TPB helps preserve PH environment, culture

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The first batch of Tourism Promotions Board employees getting ready for the mangrove-planting activity

The Tourism Promotions Board (TPB), led by TPB Chief Operating Officer (COO) Domingo Ramon Enerio III, encouraged its employees to participate in a series of corporate social responsibility (CSR) projects lined up to help preserve the country’s environment and cultural heritage.

Mobilizing hundreds of TPB employees, the campaign kicked off in Boracay this summer, in time for the country’s busiest tourist season. TPB employees, in cooperation with the Boracay Foundation Inc., conducted a series of beach clean-ups. As one of the country’s most popular tourist destinations, Boracay plays host to concerts, sports events, and other major summer activities which leave its shores heavily littered.

TPB OIC for Marketing and Communications, Brand Management and Advertising Ma. Nedalin Miranda (left) with Boracay Foundation Inc. Marine Biologist Trixie Asis

They also planted acropora coral fragments in response to the destruction of coral reefs in the island due to pollution and the influx of tourist vessels, as well as natural stresses like strong current and waves. Through this restoration project, Boracay’s corals can continue to be one of the island’s attractions and home of marine creatures.

The team from Boracay Foundation Inc. explains the importance and process of replanting coral fragments

In addition, they helped plant mangroves along Lugutan Beach on the other side of the island. Mangroves play an important role in protecting the coastlines from erosion, while also serving as nursery area for fish and other sea organisms.

Planting mangrove at Boracay’s Lugutan Beach

Also lined up for TPB employees are visits to Camiguin and Bohol – areas which were devastated by natural calamities. In 2013, Camiguin and Tacloban were both hit by Typhoon Yolanda while Bohol met a 7.2-magnitude earthquake.

Aside from destroying lives and properties of thousands of Filipinos, these disasters also led to the destruction of many cherished historical and cultural sites in the Philippines, including the Church of Our Lady of Light in Loon, Bohol, and the Children’s Park and Sto. Niño Church in Tacloban.

Cleaning up right after a major event

From left: Nerissa Jean Cruz, Romina Patricia Blacer, Alvin Jeffry Barcelona, Rona Jean Olaivar, Pamela Denise Cababasay, and Mikhail Camacho

“These activities show TPB’s commitment not only to promoting our many tourist destinations, but also helping preserve our country’s cultural heritage and rebuilding communities whose residents depend on tourism,” explained Enerio.

Orange is the new color of beauty

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Along with health and wellness, beauty is one aspect of human existence that people—especially women—will always make time for because it’s important to look good, since looking good is key to feeling good about one’s self and positively impacts the way we relate to others as well.

Businesswoman Joby Linsangan-Moreno, owner of the Orange Blush Salon (with several branches in Luzon and soon Metro Manila) had always dreamed of going into the salon business.

So when the opportunity to open her own place presented itself in October 2003, Joby didn’t hesitate. She had always been passionate about the beauty business and all it entailed. She even loved going to salons herself.

Joby Linsangan-Moreno

“I have always loved the beauty business: Hair, makeup, fashion,” says Joby. “I was always curious on how hair is styled, colored, treated. For me, the beauty business is the closest to my heart and I know that I will be at my best if I choose a business that is related to beauty: And how I love going to salons! That was why I chose to put up a hair salon business.” 

Orange Blush Salon offers traditional salon services just like any salon in Metro Manila--Haircutting, Hair Treatments, Hair Rebonding, Hair Straightening, Hair Coloring, Manicure and Pedicure, Footspa and Makeup—and yet it's what Joby calls a “proudly probinsyano” brand (they have more than 20 branches scattered throughout Nueva Ecija and nearby provinces, towns and cities; their branches are located, aside from Nueva Ecija, in Tarlac, Pangasinan, Pampanga and Bulacan) although Joby discloses there are plans to eventually expand the brand into Metro Manila and bring to customers in the big city the same kind of down-home service that Orange Blush customers have become used to.

