Brochures are powerful promotional tool that can deliver an enormous boost to a marketing campaign. It represents the brand image of an organization, people, product and services.
Brochures are excellent in selling concept to customers – with effective good looking photos and graphics, which includes font use and writing style, hence it completely give an idea about your business profile and services. They guarantee to make an impression.
A brochure design must appear as striking as possible. It must have a clean and uncluttered structure and must not consist of a broad array of graphic elements just for the sake of giving it a different look. The main purpose of a brochure is to set up a visual incorporation for prospective clients, using images, colors, text and symbols.
The brochure’s headline makes a specific promise that relates to your prospects’ needs or interests. Using eye-catching graphic design, illustration, colorful, meaningful photos to make your front cover interesting.
If you need to get the reader’s attention at once, the text should sparkle and entertain, while telling the story and business approach in an inviting tone. Put a tag line highlighting benefits of your products.
People often read brochures because they are looking for specific information about a product or services. You must motivate your reader to look for more.
Most people scan brochures rather than read them word for word. They flip back and forth between the pages and dart their eyes this way and that throughout the text.
If you like printed brochures to persuade the reader to act, and you want the copy to be highly scan able, just keep the content focused, fact filled, simple, and make good use of photos, bullets, sidebars, captions, lists and other text highlights.
