Divisoria Guide App Available for Download Starting Sept. 6

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Enjoy the wonderful world of Divisoria! 

From this day onward, anyone can snatch the best deals in Manila’s famous marketplace with the help of an app – and without worries of getting lost.

Divisoria Guide App for iOS, an application created by young Filipino entrepreneur from Palawan province, John Christian Yayen will be available for download starting 5pm on Friday, September 6.

The app, which will be sold at $2.99 or around P130 at the App Store is the best would-be-mobile-essential for new and aspiring entrepreneurs, and bargain hunters as they explore the country’s biggest marketplace for bargains.

Divisoria Guide App’s main feature is the offline map that covers all the streets in the crowd-drawing Divisoria market in Manila. Notes and tips on how to score a deal as well as what street merchandises to buy were also featured in the app.

As someone who already got lost in the crowded Manila area several times before, Yayen said he decided to work on the App not only to help himself but also other small business owners and ordinary consumers who might be interested to shop at Divisoria but are hesitant to do so for they have no idea where to go, not to mention the fact they are very concerned with their safety.

The 24 year-old BS Nursing graduate of the University of Santo Tomas added, “Divisoria Guide is the perfect app for everyone who would dare to visit that part of Manila especially nowadays that even search engine giant, Google has very limited information about it.”

Yayen said locals and even the Chinese businessmen who frequent the area are not even that familiar with the places that he just discovered while doing his research for this app. His almost one year of hard work made him realize that Divisoria has a lot of things to offer – from the basic commodities at very low prices that attract local and foreigners alike to as huge as the Filipino culture and history.

With this app, mobile app users can now access great information in just a click of a keypad.

With plenty of information on establishments, products, and other useful utilities, the app would help users in many ways, which include saving a lot of their time, money and effort.

Indeed, there’s no better way to explore Divisoria than by having this reliable app on one’s iOS device.

Divisoria Guide App will also be available for Android soon.

For more info, visit www.divisoriaguide.com.

Follow Divisoria Guide on Twitter @divisoriaguide and join the conversation about the launch with the hash tag #DivisoriaGuideAppLaunch and like their page on Facebook athttp://www.facebook.com/divisoriaguideapp.

Sony Philippines Partners with The Voice of the Philippines

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Sony Philippines partners with The Voice of the Philippines in support of the Campaign “Music Deserves Respect”

Sony Philippines a global leader and technology innovator in consumer electronics, mobile communications, personal audio, digital imaging and home entertainment is an official partner of the hit reality show The Voice of the Philippines.

Having recently launched their “Music Deserves Respect” campaign, Sony has extended their support to the popular singing competition where Sony headphone endorser Bamboo Mañalac also serves time as a coach.

“Our partnership with The Voice of the Philippines is our way of supporting Bamboo in his current project. The coaches are looking for the perfect sound that best represents the Philippines and here at Sony, we value that sound especially through our newest line of headphones, the MDR-1R and Extra Bass series. We are constantly working to deliver the purest sound quality through our products,” said CJ Deacosta, Marketing Officer for Personal Audio, Sony Philippines Inc.

The Voice of the Philippines airs every Saturday & Sunday Nights on ABS-CBN.

Having a seat on one of the four iconic chairs, Bamboo is responsible for guiding his team of aspiring music artists to hone their vocal talents so that one of them may soon be declared as “The Voice of the Philippines”. On how his current partnership with Sony and his coaching gig on The Voice work hand-in-hand, Bamboo said, “To have Sony here in The Voice of the Philippines feels just right. Sony truly understands the value of the music that artists, such as myself, create. This is the same type of music that I hope to pass on to my team so that they learn to truly understand every sound and every note in every song. When you get that and you give music the respect it deserves, that’s when real good music is made.”

Coaches and contestants alike got the chance to experience the immersive music experience from the various MDR-1R and XB series headphones made available to them.

“As we search for the first VOICE of the Philippines, our partnership is perfect as we share the same advocacy of giving justice to sound and making everyone hear music the way they’re supposed to be heard,“ added Deacosta.

For more information about Sony, Sony MDR-1 and XB series headphones and other Sony products, visit the nearest Sony Centre or authorized dealer

Visit www.sony.com.ph, like us on Facebook at www.facebook.com/SonyPhilippines

or follow us on Twitter at www.twitter.com/SonyPHInc.

SEAIR International Re-launches Flights to Caticlan

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Great news for Boracay beach lovers! SEAIR International (SEAIR) announces the re-launch of your favourite flights to Boracay. 

SEAIR's Manila - Caticlan flights will feature an innovative premium boutique service offering a unique passenger experience.

The brand that pioneered commercial flights to Boracay in 2005, is back to offer premium services with fast and stress-free travel to the island using state-of-the-art Dornier 328 aircraft.

SEAIR passengers will enjoy exclusive lounge access at the Manila Domestic Airport Terminal 4, where services such as VIP concierge check-in, superior baggage handling, snack and beverage services are complimentary.