Says Joby: “We take pride in the fact that we came from Cabanatuan City , Nueva Ecija. Our vision is to put up branches in Central Luzon area first, where we came from, and saturate it and become the best hair salon in the area; then move to conquer the metro, carrying with us that unique and probinsiyano brand that we represent.”

As to why she called the salon Orange Blush, Joby explains: “ Orange has always been my favorite color. I am a very optimistic person, and for me, the color orange represents happiness, positivity, and optimism. It’s the color we want people to see (and feel) when they come to our salons; that’s why I chose Orange Blush Salon for its name.”

The salon’s motto—“Orange ” is the New Color of Beauty”--identifies with what the color itself represents.

“We want our customers to feel that the color orange, is the color of happiness, optimism, and love. Beauty for me is more than skin-deep. It’s happiness. It’s love. And that’s what we want to share to our clients as well. That when they come to orange salon, they see orange colors that represent our mission to each client: To make our customers feel happy and beautiful with their every visit.”

For more information on Orange Blush Salon, prices, and services (or even franchise inquiries), please visit their website, http://orangeblushsalon.com/index.html.

Join Epson's #BrightenUp and win Home 3D Gaming System

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Epson Philippines Corporation (EPC) is inviting the public to enhance their gaming experience by winning a full HD, Epson 3D home projector. 

Twitter users will have a chance to win an Epson EH-TW550 3D home projector and a Sony Playstation 4 game console by following Epson’s Twitter account (@EpsonPH), and tweeting their answer to the question, “What do you do to add color to your life when life gets a little dull?” Entries must use the #BrightenUp hashtag and must be publicly visible to be valid.

“Epson is all about pushing the boundaries of technology and exceeding the vision of our customers – not just from the business sector or the academe, but also for entertainment enthusiasts. Customers will enjoy larger than life images and leap-from-the-screen excitement through the clear, crisp colors of our full-HD 3D home projectors,” said Lyn Lizarondo, Product Manager for Visual Instruments of Epson Philippines. 

“By answering just one simple question, our Twitter followers have the chance to experience next-level gaming and movies through our 3D home projectors that are perfect for home entertainment,” added Lizarondo. The contest runs from June 23 to August 25, 2015. 

Through Epson’s proprietary 3LCD technology, Epson projectors are able to project colors three times brighter than the 1-chip projectors of competing brands. Epson advises that aside from knowing the usual lumens specification of projectors (it usually just refers to ‘white lumens’), discerning customers should ask for the color lumens (or color brightness) to determine the real color brightness that their projectors are able to provide. 

The full terms and conditions of the sweepstakes can be found at www.epson.com.ph/brightenup.

Cherry Mobile launches smartphone brand CUBIX to be sold exclusively in Lazada

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From the company behind Cherry Mobile Brand, Cosmic Technologies Inc. is officially launching their first exclusive online brand, CUBIX. With the growing shift towards e-commerce, the CUBIX aims to become a significant contributor in the growing online market. Amid staggering numbers in smartphone users and improved connectivity, consumer lifestyle has changed drastically. With new payment methods being created as well as better delivery services, consumers are provided with more affordable smartphones with the benefit of effortless online shopping.

Cosmic Technologies Inc, has partnered with Lazada for retailing CUBIX to online customers. “We believe that Lazada has the right e-commerce strategy and expertise to help bring awareness to the Cubix Brand. We are also confident that with the strong logistics capability and the wide cash-on-delivery network, CUBIX will be enjoyed by Filipinos nationwide,” says Maynard Ngu, President and CEO of Cosmic Technologies, Inc.

