JaDine’s New Forever Love, with Jollibee's Sweet-Spicy BBQ Burger Steak

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JaDine’s new Forever Love, the Sweet-Spicy BBQ Burger Steak

Jollibee’s new Sweet-Spicy BBQ Burger Steak is the perfect combination of sweet spicy goodness found in your forever favorite Jollibee Burger Steak.

Jollibee, the Philippines' number one fast-food brand, recently announced the latest innovation to their best-tasting Burger Steak: JaDine's newest favorite, the Sweet-Spicy BBQ Burger Steak. A flavorful twist to the classic Burger Steak, this new offering boasts of a special barbecue sauce and sweet corn kernels generously poured on top of Burger Steak patty made with100% pure beef and a serving of steamed white rice. Every bite creates a delightful combination of sweetness, spice, and interesting texture that Pinoys will surely fall in love with.

James and Nadine previously starred in the fast-food chain’s “Taste Forever Love” ad campaign, where they shared the kilig of savoring their forever favorite Jollibee Burger Steak with the whole nation. With the Sweet-Spicy BBQ Burger Steak, the two young stars are thrilled to discover something new in a product they have always loved. 

The original Jollibee Burger Steak, first introduced in the late 1990s, captured the palates of Pinoys because of its unforgettable flavor and great value-for-money. With a patty made with 100% pure beef and a generous serving of gravy with real mushroom slices, the Burger Steak makes for a perfect langhap-sarap meal when paired with a serving of rice.

(From R - L) Presenting the new Sweet-Spicy BBQ Burger Steak at an exclusive press preview event are Jollibee Core Category Marketing Director Cath Capati, Brand Manager for Rice Meals Kat Silvoza, and Brand Communications Director and Head of Kids Marketing Arline Adeva

“The Sweet-Spicy BBQ Burger Steak is just one of the many innovations we are rolling out for 2016,” said Francis E. Flores, Jollibee Chief Global Marketing Officer and Philippine Head of Marketing. 

“The perfect balance of sweetness and spice, combined with the different textures of corn, perfectly cooked beef patty, and rice, creates an exciting new experience that captivated the hearts and taste buds of James and Nadine. If you’re a Burger Steak fan, you’ll definitely fall in love also with this flavor-packed new variety.”

Here's the new TV commercial starring JaDine and the all-new Sweet-Spicy BBQ Burger Steak premiered last Sunday, July 17, 2016. 

JaDine’s new Forever Love, the Sweet-Spicy BBQ Burger Steak, is available for dine-in, take-out, drive-thru, and delivery starting July 15, 2016 in all Jollibee stores for only P50 for the 1-pc solo variant, P55 with regular drink, and P80 for the 2-pc solo variant, P85 with regular drink. 

Globe announces highly-successful pilot run of Digital Thumbprint Program

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The Globe Digital Thumbprint Program is a school-based educational program for high school students covering the understanding of online connectivity and the importance of responsible digital citizenship. 

High school students listen intently to a Globe volunteer during a Digital Thumbprint Program workshop recently implemented in Manila Science High School.

Leading telecommunications company Globe Telecom announces the highly-successful pilot run of the Digital Thumbprint Program (DTP), the award-winning brainchild of Optus and Singtel first deployed in Australia.

It was designed to increase high school students’ knowledge of digital citizenship and cyber safety by taking a critical look at their online behavior and helping them develop insights into the influences of the online world and the choices they are making.

The Globe Digital Thumbprint Program (DTP) aims to promote the truth and benefits of a wonderful digital national for the Philippines through awareness and education of online security, etiquette, empowerment and positive digital citizenship for all.

“By empowering a generation of students with digital savvy and leadership skills, Globe is giving them a way to understand the individual impact of their decisions and actions as well as enhances their view of how technology can be used to create a #WonderfulPH,” said Fernando Esguerra, Director of Globe Corporate Social Responsibility.

“The youth is greatly represented in the online community. Thus, to prepare them for the immense benefits that a digital nation brings, we want them to learn how to discern proper online behavior, be aware of technology’s impact on their social activities, and develop skills on how to use technology to help them achieve life goals,” he added

An assessment conducted by global consulting firm Karrikins Group of Australia showed that DTP had a very high impact among students of the two pilot schools ---- Dasmarinas East National High School in Dasmarinas, Cavite and Sico 1.0 National High School in San Juan, Batangas --- particularly on the topic of privacy and security settings on social media platforms.