“We are delighted to re-launch our Boracay flights, with premium travel services to be enjoyed exclusively by SEAIR passengers. This is just a first step towards SEAIR’s goal to provide luxurious, comfortable and value for money travel to Boracay” said SEAIR’s Mr. Patrick Tan.

SEAIR uses the Dornier 328 aircraft on its Manila- Caticlan flights. It is the fastest, most advanced jet-prop, and the latest in a long line of technologically-innovative aircraft manufactured by Germany-based Dornier. The aircraft enables SEAIR to offer the fastest flights from Manila to Caticlan at just 35 minutes. It has a large seat pitch with a feel of a big jet and is designed with more interior volume per passenger than the 100+ seater Boeing 737. Dornier 328s are capable to perform Short Take-Off and Landing (STOL) and is ideal for the small runway of Caticlan.

To find out more about the new and exciting services, we invite you to visit Muranglipad.com at the Philippine Travel Mart, Booth No. 1200 Hall 1 SMX Convention Center, Pasay City on September 06 to 08 from 10:00 AM to 8:00 PM daily.

For Boracay flight reservations,

visit www.flyseair.com or call 849-0100.

Please like the SEAIR Facebook fan page at www.facebook/flyseair for updates on promotions and new routes.

Sony Unveils the New Bravia® 4K LED TV for the Best Home Entertainment Experience

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Sony once again revolutionizes watching television through its 4K movement. With its promise to bring the best viewing experience “from the lens to the living room,” here's the REAL 4K!  The Sony BRAVIA® 4K TV.

Sony Unveils the New Bravia® 4K LED TV in 55- and 65-inch for the Best Home Entertainment Experience.

Four times more beautiful from every angle, four times more detail than a full high definition (HD) experience – Sony proves that your cinematic pleasures can be magnified four times more.

Sony has created an ecosystem which comprises of professional cameras, recorders, monitors, home digital front projectors, and now includes the new line-up of 4K LED TVs, giving consumers the most immersive entertainment experience from start to end.

Coming from a successful launch of the 84-inch 4K LED TV in 2012, Sony is bringing to the market 65-inch and 55-inch screen sizes in its KD-X9004A Series line-up, which ultimately brings the 4K LED TV experience to a broader reach of consumers. The two new TVs, which deliver the highest picture quality at an incredible 8 million pixels, were unveiled in an exclusive media launch on September 3, 2013 at the Fairmont Hotel.  

Before the program proper, media attendees and other guests were treated to an exciting BRAVIA ® 4K demonstration that proved Sony has the edge in bringing superior picture and sound quality to home viewers. In a separate room, everyone witnessed the magic of 4K Technology in restoring old films into their glorious state by replicating and reproducing rich and delicate color tones that other technologies cannot accomplish. To demonstrate this more clearly, a short documentary video of the 4K powered “Lawrence of Arabia” was shown. The clip demonstrates the beauty of a restored material.

“Lawrence of Arabia” is a 1962 British-American epic adventure drama film based on the life of T. E. Lawrence, a British World War I officer who led Bedouin tribesmen in guerilla assaults against their Turkish occupiers. The hero’s leadership helped destroy the Ottoman Empire. Now a classic, the film is widely considered as one of the greatest and most influential movies in the history of cinema. In 2012, a 4K digital restoration was made for Blu-Ray and theatrical release by Sony Pictures to celebrate the film’s 50^th anniversary.

“For years upon years, Sony has strived to give consumers the most immersive home entertainment experience from beginning to end. We want to be a part of your authentic viewing experience, with 4K’s promise of a sharper and clearer picture quality that makes images seemingly come to life. I am more than proud to say that Sony is the first to introduce 4K TVs into the Philippine market. We aspire to change the way you watch television forever,” said President and Managing Director of Sony Philippines, Mr. Yasushi Asaoka.  

Aptly so, Philippine media representatives to the Sony BRAVIA® Media Tour held in Tokyo, Japan recently supported this claim. Influential tech blogger and YugaTech.com founder Abe Olandres sent in a video diary of his 4K Tokyo experience, helping non-techies understand more closely the power of 4K. For his part, accomplished filmmaker and The Philippine Star columnist Pepe Diokno discussed the 4K Technology using a filmmaker’s point of view.

“It's all about movie magic — when images and sound are so clear and so vivid that they totally engross you. Sony's 4K technology does this. It means 8 million pixels of pure visual bliss. Look at a 4K Bravia and it doesn't feel like you're watching a TV. It feels like you're watching the world,” said Diokno.

The new BRAVIA® 4K TVs have the 4K X-reality PRO processing engine which not only reduces visual noise and corrects image shapes, but also up scales 2K content to a near 4K native resolution. The X-Series TVs have also employed the latest Reality Creation database and Super Resolution processing to optimise images, and produce stunning picture quality with richer colours and sharpness.