“Cosmic Technologies, the makers of Cherry Mobile, has been our partner since Lazada started in the Philippines and with the launch of CUBIX within the Cosmic Technologies family - their first exclusive online brand. We at Lazada are very much excited to be part of this milestone and bring CUBIX to Filipinos nationwide,” says Inanc Balci, CEO of Lazada Philippines

The CUBIX is an opportunity for Cosmic Technologies to increase its target consumers specially those looking for their next smartphone. Starting June 26 at 12 Noon, customers may purchase the CUBIX CUBE exclusively on Lazada for onlyP4,490 via www.lazada.com.ph/cherry-mobile-cubix/. The device runs on Android Kitkat with a crisp 5” HD On Cell Display. Photos look great with its 13MP Camera and selfies look good with its 5MP Front Camera. With a fast 1.4 Ghz Octa Core Processor coupled with a 2GB RAM and 16GB ROM, the CUBIX Cube can handle resource hungry apps with ease. All CUBIX CUBE devices will have the Lazada App which enables online consumers to purchase other items from the convenience of their mobile device. 

Technical Specifications:

Brand Name: CUBIX Model Name: CUBE Operating System: Android 4.4 Kitkat (Upgradeable to Lollipop) Processor: 1.4 GHz Octa Core SIM Slot 1: Standard SIM SIM Slot 2: Micro SIM Display: 5.0" IPS On Cell Full Lamination Resolution: 720 x 1280 (HD) Dimension / Weight: 140 x 71.9 x 7.9mm ; 135g Memory: 16GB RAM: 2GB Expansion Slot: microSD, up to 64 GB Network GSM/GPRS/EDGE 850/900/1800/1900MHz WCDMA 2100/900 MHz Connectivity: Wifi b/g/n Bluetooth 4.0 I/O Port: Standard MicroUSB port 3.5mm Audio Jack Rear: 13 MP with Flash Front: 5 MP Battery Capacity: 2000mAh, Removable

Eight Official Entries to Metro Manila Film Festival (MMFF) 2015

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MMDA chairman Francis Tolentino led the reveal of the lineup of films in this year's MMMF, last Saturday, June 20.

This year's 8 films include the movie projects of Kris Aquino, Robin Padilla, Coco Martin, Vice Ganda, Janella Salvador, Herbert Bautista, Jennylyn Mercado, JM De Guzman and Japanese actress Maria Ozawa are included in this year's entries for Metro Manila Film Festival (MMFF) 2015.

Here are the Eight Official Entries to MMFF 2015:

1. Beauty and the Bestie

Production: ABS-CBN Film Production, Inc. and Viva Communications, Inc.

Director: Wenn Deramas

Lead Actors: Vice Ganda, Coco Martin

2. Death and Senses

Production: Quantum Films

Director: Randolph Longjas

Lead Actor: Rayver Cruz, Jayson Gainza, John Lapus, Ian Veneracion

Lead Actress: Janine Gutierrez, Lotlot de Leon

3. Haunted Mansion

Production: Regal Entertainment, Inc.

Director: Jun Lana

Lead Actor: Marlo Mortel, Jerome Ponce

Lead Actress: Janella Salvador

4. Hermano Puli (Ang Hapis at Himagsik ni Apolinario Dela Cruz)

Production: Teamwork Film Productions

Director: Gil Portes

Lead Actor: John Prats

Lead Actress: Karylle

5. MR and MRS Split

Production: ABS-CBN Film Productions, Inc.

Director: Antoinette Jadaone

Lead Actor: Herbert Bautista

Lead Actress: Kris Aquino

6. Nilalang (The Entity) 

Production: Haunted Towers Pictures, Inc.

Director: Pedring Lopez

Lead Actor: Robin Padilla

Lead Actress: Maria Ozawa

7. “Romcom-in Mo Ako”

Production: Octoarts Films, MZET Productions, APT Ent., Inc.

Director: Jose Javier Reyes

Lead Actor: Vic Sotto

Lead Actress: Ai-Ai Delas Alas 

8. Walang Forever 

Production: Quantum Films

Director: Dan Villegas

Lead Actor: JM De Guzman

Lead Actress: Jennylyn Mercado

Metro Manila Film Festival (MMFF) 2015 movies will be shown starting December 25, Christmas Day.