Alaska Milk Corporation and Royal FrieslandCampina partnership brings dairy expertise, shares health info for mothers and for babies' journey of growing up

Tweet

Alaska Milk Corporation, a leading Filipino milk company which has established its brand leadership for 40 years in the country and Royal FrieslandCampina, one of the world’s leading dairy companiesare committed to deliver products which promote proper digestion and absorption that will help infants and young children grow healthy inside and out.

Forty years ago, Alaska Milk Corporation’s (AMC) journey with mothers began, and ever since, the company has been a trusted ally in providing everyday affordable nutrition to Filipino families.

Today, this unwavering commitment is made even stronger as Alaska Milk Corporation partners with Royal FrieslandCampina, the Dutch dairy company that has been supplying mothers all over the world with high quality dairy nutrition for over 130 years now.

Tiffany Anne Santuyo, Registered nutritionist/Dietitian/Nutrition Consultant
of Alaska Milk Corporation

A parnership of Alaska Milk Corporation and Royal FrieslandCampina bringing dairy expertise was formally launched held at the Solaire Resort and Casino Grand Ballroom last April 8, 2014 with the presence of Tiffany Anne Santuyo, Registered nutritionist/Dietitian/Nutrition Consultant of Alaska Milk Corporation and from the FreislandCampina Dairy Foods, Dr. Henkjan Verkade, Prof. of Pedriatics University of Groningen, University Medical Center, Groningen, The Netherlands/Consultant, and Dr. Anne Schaafsma, Senior Scientist Nutrition, Global Nutrition Development team of FreislandCampina Innovations International.

Together with FrieslandCampina, AMC continues to offer essential nutrients from milk at any stage of the people’s lives. Mothers can now benefit more from the combined power of their expertise. By offering trustworthy and tasty dairy products to billions of people all over the world, FrieslandCampina contributes towards safeguarding food and nutrient security.

Here are some sharings of the experts from Alaska Milk Corporation and Royal FrieslandCampinathe during the launch of their partnership and with the theme "Friso Four Shares Journey of Growing Up."

Mild processing preserves protein quality. Royal FrieslandCampina, has ventured into producing quality milk that aids not only in digestion but helps children absorb necessary nutrients for growing up and becoming strong inside and out. Through extensive research and innovations in milk production, Royal FrieslandCampina has endeavoured to ensure that it produces milk that will provide premium nutrition for infants and young children.

Just as feeding and nutrition is important to the health of a child, digestion is also crucial as it determines the absorption of nutrients from milk. The speed of digestion determines the speed at which nutrients are made available to the bloodstream.

The transition from breast milk to infant formula often results in constipation or diarrhea among infants. This is due to the significant differences in composition between infant formula and human milk.

There must be an understanding of the main differences between infant formula and breast milk to understand how these two different types of milk are digested by children. Studies have shown that consuming breast milk results most often in soft stool among infants.

Although there are differences in protein, fat and carbohydrate compositions between breast milk and infant formula, it is hypothesized that the production of the milk is highly relevant to digestion. During processing, proteins combine with carbohydrates (glycation) in such a way that digestion becomes very difficult. Non-digestion proteins can lead to unfavourable metabolic responses and changes in gut integrity. Mild processing in the factory can overcome these problems.

With stringent quality control, and its solid focus on promoting innovation, Alaska Milk Corporation and Royal FrieslandCampina are committed to deliver products which promote proper digestion and absorption that will help infants and young children grow healthy inside and out.

For detailed legal information, you may search EXECUTIVE ORDER NO. 51 (October 20, 1986): Adopting a National Code of marketing of breastmilk substitutes, breastmilk supplements and related products, penalizing violations thereof and for other purposes.

(Source: The Lawphil Project Arellano Law Foundation http://wwww.lawphil.net/executive/execord/eo1986/eo_51_1986.html)

Have a sun-safe summer now, Neutrogena® bares powerful yet skin-friendly sun protection

Tweet

Summer is a great time for fun! Long sunny days filled with swimming, bicycling, hiking, family vacations, and also warm nights around the campfire! 

Protect yourseld and your family from the sun this summer. Don't forget to be kind to your skin. Be careful because summer can also become a great time for sunburns. Keep your body looking fresh by protecting it with a high-quality sunscreen. This summer make putting on sunscreen as habitual.

As yet another hot and humid summer makes its way in, Neutrogena® offers Filipinos a powerfully effective yet skin-friendly way to stay protected from the sun.

The international skin care brand recently unveiled the Ultra Sheer™ sun protection range which features the patented and breakthrough sun protection technology complex Helioplex™.

According to Ella Reyes-David, senior brand manager for Neutrogena Philippines, Helioplex™ was specifically engineered to deliver very high, very broad and photostable UV protection.

“Helioplex™ is photostable which means that it does not lose its effectiveness even with continued exposure to sunlight,” she said. “It also provides the full coverage for UVA/UVB spectrum by harnessing two proven safe and effective sun screens, Avobenzone and Oxybenzone.”