Furthermore, TRILUMINOS Display LED backlighting is used in the 4K LED TVs to present rich, authentic color with subtle tones while also replicating bold colours including hard-to-reproduce reds and greens. By integrating QD Vision’s Colour IQ^TM optical component with Sony’s unique display technologies, these televisions achieve significantly wide color gamut and provide a far more natural and vivid viewing experience with a heightened sense of depth.

To complete the experience, the X series TVs also offer a better sound experience by incorporating an end-to-end Sony audio solution. Using Sony’s proprietary Magnetic Fluid Speaker technology, the delivery of sound pressure levels are higher than what conventional TVs can produce.

Finally, with its “Sense of Quartz” design, the X Series TVs embody BRAVIA’s sophisticated design. Sculpted from genuine metal and glass material, the Quartz edge of the TVs, combined with its bold geometric shapes embodies beauty and style to create a distinctive silhouette that complements every kind of home surrounding. As the centerpiece of your home entertainment, its elegant design will add a touch of class to your living room.

CHEERS FOR THE REAL 4K! CHEERS FOR SONY New Bravia® 4K LED TV

For more information about Sony BRAVIA® 4K TV and other Sony products, visit the nearest Sony Centre or Authorized Dealer, log on to http://www.sony.com.ph, like us on Facebook at www.facebook.com/SonyPhilippines, or follow us on Twitter at www.twitter.com/SonyPHInc.

SmartConcept launches “Affiliate Marketing Program”

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To help curb unemployment or provide additional income to Filipinos

With the idea of having more Filipinos earn a decent livelihood amid a strong yet still largely volatile local economy and rising unemployment numbers, SmartConcept, Inc., one of the country’s fast-rising direct advertising and marketing companies, launched today a marketing program that hopefully will bring good news to many Filipinos who are unemployed or even those who want to supplement their income.

Called “Affiliate Marketing Program,” this performance-based marketing system allows its members, called “affiliates,” to be equitably rewarded for each retail or even online customer they can recruit.

The general idea is to promote a long-term business relationship between the four core players within the system such as SmartConcept itself, which is the marketing company, the “merchant” or the product or service provider, otherwise known as the “retailer,” plus the “affiliate” or independent distributor and finally the “customer” or the client or actual consumer of the products and services.

SmartConcept, Inc., established back in 2008, introduced to the market the SmartConcept Discount Catalogues or “Loyalty Coupons,” which offer discount benefits through its partner-merchants that include Restaurants, Fastfood Chains, Salons, Spas, Health and Fitness centers, Amusement and Entertainment establishments, Car Care Centers, Medical and Dental Clinics, among others. 

Through the “Discount Catalogues,” more people are also able to experience these prestigious brands and essentially helped drive consumption and elevate these SmartConcept partner-merchants’ brand status to a higher level. 

“The real essence of this system is that aside from Filipinos patronizing products and services of SmartConcept merchant partners, those who will join can also invite others to become members and be part of a growing community. Together with their recruits, they can both enjoy exciting rewards and economic benefits they have never experienced before,” explains Minerva “Minnie” Tun, Chief Operating Officer of SmartConcept, Inc. during the launch.

There are at least 3 ways to earn incentives under the SmartConcept Affiliate Marketing Program, the so-called “3 Rs”: Retail, Referral and Rebate. 

“Retail” incentives include a 25% discount for every Loyalty Coupon purchased by a customer. “It is easy to earn through this because you can easily share or sell the coupon to family, neighbors, your friends, officemates or just about any other person you can meet on the street,” explains Ms. Tun.

As for “Referral,” which is more recruitment-based, it means the higher number of “affiliates” a person refers, the higher the referral bonus and members can refer an unlimited number of prospects. As for “Rebate,” incentives come in the form of “Personal Sales Rebate” where the higher the rank, the higher the personal sales rebate, and for “Group Sales Rebate,” the more members referred and supported, the bigger the rebate. Also, the more coupons sold, the higher the benefits.

Other sales rebates included in the program are “Leader’s Sales Rebate” and the “Diamond Manager Royalty Income,” wherein the more managers developed and supported, the bigger the royalty income.

“Above everything else, this is just a small step in our objective of helping our current and prospective partner companies drive sales for their product or service through an innovative and dynamic marketing system. We hope to be able to expand this system and eventually help provide excellent opportunities to many Filipinos to be more financially self-sufficient and be more successful entrepreneurs in the direct marketing business sphere,” adds Ms. Tun.

SmartConcept was formed with the objective of becoming the first and largest, fully Filipino-owned direct advertising and marketing firm in the Philippines. Its personnel has more than a decade’s wealth of experience and expertise, and has offices in Quezon City, Mandaluyong City, Cebu City and Davao City.

For details about SmartConcept, Inc., call (+02) 470-1554 or (02) 470-1556;

 (+63)917-5369591, (+63)918-9653743 or (+63)922-8106203, 

or email customercare@smartconceptph.com 

or visit www.smartconceptph.com.