First in the Philippines! Top Global Brand in Kids’ Fashion, HEYLADS is now open at The Podium and SM Southmall

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A top global brand in kids’ fashion, a leading children’s clothing brand from China,  HEYLADS has officially opened its first stores in the Philippines at The Podium and SM Southmall on September 28, 2024. 

Known for its stylish, comfortable, and affordable kids’ wear, HEYLADS offers high-quality fashion for children from newborns to teenagers.

HeyLads unveils its vibrant collection, blending fashion with functionality to make kids’ daily outfits playful and creative. Heylands brand infuses style and imagination into children’s fashion.

Founded in 2013 in Huzhou, China, HEYLADS draws on the industrial resources of Zhili, famously known as the “Children’s Wear Town of China,” to build a top-tier national brand. The HEYLADS product line includes a wide range of collections, from daily casual wear to special occasion outfits and sportswear, all designed with vibrant colors, playful patterns, and skin-safe, eco-friendly fabrics that prioritize comfort and health. With over a thousand stores across China and a growing international presence, HEYLADS has become a trusted choice for parents seeking quality and value.

HeyLads General Manager, Mr. Ke Wenhua - 副本

“We are excited to bring HEYLADS to the Philippines as it provides families with stylish, comfortable, and affordable clothing options for their children,” said Mr. Ke Wenhua, HEYLADS General Manager. “Our unique concept of ‘health, comfort, and fashion’ is dedicated to meeting the needs of both children and parents, and we look forward to serving Filipino families.”

HEYLADS’ commitment to excellence extends across the entire production process chain, from fabric selection to garment manufacturing, ensuring high standards while keeping prices affordable. As a socially responsible company, HEYLADS actively participates in children’s education and environmental initiatives, integrating sustainable practices into its operations. Recognized as one of the “Top 10 Children’s Clothing Brands in China” for several years, HEYLADS continues to lead in innovation and quality for kids’ fashion.

Visit a HEYLADS store near you. Stores are now open at The Podium and SM Southmall, with more locations to follow soon.

Director’s Club at the newly launched The Podium bring luxury and class to cinema watching experience

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Right at the corner where ADB and Dona Julia Vargas Avenues in the bustling Ortigas central business district (CBD) stand two sky-reflecting towers exuding defined visual lines conjoined by a lush green mid-rise commercial building that is reminiscent of a city garden is where SM Cinema’s newest Director’s Club is housed.

Perched at the top floor of The Podium Mall are three theaters with combined total of 144 seats that offer premium cinema experience to urbanites and yuppies who wish to unplug from their busy city life luxuriously.

“SM Cinema always has its customers in mind. We make sure we are guided by their wants and needs. That is why we brought our premium format, Director’s Club to The Podium.” Ruby Ann O. Reyes, Vice President for SM Cinema’s Corporate Marketing said.

With Director’s Club’s first-class facilities combined with up-to-date technology, SM Cinema give its patrons a movie experience beyond the usual.

At Director’s Club, moviegoers watch crystal-clear motion pictures with deep, well-defined and true-to- lifecolors with the cinema’s Christie laser projection system. Crisp and rich sound resonate in the intimate 48-seater theater through its Dolby surround sound system. And to ensure that viewers never miss a scene whilewatching movies, theater seats are equipped with push buttons that automatically signal for the in- house butler service. For a relaxed and extra comfortable movie-watching experience, Director’s Club is fixed withplush leather La-Z-Boy seats. To top the whole experience off movie tickets come with unlimited popcorn and bottled water.

SM Cinema’s official food concessionaire Snack Time also offers a special menu at Director’s Club. The premier theater will offer wine pairings soon.

With these features and offerings, Director’s Club by SM Cinema becomes a go-to for a cinema experience with a touch of class right at the heart of the Ortigas CBD.

Following its soft launch in October 2018, Director’s Club by SM Cinema at The Podium Mall officially opened on September 10, 2019.

Pinatubo@20 - A Photo Exhibit

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The exhibit features rare photographs taken by photojournalists whose lives were endangered while 
covering the deadly eruption that saw daylight turn into night, destroyed millions of pesos worth of property and left thousands homeless.

The dramatic photographs on display hope to remind the people of the unforgettable "man against nature" episode in our country's history that tested man's fortitude.

Also to be showcased are images of present-day communities which have recovered from the devastation of June 15, 1991 and have moved on to rebuild their lives, as well as the award-winning photographs of Albert Garcia, the first Filipino to have won the prestigious World Press Photo grand prize with his compelling shots of Mt. Pinatubo's fury.

Opening and cocktails on September 19, 2011 at 1:30pm at the Atrium Second Floor of The Podium.

The photographs will also be exhibited during the Tambayayong Festival at the Southbay Pavilion in Carson City, California, USA on October 1-31, 2011.