conducted by the De La Salle Health Sciences Institute (DLSHSI) to prove the safety and efficacy of the TGP Paracetamol, the company’s first private label generic medicine. 
TGP President and CEO Benjamin Liuson (left), and TGP Chief Marketing Officer Philip Tan (right) with the company’s newest brand ambassador, Matanglawin host Kuya Kim Atienza.

The TGP Paracetamol is the first clinical and human-trial tested private label generic medicine brand that is proven to be in equal effectiveness to off-patent brands. This was tested via a randomized three-way crossover single dosed bioequivalence study against the leading and innovator paracetamol brands in the market. 

“Kuya Kim is the epitome of a true survivor. His experience, both in his medical battles and in his career, provides great credibility and truthfulness in our advocacy towards the promotion of generics in the country,” said TGP President and CEO Benjamin Liuson. “We are very much excited with what this partnership will bring.” 

With over 1,600 franchised outlets nationwide, TGP is strengthening its pro-health advocacy by getting reputable and well-known personalities like Kuya Kim and Batangas Governor Vilma Santos-Recto to support their cause. 

The company is committed to providing the highest quality of healthcare possible at a very affordable price by adding to its wide range of generic medicines like vitamins, maintenance medicines for the heart, diabetes and cholesterol, and the new TGP Paracetamol, which can be bought at only P1.00 per tablet in all TGP outlets. 

TGP also offers its customers a Dial-A-Doctor service wherein they can get free medical consultation from a doctor on duty and receive recommendations right away by simply dialing 732-3333.

The service is available from Monday to Saturday, from 8:30 AM to 5:30 PM.

LinkWithin

Related Posts Plugin for WordPress, Blogger...
enjoying wonderful world