“Key outcomes are increased knowledge, shift in the behavior of Filipino youth to improve their digital safety and security, and increased digital responsibility and etiquette. Leadership and empowerment outcomes also showed a positive attitudinal shift. With the success of its first period of delivery, Globe can be confident they can increase the reach and impact of the program at scale,” Karrikins said in its report.

The pilot reached over 2,280 students with more than half or 1,266 students and 36 teachers participating in the survey. Based on the results, 96.7% of the students expressed satisfaction and enjoyment from the DTP workshops; 94.4% of students found the workshops relevant; and 100% of teachers said that their students learned something important and that the workshops were grade-level appropriate. The program also received a Net Promoter Score of 91.7 from the teachers who said they would recommend it to other schools. 

The three DTP workshops use captivating, classroom-appropriate case studies and activities to stimulate and challenge. Digital Insight covers concepts on information security and online business models; Digital Impact focuses on the impact students have on themselves and others, including how to help friends who may be facing anti-social activity; and Digital Ambition helps equip students with strategies on how to use technology to aid rather than distract from their ambitions.

Karrikins was commissioned by Globe to conduct an evaluation of DTP effectiveness and impact to ensure that the program is able to deliver the highest quality education and behavioral change both online and offline.

To nominate a high school for the program, please email bridgecom@globe.com.ph.

HOOQ premieres DC’s latest hit TV series – Legends of Tomorrow; Partners with Globe LIVE for the biggest outdoor cinema event

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HOOQ partners with Globe LIVE to present an outdoor cinema event series called HOOQ Hangouts which launches this July 30, 7:00 p.m. at the Globe Iconic Store Entertainment Zone in Bonifacio Global City, Taguig. Together with Globe LIVE, the telco’s new original productions arm, the premiere of HOOQ Hangouts will feature Hollywood TV hit, DC’s Legends of Tomorrow. 

The show, a spin-off from equally successful TV series Arrow and The Flash, will also be available as a digital exclusive on HOOQ.

Fans of the DC can how catch the latest addition to the DC family with DC’s Legends of Tomorrow together with the latest seasons of The Flash, Arrow and Gotham now on HOOQ. 

HOOQ Hangouts will regularly showcase blockbusters and all-time favorites through the massive LED screens at the Globe Iconic Entertainment Zone, turning the BGC Amphitheater into a free outdoor cinema venue. Viewers can use beanbags, blankets and cushions to enjoy the featured shows, participate in on-ground games and entertainment and munch on snacks from partner food concessionaires. HOOQ Hangouts is also brought to you in cooperation with Samsung.

Last June, Globe Telecom launched the ICONIC Store, a world-class home to the latest in retail, entertainment, music and everything about the Filipino digital lifestyle. It recently concluded the Philippine production of Green Day’s American Idiot, a hit Broadway musical in partnership with 9Works Theatrical.

HOOQ is Asia’s largest video-on-demand service hosting over 10,000 movies and TV shows available for streaming or download. Globe customers can get free access to HOOQ with selected GoSURF mobile data plans and as well as Broadband Plan 1299 and up. 

Visit www.hooq.tv to sign up for a 7-day free trial. 

How to get HOOQ

It’s easy to get HOOQ! Sign up today for a 7-day free trial on www.HOOQ.tv. 

Globe mobile customers can up to 90 days free HOOQ on selected GoSURF plans. Broadband customers also get HOOQ for free on Globe Home Broadband. Once the trial period expires, Globe customers can continue enjoying HOOQ at P149 subscription fee monthly charged to your Globe bill. Simply text HOOQ149 to 8888.

“Keep Clothes Fresh this Rainy Season with tips from Electrolux”

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When it rains, laundry problems pour. The rainy season can certainly make laundry more of a chore than usual - but there’s no need to let the frequent storms put a damper on your laundry! Here are a few simple tips from Electrolux to help your clothes stay sweet-smelling through torrential rain and humid temperatures.