According to the World Health Organization website, UVB is a medium-wavelength type of ultraviolet (UV) radiation which is “very biologically active but cannot penetrate beyond the superficial skin layers.” It causes delayed tanning and burning, and contributes to skin aging and the development of skin cancers.

Filipino-British model, host and blogger Kim Jones was also introduced as the new face of the brand. Jones is a self-confessed Neutrogena® user ever since her growing up years in Australia.

UVA is a “relatively long-wavelength” form of UV radiation that is able to penetrate into the deeper layers of the skin. It causes immediate tanning, and also contributes to skin aging and wrinkling.

Avobenzone is one of the world’s most powerful UVA absorbers today albeit photo-unstable. Oxybenzone is a very good UVB absorber with some UVA absorbency. Together with the Helioplex™ stabilizing technology, these two provide high, broad spectrum and photostable coverage.

Made for summer

Reyes-David noted that Ultra Sheer with Helioplex™ is “ideal for Philippine summers.”

She added, “It can really get very hot and sticky during summer, even if you’re just walking around the metro. Ultra Sheer with Helioplex™ has Dry Touch™ technology which essentially means that it does not leave that sticky white film or residue upon application. It is also water- and sweat-proof, non-greasy, and in fact, leaves a light velvety feel that doesn’t feel uncomfortable at all.”

Ultra Sheer with Helioplex™ has SPF 50 sun protection range, and has specific variants available for face and body.

Skin-friendly protection

Ultra Sheer with Helioplex™ is among the featured products in Neutrogena®’s recently launched campaign called “Healthy is the New Beauty.” The campaign seeks to debunk common beauty myths and promote healthy and skin-friendly ways to be beautiful.

Ultra Sheer with Helioplex™ can be purchased online, together with other Neutrogena®, products at www.healthybeautycircle.com. 

For more information,   visit to https://www.facebook.com/neutrogenaphilippines and

watch videos on debunking beauty myths featuring Kim and other real-life Neutrogena® http://www.youtube.com/user/NeutrogenaPH

Enjoy your wonderful world and ensure to have a sun-safe summer! 

90’s Iconic Dance Groups, UMD, Sexbomb Dancers and The Manuevers Reunite for Neuropathy Awareness

Tweet

The 90’s iconic dance groups reunite and dance their way for Neuropathy Awareness. In one graceful move, Neurobion® reunites iconic dance groups Universal Motion Dancers, Sex Bomb Dancers and The Maneouvers during the launch of the Neuropathy Awareness Movement at the Trinoma Atrium last March 31, 2014.

With their dancing skills,  UMD’s James Salas and Wowie de Guzman; The Maneouvers’ Joshua Zamora and Jon Supan; and Sex Bomb Dancers’ Jopay Paguia, Jaja Barro and Dona Veligiano, performed their greatest hits, danced with the tunes that everyone knows the dance steps.

Universal Motion Dancers with Wowie de Guzman and James Salas

The Manuevers with Joshua Zamora and Jon Supan

Sex Bomb Dancers with Jopay Paguia, Jaja Barro and Dona Veligiano

Known for their superb moves and demanding routines, the dancers know too well the importance of being able to move freely without the threat of pain.

A press conference and a throwback concert about Neuropathy Awareness Movement was attended by the officials from Merck Inc. Philippines— the maker of Neurobion, members of the press and bloggers. According to Mr. Louie Roxas, Merck General Manager for Consumer Health said that symptoms of neuropathy which includes numbness and tingling sensations in the arms, legs and hands.

After the presscon, a grand showdown of the greatest dance groups of the early 90′s and 2000 was hosted by dynamic duo of RX 93.1′s The Morning Rush jocks, Chico and Delamar.

Dancing is one of the greatest expressions of the joy of living. Yet, this burst of joyful energy can easily stop when you experience nagging discomforts such as numbness, tingling sensations and body pain.

Pain in the hand, arms and legs caused by nerve damage is called Neuropathy, which can leave you feeling numb, making it difficult for you to function properly. Neuropathy afflicts many Filipinos as early as their mid-20’s, but this condition is often misdiagnosed so they do not receive the proper treatment.

The symptoms of Neuropathy include pangangawit, pamamanhid and tusok-tusok in the hands, arms and legs. The discomfort is often felt in the morning, making it hard to even get out of bed. Such body discomforts can hinder movement, making you feel helpless, out of control and unable to enjoy life.

It is clinically proven that Neurobion® balanced formulation of nerve nourishing vitamins acts at the root of these problems (Tong HI, Influence of neurotropic vitamins on the nerve conduction velocity. Ann Add Med Singapore, 1980 Jan; 9(1) 65-70). Each tablet of Neurobion® can help maintain healthy nerves, promote efficient nerve function, and reduce pain in the hands, arms and legs caused by Neuropathy.

With the incidence of Neuropathy increasing among Filipinos, the Neuropathy Awareness Movement, spearheaded by Neurobion®, aims to raise awareness on the symptoms and effects of nerve damage. Pangangawit, pamamanhid and tusok-tusok may make it difficult to move, but now you can take action. 

With clinically proven Neurobion®, you can help prevent these symptoms so you can move freely, perform at your best, and feel the joy of living again.

Gloc-9’s Myx Music Awards bodes well for mainstream Pinoy music

Tweet

Gloc-9 won four major awards in the Myx Music Awards 2014 (MMA2014), the most for any artist who was nominated.

But what is more important about this win, is not so much the fact that Gloc-9 won in four out of six categories that he was nominated in, nor that he won four times more than any other artist.

It is that Gloc-9 won it for a song like “Magda.”

The idea of Magdalena is not new. The legend that is Freddie Aguilar introduced us to “Magdalena” in the early 1980’s, a folk song about the plight of a girl who was misunderstood because of the work she was forced into doing. In the Aguilar song, Magdalena is seen as “sawimpalad,” living a wretched life, where her story is one of choicelessness.

Gloc-9’s “Magda” does not point a finger at this woman’s life. The songwriter tells this story with compassion and understanding. Spoken from the perspective of her childhood sweetheart Ernesto, the story is allowed its romance, as it is allowed its heartbreak and undoing. Because Ernesto speaks of Magda, we are given the chance to see Magda as a spit of a girl, as someone who left her childhood behind. In the present she is a woman who is trapped in the cage of her own doing.

The song does not judge Magda, as it does make her human. She is treated as solitary and independent, she is allowed her own individuality, her own voice.

This is Gloc-9 at his most creative, where his decision to use another character to speak about Magda allows for a distance, a non-judgmental stance about her character. It is this creativity that was awarded by the MMA this year. But more importantly what they were honoring was this rapper-songwriter-artist’s decision to tell a story we would rather not hear, of a woman we would rather be blind to.

And this is really the value of Gloc-9’s quadruple wins in this year’s MMAs. He won for the song “Magda” in the context of mainstream original Pilipino music that makes hits out of repetitive lovesongs and novelty. He won for “Magda” at a time when the originality and relevance of original Pilipino pop music is being questioned.

Each MYX Music Award is composed of 60% audience votes and 40% artist or peer votes. And on a year when Gloc-9 wins big for a song like “Magda,” we are being told how the audience and the members of the industry as well, are in fact ready for difficult stories and complex songs.

Winning those four MMAs for “Magda,” as such, is not just a measure of Gloc-9 as artist. It is a measure of what the audience of local music is ready for. One hopes original Pinoy mainstream music heeds this call for creativity and relevance.

Wrangler Sun Chaser Spring/Summer 2014 Collection

Tweet

Wrangler Philippines, the leader in denim wear, launched the Wrangler Sun Chaser Spring/Summer 2014 collection through the Wrangler Sun Chaser Event held in SM Mall of Asia Main Atrium, April 3.

The event was attended by media and stylish influencers who couldn’t wait to get the first glimpse of Wrangler’s Denim Spa, Denim Sculpt and Keep Cool Collection.

A summer beach themed fashion show hosted by model/style blogger Nicole Andersson was held showcasing the latest Wrangler Collections.

The Wrangler Denim Spa line is the first of its kind in the world. This innovation by Wrangler aims to provide women trendy denim wear with the benefit of moisturizing your skin. Aside from that, the Denim Spa jeans are infused with fruity summer fragrance that’ll not only make you look good but smell fresh too.

With the success of the Wrangler Denim Spa line which was first introduced in the local market last year, Wrangler will introduce a sub-collection of the Denim Spa line this 2014, which is the Wrangler Denim Sculpt. It is the perfect pair of jeans to get your sexy on this summer. The Denim Sculpt line is a body sculpting push up jean that is equipped with angled back pockets and open seams that will help you achieve beautiful looking legs that are to die for. 

Wrangler Keep Cool Collection is the summer buddy for all the male beach lovers out there. This is armed with the CoolMax technology, ergonomically designed mesh construction and quick drying fabric allowing all the men out there to experience comfort, style and convenience altogether. 

To stay true to its heritage and classic design that made Wrangler a well-loved denim brand, Wrangler also unveiled new styles of shirts and jeans that are all inspired by its vitage design and heritage.

“We are very happy to finally reveal the latest Spring/Summer 2014 trends. As an authentic denim brand, Wrangler ensures that the styles that made Wrangler a household name in the denim wear industry will still resonate in the Wrangler products we put out in the market today. We want the Filipinos to enjoy the same Wrangler - high quality and cutting edge - as how it was when it started,” says Marty Tio of Wrangler Philippines. 

The Wrangler Sun Chaser Event is in partnership with StyleBible.ph, FHM Philippines, Preview Magazine and Happy Lemon.