Rainy Day Stains

Electrolux EWF10744 Vapour Action Inverter Front Load Washing Machine

Mud stains are definitely a problem during the rainy season. In case of mud, allow it to dry completely and then carefully scrape off as much as possible with a plastic knife or spoon. Pre-treat the remainder of the stain with liquid detergent then wash as normal at the hottest temperature allowed by the fabric care label.

Heat helps soap do its work, loosening dirt and freshening fabrics, a feature that the innovative Electrolux EWF10744 Vapour Action Inverter Front Load Washing Machine takes advantage of.

The Electrolux Vapour Action Front Load Washing Machine steams clothes while washing. This sanitizes and cleans clothes while reducing allergen up to 99% and rejuvenates fabrics by opening up the fibre strands. The result is not only cleaner clothes but softer ones that need less ironing, perfect for busy moms,” shared Erika Depositar, Electrolux Product Manager for Fabric Care.

For more ideas on home care and healthy living, please visit electrolux.com.ph, and follow instagram.com/electroluxph, and facebook.com/ElectroluxPhilippines.

SM hosts UN-led series on disaster resiliency

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MORE PPPs PUSHED FOR DISASTER RESILIENCY

“It is time that we level up Public-Private Partnership (PPP) and put it into disaster management. We are all stakeholders and we all should do our part.” --- Defense Undersecretary Alexander Pama, Administrator of the Office of Civil Defense and Executive Director, National Disaster Risk Reduction and Management Council

Disaster resiliency experts are pushing for more public-private partnership (PPP) projects to further boost risk reduction and management efforts to make the country better prepared in times of calamities and other emergencies.

This is was the consensus taken during the ARISE Philippines Forum hosted by SM Prime held last June 23 at the Mall of Asia Arena Annex (MAAX) Building to discuss the best practices on disaster risk reduction and management (DRRM). The forum was held in partnership with United Nations Office for Disaster Risk Reduction - Private Sector Alliance for Disaster Resilient Societies.

Risk Reduction experts led by Defense Undersecretary Alexander Pama, Administrator of the Office of Civil Defense and Executive Director, National Disaster Risk Reduction and Management Council; Dr. Renato Solidum Jr, Director of Philippine Volcanology and Seismology (PHIVOLCS); Dr. Mahar Lagmay, Executive Director of Project NOAH, Noel Gaerlan, Commissioner of the Philippine Climate Change Commission; and Rene Meily, President of the Philippine Disaster Resilience Foundation (PDRF) agreed that there should be more government-private sector collaboration in DRRM.

Pama stressed that there should greater cooperation with the private sector not just to save lives but also protect properties and livelihood.

The one-day forum is geared towards providing businesses with an outline of the role of the private sector in disaster risk reduction and management. Middle to top managers of the leading companies attended the forum attended by industry experts to aid them in formulating strategies and making sound decisions in developing disaster-resilient companies, i.e., companies that can guarantee the continuity of provision of their products and services even in times of disaster and also sustain profitability and security of investments.

Gaerlan said the Philippines has become a role model in DRRM because of the strides it had achieved for the past several years but noted many still need to be done. One, he pointed out, is to make businesses better prepared for emergencies.

“Other countries admire our DRR initiatives but still a lot more room for improvement. We need stronger PPP partnerships because we are a lot stronger when we’re all working together,” he said.

Solidum, for his part, said an area which the private sector can make its impact felt in disaster resiliency is making sure its buildings and places of operations can withstand a 7.2 earthquake and the possible effects that may go with it including liquefaction and tsunami.

“Making sure that business survive a 7.2 magnitude earthquake and its aftereffects should be a main consideration of every business today because we have to make sure we are up and running the minute an earthquake stops,” he said.

Annie Garcia, President of SM Supermalls, said that with ARISE Philippines, SM is aiming to help energize DRRM by making businesses and the private sector better prepared to face emergencies.

“SM Prime’s long standing commitment to safeguard the areas in which we operate has led to our tireless pursuit towards a resilient, sustainable and responsible community for all. We invite more members of the private sector to promote UNISDR’s call to invest in DRR and to align with the Philippine government to create a risk-sensitive private sector to make disaster-resilient societies,” she said.